Favorite Finds: From McDonald's to Twitter Famous, Pelosi's Finances & How To Close A Deal

He said those lines that I love. He goes. That sounds silly. I understand that. That my whole day is just about posting on Twitter. But Everybody's just got a thing. That's my thing. Okay.

And he's like we've all got one thing, that's my thing. I was like I love it. I feel like I can rule the world, I know I can be what I want to I'll put my law in it like a day's off. On a roll, let's travel. Alright, we have a special episode. We're gonna talk about cool content that we've consumed. This might be short, twenty. Twenty five minutes. But you want to kick things off?

Yeah, well I w I wanna say why I think this is a good type of episode to do. We um Yeah, one of the best ways to change your life is to change like your if you don't change your body, you'll go change your diet. uh your habits, your work out habits or your eating habits. Uh, if you want to change your mind, you need to change your info diet. And so One of the questions I like asking and I know you do too, which is like

You're like w it's like a the dorkyest question ever. We probably should find a better way to phrase it. No, it's a great question. But It's the answer is so good that we don't even care how lame the question sounds, but it I've heard you say this before, like So what media are you consuming? So what you're you're like what are you reading nowadays? Or like what what content do you like to consume? Which is I do that in job interviews and people will be like, Oh, I read like the New York Times. I'm like, No, come on, like what subreddits are you like consuming? Do you use Reddit? What about on Twitter, on Instagram, who do you follow what what where are you getting it who who's influencing you? That's Palmer Lucky this. We were like, what Reddits, what subreddits do you go on? Cause his brain was and it was like he's firing off All these awesome things in all these different areas, it's like

That doesn't just happen by accident. That happens because he's got a set of interesting inputs that leads to a set of interesting outputs. We as MFM wanna be one of those interesting inputs for you so that you become a more interesting, smart uh, you know, person based off of listening to this, but we're just one thing. So what we wanna share is What are the best

of the inputs that we read, listened to, or watched this week. that maybe you should go check out. So that's the premise of this. Um I I wish more people did this. Of of people that I find interesting, I wish they would be more Um, I wish they would curate for me like, yo, here's the one or two best things I read or watched this week or listened to.

Just to get my mind going and show me cool things I should go go do. Anyways, that's the the spiel. I want you to kick it off. Um I want you to do the top two. Uh yeah all three years are good. So why don't you kick it off with the top one? So one of the best things I watched this week is Bill Gurley's talk at all in. Have you heard his his talk that he did at the all in conference? Yeah, so he did a talk, I believe it was about Uber and regulation and like some of the surprising they found. So Bill Gurley was

The like Lead investor in Uber. Um, and he goes to all in and I expected him to talk about I don't know, venture capital. Uh, business, investing, but he's now retired. He's a retired VC. So he's like Kind of in the

No fucks given mode. Which is great. Like, you know, when you get a really smart person who now feels like they have nothing to lose, they can go off. And I feel like that's the best way to describe this. It wasn't a talk. Bill Gurley went off. And so what he does is the talk is titled I think it's like Two thousand eight hundred fifty one or something like that. Some number.

And he he's basically the talk is like That's the number of miles between Silicon Valley and Washington, DC. And what he does is he talks about Regulation and how screwed up It makes business. And so he goes through example after example and it it

To me it felt almost like a John Oliver You know when John Olver does those last week tonight things where he just has a monologue, he's like Exposing Something that's screwed up or like Coffeezilla does this on YouTube where he'll go in and be like

Logan Paul scam people and let me just expose the whole the grift. He exposed the grift of regulation. And he's like Dude, look at this. Like COVID happens. So they passed these laws about covet testing.

And look at this. This same test in the UK or Germany cost like, you know Seven times less. As it did in the US. Why? Because in the US it was mandated that only these two companies' tests were gonna be allowed, and in in Germany it was a free market, so the tests the cost went way down. Or he would give an example of um He's like, you know, here's the guy who passed this law.

Uh, and he says that these are the only three vendors that the government can use, and so they charge this crazy amount. And then guess what? Here's his LinkedIn. Oh, what do you know? Five years later, he's on the board as the chief whatever at that same company that he handed this prize to. And it's like

The grift is real. The thing I loved about this,'cause you're like, damn, that was a great Talk. He's like I've been working on this for like fifteen years. He's like basically for the last fifteen years, every time I saw something that was just complete grift, I was screwed just to Fed up th part of the system, I wrote it down. I made a note.

