How Content Creators Make Millions

This one streamer who we're talking about, what's his name? Uh XQC in this case. How much money does he make? He probably makes between I wanna say three to ten million dollars a year.

No way. Really? Yeah. Probably five to ten is is is the easy estimate. Um

Ten man ten is not even the upper bound. Like they These guys can make much more than that, maybe Up to twenty, twenty five million if they are Maxing out their stuff, but they don't always want to do that. Like

Uh I taught'cause I used to negotiate with these guys, so so you know, um Even before Twitch, like when I was just trying to get them to promote our products. And it's like all right, I'm gonna talk to I wanna talk to the streamer. It's like no, you don't get to talk to the streamer you talk to the manager. Okay, fair, that's fine. They're stars, I get it. All right, who's the manager? Is it like, you know, CAA or the WME? Like for ninety five percent of them it's like his little brother Ray Ray. Yeah, exactly, it was his girlfriend or like you know exactly his Ray Ray or like

Uh hey Jenny, um you know. So how long you guys been working together? Like well, we've moved in together at Like when we were sixteen and then like he didn't do anything for five years, just played video games all the time, and like now he's rich.

And so I quit my job to like Check his email. This is like uh the shirt. It's like the It's like the

Gen Y or Gen X, whatever the young people now are called. What are the young people calling it? It's like Gen Z. It's like the behedi uh Tommy Bahama of Gen Z. Yeah, I was I literally I was about to start with the shirt, so you're on to something. What kind of what brand is that? Scotch and soda.

Uh yeah. It's got to sort of crushes it. They crush a to I was I went shopping this weekend and um Uh like whatever the like Union Square in San Francisco.

And two dudes into the uh elevator with their scotch and soda bags and they were so happy. It's like shopping makes people really happy. I think that's an underrated part of shopping, is how happy it made'em. And they were just like It was two guys and they were talking to each other and they were still talking about their shopping, which I would say I've never experienced that being another dude just

First of all, going shopping together. Secondly, after shopping Not just being like all right it's done, whatever, like w we don't need to talk about it anymore. There he was like, Yeah, I'm really happy with the color. The guy's like, Yeah, the color's sick. And I was like, I'm just in the elevator with them. And I was like, I was like, yeah, is that moss green?

Scottish Zone is awesome. You shot there? No, I didn't shop there. I was shopping for my wife, but uh It's in the same like area, whatever of like the But you're shopping for her?

Like with her. She wanted to go buy I thought she was trying to buy like a like a designer bag. Which by the way, it the whole experience is crazy. Have you ever done that have you ever gone to like bullshit, you gotta make an appointment. Yeah. Oh w well now they they it's like a restaurant now. Basically they uh you you go, you put your name down, they're like we'll text you to get in. Like you can't just walk into the store. Yeah. We go in and it's like I've got two babies and a dog with me. So I'm already like You buy your dog to a Louis Vuitton store. Yeah. It's a s my stroller has two

Children and a dog. They're probably like, sir, you can't come in here. You have to leave the kids outside. I don't even think they saw the dog because the dog's so small and so quiet compared to the kids. I think that just got lost in the shuffle, otherwise they for sure would have kicked me out. Uh but we were like, Hey, you know, um We're here. We're here. And we're just like, okay, why are you so loud? Let's do this. And I was so excited just because I was like, all right, whatever, make this an experience. And then like five minutes in, I became like I went in with the best intentions. I was like, I'm gonna make this a great experience for my wife. She wants this. I I'm gonna not just

Play along. I'm gonna like I'm gonna fucking sing along with this. And then like Literally five to fifteen minutes in, I was just like All right, like just pick one.

The small one or the big one? I don't know. Which one do you like? Just pick the one you like. You're such a redneck, you're like, We're here and then like five minutes in and we're like, Hey do you guys sell me like a lemonade or a turkey leg or anything? I was like, Oh, they used to uh offer snacks. You guys still do that? And they were like, We've never done that, sir. And I was like, all right, we're the shot. And then like No cheez-its. There was like a section for the purses that's like five stairs up. But I got a stroller, two children and a dog, as you remember. So I was like, Y'all got an elevator? It's like three stairs. And they were like They were like, uh yeah, there is like a wheelchair lift over here. I'm not sure if your wagon will fit, but like And then I got stuck in the fucking wheelchair lift going between like going up a four foot rise.

I get stuck. And then I realize I'm not stuck. I just push the door and it opens. Nobody was on the other side to open the door. It wasn't automatic either. Dude, you're the Indian uh curb your enthusiasm. Yeah, uh that's exactly how I felt. Oh, dude, somebody said this the the other day they go, um They go, I was in LA

You know, I was in LA or whatever, n in New York somewhere. And Larry David was there. At a uh a driving range. Playing golf. And they were like

Um It and they're like it was like some like just gonna Hole in the wall at top of driving room, not like a nice one. They're like, Why does Larry David go there? He's like ah, it's like near where he lives or something. So he just popped over. It's like two PM on a Tuesday. He just wanted to hit some balls. And they're like I overheard him and nobody even nobody pays any attention, you know, this just looks like an old guy, and I nobody knows who he is. If he's talking to the lady who sells gives you the balls, if the balls are

The balls are eleven dollars. And he's like Why does it have to be eleven dollars? He's like he was negotiating the price or like he was complaining about he's like a super rich guy. He's like It's not the price. Eleven dollars now I gotta have a ten, but uh ten's not enough. If you made a ten, one bill, we're done.

No, I gotta give you a twenty. Now what are you gonna give me f Five and then four ones? What am I gonna do with these ones? Like pull like an actual curve enthusiasm skip. Definitely like that in real life. For sure. Um Well right, since we're talking about

Entertainment and content. I have to tell you s uh about two different things. So We're gonna call this segment I'm happy freaks freaks exist. Here's the craziest content that I've consumed this weekend. Have you heard of the show? N Yeah. No, definitely not.

