Rob Dyrdek Tells All: Net Worth, Houses, His Investment Portfolio & Health

So does that mean that like the vast majority of your real wealth creation has been in like the ten last ten years. No, in the last like Few years.

But you weren't You you you were broke. I was I would consider myself broke. I would say I started from zero almost in two thousand and sixteen when I launched the machine. I wouldn't say debt, bro. I mean, you're a millionaire. You would you were you worth at least ten? I would say I was probably worth like, you know, fifteen or twenty and that's not broke. But to me I was like to a future billionaire, a millionaire is broke. I feel like I can rule the world and no way

Be what I want to I put my law in it like my day song on the road, let's travel. Sean, say exactly what you just said to me when we finished our recording with Rob Deirdick. I said I think that was the best episode of MFM we've ever done. I I don't know. I I don't know if I'm just on a high right off of it. But I believe so. People can tell t in the YouTube comments they should tell us. I to me, this was the best episode. We've done four hundred something episodes. How many have we done, Jonathan? Something something like four hundred episodes.

That was the number one, my favorite, the best episode we've ever done. The from beginning to end, I'm shocked. So like you asked him we we started getting along really well, and you said Right, what's your net worth? And I was like Damn.

Is it gonna answer that? And he gave the full answer. We're not gonna say it now, but Yeah, it's somewhere in the middle somewhere. But he gave the entire answer where he broke it down. He talked about

Is I I'm just actually shocked that he said most of the things that he said. And it was amazing. In a great way. In a great way. Stories of Two companies that he's built and the stories were phenomenal. We talked about net worth, what he does with his money, how he thinks about investing. We talked about like how he kind of went from beginner at business and making all the mistakes.

To Now being Really sophisticated and how that all happened in really short amount of time. We talked about his his house, the forever estate, the dream that he's been building around and how he does It was we we touched It hit all the the buttons. It had the inspirational, the tactical, the uh entertaining, the humorous. It had everything that I like in an episode, but in one. So I'm I'm

I couldn't be happier right now. So if you use YouTube Whether you're listening on on podcasts or you're actually watching us right now, let us know in the comments what you think or If you're not a YouTuber, just tweet at Sean and I. It's Sean VP, like Vice President Sean VP. And then the Sam Par. And

Add Rob to it and let us know on Twitter or if you're a YouTuber, let us know there. I'm very curious what you guys think. And uh tag Rob if you can. Give us a wave of feedback. I'm gonna send it all to Rob after after the pod to to show him the the love because I know people are gonna love this. All right. Without any further build up, here's the episode with Rob Dear Day. All right, we're live. Sean, you missed it'cause you're late. You're always late and that's r dear day that's his whole thing is timeliness and he was Talking mad shit about you'cause you're used his face and his time template that he talked about in the last pod.

I am human optimization was the big the the line from his last time he was on that's been I think it's like in our trailer now. And Rob, if you are human optimization, I am Human unoptimization. I am the opposite. Yeah, and hey, look, the beauty of you know time mastery is it's time flexibility and and understanding that life is this living experience, but Nothing brings me greater joy.

Then to know a man that was using my time data. For customer acquisition and knowing that how much I collect my data and how how specific I am with mastering my time would be seven minutes have me waiting for seven minutes is makes it even more makes life more grand to me. To know that for you knowing how much I uh respect and use my time so thoughtfully. That you would steal a little bit from me. Even as fun. Even then. It's very fun. Okay. That is well played. I appreciate that.

Dude, we were talking about a bunch of stuff before you hopped in. Well Rob, I wanna talk about that in a second, but You came on I think two years ago or a year and a half ago, I don't remember. I just re read the comments a minute ago. Everyone said the same shit, which is the exact same thing I thought, which was Rob's just a skater. He's smart and does good TV shit and all that stuff, but we didn't realize that he was this profound.

And that pod, I felt like one is your what it was like you're coming out as like this like human optimization thing. Now I've watched you with. So many other people and you've I've gone more in depth on some of your stuff. Is that true? Was that like the the artist formally known as Prince Moment? You guys get all the credit. Thank you. That's what I was looking for.