And so he's like this talk is basically fifteen years in the making of me kind of uh Observing what's screwed up a w about the way that Washington works. At the end, his mic drop is basically like he's like, I called this talk in a two thousand eight or fifty one. That's the number of miles between San Francisco and DC. And when I talk to people in DC and they ask, you know, how does Ill Silicon Valley, you know, do so much innovation. It's because we're so fucking far away from Washington, DC. Like we're just away from the poison of the way that that place works. And we're the farthest possible place away on the map in the United States from from DC. So I love that talk.

Was there any like promising parts of it where like this is gonna change or was it like uh this is like What do we do about this? Can this change? Like, well the first thing is this, we have to like expose this, right? Like, you know. You gotta shine light on it. The you know the bacteria sort of grows in the dark. And um the second thing was he was like, you know Uh it's hard because the incentive is the people who could change the laws.

That would say, Hey, you know Maybe if you write the laws about these companies, you can't trade their stocks, for example. Right? Like We said this on the pod. Yeah, but the people who need to pass that law They're the ones who are profiting from this. So it's like it's almost impossible to change that incentive. Like it's like they would have to do that. They need so much pressure.

In order to make those changes because uh they're not incentivized to do it. In fact, the opposite. Their entire incentive is to keep the system the way it is. There's this interesting thing that's going on where I I don't know anything about the government. I don't remember if it's the Senate or Congress, whatever it is, but uh it was like one of the few things that both a handful of like hard right Republicans and hard left uh Democrats were agreeing on. Where they're like, All right, we're gonna create like a political index fund Where you could only have if you're a politician, you have to you can you can have money, but it must be in this particular index fund and so like you're you can't o own individual stocks. You know how Nancy Pelosi's accused of like doing whatever and then how I think it was the head of Was it the New York Stock Exchange? There's a w w one of the companies uh like like two weeks before the government shut down with Covid, they sold a bunch of stock. And like this all looks suspicious. And so they're they're trying to like argue that there needs to be a political index fund. It seems like a pretty cool idea, actually. By the way, there's a startup called Autopilot. I don't know if you've ever heard of them, but they do like uh

Like It's like a automated money management or like, you know, basically it's a way to What you can do is you put your money in the app and then you can be like, Oh, I want to copy the Michael Bury portfolio and you can just like copy their public portfolio. Yeah, it's cool. What they did that was really so the business was doing okay. And then it's like growth took off and I was like, dude, what happened? like

Incredible chart. He's like We made this Twitter hander called the Pelosi Tracker. And they have the birds tracker, the Pelosi tracker and whatever and the Pelosi Dragger has 339,000 followers. And it basically every time she makes a trade.

They um They post about it. And so they just dig through the filings and they post about the things and and her gains that she has. And like, of course Show Nancy Pelosi's like Happens to be

You know, she you know, she's uh yeah happens to be up. Thirty percent year to date. Like she's outperforming Warren Buffett. She's outperforming your favorite hedge fund guy. Like how does this Government? You know, official do this. It's like, well, maybe they know some things before some things have. It's insane. Um it's corrupt. That was a gr genius growth hack that they did. Um, all right, I'll give you one. So this has been going around Twitter, but I went and watched the whole thing. Uh it's pretty amazing. So Deion Sanders, uh I'm not a I'm not a football guy. You're gonna know I'm not a sports guy. You're gonna know a lot more about this than I am. Deion Sanders, he's now the coach of what is it, Colorado? Yeah, the Buffaloes. The Buffaloes. And he um he was on sixty minutes, I think like

two weeks ago. And it was pretty amazing. They did like a twelve minute segment on him. And it was really fascinating because I remember Deion Sanders as being like this like cocky like showboat guy and he is still a little bit of that, but he's incredibly insightful. And so basically, uh wasn't he what what university was he at? It was a historical black college. Uh was it Jackson State where he was? Yeah I forgot the name of it. Yeah. Some not very popular school. He gets into coaching. He he he does a decent job there. Then he gets recruited to go to Colorado, which is a big deal. But what he does is He um

He's doing two interesting things. The first interesting things that he's doing is one of his sons is filming the whole thing. It's like his Gary V thing. And so his son is like filming behind the scenes and posting it on YouTube and driving uh interest. It's really fascinating what he's doing. Have you seen that? It's amazing. So one of his sons is the quarterback, the starting quarterback. I think another son is on the team too. The other son is like, you know, what the cornerback or the yeah, I think he's a cornerback, which is what Dion used to play. And then Uh the other son the the the son that's not playing football is Basically the Gary Vee vlog guy and he's just in the locker room. He's f he's documenting the whole thing and sharing it.