Have you uh Have you seen the show called Naked and Afraid? I've heard of it, but I have not watched it. It's like it's worse than that. So what they do is they take two strangers And they drop them off in like the jungle in South Africa or

Asia. I don't even know where the exact locations are. It's all over the world, but like remote, remote locations. Oftentimes places that's like a hundred and ten degrees during the day and like fifty degrees at night, so you're freezing. They take two strangers, they put'em uh in this area. Okay. They give him nothing.

Sometimes if the water's really bad, they'll give'em just a a a a pot. Just an empty pot. And and a machete. That's basically it. And they make the two strangers meet and work together to survive for twenty one days. And they're completely butt naked.

They're they're not wearing anything. They're entirely naked and they've got a like spoon at night to stay warm, otherwise they're gonna like shiver and like and like Like Sa two dudes, two women mixed? What are we doing? Usually so usually uh Like a man and a woman, but then they like throw like cardballs in there. So like

They had this like guy, I think he was from Australia, and they played him out Like he's like this like redneck hick guy from Australia. And then the woman is a transsexual. And she comes on. And the they set it up so like they like

You know how how is this conservative guy gonna feel about this? And he was totally and like the whole show it was like Oh, you know, it's okay. Like e everyone's like unique and And he's like totally kind and like it's like oh man, he's breaking the stereotypes and they like hug it out and they're like, You're we'll protect one another another. We're we're team. And so that's like, you know, like one of many ways the show is amazing is like they're like doing this together. It's ridiculous and the hardest thing I've ever seen. And I don't think they get paid a cent.

You've you have to watch the show. It's ridiculous. And so They have to survive for how long? Twenty one days. Twenty one days. And so what are they doing? They're going and hunting or they're just like eating uh

Usually they're like we have to make shelter. They're like, We have to go figure out how to make a fire. All all sometimes it's in a rainforest and it's raining and they're like, I don't know how we're gonna stay warm. We're not gonna eat And so sometimes they won't eat for days or ten days. Uh on one episode a guy made a bow and arrow and shot a bird and it was awesome. Um, another episode, a guy tried to go and wrestle a crocodile to bring back and to eat.

Um Oftentimes I've noticed another uh like trait I've noticed is usually the women are way tougher And way calmer. Like significantly. Like the men are like come out all aggressive, like this is gonna be awesome. And they're like

trying to cheer the woman on like let's do this and then they like get worn out after seven days and they bail and the woman just stays by herself and and does it. Uh so usually the it seems the women are mentally uh stronger. Uh it's amazing. This it's a it's a it's a wild show. I cannot believe that like people do this. Okay, that's amazing. Uh what does that have to do with uh the you put a tweet in here also next to it that's completely unrelated. But it's under the theme of I'm I'm

Glad that freaks exist. The second thing. There's this guy. What's his name? Is his name Felix? Felix. What's the URL of his website, you know?

Is it like Felix that today? How is Felix that today? So this freaking guy For eight years. He tracked hundreds of different parts of his life. So and I have a list up. So he tracked the easy ones like weight.

Steps. And diet, but then uh and then alcohol. But then he tracked his mood. His stress. He used rescue dot me, rescue time, I think it's called an app that tracks which programs he was using on his computer, how much time he spent on his cellphone. His mood, his energy, his sліp.

Uh how often he how many texts he sent that day. How often he talked to friends. Um, if he was more productive in the evening or the day. uh if he took any drugs, um, what city he was in, what the weather was, how hungry he felt. Did he feel lethargic? Did he feel stressed?

Uh what else did he it it was like just So much stuff he had thirty or forty or fifty thousand data points and it's all done in an engineer like way. Where it you know, he could say like, Well, I was Forty six percent more likely to say I felt sad. If I didn't see a friend in the trailing three days.

Like there's like uh what what are s can can you read out some of the findings. Yeah, so like for example, how how does longer sleep duration like how does sleep affect my day? It's like if I have Um Let's see. So If he had more than eight and a half hours

Okay, I think he I think he means less here, but he's sixty five percent more likely to have cold symptoms, se sixty percent more likely to have a headache. He d he uses social media forty percent more when he's sleep sleep deprived. Um Thirty percent more likely to be a rainy day. That's interesting. Um

Yeah, crazy stuff. Twenty percent less likely to hit the gym. Actually no, longer sleep duration. This is so th I didn't read it wrong. He's saying if I sleep more than eight and a half hours, all those things are true. Um Read another one. Read some of the other ones. It it like It's pretty this is it's pretty amazing what he found. But then

Air quality in various rooms. Okay, I'm not even gonna read what goes beyond that, but just like measuring the air quality is crazy. Uh wow. This is wild. I'm I'm I'm scrolling. I've been scrolling for like The entire time you were talking and I'm halfway. Through this guy's findings.

He's a nut. Is he okay? He's a nut. This guy's a freak. The funny thing is he tracked everything and I'm like, is this guy okay? I don't think he's okay. I need an answer. Is he okay? And actually it says Felix feels all right and updated one hour ago. And it says what city he's in. Amazing. This first little table's nice. Weight, height, sleep, and then it goes. Last meditated forty one days ago.

Inbox twenty emails. Personal to do lists. Hundred seventy w nine tasks. Wow. It's pretty wild. So if you scroll all the way to the bottom, he's got one sentence that kind of like summarizes this. And he says Do like a control my computer's not working, but if you do like a control F build Or something like that, you might find it where he says basically Building this

And having all this information. I'm happy I did it because it's just like a fun way for me to nerd out. But It was not beneficial and It doesn't make sense for anyone else to do this.