Hey, because'cause'cause let me give you this. You let out with trying to talk to me about you did you did no depth of research into seeing what I was up to. You let out with some skate talk and TV talk, and then I went on like a twenty minute rant so that you could understand the depth of how I operate. Yeah then the entire conversation changed for an hour. You know what I mean? And that to me is like the funniest part of the experience. was I said, Okay, they didn't even they have no idea who they're talking to. Let me let me lay this out real quick.

And but again, I I'm so thankful That you guys The conversation turned to because it was also like I had been collecting the data using my rhythm of existence, but I'd never shared it before. So even then sharing it with you and then you guys reposting it, it really began to like

Create the wave and Then you guys put out A little thing that was about how would Rob monetize his data? And so you put out this entire thing about how to build an app and and what I would need to charge in order to create a business out of it.

And it really started the wheels in me of realizing that man, I need to Turn this. Philosophy first. into then a usable digital product. that's more intuitive, that's deeper than an app, that's actually a software that allow people

to realize this level of harmony and overall happiness that I've created through this system. Which has led to where I'm at today of continually pushing the philosophy forward and ultimately creating a software. Was inspired by you guys. We get all the credit. That's nice. There's actually a couple listeners who after they heard that made their version. They were like, dude, he was talking about this. It sounded so awesome. He said he might share it, but we haven't seen it yet. So I just went ahead and I made my own version. It's it's linked to Google Sheets. It was kind of a janky version, but I it definitely inspired

I mean many people to to look inward and be like, you know, how am I treating my time and It seems like you had the kind of the complete balance. You were like, I have my time. That's m with my wife and my kids, and then I have my work time, and then I have my body, you know, you had it all. So I think that definitely inspired a lot of people to look at it, but it also inspired some people to try to build their own version of that tracker so that they could have the kind of the, you know, the what what gets measured gets managed, that type of attitude around around their time. Yeah.

And and again, I think it's it's so much more complex than that. Right. Because time's alive. And your time and experience, your present basically your whole life leads to this present moment in time. And then the energy that you feel at this present a moment in time is ultimately

the quality of your reality that you're in. Right. So time ends up being this much more important. Aspect of learning to manage and then you're changing all the time. The world's changing. You're selling companies, you're starting new companies, your kids are growing, all these things. So Like

Managing your time and how you stay balanced is constantly changing as well as you change. So it's this ongoing focus in my life. that it's this constant assessment and and adjustment to lead me towards a better probability of a better future experience. And that's what's difficult when somebody makes their own app.

There's sort of a philosophy and a rhythm and a process that I'm creating in the software that makes it much more intuitive based off of the type of personality you have and the way your life rolls. to get it to actually work because otherwise it just feels like you're making checklists and and making data and then it gets too difficult and it's over. Before you join Sean, we were talking about Andrew Huberman and the reason why we're talking about him is because Uh, I like to skate. Rob is a skater, hardcore, obviously professional skateboarder and Huberman loves it. And we were talking about that.

And I don't know if you know what Momentus is, Sean, but it's like They're they were one of the main advertisers on the Hebrew mid pod. And it's Andrew Hebermid says, like, this is the only protein that I like. So obviously I bought a ton. That's what I drink every day. And

Rob was like And I is it Jeff, is he the CEO? I I'm supposed to talk to Jeff. Jeff is the CEO, yeah. Yeah. Yeah, I'm supposed to talk to Jeff'cause Ken Rideout introduced us, who was also on the pod. And anyway. Rob was like Yeah, yeah, you know, that's cool. It's amazing to see what how fast that business grew.

Because of Huberman's promotion, you know, I co founded that company not too long ago and it's just crazy how fast it's grown. And we were like Wait, what? Rob, you co founded Momentus Pro Team?

Yeah, and look, and in and here's the thing with Momentous Protein. I co-founded it with Matt Wan. In two thousand and sixteen. The when they brought it to me, he had a vision for creating basically the most premium supplements that the market had ever seen, the Ferrari of supplements, it was called Project One at the time.