On social as they go. And they're just doing a better job of it than like Yeah. Anybody's doing following that stuff. Yeah, it's awesome. And the second thing is that it that he did was his leadership skills are really good. And they're kind of shocking because I just thought that he was just like a meat head and he was just this really cocky guy. No, man, the guy's really insightful. And so basically they show uh like a clip from one of his first meetings with the team and he basically he goes I'm here to encourage most of you to quit

The reason being is you guys are the teams lost so much. I think last year you were like one and eleven, so you lost most every game. You barely won a game. And the coaching staff, they're all out. We got rid of them. I'm here. I brought a bunch of my guys here who I know are good. And look, here's the deal. Uh the coaching staff is to blame, but you know who else is to blame? The kids because the coaching staff probably recruited a bunch of losers and I'm here to get you losers to quit. And he and and the the guy on CNN was like, Hey man, that's a little harsh. Like these are kids. He goes Well look, if you are willing to quit the team because I said that

You're probably weak and you're not an asset to this company. And if you're gonna let words scare you, I need you out of here. And I need the tough guys to stay and I need you to be an asset and not a liability. And he re ramped the roster. He brought like forty play forty new players in, which is half of a the ball team roster. And and fifty left. And fifty left. They went into the transfer portal uh portal and he goes, uh he he he's like look Truth is good for the kids. This is what I'm here to teach you football. I'm gonna teach you how to how how to live life and be a good man. And what you guys need is truth. I need to tell you the truth and I need to prepare you for the real world. And we're gonna I want a winning team. And he does this other thing where he goes, uh the the interviewer goes, So who do you think is the best football uh football coach right now in the NCAA? He goes Well, do you have a mirror that I could hold up so I can see him? He's like, it's me. He goes, I'm gonna be the best coach. But then he does a good job of being like humble. He's like, Well, I I learned a lot from Nick Saban, he's forgot more about football than I'll ever know, and so I'm looking for little crumbs from him. But it was really inspirational because I think that Uh

This type of like uh Pound your chest leadership. The way that he delivered it was really good. I it was very inspiring on how to lead a business. Yeah, you know, I'm usually not uh uh believe it or not, that big of a believer in uh Like the effect of the Pre game or half time speech. Like.

That seems to be like probably overrated. Uh, in terms of what a coach can do and vastly underrated is the systems and uh like habits and standards that you like enforce and instill. Um And so what people are seeing a lot,'cause it's super viral. You share the halftime speech, you share the

the the pre game speech Or the postgame speech. And they're And Dion, I don't know if you know between football and uh this Uh between playing football and this he like became like a Pastor like part time.

Very religious and he was like giving sermons. I remember watching him on TV, giving sermons in a big white suit. Um but if you but if you watch, one of the other things he does he set a bunch of standards. So he's like You know, day one and almost in the uh Like that book, The Score Takes Care of Itself. by uh Bill Walsh where it's like

Okay, yeah, we wanna win. But the score will take care of itself if we do these inputs. Exactly. Like the famous stories like he makes the people answer the phone in the front desk of appropriately. Yeah. And John Wooden did the same thing. He's like, We're gonna learn how to lace up your shoes. If you can't if you don't take the time and attention to figure out how to lace up your shoes, just to make a point of like What we do out there is a result of how of what we put in. Let's let's understand that. It is a direct result of what we put in and so we're gonna m we're gonna monitor that.