So you were saying The main it says the main conclusion it is that it it is not worth building your own solution and investing this much time. Um So that's on the building own solution. Uh, I'm very happy that I built this project in the first place. It gave me much better awareness of everything going on in my life.

Uh I'm excited I'm excited to have this uh have built this website to wrap up this project and showcase some outcome. So he's done this for eight years, you said? Yeah. Wow. Amazing, right? Yeah, truly amazing. How'd you find this guy?

On Twitter. How is Felix.today, if you want to go check it out. It's nice. It's amazing. It's actually pretty nice. I'm not gonna lie. Uh it's awesome. It's totally unnecessary and absolutely amazing. Like I would like to have this if I just could do no work. Or like

You know Touch a button once every five hours. Like, you know, I'm down to do that, but I don't want to remember to log all this stuff. His story and so this guy's incredibly interesting.

His story, I I read I like researched a lot of'em because I I thought he was amazing. He said he moved uh where does it say where he's from? Is he from Vienna or somewhere like that? Yeah. And he moved to San Francisco in twenty fifteen to work at Twitter. And then after a year, he was like, You know, I don't really like having an apartment. I'm only gonna live on an Airbnb. In San Francisco. And then he was like, I'm just gonna leave San Francisco and so for the past

Like seven years, he's only like he doesn't own anything other than a suitcase, I think. And that's how he's been living. Good for him. I like it. I like the uh I like the segment too. I'm glad the freaks exist. Can I tell you about

Uh another freak. Yeah. Alright, Elon Musk. So the the w but this is not actually about Elon. This is about his wife. Have you ever stumble down the rabbit hole.

That is Justine Musk. On Quora. She talks a lot of crap. She's airs out a lot of their she's she like is uh it sounds like Elon didn't treat her wonderfully and she lets the world know. Like she airs out their laundry. Well, I don't know. I I don't know about all that. What what did she do that that air out his laundry? I'm not sure that that's true. She said that he was driven and everything, but she also said like uh I I don't wanna exactly paraphrase. I don't remember entirely, but I remember like she gave like a TED talk and on Quora she's like

Yeah, it's just like living with him was Uh horrible because he wasn't there. He clear we were all like second and third place to his work. Yeah. Yeah, but you would

Uh that's not airing out of stir with Andre. That's uh I don't know. That's common sense almost. Uh He's had like three wives. I'm pretty sure, you know, something's not great about the experience. Otherwise, you know, may have lasted for longer. Uh but dude I find her T her Quora to be

Fascinating. She has awesome. And it's not all just oh let me tell you about Elon Musk. It's like you know, she answers about A bunch of stuff. And she's done it for seven years. Yeah. So she's an author. She's very smart. Um And so she answered some questions. I'll give you a couple of the the answers that she gave. So so so somebody said, How can I be as great as Bill Gates, Steve Jobs, Elon Musk, or

uh or Richard Branson. And so Uh where's her answer? Let me find it. Have you been watching the Johnny Depp trial? A little bit, dude.

It's wild. So good. It's so good. It's so exciting. Why are people why is this so fascinating to people? There is okay, you want to know another freaks exist uh moment? Go to um go to this Instagram account before I even go back to this Justin Musk thing. This is crazy. And this is also like kinda interesting. I wouldn't have guessed that this is a thing. But go to the Instagram account that's called Is it called How is Habit or something like that? It's called

What's it called? House in habit. So this person Jessica Reed Krause. Wow, what are the odds? Both of them. Helix Krauss and Jessica Krauss. Maybe they're married.

These two creaks. So she lives in southern California. Uh and she calls herself the queen of the carpool, the Hollywood philosopher. Uh stereotypical Scorpio tendencies. And then she puts her Venmo on here. Okay. What's a Scorpio? I don't understand what that represents. I don't know all like LA things. It's like, you know, here's my favorite crystal, here's my horoscope, here's my Venmo, and here's my like casting tape. So

Um all right, so she basically covers Trial like Hollywood gossip. But in the craziest amount of detail you'll ever see. So look at her follower account. She's got eight hundred and fifty thousand followers. That's just like an independent person. And she's been posting every day about the trial. Like if you go click her story, there's like Fifty like

Maybe more. Oh my god. There's like eighty story frames, right, to like tap through. And she edits it like crazy. It's like insane. So like um today's not a good one because it's like the There wasn't like a trial thing, but like if you click like ten in. It'll be like she'll cut like a little clip of Johnny walking in, and then there's music she overlays, and then there's like a little thing that she cuts in this news clip from Fox, and then she Adds on top of that. Then she transcribes a whole bunch of stuff and like puts the transcript there. Then she does the background research. And so

I know several people who are following the whole trial. They don't watch a A single minute of the trial. They don't read the news. They just follow it through her story because it because it is so crazy in depth.

And somewhat addictive and entertaining. And like first when the first person told me I was like, Okay, that's weird, whatever. You you got into something weird. Then I heard it again and I was like You also follow that random person and yeah it's great. And then I looked at then I looked him up and she has eight hundred fifty thousand followers. And I was like, Holy shit, this is crazy that this is like

One of those niches that you wouldn't even really know exists. But of course it exists, and of course it's a big deal. It basically takes the tabloid But it repackages it from a tabloid into like any individual person's Instagram can become the juiciest tabloid in the world if you just put in the effort. And she puts in mad effort. What she just covered, I was w looking at her stories, that there was a guy a couple of days ago. He looked like he was dressed like he was about to go to be a waiter at a restaurant.

