How Dave Ramsey Built His $300M Empire, Trademarkia, And MFM Rip-Offs

Dave's back. And Dave's back in a big way. And the big here's some things that Davis said. He says he has a six hundred million dollar real estate port portfolio that is fully paid off. So six hundred million dollars of real estate equity that he that he owns. That's kind of insane.

His media empire, which is like, you know, the combination of his um radio shows and then all of the financial Like courses training, seminars, all that stuff that they do outside of that. He says on their website makes three hundred million a year in revenue.

Alright. We're live. Um what do we want to talk about today? I've got a bunch of good topic. Let me bring up one juicy one. last year or two years ago, you asked me a question. You're like, who do you admire? I think you asked me that. And I said this guy named Laird Hamilton. Laird Hamilton is this like beautiful surfer dude. He's like in his fifties now. Basically he's beautiful. Like we gotta we can acknowledge that. He's got like

beautiful wavy blonde hair and like a nice skin and he's pretty ripped for his age and he always was ripped and he's like this tough guy that surfs a big waves and whatever. He launched this thing called What do you make fun of me?'Cause I'm Dream about this guy. Like this is like this is like objective. Like I'm just stating facts here. He's a he's a human kendal. He launched this thing called layered superfoods. Have you heard of that? It's like a coffee creamer that's made out of like Coconut, I think.

Right. Uh Anyway. I uh they took the company public. I don't know why they did that, but they took it public at a three hundred or four hundred million dollar market cap. At the time they were doing fifty million and In um revenue.

Look up the company now. Can you look d can you go and look up the uh do you know what their market cap is today? Let me find it. I know what it was yesterday. I don't know what it is today. Why would it be so different? Oh wow, nine million dollars.

Nine miljon dollars. So this company Uh I if you click a I have a bunch of notes here, you can click them and read'em. But basically this company, they sell like a fair amount of Like

Coffee creamer. So yesterday I think it was eight point eight million Dude, so listen. They have twenty million in cash. No debt at all. Their revenue is decreasing. So it like

In Q three it was eight point eight million. Q three of last year was ten point nine million. So what's that? Like a Like a like a four times eight. So it's a forty eight million dollar or or fifty million dollar a year business, but it's declining. They're gr they have good decent Gross profit. an okay balance sheet, but like the business, for some reason, it's valued so low. I I'd have to dive deep into it and really look at the numbers.

But it's kinda ridiculous, right? So you were talking about wanting to buy a company. You've said this before. This is your target, dude. We're auctioning off a date. With Laird Hamilton. It's like a hug. W why don't you buy this? Yeah, and you you just bought yourself a nine million dollar hug.

Ha ha Dude, why is this Why is this company you haven't looked at this, but why is this company so cheap? No, I don't know. I mean I don't know how much debt they have, but I said that. Th so I read their report. They had their uh Q three report. Twenty one million dollars in cash, zero debt.

Zero debt. So I never understand when When companies trade this far. below their just cash value'cause you know, the obvious

Why do you not buy this thing for fifteen million and just wind it down and distribute the twenty million to yourself. Uh and make five million dollars, you know, like in the in the or sell the inventory. They have like thirteen million or something in inventory. Okay. Uh interesting. So yeah. So I haven't I mean I haven't looked at this because you just mentioned it, but um but yeah, there's a bunch of these right now that are like this. Uh, there was one the other day that I that I saw that was kinda in the same same bucket, but there's a bunch of stocks that are down like

Ninety five percent right now. that seem like, you know, interesting takeover targets. And uh we have a friend who was interested in doing this and so I made a list of like 10. I was like, here's 10.

That I think you could buy. Is this friend aggressive? It's an aggressive friend. Got it. I know you know which one that is. How tight is that, by the way, just to be able to say

This is an aggressive brand and you're like I know who it is. Does this friend would would this friend say to a a a buttling entrepr entrepreneur, your business is one Google away from me ruining you? No, I don't think so. But maybe. They they usually don't say things to to their to their faces like that. They uh They're more just like an under under like you know, those sharks that swim only under the water, they don't put the fin out, he's more like that.

Got it. Um but like wish dot com was the was the other example that that I had recently seen that was like this, which is uh Wish You know, pretty big brand name'cause they've spent billions of dollars marketing this thing. Ten billion dollar market cap at one point. Now three hundred sixty million. So ten billion to three hundred sixty million.

Has seven seven hundred million in cash with no liabilities. Um So you know, so so I don't know exactly uh Yeah, I don't know ex I don't know exactly how you can buy these things. I think that's the the challenge is like to actually acquire the majority. In doing so, you would push the price up'cause people would know

What you're doing. So I think you'd have to make like a tender offer at a specific price that's like, you know What whatever. Whatever pr uh you know, some something above, but the you know, the board will just reject it. They'll say we have more cash than that on the b on the balance sheet so we don't need to sell at this price.

So I don't know exactly mechanically how somebody does this. I don't know if this is like uh You know, fantasy math where you're like Dude, what if Shaq was in the, you know, the hundred meter race, you could just knock people over. It's like, dude that's not that doesn't make sense. It's not how things work in in the real world. So you know this like idea of like public company takeovers is not something that I understand. Is that like a druging conversation you've had, which is can Shaq win the hundred meter dash? You know, the one thing about this podcast is the number of on the fly analogies you have to create It just really brings it's a that's a different skill. That's a different muscle. And uh yeah, that muscle's not not so strong yet. Still working on it.

So anyway, layered superfood. Interesting company that I was that I was eyeing. Laird. Maybe. A little less hot in my book now.

Because this company is worth only eight million as opposed to three hundred. Now he's just a really hot fit guy. Before he was hot, fit and rich. So He lost the third leg of the stool. Yeah, he's still famous and famous Trump's wealth in most cases, in in most people's eyes, but Anyway. All right. Well let me tell you

Let me tell you about Somebody who is rich. And somebody who is famous. But he's not hot. Can I tell I tell you?

Okay. Um Are you familiar with Dave Ramsey? Yeah, yeah, yeah, yeah. Very t tell me what you know about Dave Ramsey and I'm gonna fill in some gaps for you. So Dave, uh

He's like a fine personal finance guru. He's based out of Franklin, Tennessee. He's in his seventies probably now. He started as a radio host, where it was just like Dave Ramsey like show and then he parlayed that into like the Dave Ramsey network. So now he has like four or five hundred employees based out of Franklin, Tennessee. And they do like four hundred or five hundred million a year in revenue where they sell like personal finance stuff. A lot of his I think he's pretty controversial because a lot of his like rules, his lot of his personal finance rules are based in like biblical like rules. He also believes in like zero debt. And he uh He's pretty conservative, so people who aren't conservative aren't into him.