And so uh one of the things that the it that they show in Dion stuff, and I saw this when I was at Duke with Coach K is like It's the little things that they set as the standard. So for example, he's like, you know If you are on the field, he's put up He put up footage from the previous practice. He's like, Look at what's happening here. Can anyone tell me what's wrong? And it's like I don't know, it's not even a play. What are you talking about? Like

Nothing this is just us walking in between the drills. Like what And he's like, Exactly. You're walking. If we're on this field we run, we do not walk. And he's like Basically.

s created a new set of standards. And so he's like If you're in a team meeting. Where do you sit? How do you show up? Do you use your phone? Do you do and he's just like kind of like Instilling new standards. So while the speeches are getting a lot of the v the the

The shine. I think the more interesting thing is basically in the how we show up. uh the daily standards of the inputs uh that go into it. And now, of course, you know, they're undefeated right now and they're doing really well. And I think it's more'cause of that. Yeah, it's awesome. And he the he did a good job where he was like

When the guy was like w when he did the whole thing, like let me hold up the mirror, and he was like, Well, look, here's the deal. I tell my kids, I go I expect you to be the best, so I'm gonna be the best too. And he's like you're gonna I think you can win the Heisman trophy. And I think I'm gonna be the best coach. And so he does a really good job of balancing this like cocky we're gonna take over the world and also uh high expectations. So I thought that was really inspiring. What do you got? All right, I'll do another one. Um This is in the nerdy realm, so

There's a guy who is a Twitter account I really like called CFO Secrets. I love this guy. He has a newsletter that um I didn't subscribe to, but I just saw one of his posts that was really great. It was Uh it was called Uncovering the Mystery of Working Capital in MA. I was like, Okay, well that sounds like You know.

Boring. has a market size of like three people right now. So it's like Dude when we when I sold the HubSpot, it took me a week to to under to for them to explain what working capital was and I still don't understand it. Read this post. It's really good. So One of the things that I look for is like

You know, you can tell when somebody actually knows their shit. And off uh honestly, like Sometimes when I go on Twitter or I go on YouTube, I just wanna delete my account'cause I'm like It's so annoying that the most vocal People.

Just don't know. What the hell they're talking about. Um and There and what what happens is some people know what they're talking about. They produce content, everybody loves it. But then some people instead of taking that content and going and executing on it.

Like I too will create content about how to be successful, although I'm not successful yet. And then they do it. And then there's like a ladder below that and they're like I will tell people how to do sales even though I've never done sales, even though don't don't know anything about sales, even though I've only sold ten thousand dollars my life, right? Like

And it just latters down in that way. And then and those people have the most time on their hands. So they're the most like active at publishing stuff. It's crazy. So Seeing this guy's newsletter, I was like, Oh, finally, somebody who knows what to talk about. So he has this thing about MA. And if you ever sold a company, so much of what he says rings true. He's like, The post starts like this. I'm just gonna read you some of the best parts of it because it always starts the same. We're tired, they're tired.

Um everyone's been sprinting to get this over the line and we're sprinting because time kills deals. And he's like if you've done deals, you know this. Momentum is what oils the deal wheels. And he's like, there's always a point where the deal is mostly agreed. We've agreed on the headline valuation number. And that took a lot of negotiating. It's tired us out. And now there's only two or three points left to agree in the deal.

He's like most of these are boring stuff like reps and warranties and the legal documents, and we wanna leave that to lawyer. There's maybe one commercial point left. And so the other side picks up the phone and they say, Hey, we just uh we just need to iron out this one detail about working capital peg. And he goes, I'll say something like Oh, thanks for the writer. We've been so busy on the on the documents. I haven't had much time to give that thought. I'll get back to you tonight. But I've thought about it. I've been thinking about it. I've been thinking about the working capital this whole time. I'm just setting up my position that way that oh I haven't really brought it uh you know, haven't really put much thought into it.

And then I'm gonna bring them a very well thought through thing that I think is uh gonna make sense. And he goes There's one last trade left in the negotiation. In my experience, this is one to three percent of your total enterprise value is just this last thing. And it's a pure win lose negotiation between both sides. You're tired, they're tired. Who's gonna w feel like ah

Screw it. Let's just get the deal done. And I I'm like, and yeah, we just went through a negotiation. So you know the And by the way, that's what I learned from you about negotiating. You're you had a line that actually changed me, which was the The person who can be comfortable with the most amount of uncomfortableness will will win. Exactly. Yeah, the short version of that I say in every negotiation is the more stubborn party wins. Always. Uh people think that the person who wins in negotiation is the one who has the stronger logical case.