And Matt's was foregoing his First year of Harvard. To build this company. He was eighteen years old. And his father, Mark One, hadn't been one of the big investors in my professional skateboarding league.

So I had a relationship with him and said, You know, I would do this project with his son. First thing we had to do is rebrand it, right? And really like create a name and and a soul into what is the absolute pinnacle. of supplements momentus, right? And all the way down to where I even you know, went through the whole process of even making that logo. You know, like to me that M is like this timeless, extraordinary logo. And Rob, that that's you in Photoshop, or this is like a creative agency pitching you guys? How does that happen? You take it, make it tell you. This is literally an illustrator of the agency sent some logos of me cutting up the agency's logo and being like, no, get rid of there was a circle in the middle. I'm like, no, this is like look at this. It forms like an M in a mountain, like

I literally Cut and pasting in my illustrator, the Momentus logo. Love it. And so we launch that company and what happens? We don't sell a thing.

We don't sell a thing. What do we got? We got the most overpriced like protein in the entire industry. It's like it's like thirty five percent above Every other protein like literally Nobody buys it. Nobody buys it. Now you what do you got? You got an eighteen year old CEO This kid doesn't even every single day is another thing of like oh that's what happens in business. You're

You're if you want to talk about the headwinds of no man's land and the pain of launching a business. With an eighteen year old genius, right, because he's brilliant. But he was eighteen. And didn't even understand anything about a company, and you can't advise somebody into running a company.

You know what I'm saying? You have to fight the fire, learn the battles to ever learn how to operate a company. Long story short This This business never got off the ground for years. And I finally now he's older

I'm like, look, man, you've got to make a decision. You've tried everything, you've done all different types of partnerships, you've made all different types of verticals of product. It is the Ferrari of supplements. It is absolutely the purest and best. You kept it real. But you just can't find a market for it. You either have to sell it.

Or you have to find somebody to merge with, but you gotta move on. You're you're now twenty three. You learned everything, go fake take this skill set that you learned and apply it to a business that has A more relatively faster growing opportunity. What were the sales? What what what were the annual sales when you when you had that conversation? Oh I want to say a few million.

And just losing money year over year and how much did you put in? Yeah. How much did you put into it to start? I put in Shoot. I wanna say not much. Like Two hundred thousand and the first

Like at the beginning to get it off the ground and another hundred thousand. Three hundred thousand maybe? Do you split when you do that? Like a thirty percent of the business. Okay. Okay, so so now

Man, raised so much capital any which way but loose. You know, now I'm on the board, I'm in board meetings, like and there's I'll tell you what, nothing as painful. As board meeting after board meeting when there's no revenue growth. And you're just burning capital trying to figure out how you're gonna tell a story to raise more capital to keep the dream alive. That went on for a significant amount of time. We got incredibly diluted. And then

The it was just like hey man, you've gotta make a decision here. on what your life looks like. Forget about this company, forget about this investment. You forego going to Harvard. To build this company. So you essentially

Like stepped away from this big education, which always like in the beginning. I was like, this kid's too smart to go to school. Why he should just go start a company. He doesn't need to go to school. As I have kids and I'm older. Like seven eight years later, I'm like, man, I I was like the bad uncle by advising him to not go to Harvard and I'll do this company with you, gassed him up. Right, like I I think he should have went to Harvard in hindsight. But again

Diluted all the way down, he went out and found And the business that Jeff was running at the time that I actually man, I I looked at in two thousand fifteen. And almost did a deal to own half of PR lotion and and the amp product because

Of how much I believed in the IP. of of what they develop because it was built through this biopharma group that I was doing deals with back in fifteen. In my early days of hustling. And They merge.

And in that merger Then they did a deal. Now they're joint companies that the whole company becomes momentous. And then they they Lock in that humor video. And then the business exploded.

Overnight. Overnight. Wow. Do you know how how how much did it grow by? Man. Like

Twenty times? Right? Like It is now poise. to like now make a real run. And I would Attribute it to the one for one.