Okay, well you do a lot more than I would have guessed, so I lived. I guess the segment's over Like Franklin, Tennessee. How do you know this stuff? What's going on here? He also bought all of his buildings without any debt, so he owns like a campus in Franklin, Tennessee. Yeah, yeah. So I didn't know I don't know. Spitted my food, but all right. I'm still hungry. So let's go. Um sixty two years old. Uh he was a real tur turned radio host and yeah, he's from Tennessee. Uh, so basically what happened is by his mid twenties, so this is like back in the eighties. So back in his But did you you didn't know who Dolly Parton was. And she's also a Tennessee person, so like

Yeah, I guess I uh lesson learned. I'm not coming at you with any Tennessee trivia anymore. You're a ringer for that stuff. So by his mid twenties, he's got like a four million dollar property portfolio, real estate portfolio. And it's kicking off some cash, maybe like five percent a year cash on cash return. So he's making two hundred fifty K a year off his Real estate portfolio at that stage. Um At this time, nineteen eighty eight, so the you know, the year I'm born.

His bank basically revokes his line of credit and Um demands that he pays it back and he couldn't sell fast enough. So he gets foreclosed on and declares bankruptcy. This is like the trauma of why he's like Um Don't no debt. And he's like, debt bad, debt bad. Why why? Because I burned my hand on the debt stove before this.

And so he's like He's got no money now. He's you know, uh his marriage is on the rocks. He says he's commit you know, considering committing suicide. Uh, but you know, he gets back on his feet. So this is kinda like his story. So anyways. Today, fast forward to today.

Dave's back. It takes back in a big way. And the big here's some things that Davis said. He says he has a six hundred million dollar real estate port portfolio that is fully paid off. So six hundred million dollars of real estate equity that he that he owns.

That's kind of insane. His media empire, which is like, you know, the combination of his um radio shows and then all of the financial Like courses. training, seminars, all that stuff that they do outside of that.

He says on their website makes three hundred million a year in revenue. I believe it. Which is absurd. I don't know any people that go to that. What's that?

No, I know people anybody that goes to the In the South, it's a thing. So I had Texas employees and like if you're just like a normal couple where each employee makes or each wife and husband makes like sixty or seventy grand a year, you'll like pay to go to like a Dave Ramsey like he trains these financial advisors and they host seminars and you'll go to this like five day weeknights thing where it's like instead of Bible study, it's like we teach you how to like save and like Invest, I guess. Yeah, it's like Jesus on the front and a P and L on the back. It's like this new remix Bible. I love it. And so his company His company Ramsey Solutions is Just absolute juggernaut. It's insane. So

So okay, let's break down the the media side. So He launches this thing in nineteen ninety two. And Basically, he's done content for thirty years about the same Seven

Steps. It's like this guy's just been talking about the same thing. I don't know how he feels like hours. I've never listened to to like a full thing, but I don't know he feels like four hours a day of radio. It's a good show. Just saying the same thing every time, like oh uh you got debt? Pay that off. Right. So he's got these seven tenants. So here's his t seven tenants, all right? Uh, number one, you establish an emergency fund of A thousand dollars. That's your first baby step to financial freedom and

Jesus bliss. Second one, you want to pay off all your non housing debts ASAP, starting with the smallest one. So that he calls this a snowball. So don't pay off like the highest rate interest, just pay off the smallest thing you can just to get momentum. All right, I like that. Then you increase your emergency fund to three to six months of income. Then you put fifteen percent into a four one K or IRA, then you start your five five you know, five twenty nine plans or whatever, like the college funds.

Uh, you pay off your mortgage and then you Now you're fully paid off. You got your mer you got your safety net. Now you start to build wealth. And so That's his life, those are his seven steps. His company, Ramsey Solutions, is a

Biblically based common sense financial education. Media company. Not gonna lie, that's a bar. Hey, YouTube editor, play that clip of like

You know, Jay Z the first time he hears like the intro to like, you know, um the the Tibb Tibblin's playing him a beat and he's like ooh nice. That's how I feel when I hear the the biblically based common sense financial education media company. So that's amazing. Then he's got you said you talked about this like uh Nat like his Tennessee like empire he's got. He's got a thousand employees working there. He owns all the real estate So he's got uh

He's I I don't know if this is correct. The researcher might have just gone off the rails. Dude, he owns a lot. He owns a lot. He owns two office towers that are two hundred million square feet. That sounds absurd. I'm that that's two numbers. Not real. Um Yeah.

We gotta get the researcher, you know, stop drinking your your product that you were selling from from from college. Yeah, strike one. Um But but he's got basically like you know a fifty thousand square foot events center. He's got sixty acres of just like property land that he bought for ten million dollars, so owns a bunch of land, uses that land to to run his kind of like You know You know, common sense biblical

Financial empire uh out in Tennessee. He's doing his show for three hours a day, five days a week. People call in and they're basically like all right, Dave, you know, long time listener, first time caller. Uh And you know, there's part of it that's sort of like my first million. I actually think we should steal his stick, uh, which is he goes like they'll call him and be like I I'm worth four million dollars. And be like, How how old are you?

I'm thirty two years old. Fantastic, thirty four minutes. He's writing notes this whole time. And then he'll be like, um how much debt? And they'll be like Yeah, I got my mortgage, you know, eight hundred thousand dollars, and you could just hear him like A little tisk.

It's like dad's disappointed in me. And then he'll be like, you know, I'm making this much a year, I put this much away, and blah, blah, blah. And then he gives him financial advice, which is kind of the same at financial advice every single time. But somehow people like get really into this. Uh This thing. And then the other things he does, which are just these hilarious segments that he has

Uh Everyday millionaires. So uh somebody calls in, he interviews somebody that's that's worth a million dollars, but then he has And this is good. The debt free scream. Have you seen this before?

It it well, I I used to think that it was like the equivalent of ringing a bell. Like they yeah, he had like a he had a thing where people would call him and be like I finally paid off my debt and they like celebrate it. They celebrate it with the debt free scream. I think there's things we can learn from this guy. I think we should steal some of this guy's shtick. Um And uh and so he's he's he's really got something going here. Anyway, so you wait, you've never heard of him?

No, no, I've heard of him. I didn't realise how rich he was. I just thought he was like someone's dad that gives basic financial advice. He's got the dad vibe. He he's got the vibe of someone who calls diabetes diabetes. Like that's what the You know what I mean? Like The thing above your head is definitely a rough to him, not a roof. Yeah, uh he's got that type of I need to now laugh for thirty minutes. I don't want to do the rest of the podcast. He's a little judgmental too, and he's like uh this is the only way to I mean he's Doctor Phil for money, he's exactly but you know he he's got his thing, which is like He's like a guy with a big belly who wears suspenders vibes. You know what I'm talking about? Like that like that type of vibe. So he's not wrong. It's just sometimes his energy, I think, is a little bit judgmental.