Hell no. It's the person who is more stubborn who wins, always. And um how do you be stubborn? You need to be comfortable in the Un in the discomfort. And I would say, honestly, when we did this negotiation, which maybe we should do by saying by the way, a breakdown on the whole thing. One of the l one of the things I think we did not do a good job of was this last bit.

The last point, which is that last You know, one to five percent of value. And we were just so tired. We just wanted to get the deal done I It took like four months. Yeah, and I think that The real way to do that.

Is That's when you need to like dig in the most because It's that last deal point that like you can get and you'll thank yourself later for it, even though in the moment you're feeling tired. It's like any Work out. It's like do I push here? Or do I just say I'm tired and I stop? And like anybody who knows about workouts is like

No, push through. Yes, you're tired, but you'll feel so satisfied and all the gains will come on that. Those last two reps of pushing it. Um so anyways, he talks about this and then he gets into the nerdy part where he's like, All right. Here's a spreadsheet. Like you know. You have your enterprise value.

And then you have your equ your value your actual valuation. What's the difference between the two? It's like well, your enterprise value includes the debt and the capital that's in the business. And then your valuation, you know, your the the actual equity value is what's left after that. So I think Just a very useful doc, a very useful newsletter for people who are gonna go through that or going through that. Probably overkill to read this early.

But if you're gonna do uh MA It really, really pays to have somebody who's good at MA on your side. Um when we were doing our negotiation I But Basically try to convince you, hey, let's have

Our buddy who's done more M A than both of us, like help us think this through at the beginning. You did you did good. You led that one and it you did really good. And I would say I'm still like intermediate, maybe at the I'm at the early stage of intermediate. There's people who are way more advanced. And so uh anyways, this is a newsletter. It's a very nerdy find for M and A. I'm gonna read this. I I went through this. I went through a deal that involved networking capital.

I still don't entirely know what it means. Um it was this was very challenging and the guy's this guy's writing is really good. He and he actually sets it up perfectly where like networking capital was thrown in at the last minute. And I'm like Oh, I don't I don't even know what that is. I'm dead. I I wanna get this done. It's supposed to close in eight days. I just want to get this done, yeah. Hey guys, really quick. So you may know this, but My beginning in business was being a copywriter. I'm a self-top copywriter. And what that means is I figured out what motivated people and then I figured out how to use the written word to get them to do what I want them to do. So that could mean selling them a product. That could mean

writing a speech or even giving a speech and getting someone to buy into a particular movement. It could be recruiting. Hell, it you could do it for dating. It just basically means figuring out what motivates someone and how to use the written word to take an action, get them to take an action or to think a certain way. And the way that I learned how to copyright was I did this thing called copy work. And copy work is this famous technique that's not really popular anymore, but it used to be really, really popular. And you basically take writing that is great, writing that you love, and you write it out by hand and you copy it and you make notes of what particular thing that that writer's doing that makes it special. This is the exact same way that you learn how to play the piano. When you want to l learn how to play the piano, you learn how to play happy birthday. And then you learn how to play like jingle bells, and then maybe like a a rock and roll song, and then maybe like A hip hop song, and eventually you can combine that all together after a few years and you learn how to make music that's your own. Same thing with writing. That's how I learned how to write. I locked myself in a room for six months and I just did this for many hours a day.

Uh I created a program to make it easy so you could do that. It's called copy that. Copy that dot com. You can go there and you can check it out. It's a ten day exercise to make it really easy to learn how to write. If you want, you can just go do this on your own. You can find great writing and just literally copy it by hand. I know it sounds crazy, but it works really effectively. But I made something that makes it a little bit easier. So check it out. Copy that. Dot com

And we will talk soon. Back to the pod. You wanna go to to to the last one? Oh yeah. Okay. So do you know this account, Cultural Tutor, on Twitter? Awesome follow.

Awesome following. So the story's kinda crazy. I didn't really know about it, but he he went on David Perrell's podcast, which uh I think you you were going on to or something. I just uh I just recorded an episode with him last week. So David Perrell, cool guy, lives in I think Austin and he's uh teaches people like about writing online. He's got a new podcast. So he did an episode. And the set itself is beautiful. It looks like they're in like, you know the Roy Library in the UK or something. Beautiful set. So he has this guy on. I've never heard of this guy.