And he couldn't be at the trial, so he was on Zoom and he was in his car and he was sitting there with the zoom with his camera in front of him and he starts vaping. On the call and you see him like take a hit of vape and like Exhale all this smoke while he's sitting in his car waiting for the judge to ask a question. And then uh it's clear that like he's gotta go. So he starts driving out of the parking lot, like while and vaping. While he's answering the calls and he's like all right

You guys good? Alright, I gotta go. He's like vaping while driving away during this trial. But uh all right, what about Justine? Okay, so Justine Musk. Okay, so somebody asked, Will I become a billionaire if I'm determined to be one and I put in the necessary work? Uh her first answer.

No. One of the qualities of a self made billionaire is their ability to ask the right question. That is not the right question. It's not to say it's a a bad question. It just won't get you to the part of your mind. uh that's working to help you.

And mulling things over while you're doing up other things and sending up flares of insight. You're determined. So what? You haven't been You haven't been racing naked through shark infested waters yet.

Will you d be determined when you wash up on some deserted island, disoriented, bloody, ragged, beaten, staring off into the horizon with no sign of rescue? And she's and so she goes through and she's like, you know Uh the world doesn't like the final thing. The world doesn't throw a billion dollars at at the person because they want it or because they work so hard they feel they deserve it. The w world does not know Does not care what you want or deserve. The world gives you in exchange for something it perceived to be of equal or greater value.

And um Anyway, so she goes through and and basically like, you know, the long story short was no a billionaire doesn't come on core and ask these types of questions. Uh, but it'll be like i if you just go through and deep dive the the do dive through the search her on on on Quora and It's a fun like twenty minute read. 'Cause I think you get little snapshots into somebody who knows Elon Musk really well.

And has been around somebody of that like, you know. Kind of like the greatest entrepreneur and inventor of our lifetime. Um somebody who knows him from a different angle. But then also somebody who's just like smart and objective. So they're not a fanboy. Nor are they a hater.

It's like someone who I actually kind of respect and You know, believe their opinion on these things. Obviously everybody's got their bias, but I feel like with Elon Musk normally it's Hundred percent fanboy or hundred percent hater. Um or just completely uninformed. And like this is

None of the above. This is something else. This is informed. Are there any other good ones? That she's written up. Uh yeah, there's a bunch that are just on so I started with the Elon ones and then it'll be like You know, um Yeah, be like you know, should I br how should I break up my girlfriend? It's like oh let's see what she has to say about that. Like you just read like, you know, her kind of take on philosophy. I don't know, she's a fascinating character. The other one is

Grimes just did a podcast with Lex Friedman. I don't know if you saw saw that. I heard about it. So E Elon's current I don't know what I don't know if they're Married, girlfriend, something.

Baby mama. She I think they've had two babies together, but they're not married or something like that. They're not together anymore. Uh she did a podcast, and you could definitely see Like how these people would get along. Like she even talks like Elon in this kind of like Slow measured

Weird. like finality type of way of speaking. Uh, but she was talking about like, you know Um Like how to raise kids or like

You know, there's like they're like, you know, what do you think about like s you know, uh free speech on Twitter or something like that, like try to ask her and she's like I I do not think I should have an opinion. On this. Oh my God. And then which it's like such an Elon thing to say. She's like

I feel you know I'm I should not have an opinion on this. I should I shouldn't have an opinion on this.

Yeah. Yeah. It would not be Productive to this future humanity. Did she come off that weird?

Kind of, yeah. It's like not like I I thought I I don't know, I knew nothing about her, so like, you know, by just uh from afar. I was like, Oh, I think he married like a musician or something like that. Okay, she's probably like You know, like some You know, just like beautiful, happy, bubbly sp Pop star. And it's like, no, it's not that at all. Okay. She's kinda like

Alternative, all right, I get it. But still, you know, like I don't know. Charismatic. Charismatic and into like Uh Just like kind of like a extrovert people person.

And instead it was like, you know, f she was like oh uh They were like, H how's it been you know, like tell me about like you just had a baby you know, what's what's motherhood been like for you, or whatever and she's like It reminds me of my favorite uh graphic novel, sci fi graphic novel. Um Uh and then she didn't name some Japanese like graphic novel that I you know, like no one's she's like, Have you read it? He was like, uh no. And then she's like It's called

Um I have no mouth, but I must scream. And that's and that's what having this baby feels like'cause they're Helpless, right? They can't even control their muscles. They're m they can't say what they want. They can express what they need, but they need something and they're trying to scream, but it's as if they have no mouth.

I was like whoa, like pretty dark take on like motherhood, but like I don't know, also interesting and insightful at the same time. Um But yeah, that's been kind of my like That's that's my contribution to the uh I'm happy that that freaks exist'cause like yeah, I'm happy that there's people that are so different.

And um So interesting. And we'll we'll live life in a way that's like Interesting, but like uncomfortable. And I get to be comfortable And just watch them do interesting things. You know that that Teddy Roosevelt

quote that everybody all every entrepreneur loves to put on fucking Instagram. It is not the critic who counts, it's the man in the arena who's bloody and beaten and whatever. You know what? It's also tight to not be bloody and beaten. It's tight to be Just a casual fan in the arena eating popcorn, watching other people get beaten up and then going back to your daily life. Like that's actually a pretty tight position that like most people should go into.

And not try to be like, you know, the gladiator dying in the arena. Or the critic hater. You don't need to be either one. Our software is the worst. Have you heard of HubSpot? See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot. Grow better. Dude, do you realize that to some people, I think you and I are that entertainment.

Where Like I I'll have some people like reach out to me and I and I think it happens to you. It's like oh you should do blank. It's like You really just want me to dance for you. Yeah. That's really what yeah. Just just tell me to dance. That that'd be a lot easier. That'll only take a few minutes. And you want me to dedicate three years of my life to starting blank?