Yeah. Yeah, exactly. Um Yeah, exactly. Okay. I'm I was gonna make a bunch of jokes about his look, but I decided to uh Turn the other cheek or whatever he would want me to do. So he his his show is like nationally syndicated on radio, which I think is like the hack. So Twenty million people a week apparently listen to this. I don't know how they're just but like I would listen to it all the time. Yeah, yeah, of course you did. Of course you're his target market.

Um So he you know, he's basically carried by like six hundred radio affiliates. I th think that's amazing. So he's got his books. He's got twenty three best selling books. I don't know what that even means. Uh that's like their that's their personality. So he's got like his daughter does it now. And he's got these other people like Ken and Doctor John and like all these other people that he's created as other other

Kind of personalities or brands. They're called the Ramsey personalities. Um so he's he's got the man. Anyways. Live speaking, courses, they got an app.

They have You know, all kinds of stuff. It's kinda crazy. So let me give you some of his some of his tweets. Some of his tweets or quotes. I want you to React to him with a hallelujah. Or a No, brother, not for me. All right, so the first one.

If you're working and paying off debt, the only time you should see the inside of a restaurant is if you're working there. Yeah. Hallelujah. I'll give you that. A half hearted hallelujah. That's fine. If you come to work late and they're paying you, you're stealing. Don't steal and expect to be promoted. Hallelujah.

Um I'm a capitalist pig. There's nothing socialist about me. I'd put my re my receptionists on straight commission if I could figure out a way. One hundred percent hallelujah. Love that one. All right, Dave. Now you now you're talking my my style. All right, here we go. Um If somebody calls in and they got more debt. Than their annual income. He'll say

That's a small shovel and a big hole. Yeah. I love that. Dave. Um

Okay, then he also says uh he quotes he quotes the Proverbs twenty two seven and states The rich rule over the poor, and the borrower is a slave to the lender. No, I think that that's wrong. I think that you can use debt Like effectively uh to help you. Um

Carries a gun. The guy's guys guys awesome. Guy's awesome. And uh I did not carry the gun? carries a gun. He carries a a a a forty five with hollow point bullets, according to himself. You know what a forty five is? That's a pretty big round. Uh yeah. That's the biggest round I know of. That's a big that that's a big round.

Um yeah. So anyways, fascinating guy in his sixties that like I I could not believe his empire generates this much cash. Three hundred million a year is a is a pretty absurd number for this. Dude, and he's been doing that for decades. It just shows you how big the Tony Robbins empire must be. Like Tony Robins says this thing during his uh his things, he goes, My businesses bring in over five hundred million dollars a year. Um, but I didn't know what that means'cause like It's like when a ad agency guy's like Uh, I've spent over a hundred million dollars.

Yeah, uh you know Hundred mil we've I've generated over a hundred million dollars in revenue. It's like no, dude, you Took a c the company gave you a budget, you push spend at the average normal rate. Um and you've done this for ten years and you added up their total revenue number, like that's That's not you.

Um or like you know. A lot of people will say they own a hundred million dollars of real estate. With And like, okay, cool. You know, so what's your equity in that? And they're like, Well, it's eighty percent bank loan, so the bank owns eighty percent of it.

And then uh uh of the twenty percent down, I syndicated that out. So I got a three percent broker commission on it and I own two percent of the of the property. It's like okay. Let's be a little more real about it. So to me it was pretty stunning to hear that he's got a six hundred million dollar fully paid off real estate portfolio and a three hundred million dollar year business umpire. If those numbers are to be believed.

I could also see this being totally full of shit, by the way. No no no no no no. It's not full of shit. It's definitely not full of shit. I don't have any way to verify it, uh but like I know his reach and I know that that is like very attainable. Antigod? Yeah. Dude, did you just read a book on on the words Christians say? No, dude, it's the flooding. It's a little special something in me today. Have you been south of the Mason Dixon line, man? Have you like been in the Midwest? The Mason Dixon line. Apparently not. You went to Duke, but Duke's not really the south. My skin color's allowed south of the Mason Dixon line. I don't know what that is. Have you hung out in like Tennessee, Missouri, Kansas, Alabama? You've never hung out in these places, have you?

Hug out. Have you never even been? I drove through, but I came to California. I had to Step through the mud of the Midwest to get here. You gotta go, man. All jokes aside, so you know. I got my Southern Street Grant. Dude, that's like you've been to the airport don't mean you've been there. That's like with this type of thing. You gotta get out, man. Even just go to like

This sounds very Get out is right. If you're in Tennessee, you do gotta get out. Dude, just go exactly go drive an hour and a half north and go to a Walmart and just chill and just watch what people purchase and watch the battle. You gotta get out of your little San Francisco bubble, my man. You gotta get out and see like there's three hundred and fifty million people in America. I can tell you a funny story. Yesterday I Went to go I left my house for a meeting. So I go meet somebody very interesting. I might tell you about this later. Uh In the pot.

So I go meet somebody very interesting. Um Uh uh I'm I'm deciding if I want to save it to do a bigger thing or he's gonna come on as a guest, or maybe I'll tell you about it. I I haven't decided yet. So Do I know them? No. Uh I I don't think'cause they're they're not in your world, right? Like you know about Dolly Parton, you don't know about like, you know, the NBA. Uh you know, so it's like a different different

Yeah, not a big baseball guy. So Uh Uh brought by uh uh my wife and kids came with me. It was like a kinda kind of a long drive. I was like, Oh, why don't why don't we all drive down there together Uh you know, Nanny's not safe, just drive down together.

We'll go to McDonald's afterwards that my kids love like getting a happy meal toy. So it's like we'll do that. There's none around us. We'll go go out there. So we go to this McDonald's kind of out you know, I I've driven an hour away. We're going to this McDonald's out there. And um There's a so I'm wait I'm like waiting in what I think is the line. But you know McDonald's kind of ambiguous with the line There's not like

They don't have like the airport. Order at the checkout or you have the self checkout too. No, there well, there's like self checkouts like to the left and to the right, and then there's like the cashier in the front, then there's stuff just waiting for their order. You don't know if they're in line or not. Like you don't know what's going on. And so there's a guy in front of me and uh the cashier's just like waiting and I was like I was like oh uh You can go, she's ready. And then the cashier just goes

He doesn't have money. I like peeked my head in front of like Oh yeah, sure enough. And I was like I thought it was such a funny thing for the lady to say, now he doesn't have money. Like so funny to me, like so outrageous of a comment. Like why did she have to say it like that? But it was like the most direct one for the answer. No, y you can go ahead. He's not he's not ready. He's not ordering.