And then I was like Oh, I did see one of his threads go super viral. He did a thread about like Why all s architecture designs all look the same now? They're all minimalist. And that thing got like A hundred million likes or some shit like that. It was really good. Insanely viral.

And it's not even about like a thing you would think goes viral, but it hit a nerve. And so this guy He does his interview and I've only honestly I've only listened to the first ten minutes of this. So like many books I recommend. I got a lot of value out of the first ten minutes and I was sort of satisfied. But he said something at the beginning. So he's like, This guy was basically working at McDonald's. Literally, he was like flipping burgers and doing French fries.

And he's like, um They had like a mutual friend, this guy Harry Dry, who's cool and Uh then David, I think David like basically sponsored him. He became like his patron. He's like, You wanna write? What if I just paid you to write? So he quits his job at McDonald's, he just decides, Okay, I'm gonna write every day.

And David like funds him for whatever reason. I don't know exactly how the shit worked, but like I'm sure they explain it in the other fifty minutes of the podcast. Um But the important part is not that. The important part is this guy then decides, okay. I'm gonna write One amazing Twitter thread a day. And he says this line that's great. He's like um

He's like and then David's like, What's your schedule? He's like he's like, Yeah, I wake up at like four PM And then I just start thinking about my thread and I smoke cigarettes, I go for walks, I write I go for another walk. Smoke some more cigarettes and then I you know, I'll eat some food of somewhere in the middle there and then I'll just Right, and then I publish and then I pass out and I do it again the next day.

And he's like that's Crazy. It's like yeah. Um, I don't he's like, you know, I'm not the guy who's gonna tell you my morning routine. Don't follow me, but like this is what I do. And he's like I just My whole day is about publishing one amazing Twitter thing. He said this line that I love. He goes,

That sounds silly. I understand that. That my whole day is just about posting on Twitter. But Everybody's just got a thing. That's my thing. Okay. And he's like, We've all got one thing, that's my thing.

I was like, I love it. And he's like, What have the results have been so far? He's got 1.3 million Twitter followers. He's got an insane Twitter following. Like he's built a m in like a year. Is it making money? I don't know. I don't think it makes any money off of it yet, but You can, right? Like, you know, it's not that hard to turn attention into money once you have attention. Um Yeah, it's harder to turn money into attention than it is attention into money, to be honest.

He has one point five and he has a a hundred thousand person email list. Yeah. He's doing fantastic. That's that's incredible, right? So he's doing doing very, very well for himself. Uh you know But I just love The intensity this guy was gonna bring to something and I've actually noticed this as a common trait, which is

If you bring a level of seriousness to something that everybody else considers not serious. You can actually win much bigger than most people realize. This is how we felt about newsletters. I was like, Well, I'm doing the math. I think this could be a legit thing. And we sold early, but we definitely the business could make a hundred million dollars a year. You know, morning brew is close to that. And I always say one of the reasons why is people thought this was silly, but if you did the math, I'm like, I don't know. I think the math is out there. I think this is gonna be a real thing. Um, I mean I think that's the same thing with my latest business as well, which is we're just taking something seriously that most use as a hobby. Yeah, I don't know if that's true. Is that true? Are aren't there like you know, does YPO not take this seriously? Do those guys not take it seriously? They do, but most uh m th there's a f there's a few that do, but many, many, many others in the space they think that it's just like uh it's like a small thing that you charge a hundred dollars a year for or something like that.

Um it there's a lot of h there's a lot of hobbyists. The better frame I think for what you're doing, to be honest, is just the Is uh we joke about it, but it is the Beautifully done. Like I am trying to do that. Your shit is just more stylish and more cool. And more desirable.

For a variety of intangible factors ranging from design Two People feeling FOMO to content to um You know, the the t the gr the the first hundred members that you added to your thing.

Um Like I remember getting sales calls to join whatever vit what a Vista or whatever the hell. They missed the mark. They missed the mark. Well we well what what I I love guys like Cultural Tutor because what I do for a lot of my brands is I follow people like him and I look at like what was cool in the sixties and seventies that I can just reuse today. So for example, our color for Hampton. It's uh the color of this really cool Jaguar car that was popular in the seventies. Right. And then when I made the branding, I found old Rolex ads because I'm like, what was cool then that could still be cool now. There's another example. Have you seen the sunscreen company that's doing that? Vacation uh Vacation, where it like it looks like an eighties or early nineties like aesthetic. This guy Jeremy Summers, he's amazing.