Media. to consumer that Andrews Huberman was to the product. Right. So we could never find an audience. It didn't matter how much ad spends we did, where we spent it, we had deals with NFL teams and N MLB teams and all these athletes and all this stuff, but it was

When it finally landed with someone who's Core. media is their authenticity in The science side of human optimization Then he's saying, Hey, Andy's has this massive platform. Then he's saying this is the very best supplements because they are, in fact.

the very best supplements When you tie those together, boom. That thing goes. That's it. Amazing story.

I don't know. What do I have now? Like four percent? You know what I mean? Like I've been delivered. So now, you know, call it nine years later. I already gave up on the brand. Don't even like claim it. Like looked at it when they merged as an exit and now it's just like completely exploded, but You know, and yes, I'll get like a return on my three hundred thousand that would be significant. To you know, probably a regular investor, but you know, for me in the co founding game, yeah. You know, I looked at selling that business for a hundred million.

In under five years. And having twenty percent of it when I l when I measure that out in sixteen. versus you know selling it eight years later and making a million dollars wherever I end up getting deluded on the end and like, okay, cool, you got like Two and a half times your money, but that's like that's not why you play the game.

of venture creation. I think that was my perfect so that might be my the favorite story that's ever been shared on this pod for a couple of reasons. One, you told it great. Two, it had it it had all the the drama, the elements to it. And three, you're very honest, like Most people that come on this pod were like, How much did you put in? They're like, Ah, hand wave. We're like, Oh, it's doing well now. And then they're like, Yeah, it's doing well. But they won't say that last part, which like, Yeah, but you know, it's been eight years, I got deluded. And honestly, I'll make kind of fuck all on this and and I I really the game I'm in, you know, that's good, but the game I'm in is to create to create X. Very honest, I I

Want people to appreciate that because that is so we do we've done a hundred plus guests of people that are all from all walks of life, people that are post economic, they already made it. They have no incentive to to not fully be honest with with the situations and It is very rare to hear that. So I I really, really like that. I got two follow ups for you on things you said there. The first is you said you kinda think maybe he should have gone to Harvard. And I think this is an interesting question that applies to a lot of people, which is like Should I go to college?

I kinda feel like you know, people who make it, they're like, ah, you don't that's not where you learn it. You learn it in the real world. It sounds like you were kind of in that boat, but you said maybe you changed your mind as you've maybe matured or With your own. What what's the thinking there? What is it He should have gone to Harvard because the company wasn't working, or You came to appreciate something else about

The value of college. I think I've come to appreciate the value of call it. Above all. And as someone who quit high school. And started his first company at seventeen.

You know what I mean? Like I think about the But do you pre appreciate college or Harvard and top twenty colleges. Well, Harvard obviously has a higher level of like prestige, but but What I never understood even back then. Was the Looking at business in a multi dimensional way.

Learning everything about business, understanding product and and supply chain, understanding brand and marketing and customer acquisition, understanding management and hiring and teams and understanding sales and then understanding operational side, really understanding the financial side, knowing that all of those have to integrate into a financial model that you've got to believe you can execute. Because that's how a business actually becomes successful is when you project What you're going to do when you actually do it. Not project

A fantasy So you can raise money, right? And I think that Going to business school You at least are leave with the fundamentals of that. And and have a general knowledge that when you step out into the real world and really try to build a company.

You're you're at least going to have a foundation of what you're launching off of versus what he did, what I did. when I was launching all these companies when I was young, all the way into my thirties, or what he did at eighteen. You're you have such little general knowledge of how it all works because you're such an optimist, especially when you're really smart. You can figure things out fast, but there's just too many things that you don't know.

when it comes to like the complexities of building something like a business. Right. And then my second question was this is a little nerdy on the protein side, but How did you actually go about creating the cleanest supplement? Because I've thought about this many times, which is there is definitely a market for people who want This is the highest quality, purest grade, best best for you product. And they'll pay the extra twenty bucks per bag to get it.