He doesn't have money to the book by its cover. And he didn't even pr he just kept standing there just hoping that he could out of them. Take someone's food that didn't show up or something. I don't know what he's doing. I was in the bathroom at the airport recently and uh there was like a there's like a line for the urinal, but uh there was also like a line for the stalls and a guy walks up to me and he looks at the the stall and he looks at me and he goes Ha Because

You wait to poop. I'm like

Yeah, dude. And then you have to answer too, right? You can't not answer at that point. Why am I why am I paying in playing into this? It was just a dead face. It's just looking at it and goes You waiting to poop? I was like a twelve year old. I don't know why I thought that was so Um Oh my God. Uh I have another business. Do you want to talk about business or no? Yeah, yeah, yeah. Course. Um We're idiots. Um by the way, if you're listening in Austin.

Um we're doing an event. Well actually we're doing two events, I think. The second one's not confirmed. The second one is Sean and I doing a live pod late April. We're gonna have more on that, right? Bro, that's it's confirmed. We're doing it. We just don't know the venue yet. We don't know the venue yet. We need to know is it gonna be Three hundred people, a thousand people, or three thousand people. That's that's kinda the only thing that

That we're missing here is How many of you will show up? to this live show in Austin where we can we're gonna we're gonna put on a little show, we're gonna meet and greet, have some fun. Maybe do a little private dinner uh with some people afterwards. So I think we should

We're gonna do that end of April. Where do they go to like sign up for that? We'll put the link in the description here. Yeah, and then go to what what's our website called Mfm Pod dot com. Mfm pod dot com. Which is like my first million pod dot com. And then we're we're doing another one. This one is not a we, this is a me. Sean's not coming to this one. It's just a casual hangout session. We're doing that. Uh mid

When is when is that? Oh, a week? Mid March? Is it March fifteenth, so Wednesday, March fifteenth. It's free. You can just show up and we're just gonna hang out. And you can find that also on MFM Pod dot com or By the time this episode's air airs, I will have tweeted it, so you can go to my uh Twitter handle, Thus Damp Parts and see it.

Sam, I'm in a great mood. Can I tell you why? Yes. I did something that I forgot is an amazing tactic and technique. So I'm gonna say it out loud here. So other people could do it, but also it's a reminder to myself to do it. Have you ever heard of something called flooding?

Mm no. Is that when you text someone a lot of s no, I have no idea. Could be a lot of things. Don't urban dictionary. It's probably something weird. But uh Here's here's how I learned about it. Uh Tony Robbins talked about this thing. So he goes somebody asked him, they go, What's a like you know, marriage Like advice or a thing you do in your marriage that like, you know, uh makes it better.

And he He basically had like two stories that I I really loved. I'll I'll skip the first one for now. I've told it. I teach it my course, but I'll I'll skip that one for now. The second one that he had said was He goes about once a month. We'll do something called flooding, which is basically us we sit down on the on the couch, you know.

Like we're about to watch Netflix or something else. But instead of Just mindlessly vegging out to some TV. We

watch videos or photos, uh we go of of some part of our past. Some some era of our past. So maybe like This vacation that we went on or our wedding or whatever. And you basically you'll get this flood of memories and emotion that are linked and anchored to those moments. Uh but most people don't like Revisit it in a kind of like in

in a like a sp like a conscious way or an intentional way like this. And I do this in two ways. Um, one, I'll do it with like life Photos or memories. Uh videos or uh videos or photos.

The second one is This is the one I did before this, which is one of the old blog posts or something. I'll pull up a bunch of videos that were really funny to me back in like the day, back in college. Like back when YouTube was like the new shit. E bomb world. And like, you know, things would go viral, but it was like yeah, e bomb's world. Like things would go viral and like everybody knew about that that video.

You know, whatever the Charlie bit my finger or whatever. But there's this set of videos that were so funny to me. And they're not even that fun. Now that I go back and look, it's kinda like an old movie where you're like Dang it. This movie doesn't it doesn't hold up. It doesn't it doesn't have the same juice. Like things are much funnier now. Like take The average TikTok is funnier.

the the best videos back in like two thousand and six. Which which videos did you look at? Uh okay, this is gonna sound uh dumb, but have you ever seen this video? Uh You know, twelve year old boy uh disclaimer, here we go. Ever seen this video of this cop pulling over this guy? He's got his hands above his head. Yep, yep. And he goes he's pating him down and he goes

He goes, All right, let me just check the pockets. Hold on, here we go. Up the what what's this? And the guy goes, that's my penis. And he goes, That's your penis. And then he continues on And this video wracks me up just the way he goes, That's my penis. And the guy goes, That's your penis. And so there's that video. But then there's just a whole bunch of these that were like Just goofy videos. A lot of'em were like, you know, the news anchors interviewing some like that kid who's like I like turtles kid or like The grape stomp video or like whatever. This is a whole bunch of these. And I watched like six of'em.

And they just cracked me up in this like where it's like Uh a simpler time. I didn't have it, you know. It's just literally that was like those videos were w just took me back. They just teleported me. And so highly recommend this this idea of flooding. Uh, you probably have done some version of this on accident, but like Make it a practice. It's pretty awesome and it just puts you in an amazing mood.

This data is wrong every freaking time. Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. Whoa, I can see the client's whole history. Calls, support tickets, emails, and Here's a test from three days ago I totally missed. Hotspot grow better

So I did it recently. So I'm gonna tell a story that I w you and I were texting about and I can't reveal what I was selling because it was kind of against the law and I didn't know it at the time. But I tweeted that. Statute of limitations. You've way past that. It's been more than ten years. Is that a real thing? That's definitely a legal speech. Here's what we'll do. We we can mention I'll I'll say it was alcohol. That's all I will say. It was legal alcohol that I was selling. That's all I'm gonna say. Um I was like. Probably not a good

So well, so here's the story. I tweeted out that I think I i it always bothers me when when people collect domain names. That's a that's a pet peeve'cause I'cause I'm saying if you're doing that, you're doing the wrong stuff. Cause people will say, I'm gonna I've got this great idea, I'm gonna buy a domain name, or even worse, they'll say, I've got this amazing domain name, I should build something for it.

I'm like, dude, don't build something just because they have a domain name. So anyway, I tweeted out. I'm like, just make money first and just use like a you know, store name.squarespace.com for like the initial like hundred bucks in sales and then go and get the domain name. Like and someone's like, You can't do that. And I was like, Oh no, I've done it a bunch of times. And like, yeah, well you're doing it because you have a name. I was like, no, I did it actually in college tons and tons of times. In fact, I found this old website that I had and it was Um Alcohol name dot WordPress dot com. Right.