Yeah, you guys should talk about Oh, you want me to go get a PhD in something I don't know about for your benefit? Okay, cool. Uh that's not how the podcast works. Here's how the podcast works. I'm weird and don't realize it. Then I come talk to Sam, he's weird and doesn't realize it. Then we kinda point out, Oh, that's weird about each other. Then we go away and like you guys think we're both weird. Yeah, I mean we are that to some people where they're just like want us to dance. Um but dude, that's why I love the the YouTubers. Like there's this guy I've been following, I think it's called like Whistling Diesel.

There's all these YouTubers where uh they got they get. What does that mean? Whistle I think it's Whistle Diesel. So he like has all this acreage out. In Indiana, I think. And he just uh Like builds cool trucks and cars and just like wrecks them basically. Uh like you know, he'll build like um Remember that as a kid, I think it was called a power wheel. It's like the like the little toy trucks for kids where you like sit in it.

He'll build one of the one of those. It's not really one of those, but it he like builds a version of that that has a massive gas engine in it. It goes like a hundred and twenty miles an hour. Uh but it looks like a power wheel. So just like Doing things that like you think you would want to do in the country, but what's in or you know, when you're out in the r uh in the land and like just breaking shit and like blowing stuff up, doing all that. But what's crazy is these guys do it. And then they start making money from it and they're like, All right, now we have more money to spend on bigger stuff. To blow stuff up and to build stuff like or there's all these guys on YouTube who will like

Get like a fifty caliber rifle. So like this gun that's like huge and scary and they're like You think it can shoot through that car? Like let's just try it. Let's even go straight through the car. Or what would happen if we just shot this at like a a huge block of metal? How deep will it go? Like just all this like stupid stuff that you would just only do, like either when you're high or you would just dream of, but you're afraid of losing all this money. They do it and I get to live through them and I love that.

Wow. That's cool. There actually kind of related now. Uh so Mr Beast basically does this, but he's like Exactly you know, he's almost like a hundred million subscribers on YouTube. So Did you see this thing that was going on last night? I I doubt you did'cause it's like You know, you said your Gen Y. This is like Gen Z, you know, shit. But basically there was a celebrity poker game last night.

With Basically It was this poker game last night that had like, I don't know how many, like fifty thousand or more. People watching it live. Um streamed on on Twitch and YouTube.

And it had Mr. Beast. Who's the number one YouTuber uh light or whatever. One of the biggest YouTubers. Ninja, who was the biggest streamer for like a long period of time. XQC, who's the biggest uh like uh one of the biggest Twitch streamers also. There's basically like four or five

Huge content creators. Then it was Phil Helmuuth, who's this like famous like pro poker player that's on TV all the time. Tom Duan, who's like one of the greatest poker players ever. So it's like A couple of pros. And a and a couple of uh content creators and they came in and it was a fifty thousand dollar buy in game.

But they could rebuy and so it was called the million dollar game. And basically this was being live streamed last night and none of them were like playing seriously because they were like A, they're all rich, and B They were trying to make For good content. Um

And so they were like They played this game and it was a very entertaining game. It was probably like the one of the most entertaining, like uh Like online or like uh T V poker games that I've seen like in a long time. And uh I just thought it was a great idea. That's a that's a pretty short list, I would imagine, though. No, I've been watching for a long time. So I I actually care about about online po about poker and have watched a bunch of like World series of Pokers or or how?

So basically, uh shout out to to our girl Alexandra Botes. Do you know her? She's the chess girl. Okay, I I did a podcast. Oh yeah, we've talked about her. I did a podcast, yeah. So she's uh a streamer, content creator who's like her and her sister, I don't think they're twins, but I think they're they're sisters They um

They're like chess m like I don't know if they're Grandmaster or they're master players or whatever, but they're like They're like great at chess, but also great at content. So they have like a big following or whatever. And so she just cleaned up in this game and she's not like a great poker player. It's just like They would they were all kind of playing very loose and she won like a half a million dollar pot, like, you know

With Ace Nine. That's like kinda like a lucky hand or whatever. And uh the pros were sitting there like Just kinda waiting for good card like waiting for good to play good cards or just playing smart. Whereas Mr. Beast was like just playing kind of like ever any hand he could get into.

And then he'd be like. He he's just he's like, I just want one clip to go viral. Like that's what I'm here for, is for one clip to go viral'cause they're like I can poker, you could do this thing where once both people go all in, you could say, All right. Normally you would just There's only one card left and they're like

One of us will win, one of us will lose. But you can do something called running it twice. Which kind of like smoothens out the like um The variability, like it's like running multiple times in a simulation. So you'll get like more possible outcomes. So you can run it once, run it twice, run it three times, run it four times. And he's like

No, we're gonna run it once. He's like, We need this clip to go viral. It needs to be the highest stakes. With the biggest heartbreak. And like the easiest to understand. And you can see the poker pl pros were like Oh okay, like I guess so. I guess that makes makes sense. It's like To me, it was so funny just to see uh these guys playing with totally different like agendas.

And styles and also they were mic'd up the whole time. And there was no edits'cause it was live. And so you could just hear them like bullshitting about whatever to each other. And like you know, people from different worlds kind of just like So you didn't so the guy was like, So like, you know, uh how how much how often do you play? Oh, I've been I I don't play like this is the first day off I've taken in four years.

He's like, What do you mean? Like uh how often do you stream? He goes, I stream every day for ten hours a day. He's like, What? He's like Yeah. And he's like, uh this is one of the few like one of the rare date this guy, X Q C. And they're and they were like, How long you've been doing that for? He's like Seven years?