And when you when you you look I think the supplement industry is notoriously dirty. You know, the the places where they make stuff, they're you know, you it it's If you test these things they don't turn out very well. So Did you guys do anything radical to actually achieve that result or was it just finding the right partner and then that was it? It it was It was first like the mm people who helped develop it, right? We're all like trainers and for the forty niners and the Celtics, right? Then

It's all the certifications that make the can't think of their exact name, like grass and info sport, whatever these intra sport, uh whatever they may be, but these certifications that are very expensive. Right. So now like the layer of added what does that do? Man, it just keeps putting pressure on price and margin. Right,'cause there's just a certain point where it's like Man, it's so expen more expensive.

Do even the people that really Care isn't making enough of a difference. Right. For the absolute premium d and to me. Absolutely we'd find a consumer.

And that consumer never showed up. Until Huberman. Se To that audience. Which converted Sam and now has Sam talking to Jeff. Like you it's like that level of authenticity.

The product back that up. But it n we never found that level of media. That could to validate it to reach a large enough consumer base that would be willing to pay that extra amount of money. It's a dice roll When you launch a business to do it like that.

Uh we need to get in the certification business, I think. Yeah, that sounds like the real business opportunity in there. This is cruelty free certified inc. Yeah, we we will we will certify everything for y'all for for the low, low price. By the way, it's funny that like Joe Rogan is like bro Oprah, but now Tuberman is like Doctor Phil or Dr. Oz or something like of the of this kind of like the guy media game where It's the the the doc if the doc says this is the way to go, if he says this is clean, you know, he can move a lot of product, like an unbelievable amount of product in a short amount of time. But look. You think about It's like when you think about the depth of him and how he approaches it, like you know how deep it.

So it's like you he's earned that respect from you. And and so it's like you don't have to you don't question whether or not Nike's going to put as much effort and innovation as they possibly can into a running shoe. You don't even look into the technology. You pick the color and which one feels the good. You know that they're gonna do all the work to get it there. Developing that level of authenticity. is incredibly difficult.

You know,'cause there's a lot of other people that are Huberman asked. that do not have his depth Which in turn does not allow Or his process that you believe in, which in turn doesn't allow them to carry the same weight.

That he does. And w that was probably just a straight cash deal. When you guys bought that ad spot, I would imagine, right? Yeah, I'm not entirely sure. I was involved in the company at that point. I'm not tw I'm not entirely sure what the what his deal is. But whatever it is.

He he got underpaid. Whatever it is. It was too little. I am not privy to what it is, but whatever it is, they got a deal. You know what I mean? Like I just know that. What are some other venture creation that you've been up to? So that was one amazing venture creation story. You got me hungry for another. Do you got any other interesting things you've been cooking? And how many have how many have you even done? Have you done you've done dozens of these.

Yeah, I've done a bunch. I've done a bunch. You know what I mean? And that's and here's the beauty of it too, is like I've made so much money. Right. You can play the game more honest. Right, but in your you're not really you're judging yourself off of your IRR.

But once you get to a certain point, you're playing the game For the speed of the IR and the scale of the IR and its potential. Because when I started the game I wanted to build Fifty to seventy companies And make

You know own twenty five to thirty five and sell them for between, you know, fifty million and a hundred and fifty million and make twenty to thirty each. But when you know you sell a company for two hundred million and get You know, a hundred and fifty million.

You're like, Well, that's way more fun. Like how do I how do I move this number from fifteen to thirty million a deal to like you know, fifty to two hundred million a deal, right? You just begin to change as you're sort of evolving. And what do less deals? You wanna do less deals, right? And then you You want to be much more focused on the opportunity.

And then Focused on all the lessons learned. Would I start a supplement brand with an eighteen year old ever again? I would not. You know what I mean? Like and and so let me give you an example of then an opposite version, right? So I was approached by a really, really seasoned

CEO who had just built a company and sold it was a footwear brand called GRETS. Okay. Yeah. I also owned a pair of those, man. Right. So so you understand him as a brand and hit him as a brand builder and as a CEO.

Like, you know, and he had an idea he wanted to share with us and It was in the beauty space, and he essentially presented to us this concept of Filtered shower water. Is this overlooked cornerstone of creating

Your beauty routine. Like your water is filled with all this garbage that dries out your hair and dries out your skin. It does all this stuff, yet for some reason No one's approached Beauty. And filtering the water, right? So we do all the and and again, so okay, wow, this is super interesting.