And I went and looked at the old stats and it's getting five thousand views a month still on a WordPress.com free website in this it's a store. It's a quote a store. That is a blog post and a click to PayPal. And basically what I did was there was this really unique drink that was sold in Nashville. And for some reason only one or two stores were carrying it, but this particular type of drink was popular across the country.

And I thought, Well, I should set up an online store to sell this stuff. And I did. And I made friends with the person selling it the the the liquor store, whatever, and I go, Hey, I'm gonna sell this for three X, the markup. But I'll buy a bunch of it from you. So whatever and I did it. And I didn't

I'm an idiot. I didn't realize that like As this thing was growing, I was making like a lot of money and I went and told the legal team at my college, I was like, hey, I think my business is like working really well. Do I need to set up like an LLC or something? And they're like Oh, you're breaking the law. Like you can't you can't sell this without like a liquor license. I was like

But it's like a collect it' bas basically this thing that I was selling, it was a it was a very rare whiskey that was in a very particular type of bottle that was like a collector's item. And I thought like it was just like collector's item, I don't even know if people are gonna drink this thing. So anyway, it was making like a thousand dollars a day sometimes. And I looked at the old blog post that I was selling this and it was hilarious and it reminded me like Of a simpler time when I was sleeping on a mattress on the floor. Yeah. And life was good. And I was building motorcycles in my living room and it was working out well. So I was like I was building motorcycles in my living room, sleeping on the floor. And selling collector's whiskey illegally on the internet. It was a simpler time. The American dream. The American dream. I was one of those kids that uh you probably had this too. I didn't have beer, like you remember those college kids that would have like beer cases, the cardboard on their walls. Yeah. I wasn't that bad. But I did have an American flag.

I definitely had the American flag. So I was pretty trashy. But uh yeah, I was so I was looking at my old like blog that I used to do and I couldn't even remember the password and uh So I flooded myself a little. I'm just flooding my pants today. It's great. The good thing is that by the way, this whole if if you're not watching on YouTube, you're missing half of it, because Sam's wearing a Harvard sweatshirt while we tell these stories. We just talked about someone illegal whiskey. Wait a poop. You made a ch bunch of jokes about the South. This is so stupid. Ugh. Oh my God.

Um All right, I have something for you. So there's this company that's for sale that I came across. So check it out. Go to chambers dot com. Chambers, okay. Yeah, like

That Harry Potter stuff, Chambers. Chambers and partners, is that it? Yeah, yeah, yeah. Okay. Okay.

Dude, check this out. So this website They uh I think they're mostly in Europe, but they are in America as well. Is They put out these rankings once a month or once a quarter, something like that. And they go and they interview lots of I think they have two hundred employees who do this, two hundred employees who go out and interview different lawyers. They talk to your past clients. And they try to like see which cases you're winning and it's all done manually. Like there's not like a lot of like tech behind it. And then they create these rankings for like best legal

firm or whatever like that. Or like, you know, uh a good firm for this, good firm for that, like different niches. And then they put out these rankings and if you're a lawyer, you can pay money. uh and and get like a plaque. They'll send you a plaque and then also they'll allow you to use their like thing in the in the like when you send an email, it could be like voted a top lawyer by chambers.

And you could do and you could do all that. Dude, this company They do forty four million euros or Yeah, so uh or sorry, forty four million pounds. So what's that in real p real money? That's like

Sixty million in revenue. And then eighteen million in profit and they're selling right now for close to five hundred million dollars. It's a crazy company because I've been for sale somewhere. Uh just like on a trade magazine for uh media companies that I follow it's like the small thing called Fashion Flames.

Because this c that website they cover like B to B media stuff,'cause I'm like been obsessed with B to B data business. Flash and Flames dot com. I love it. It's like my favorite site. I didn't even want to tell people about it because I was one of those. I like how you tried to just mutter it. Yeah.

That's when you know it's a good one. It's a good one. Like I'm a paying subscriber to it, which is like ridiculous. Uh But dude, these lawyers pay like fifteen hundred to four thousand dollars a year. And They said they have like no churn. They're like we have we no insurance from our from us because these lawyers want it for so much. These these lawyers want it for so much. And I uh

I'm interested in this. And I found like eight or nine other businesses. They call them like data businesses or databases or intelligence businesses. And they're not really much tech. But right now, a lot of them are selling for eight to ten times revenue. And I found ten examples. Of companies that have sold in the eight to ten times revenue range for one of these data businesses. It's ridiculous. It's crazy. And this sounds like a scheme.

Um because what they do is They rank you and then they go, Hey, if you want like to make like a special profile. On our website. Uh we'll do that and it's forty five hundred dollars a year. And what we'll do is uh like once ranked, you could purchase this one pager where you get a profile on our site. It's almost like a Wikipedia page where they like one of their journalists just writes like two paragraphs and it says like this legal firm is known for X, Y, and Z. And then you you could put that if you're a lawyer, you could put that in your email signature and you're allowed to do that and then people can click and see w whatever.

It's crazy, man. This is a caper. They're pulling it off and I and I love stuff like this. You know, it's like JD Power we talked about You know you know they're smart. Because their logo Is like It looks like a medallion, like a s like a it looks like a special emblem or a ward.

Like it's a C with this like w I don't know what you call these, but like the petals Going around it. Um put this on the YouTube channel so that people can see it. But like A reef. It's yeah, it's like a it's like a reef around it that like just looks like, you know, what the Olympics in Athens would would would award their uh the top performers, right? So like you you they're they're really playing into the whole thing with their brand. Uh I think that's pretty cool.

I have a business that's sort of like this. Partners. I'm gonna create like something like this. Just do you know partners? Man A's and partners. You know, like we'll just do something for the people, you know, we'll break we rank best condiments, mayonnaise and partners. I gotta figure this out. We can put this on the logo. But I love these rating businesses. What's the one you have that's similar? Uh, so I was I have you ever done like

Like Uh trademark search yourself. No, what's that? Like when you start a business and you want to look up uh is this a good name, what do you do? Do you pay a lawyer and say, Hey, can you just tell me if this trademark's available? Do you do that later, once you get going a little bit? Do that later, once I get going. Is there is there an important to having a trademark? Yeah. It's very hard to sell a company without a trademark. Did you sell the hustle without a trademark?

I didn't have a trademark. Yeah. Typically uh very hard to get acquired without owning your name because it's a giant liability. So for example, like if somebody else Owns the trademark. you get six years in, you're gonna have to change your name because the more valuable you get, the bigger your exposure is.