I don't understand. And the poker player looked at the streamer like you degenerate, which is hilarious because the poker player is normally like the biggest degenerate who sits at a table. Playing, you know, this like stupid card game for five hours straight, losing money. Is that real? Well someone Will someone really stream for seven years every single day for Ten hours. Yeah, yeah. That happens.

Uh like not ten usually it's not those exact numbers, but people have streamed every day for ten years. And they'll stream like five hour streams or something like that as like their their normal stream. And some guys do ten hour streams and then they'll usually take one day off a week. Maybe X I don't know X C specifics, but like Yeah, he he he's a

Like he's a nut. And when he's streaming, w what's he doing? He's playing video games. Any game. So he yeah, he was like big in Overwatch, but then Overwatch stopped getting like popular. But he got more popular because his personality's pretty big, like he he just kinda gets wild on the stream.

And so now he'll go He'll do whatever, he'll play. you know, virtual farm simulator, he'll play like, you know, a shooting game, he'll play like Whatever the game is, he calls himself a variety streamer, which is basically like at that point, they've stopped coming for the game and they're coming for you. And is he funny?

Yeah, what what what He's great about him. Uh he's funny and he like He like rage he like

gets enraged pretty quickly, which is like a big on Twitch is like You gotta like show emotion. So like you see in basketball or like golf is the ultimate example of this. Uh, and this is where I think traditional sports can learn a lot from. Online content. 'Cause traditional sports they teach you like if you ever watch a basketball press conference, they're the most boring in the world. It's like

Yeah, we're just gonna take it one game at a time. You know, they're a great team, add respect to them. Uh, you know, we just gotta You put one foot in front of the other. It's like oh great. You know, like super boring. Whereas you you and I love UFC'cause that one guy would be like He ain't shit. I'm gonna kick his team, his ass, and his whole team's ass, you know, like they just like

They like talk shit to each other. So that adds a level of like Drama and excitement. Streaming is like that, but like twenty four seven, where they're just constantly You know Talking shit to them s to the their teammates about themselves, about the you know, the game, about like the characters, about the strategy, about whatever.

So they show a ton of emotion. So if he loses, he'll throw the mouse, he'll break the keyboard. He'll like you know like spit and scream and you know, like he'll get angry. How does he have enough energy to do that every single day? Just what he does, man. It's like that's And you just sit in sitting in a chair for he's sitting in a chair for ten hours a day. Yeah, yeah, you're sitting in a chair. You may not like this. But it is peak physical performance. Yeah, exactly. Somebody said this thing uh there was this hilarious line during the things that she won the Alexandra won the five hundred thousand dollar pot and then she like won another pot. She was like up six hundred grand. She came in with fifty K and she had like a six hundred fifty thousand dollar chip stack.

And like she had so many chips she couldn't even stack them in time. Like the next hand needed to be dealt. But her giant her giant chip stack was just blocking the half the table. And she's like, um, I need help stacking the chips. And they were like, Fuck you, we're not gonna help you stack your chips you just took from us. And like the pit boss comes over to helping. And then Mr. Peeps goes.

She's single handedly gonna close the wage gap. Ha ha Yeah, they're just trolls. And uh It's just amazing. It was amazing. And I just thought that was a a great idea, by the way. I like a Like a high stakes

poker game amongst personalities in any niche, I actually think that's a good marketing idea. This one streamer who we're talking about, what's his name? Uh X QC in this case. How much money does he make? He probably makes between

I wanna say three to ten million dollars a year. No way. Really? Yeah. Probably five to ten is is is the easy estimate. Um

Ten man ten is not even the upper bound. Like they These guys can make much more than that. Maybe Up to twenty, twenty five million if they are Maxing out their stuff, but they don't always want to do that. Like

Uh I taught'cause I used to negotiate with these guys, so so you know, um Even before Twitch, like when I was just trying to get them to promote our products. And it's like all right, I'm gonna talk to I wanna talk to the streamer. It's like no, you don't get to talk to the stream, you talk to the manager. Okay, fair, that's fine, they're stars, I get it. All right, who's the manager? Is it like, you know, CAA or the WME? Like for ninety five percent of them it's like his little brother Ray Ray. Yeah, exactly, it was his girlfriend or like exactly his Ray Ray or like

Uh hey Jenny, um you know So how long you guys been working together? Like, well we've moved in together at Like when we were sixteen and then like he Didn't do anything for five years, just play video games all the time, and like now he's rich.

And so I quit my job to like Check his email. 'Cause they'll be they'll be like, Yeah, we do like brand deals, I'm like, Cool, so like Do you have like a deck you guys can share about like, you know, his stats? They're like No, you could just like go on and see how many people watch'em. It's like a lot.

And then it's like it's like so well like you have this deal with like Red Bull and like Logitech. Like surely you have like a brand and a Like you know, when you pitch them, like we don't pitch anybody like Like basically and I you know, as I got to know people, it's like They just get inbound into their email and then they just decide they ignore ninety five percent of it, even though it's people literally throwing them like Like people can get paid

Uh Like the small even like s like less high profile. Like Ninja's a different tier, right? Ninja does have a proper manager and like Actually his girlfriend, I think, is his manager now or his wife. Uh, but like he had a proper agency behind him and they pitched Red Bull and all this stuff. But like Most streamers is somebody will approach and be like, Hey, I'll pay you two thousand dollars an hour to play my game today.

And they're like Nah, that game looks boring. I'm not gonna do it. Right, because like they don't want to lose their audience. Or like piss off their audience too much or be seen as selling out. And so they turn down so many opportunities that they could have because they don't want to be seen as a sellout.