Then now you look at it from a business model. Right. Then it's like oh wow, now it's recurring revenue. So it's a single bit of hardware. that now the filters have to be replaced. So now you've got this reoccurring revenue. Now it's a super experienced CEO that has as a depth of knowledge in in DTC, so it's not like You know, a lot of times you'll find a a an experienced CEO that came from retail who just oh it's I wanna

build an Amazon business, right?'Cause retail's so hard, like Anytime you find people trying to transition to what they think is an easier way to create sales, Is always a red flag. But it but again, now he has the understanding, the knowledge, and now it's like is this space valid? So we do the research. What do we do? We go and look at the entire space of all of the filtered shower heads.

The entire market it is Tiny, tiny, tiny. Under a billion dollars. Right. And he wants to charge a hundred and thirty five dollars for the unit.

Thirty five dollars for the filters. You know, you can go to home depot and get a shower filter for like Nineteen bucks. You know, there's like one premi premium one that's sold by a beauty company that's you know, kinda chromey or whatever, that's like ninety nine dollars, a hundred dollars, but no movement.

And so when you look at that opportunity. You look at it like it it's as clear as can be. Where it's like man, this is either pure white space. And there is a real opportunity to like make this matter in beauty and make a massive business. Or

It will like literally just not work. It is like so pure, but then the the tantalizing side is Well boy, if it works. Man, think of the friction it takes to get a shower head in. But man, think of how low the churn will be on the subscription because it'll be way more friction.

to to take it completely out to stop your reoccurring like subscription every two months. and put back your old shower head. That made it this incredibly compelling Concept. And and by the way, for the listener, this is

Basically your shower head. So mo I don't even I don't even think most people know this, but the shower head, it's not that hard to remove. You can gotta do it yourself. And what you're and and it's Jolie. Is this Jolie? Is that how you say it? Jolie. Jolie and you basically they give you a'cause I've seen this company. They killed it in year one. I think they did four million in sales in the first year. You basically they send you a thing.

a new shower head, you they send you a wrench, you put it on there, and then you put little like filters and packets and I think they smell nice or something like that. And they might have some type of other good stuff in there. But the the premise is is that For all the really hardcore health nerds. They're afraid of some of the chemicals and minerals and that are in city water. And so they want this to be better.

And I have friends that have like What's that one like charcoal water filter that's made out of metal that ever they they do that for their home. Like they do these really like ten thousand dollar project for their home. And what this product is, is that for a shower head. Did I summarize that? And think of that's correct.

And it's the efficacy of it. Right. And then how did they launch the company? How were they able to go to four million and now this year, you know, they'll do close to forty million. Is that they opened it up by putting in your zip code so you could see all the contaminants in your water. So how they did all their initial customer acquisition is they got all the data of what it'cause the water departments have to report all the contaminants in the water

And so they scraped all that data. You put in your zip code and then you got A complete report of all the stuff in your water. That's how they did customer acquisition. For months before they even had the product out. You know what I mean? Then they did pre orders before it launched, right? Then

What were we all hanging on for? What's that first quarter of churn? The churn was at like You know one point two percent. Like the subscription. It's like everything about it. And then it was just growth month over month over month. Then they just keep evolving. They launch a an Airwan in the grocery store. They have a giant display and you can buy'em an airwan, right? They It's like the entire process of how they did it overnight.

'Cause you gotta think. How do you value a business like that? That that that business is valued at at two hundred million plus In a year and a half. Because how do you really look at that where it's like, yes, it's selling

hardware month over month. But then it is stacking subscription dollars. So it is it is this extraordinary hardware subscription service that is incredibly rare. That has made it so valuable overnight. He built the company with three people.

We're the primary investor. It's profitable and never raised another dime. Ever again. Chef's case. What size check do you do on that one? Yeah, I did eight hundred in that.

That's I mean that's that's That's substantial. Right, for an early stage startup. I mean you know I go I'm I'm all over the place, but I'll go up to ten million. You know what I mean? So when I think eight hundred, I think it's like kind of

Small What's been the biggest bet? Like where where have you plowed in Something like ten million into what what type of bet was that? You know, when I my professional skateboarding league My production company merged with Nitro Circus and created thrill one media.