For them to say, I own the trademark this, you have to change your name or But maybe my name I mean it was called the hustle. Maybe it was too broad of a name, you know what I mean? Well. I don't know, there's probably some troll out there listening to this being like, Hey, hang on, let me go get this guy. So um Dude, I'm I'm past the Repson warranty. Like w the escrow has been paid out, so There's a great uh there's a great

Um story. I think uh the early episode where Moyes came on and told the native story. So it's like I don't know, episode ten of this podcast. Uh Moys tells a story about like when they tried to sell native, um They they got in trouble with it. So they go, they they have a deal to sell native. And

as they're doing the diligence or like as they're prepping for their diligence, they're like Shit, we don't have the trademark for native. uh native deodorants. And they're like, Okay, well let's just get it And they're like, Well, you can't get it because somebody else owns it. They're like what? Who owns native deodorant? There's no other native deodorant. Look, I have the domain. And they're like, Well, no, there's this guy. I think it was like

Someone in Palo Alto, if I remember the story correctly I might be butchering a little bit of this, but Somebody in Palo Alto who was like kind of like a tro patent troll type. that owned the name to it and owned a bunch of names like this. And they were like And he's like, Okay, I guess I can go buy it off them'cause they're not doing anything with it. So he goes to them, tries to buy for like whatever twenty K. They're like

No. He's like, Okay, yeah, whatever goes up. Two hundred K. No. And like the guy wanted millions of dollars for this name'cause he knows Your business is valuable. You need this name.

You're gonna change your brand name for your consumer package good? That's like You know, you can't change Doritos to go be called, you know, like like fluffies, you know, tomorrow. It doesn't work. You lose a lot of value. And so They were like going back and forth. I forgot exactly how he got resolved. I think he Ended up buying it.

Uh Two million dollars or something like that. Or voice it? I think so. Or um Something else happened where they like threatened to they were just like, All right, screw you, we're not gonna do it at all. And the guy

Like realized it was like his last ditch effort and like and they ended up getting it for whatever, some amount. Um, you know, I forgot I forgot what it was, but they acquired it in the end. But yeah, anyway, so So I've had this problem uh with a business of mine, which was that I Up fr I'm I'm like you. I'm like, Oh, I don't need a fancy domain, I don't need a fancy name, let me just start the business. And go. And then I start and it goes and it gets popular. And then I'm like, okay, I should probably like incorporate the company and do like payroll.

And do like all these things that I should I you know, I should have been doing the thing, but like I didn't want to do all that stuff if there wasn't like a real business here. And so then you try to go back and some things are easier than others to correct going backwards. One of the things that's hard to correct is if you Chose a name that wasn't right.

Yeah, you have a problem. And so with one of my businesses, I had done the actual search myself. I should have just paid a lawyer to do it. But I went on the US PTO search website. Which I don't know if you've ever gone there, but it's like, you know, imagine like a government it's like a DMV website. And so you go there, you try to search. And I searched for our brand name and nothing came up.

But it turns out there's like a fancier way to search where it's like, Yeah, that brand name or like with an S at the end or like with associated other words that would make it too close. And I didn't know that. So I remember being so frustrated with this interface and I was like, somebody should make A

'Cause this is a it's a public database. It's like somebody should just make a more consumer friendly layer on top. And then I found a business that does this, and I got in touch with a guy who does it. So there's a business called trademarkia.com. So it's like trademark with I so trademark here. Dot com. If you go to it

All of a sudden it's like Like if you just compare side by side, like in the YouTube channel, you should do this. Like take USPTO. And try to find even where do you go find search for trademarks and then like how that looks. versus this where it just says search eleven million trademarks for free. Search your thing. Example Mickey Mouse. And it's like you can just type in your brand name. So like if I typed in

You know A hustle. Uh I'm gonna search for this and it's gonna tell me What trademarks exist for this? Who owns them? What categories are they in? Okay, so so HubSpot

HubSpot owns it now. So it says the hustle Helps not owns it, it's pending. It and it was filed December third, twenty twenty two. When did you sell? Uh December th uh when did two two years ago? What would that be? Twenty one?

Yeah. So tw Okay, so they uh yeah, I didn't own it. Yeah. They also it also looks like you abandoned one in twenty twenty. Um

So you know. Some somebody did something on your team, maybe tried and and didn't get it or whatever. It tells you what class it's in, et cetera, et cetera. So it's a great, great little thing and you can search for like associated names or whatever. It's a great website. And so I reached out to the guy who owns it. I was like, dude, this is a and so I I I said um Trademarky is a great great idea. Brilliant interface.

Um You know Yeah. Props to you. And he goes, uh so the guy lives in the Bay Area actually and he goes, Yeah, it's really cool website.

Um Yeah, we have Five million in AR? Um And I can't you know, uh if uh we've never raised V C five million in ALR.

It was kind of declining from the peak, but I just came back to the company. We removed the subscription. I got big plans now, you know, I wanna talk to you about it. And um you know, he's gonna try to make this like he wants to go for like the billion dollar outcome. And I was like, dude, I think you have a five million dollar year cash cow. Um, that you could probably get to like eight or nine with just like some simple tweaks and like Yeah.

Chill. Like that that sounds awesome. Um But but I thought this is a really cool website. Again, it's just a simple Yeah. These businesses are everywhere, man. These businesses are hidden in plain sight. And in this case it took

A public data set. It just put A much more user friendly Rapper on top. versus what you were talking about with chambers is

They created their own data set. And then have then they own that proprietary data. It's called uh You know, on uh Um

Who was it? Uh Anon from CB Insights was on and he was like no, we just like taking public data that's messy and we just make it a little bit easier to under Yeah, we just make it clean. Um, by the way, my first million is owned by Advanced Magazine Publi Publishers, which is a big company in New York. And it's a entertainment services, namely an online non downloadable video series featuring star athletes explaining their life as millionaires. I guess that's that GQ thing, which I search or where I see when I search on YouTube. But uh Anyway. Badass. I love this conversation. In fact, uh I'm gonna go trademark this before this episode comes out. Because now somebody's gonna go squat on this.

Do you uh And um A funny story about Native deodorant. I've always remembered the story, I've never brought it up to you.