Nor do they want to like bother with anything. It's like Dude, by the time I'm done streaming for ten hours, like Imagine doing this podcast ten hours a day. Eight hours a day. You have zero energy left to like do anything else. And so you just like

You don't want to even think about it. So and do a lot of'em have any expenses? So or are they just paying taxes and rent and they're just stacking cash? Yeah. That's exactly it. Some of these streamers, I mean, they could be worth thirty or forty million dollars liquid.

Yeah. That's crazy, isn't it? Yeah, like uh Ninja got paid, you know I can't say the number, but stupid money to go stream on Mixer like a competitor to Twitch, I think. I think it got leaked. I think the number got leaked because uh something happened. Yeah, maybe I think I think Twitch got hacked and like all the the spreadsheet got out. Remember what I'm talking about?

Well that's the that's pretty visible anyways. That's that's just what they earn directly. So basically like the fans subscribe. Five dollars a month or six dollars a month or whatever. to the channel. In order to like

kind of just like show their support and get like special emojis that they get to use. And uh sometimes the streamer can turn it on where subscriber only chat. But um But for the most part, like they get donations that That most people can't see.

How much donations do they get? Uh, then they get subscribers directly. That's a monthly recurring subscription. Then there's brand deals and sponsors. That didn't show up in the Twitch thing,'cause that goes direct and it's like They just pay the streamer directly. It's not part of Twitch. And so there's like other

Uh, and then you know, games come to them and pay them, Hey, we're doing a brand launch. We want all ten of the big streamers all playing Valorant today. And they'll drop. You know five million dollars on that campaign. Because they know

But if they do that They become the it game. And millions of people will get to see their favorite streamer playing the game and saying how awesome it is. Or whatever, showing it off. And so it's worth it to them'cause they're gonna make out way more than that.

Have you seen intro dot com? Have you ever been to intro.com? Yeah, I looked at Investing in it. Uh but I decided not to.

So I talked to the guy who started like I went to uh I went to like a car racing class and he like a friend of a friend brought him I got to hang out with them. He's a cool guy and he was like, Hey, just sign up for intro dot com and Basically what it you do is You just like put that you're available a certain hours amount of uh a certain hours a week.

And Someone will pay you like two thousand dollars an hour. in fifteen in it minute incre uh increments to talk to you. And I was like, I don't know, man, I feel kinda sleazy doing that. And he was like, Well just try it and I was like okay, well, you know, you seem nice, whatever. I'll I'll kinda do it just to like geek out and try th this new product.

And I signed up for it and I've been getting bookings like crazy. And Between I'm I'm I'm at the phase now a little bit where You know, it's coming up on uh this July will be a year and a half since the acquisition. Uhing

Yeah. Yeah. Yeah. How many years you've been married? I have no idea. How many great years you've been on year and a half, sixteen months. So it's coming up to that time and I'm like All right, do I like start a new company? What am I gonna do? Uh, what should I be doing?

And I sign up the intro and we're doing this. And I got that little copy that thing and I got like this uh Airbnb and I'm like Well, besides like the fact that like I you could I could live off interest, like off my nut. I'm like That's kinda cool. Like there's all this income coming in.

There's so much And I'm not trying to like I'm trying to do this like brag shit, but I'm saying like for a creator that has a mildly big audience. There are so many ways to make money. It's pretty astounding.

And we're not even that I mean we're just like Semi popular and a relatively small niche. So like let alone if you're like these Twitch guys and you you're you're actually really popular.

But it's it's pretty astounding how many like revenue streams are available to us just because of all these This like we're all these cr creator type tool things. Totally. Like I saw uh some guy tweeted today, he goes, Bro, at Elon Musk, give me my blue check back and it had like eighty thousand likes. I was like, Who is this guy? He's like a he's a a soccer player at m like Man City or something like that.

And I was like and he's got like millions of followers. I was like wow. You know, like it's like there's so many levels of fame. Like that guy's not famous at all compared to like, you know, Justin Bieber or whatever. Justin Bieber's not famous compared to whoever. But like You know, down if you go twenty runs down the ladder. It's like we're like

Moderately known. In a tiny niche. And then I sh I sent you that link of that those guys who discuss like I don't know like Bodybuilders or something like that? Are they they're discussing like working out or something like that? They had like a podcasting setup. W Oh, uh yeah, I was on their podcast. They're awesome. What

Yeah, yeah, yeah. I was on their podcast a couple years ago, the uh Mind Body. Wow. Is it Mind Body Pump or just Mind Body Pha that's the ultimate resume for your uh for your fitness influencer career. I did it. I think that video had like, I don't know, I want to say eighty thousand views or a hundred fifty thousand views, something like that. Let's just not like You hear of bigger numbers, but that's big. That's the t like We get less than that on our YouTube.

And I feel like we're big. Now they're big and they're in just like another niche, but their niche lets them do a lot more because more broad appeal. Like there's a bunch of dudes out there who want to be like more muscular or like people want to lose weight. And so You know, they can flip on one, you know, white labeled supplement or course or whatever the heck they want. And you know, that that type of following can print

Uh I don't know. Again. Five to ten million dollars a year for sure profitably, you know, without like The stress of being an entrepreneur trying to invent a new product and go to a new niche. And then it also has a bunch of downsides, right? Like the guys

Streaming ten hours a day for seven years straight. Like The biggest problem with content is you're usually on a treadmill. And like you never you feel like you can't get off. Like Twitch streamers have this all the time where they feel burnt out because they're just like I feel like if they stop they'll lose everything. And it's true. If they stop they actually do lose quite a bit of like Uh you know, like

sway with not only, you know, their subscribers, but the algorithm and things like that. So you know, I think that's the downside of these models. You have to build a business that's beyond that. So those guys, the What's it called? The uh I I listen to it all the time. I'm totally blanket. Mind body pump.