Oh, he didn't bring the character, but he helped us develop the whole brand. And then the last bit was he we didn't love the character, and then we had a different guy do the drawing, the illustration for it. But he did our branding. Yeah. That for for Milk Road. Jeremy did an amazing job. And he's that's specifically his aesthetic. Um, is that kind of like I don't know if I I I shouldn't say that. He's really good at that aesthetic, which is the like kind of Vintage.

Classy Like in a nostalgic, um, beautifully done uh sort of aesthetic. By the way, I'll t we'll wrap up with a quick story about David Perell. I went to his apartment, so basically he uh lives in s uh Austin. He has an apartment in the building, but then he also rented this other apartment. And when you walk in, it feels almost like an Airbnb, or maybe like you're walking into like a restoration hardware store. Everything is perfectly set up. And David is really O C D. And so like he's got this two bedroom, or it was a three bedroom apartment. They knocked down one wall, so they went all in on this thing. And then one room is like the studio where we sit, and then another room is like the guest room where if you're a guest and you want to fly in you could stay there. But like there's like a record on the wall or there's books in the shelf. And I'm like, David, all these h have a meeting. He goes, he goes, Of course, you know me. You know every single here, every single thing here has a purpose and has a story. And so he like

perfectly like picked everything in the studio. And w what is that? Oh. Would you like to see this cream colored book that's on my Bookshelf?

Does it even have pages in it? Maybe. This book says I don't think you can see that. Tango lessons. Um Tango lessons? Did I read this book? No. Did I go on Etsy because somebody said go buy cream colored books uh to put in your background makes you look classy? Better on the city. Everything at David's place is on purpose and it all has a story. And I sent you a video and I'm like, we have to step it up. This guy is so particular. It's it's he's the Deion Sanders uh in my world of podcasting right now. He did an outrageous comp. All of his standards

were perfect. And like I saw his trailer, oh my God, the guy's sweating the details. David's awesome. He does a great job. He's gotten way further with a topic that I think is incredibly boring. Like he makes millions of dollars a year doing rite of passage, like getting people to become like fucking novelists or something. I don't know how he does that. That's not even a thing I think people wanna do. Uh like you know, write long essays like Um

I'm a m like To me that is Did a ten out of ten execution on a four out of ten opportunity. Um Like if he was doing like whatever, used car sales, he'd be the he'd be like a trillionaire, right? Because it's like Dude he's obsessed with it, though. He loves it. Of course, of course. He's doing it for for the right reasons. He's so obsessed for it. I I think he said this publicly. Well I met him two years ago and he's he's a he's Jewish. He uh ethnically I I I

I don't know religiously, I don't know if he was as well, but he went to a Bible study class every day or once a week. And I was like, Why are you doing this Bible study class? He's like Well, the Bible's really important because it's just like part of culture and just time. Yeah, he's like I'm just so fascinated with like writing and like I've noticed there's a lot of Bible references. So we started going to this Bible class. Well, I see him again after about a year, and he's like I've converted to Christianity. They got me. Like like I just read it so much that I thought, you know, I really want to go one step further and I want to become a Christian and see what this thing is all about. Like he is an academic in like a very a like i in the coolest way possible, but he's like bought into this whole thing hardcore. I was trying to flirt with him. Instead of sending nudes, I just sent him a font.

And uh he was over the moon about it. Loved it. He's like Oh, that is that Duran? That made me weak at the knees. Let's recap'em real quick. So we got the Bill Gurley talk. That's a YouTube video. Um The David Perell interview with Cultural Tutor, watch the first ten minutes, it's great. And uh what was yours? Yours was the Deion Sanders on Sixty Minutes. Deion Sanders Sixty Minutes, and then the secret CFO Newsletter about nerdy MA stuff. There's like a series it's like a nineteen part series and I read two of them and they're very good. All right, that's the pod.

I feel like I can rule the world, I know I can be what I want to I put my all in it like my day song On a road less travel never looking back

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