So You and I the hustle's office and twitch's office was just a block or like fifty yards from each other. So If you know, there's there was like Kearney or whatever you were, and then you were to the left. If you go to the right

There was a little cafe. That was lovely. That I that I really liked. And I believe Moyes, the f so Native Deodorant is a company called uh Native Deodorant. They sell deodorant. It was sold for a hundred million dollars in in Cash and it probably does hundreds of millions now. And it has like a really cute branding. They make shampoo. They make everything. And I remember walking by this lovely cafe and I thought, huh. This cafe's called Native Two and their logo looks

Just like native deodorant. And I realized that Moys worked nearby. Uh And so

I put kind of two and two together. So if you Google native co sf, yeah, you'll see a little c'll see a little cafe. Uh you'll see their Yelp page. They've changed their logo to uh green, but it used to be yellow. Or sorry, it used to be blue. The exact same as native deodorant. And so I have a feeling That he was uh Thinking of branding.

This is I remember thinking Dude, boys, they're ripping off your brand. Are are you doing it? Exactly. And now it's realized the obvious. He was like I need a name. Looked out the window, saw it, and was like, That's my name and my logo now That's mine. If you go to the if you look up native code. It's exactly the same. And it used to be blue. It looked like they're in Covid base.

It was it it was the sa white background with the same blue. And now it's green. It looks like they closed in COVID and they moved to a new location, but that old location that we were at, it was the same logo and it was called Native Co. And I think Native Deodorant was the domain was also Native Co for him. Yes, it was. It was the exact same thing. And so he must have been just walking down the street and he goes like Yeah, that's me. That's mine now. You know, it's just like there's that meme on the internet of like a stick figure handing w uh an item to another stick figure saying, Hey, I made this and then the second stick fig figure looks at it and goes I made this. That's basically what just happened. And uh I don't think I've ever like said this to him, but I would love to hear what his rebuttal is. But he one hundred percent

stole the the entire branding, the name, the everything from this company. I don't know if stealing's the right word, but kinda. I mean that one s looks like stealing. It looks like he actually went to a screwdriver took all took their sign off their office, moved it across the street, and put it on his office. It's the exact logo. I remember seeing that for years and being like Mm. And I just never like put two and two together. I didn't realize he worked there, but I was like, Wow They're really ripping off his branding.

Ha ha Um No, that's ca that cafe has been there for years. I remember walking by it for years. Well, now they're shut down. That's that I mean this is like everything that's wrong in society. Um you know, he sells his business for a hundred million dollars, poor cafe, you know, shuts down uh you know, you know, sadly during Covid, during the pandemic. This is the way the world is going. Dude, have you seen people ripping us off? I don't know if you've seen this, but

No. But that's cool. Uh in the next two weeks you're gonna see Twitter threads, LinkedIn, short videos on TikTok, other podcasts. Talking about the exact same stories that we tell here. There's like this group of ten People that just take our content.

And then they just say the exact same thing. And they just tell that exact same story. They're gonna be like, Dude, Dave Ramsey, Dave how Dave Ramsey built a six hundred million dollar empire. Animation. This that and then they're just gonna like literally cut steal our stick. It's it's kind of annoying. I get it.

Uh Michael from Our Future has done it a few times. Yeah, they do. Yeah, he he's one of the ten that that does this all the time. Who are the other nine? Uh, I mean I don't even really want to give'em shine of of doing that. Yeah, this is uh literally if you're one of those people just, you know This is have your own silent embarrassment. There's nothing wrong with sort of like taking ideas and remixing them. Um, but what most people do is they just take the same idea, they just tell the same story, uh the same way we that we already told it in their own Twitter thread or their own LinkedIn and and whatever else.

Um, which is fine, but like give credit at least. If you're gonna if you're gonna say the same thing, be like, Oh, I was listening to my first million. And they told this great story. Check it out. Yeah, that that's I think a a slightly better way to do it. Um But you know, whatever. It's it it is what it is.

So I have a new project. I'm actually gonna announce it in about a month or three weeks. This is why I didn't announce it. I've been working on this for almost a year now. I didn't want to announce it. Copycats. Everyone everyone talks about building public. I hate building in public. Building in public is not cool when you're popular. Building in public is really cool when you want to get popular. Yeah, exactly. But once you already have a following, I don't want to do it. Like the Milk Road, did you guys have a bunch of copycats? Yeah. Yeah, tons. Uh there there's like There's tons of embarrassing ones that are out there. Uh there's like

People that literally just took the same exact newsletter and they would Some people would translate it, so they're like oh I'm You know Leche Leche whatever, and it's like the Mexican milk road. And then they would translate it to Spanish and just like Google Translate and then publish. Um, there's another one that uh

There's one I don't know if I want to put this guy on blast, but Um Someone who tried to buy the Milk Road and failed. Yeah, I know you're trying to then just tried to copy it in his own like Way. And you could just say the the the funny thing is

They very rarely work. Um they don't. And it's like kind of surprising. Why don't they work? I I kind of expected them to work. Um like for example, when people take our content and then write a thread about her linked in like it does pretty good. Like it that that kind of works. Otherwise they wouldn't really keep doing it.

But the copy the whole newsletter thing, like for some reason that doesn't really work. I'm not sure I'm not a hundred percent sure why. I'll explain why. I know why. Do you want to know the so basically if for people who have been raised on the internet, they have a very high bullshit detector. And do you want to know the best way to circumvent? Someone's bullshit? Yeah. Don't bullshit. You don't bullsh. Don't bullshit.

That's how you circumvent that bullshit detector. You don't bullshit. And people could sniff this out. And so if they read something And it's like, dude, you're like a not cool older guy trying to act like a cool younger person. I know that this is not good. Like this doesn't work. I told you about the uh N QR, right? The the the KFCs in China not quite right. It's like, dude, it's the same menu. Like the this is this is the spicy chicken sandwich, and it's like That's not quite right.

And people it just doesn't taste right. The taste buds reject it. Now I believe that when it comes to If I use one product and then somebody tries to copy it, I'm like, why would I want the shitty copy? I'm just gonna keep going with the original. But in markets where you're you're reaching a new audience or people who haven't heard of the original, I'm surprised it doesn't work. And I think My theory of why it doesn't work in those cases.

I think you're right when it's uh When people have tasted the original, then they don't really want the the shit. Or when it's like uh community community brand, uh like personality driven. You know, it's what it's that one moat that Peter Tiel doesn't understand. The one the Asburger proof uh the that one Asburger proof uh Weapon we have. So you know the the one thing that I think is Is true, which is like this like iceberg theory.

Which is which is like if you look at an iceberg like The part you see at the top is like you know five percent of the total mass. That's there. And so what I think people get wrong when they try to copy a business is that they only see the top the five percent.

And they're like okay, I'm gonna copy that, but they don't know what goes on underneath. They don't know that basically The uncopyable thing is the The people, the personalities, the engine underneath, that's coming up with the creative ideas. That's coming up with The next marketing theme because this one starts to decline. And so I think that's the part that's typically hard to copy.