Is that what it's with Sal and Adam? Uh it's like the uh they're based out of uh Sacramento. So they um They just bought a bunch of Airbnb or they bought a bunch of properties and they're turning them into fitness Airbnbs. And so that's like a good example that will it will It'll extend beyond them.

But uh Yeah, I mean like what do you do? Like have there been any examples I think you know who Jenna Marbles is? Yeah. So she's like she was got popular in my mind when she was on Barstool and then she bailed and went to YouTube and became like one of the biggest YouTubers of all time. I'm pretty sure that she like got her cash and got her money and I don't even think she posts anymore, even though she has

Many, many tens of millions of subscribers. How many I uh My internet's slow, so I can't even pull it up. How many subscribers does she have? She's she's got a ton on YouTube. I think it's like five million. She was one of the first people to get popular. I feel like she got popular like I wanna even say before YouTube. She's got nineteen million subscribers. She's Been on for ten years. Uh when was the last video? I have no idea.

Uh she p still posting regularly? No, I don't think she posts per But she has a A brand of dog toys called Kermie and Worm and Mr. Marbles. Um So she was one of she w she's had twenty if she you said she has twenty million or eighteen million. She's had that forever.

And I'm pretty sure she's just like made her money and bailed. And just left. Yeah. Yeah, like her last video was one year ago. Casey Nice did that too, right? He was

vlogging every day and then he got paid and he just says, I'm out. Yeah. So I think if you're on the on that intense of a treadmill, it's it's pretty tough if you can't like You know get you out of it. By the way, there's a guy who

Tweeted at us. He's like, uh I I think he listens to a podcast. Um I'm gonna find his like exact deta later. Uh'cause it's hard to'cause Twitter DM searches like impossible.

But basically there's a guy who's just buying up Uh YouTube channels that are non Faced non faced YouTube channels. So just They brand it as something else. Um, so there's no Jenna Marbles. There's no personality to it.

And uh he buys these up for You know, the he basic you know, he's just looking at their YouTube like uh is looking at their YouTube like, you know, revenues or whatever and he's like, Cool, I'll make you this offer so I can uh I can buy this thing out for this much or whatever. And uh and it's like interesting. I had I hadn't really heard of somebody rolling up YouTube channels like that, but I think that's uh

Pretty cool niche. I think That would be a good idea. I think if you did it with a face it'd be a horrible idea'cause I would imagine That if you could make a list of people who you'd like to have work for you, a YouTuber would be incredibly low on that list.

Well yeah, I mean it's hard to buy them out, right? Because they you know, th they no longer have the motivation to uh Create content and then you're stuck. 'Cause you can't just be like, hey, it's me now. I'm here. Yeah, it's me and Louis Vuitton. I'm here.

Alright, what else do we want to do? Uh Let's do uh one other random one. Dude, so have you ever filed for a trademark? Uh yourself. It's kind of a pain in the butt, isn't it? I think I had a lawyer do it.

Yeah, but I like went through I tried originally like Bootstrapping it and just like doing it on my own. I didn't know how to do it. So I get this I get this letter. So this letter comes in the mail. Uh

Six months after we file. From the Company called I don't know if you can see this WTP. I'm like oh Maybe it's

Spot our Yeah sounds legit. Uh and it says at the top, trademark publications. And it's got our company name, our address, and it says Reference number, blah, blah, blah. Application date blah blah blah. Classes, blah blah blah. And then it has a giant thing of our trademark and it says Here's your fee for Uh one thousand four hundred and twenty dollars. Please pay the amount on acceptance.

Within ten days my check. Don't forget to quote the reference number. Make it payable to WTP. Um my Oh, cool, but I thought I um pretty sure I already paid for the trademark, so

Who who's this? What's this for? And then here's what it says in the Like look at this uh fine print here in the bottom. Yeah. Box here. So like you see this like size three print.

Uh so here's what this says. Dear Madam or Sir, oh now you're sounding like my Uncle in India writing an email to me. Dude, anytime I get a dear sir, I know it's I know it's not good. A dear sir and uh I ate mine.

Ha ha Yeah. Dear sucker. Um Uh the pu the publication of your public registration of your trademark is the basis of our offer.

What does that mean? All they're gonna do is just Publicize that we have made a trademark. That's what they're charging me for fourteen hundred dollars for. Do they work for the trademark office? No, it says So here here's what it says. Um Uh.

This is an offer for free entry into our database. Www dot WP WTP. Dash register.com This is not an invoice. You are not required to pay the above amount unless you accept this offer. Oh, the details in our general terms and conditions, right? It's like What a scam. And you know, they all they do is they just monitor every trademark filing, which is like

Gotta be, you know, I don't know, whatever, tens of thousands a year. And then They just send this letter out and they're just fishing for a sucker. The fishing country. The the car the one sorry, yeah sir short for sucker.

They're just looking for uh have you seen the car warranty or home warranty shit? No, is it the same? It's the same thing. Have you ever met anyone who runs one of these scams? No. If I did I'd give him a st Strong talking to

It would be really fun to like just like Uh Have you seen on uh on The Office they go uh Michael Scott has to ask a question, but he can't sound mean, and instead of saying, How do you sleep at night, he just says How do you sleep at night? That's just like and that's like what I Yeah.

Ha ha. Like it's like when like the bosses are around but Toby's leaving and then he's gotta change his question to like Where do you get off?

Who do you think you are? Ha ha ha. That's like the type of questions I want to ask these people. What do you like what do you how do you go to bed at night knowing that you're just uh T U W T P How do you?

Sleep at night. Yeah. You sleep at night. Alright, we can wrap it up there. I I had a bunch of ideas. We didn't talk about any of them, but that's okay. We're doing next month.

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