But Honestly, I'm surprised that More of'em don't work because If you're sufficiently talented, I think it I think it

Sadly does work more often than than it doesn't. We should Do an episode where we talk about the things that people have copied and it's become better than the original. Um, like there's stories of the Samware brother, so it's these three brothers in Germany and they have a company called Rocket Internet and it was a clone factory.

And they basically it's a it was publicly trading until recently, but the reason they started this company was They like cloned Amazon and all these other companies, Zappos, Uber, things like that. But before they started company started that company, they cloned other things and they sold it to the original. So they cloned eBay in Germany and they sold it back to eBay. for ninety million dollars in Like three months.

And then they were gonna do the same thing with Groupon. But they Uh got bigger than Groupon. And they realized Oh wow, once you get huge, this business sucks. We gotta offload it.

And then they try to do that with Zappos, uh the shoe company, but they got bigger than the original Zappos, so the bigger they were their market cap was larger, so they couldn't sell it. And they uh like this is their whole strategy. It's a very fascinating strategy. And it so far it's not panned out for them other than like Hello Fresh. They did Hello Fresh and they copied Blue Apron and Hello Fresh worked. Right. Yeah, I think um There's an art to there's an art to copying. This is this is a whole whole I think we could do a whole podcast about like if you're gonna copy, here's how to do it. Here's how to do it in a way that feels good to your soul, feels good to customers, actually works.

And is not just going to uh result in like a massive waste of time. And so I think there's there's a bunch of different little factors there. I think one thing the Sam War brothers did, one of the factors, for example, is They um They Did the same business in a different country.

And so I think, you know, geographic uh geographic differentiation is important. Um I think that's one that that That you can You can copy and make things work when you do geographic. Difference.

Uh, but then there's some traps with that too that we could we could talk about. But um All right, where do you wanna where do you wanna finish up? I think we should Well There is one thing that we should do. And you're aware of it. I think I'm aware of it.

I can't seem to find my pen. But I need you don't need a pen. So basically something. Some sort of a You do, but you you sign it, but just with the click of a button. So basically at this podcast, My First Million, our content, unlike every other content on YouTube. It's actually not for free. Right. Not a free podcast. It's not a free podcast because what you have to do if you've seen one more than one episode, you have to do this thing the Gentlemen's Agreement, which is it's called that because we're not there.

I'm not behind you to stare at your screen. That's why it's a gentleman's agreement. It's an honor code. You have to basically go and uh click subscribe on YouTube because we'll get more subscribers. That helps the algorithm, we get more views, and then we'll do more dumb stuff for you. So it's called the Gentleman's Agreement. If you watch more than one video, you have to do this. Everyone's doing it. I have a uh addendum to the Gentleman's Agreement. Came from a uh from a listener. She pointed it out. She goes. Not only have I signed the gentleman's agreement.

I've Signed. The lady's understanding. And I think that's a great thing. Yeah, there's not many phrases that will stop me in my tracks.

But I was stopped in my tracks. The lady's understanding, I thought that was phenomenal. The ladies understanding that's actually when you also click subscribe on the iTunes or the I always call it iTunes on the podcast app and the Spotify app. Go that extra mile and give us the ladies' understanding along with the gentleman's agreement. Since we started doing so two things about gentlemen's agreement. Number one It's funny because we're talking about copying. You stole the stick from somebody. Yeah, we're trying to make it. Did I stole it? He called me, by the way, and he was like, Isn't that awesome? It works so good. And he invited me to go to a UFC fight with the right because you gave credit to him.

Uh you put your own spin on it and uh yeah, you you credited him most importantly as being like this guy did this awesome thing, and I was like, wow, I I gotta try doing this. Um So you know you credit him and that's cool that you guys are are Go on to see a fight together. That's that's amazing. It's cute.

The second thing is We have grown a lot since we did this. So we started doing this. We were at a hundred would you the first time you did it, I believe we had 145,000 subscribers on YouTube? It's like a month ago. We have yeah, that that was like Maybe forty five days ago, something like that.

And now we're at a hundred eighty thousand. And the people who watch the YouTube videos, they know this. I in fact I'm looking at a tweet right now when she goes He goes. He just mentioned us, he goes. Watching on YouTube is better than Spotify. Yeah, no shit. I told you this. It is way better to watch the show on YouTube.

And in fact what I think we should do to really like juice the agreement To even Add more. You know, see appendix A of the gentlemen's agreement. I think we should do

A piece of content that is only Good when you watch it. So so here's my here's my proposal to you, Sam. I think we should do basically like Yeah. Sam's gonna be shirtless and I'm gonna screen share. But I think we should screen share us going through like a pitch deck.

And making it taking one from average to awesome or like good to great. Uh and just show how we would tweak the copy, how we would make it look like better. And we'll use a real one. And so I think we should do that and put that only on the YouTube channel because it would only make sense to see it on YouTube. Well you should log into chase dot com. And uh show show your checking account.

It will react, but we won't say the number. Genius. You know that. You complete me, bro. I gave you a shitty idea. And you you gave me the old yes and We're gonna go to chase.com or whatever, Bank of America, whatever you use. And you're gonna just we're gonna watch you log in and we're just gonna react.

And that's it. By the way, the yes and is the corniest thing that the startup world tried to take from from like the cool, like, you know, people who are actually funny world. Because actually it's uh No, but Which is what you just did there. No, but we should do this instead is is a better reason. In improv people are are one step below a cappella people in terms of the nerds. So like there's no way we're cool and improp people. You ever been around around an imp an improv person's like being around someone who does CrossFit, you know, like just stop talking about it.

I can't stand improv people. They're exhausting. It's like a Uh, it's crossed. Uh Theo Vaughn said it's like uh it's like a a blind Jack Russell. You know what those are? It's like that dog that's yapping everywhere and when it's blind you just can't stop it going all over the place. That's how I feel about an improv person. Yeah, I think you're I think you're right. I did improv so I can confirm. This is correct. Um and you're correct that it's below a cappella. Which is below anything that's actually cool. Yeah. Acapella's the worst of the worst. I remember hanging out with people from New England and they like were practice about a capella and I was like, dude, shut up. Why are you talking about that? You don't want people to know. And uh people hang out with each other and they're like ordering or they're like waiting for their food at the table and then one guy's like

And then it's like Hmm start like harmonizing is like dude you gotta stop like you know if I hear the lion song one more time I'm gonna put a bullet in my head. That's how I feel when I'm when I'm with these people. If I'm ever trapped on a subway and like they do a flashbob around me and start singing. Flashbow people are w are above the Acapella. I'm gonna start vomiting just to outrageous to them in that moment. That's the part.

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