And then we sold thrill one media for three hundred million. Right. Of which We got two hundred million. Right.

And this was sort of like the the layering in of my production deal. And then the group. That bought thrill one I investe ten million with them to buy me. And then did a separate deal.

As it relates to having a bigger stake in the production company. That I sold and my league and the overall sports property. Because I knew during that that transaction I knew I was gonna negotiate for a bigger television deal. So I basically leveraged

my ability to go and get a lot of value for the company. So I got all this equity back. They just paid me, you know, close to two hundred million. So I use ten of it. And to invest in buying me. So that I could turn around and hopefully make another Not not nearly as much, but hopefully like another like hundred to a hundred and fifty off of it a couple of years down the line.

And when you say we, is that like Dear Deck family office or is that uh you don't have a phone right? Yeah, it's just your family office. Just my mind. Yeah, like no, I this is all my money. So I and I just run it like a family office. And I just look at that as where I would deploy venture Capital, right? So if I just deploy capital into real estate.

And ventures that I have a much more control over. And or I have Higher leverage or position But it was amazing. Think about this. In the closing of the deal.

It was the most money I made in one shot. Right. And the most like I had invested it once got in a venture, so with the like Here On my you know, closing that deal in the Zoom call.

It was the most I made and the most I invested in w in one. One one here here when you know, whatever like I whatever my like final check off on was it. But again, what are the stakes of it? It's whatever. You know what I mean? I look at it as it's fun and like I'm underwriting the business because I went and signed a massive television deal.

So I'm underwriting that entire roll up. And it's amazing partners. It's Dana White and the the Fertita family who own the UFC. So it's like even being close to them. And knowing them for so long. Just makes the joy of of even partnering with them.

Fun and exciting. And I dedicate very little time to it, right? Like I still Help. sort of adding the vision and how to continue to evolve it and grow it. But I, you know, continue to shoot television.

at an even much higher scale. Like now I'm shooting three hundred and thirty six episodes a year. Up from two hundred and fifty two that's still at four percent of my time. That's you know, essentially five hours a day. twour times a month for ten months, right? Like is essentially what it is.

But it's underwritten the entire roll up. It is, you know, a billion dollar television deal over a seven year period with the production and everything involved. I get all my talent money. But then I'm also leveraged into the roll up in the production company again to sell it again. And it's Just squeezing

Water out of a rock. You know what I'm saying? It's like you're looking at opportunities Inside every deal. You know, there just isn't a world where I'm just looking at like where are the ways for me to add leverage. create opportunity in each one of the ways that I

Look at every one of these deals. Each and every time. Who are some of your business advisors, mentors, friends that are Help you develop this muscle because you know, you go from and anything you want to do, you go from a white belt to blue, eventually you're you you can become a black belt. And it sounds like

You know, when you started you were more of a whitebelt like everybody and now You know, looking at structures, looking at ways to double dip, looking at ways to, you know, measure, okay, I'm on IRR, but also I should be thinking about the gross dollar amounts and maybe fewer deals, but bigger deals. Who have you learned a ton from that you you you respect either as a friend or a mentor on the business side? Man, I you know, I don't think anybody plays the game like this that I know that's in my circle, you know, I think it's a

It's that experience. And it's that like continually Looking at every deal multi dimensional. Right. And I think like the gift that I actually had early on is I used to look at media and marketing multi dimensional.

Right. So like in the early days I would you know, be able to look at like a television show and how are all these ways that I can monetize it, right? Like how do I own the rights of media And then I could sell that to different people. Like I always looked at opportunity multi dimensionally But I didn't understand how to build and create value in business.

So I never looked at business multi dimensionally, and I just think I'm at once I taught myself really how to look at business holistically and how to create and build businesses to sell. creating value that then I began to look at You know, how can I see all of the opportunity in these different angles.

In order to create the most value for myself and a lot of times underwrite risk. You know what I mean? Like if I didn't know I was gonna go and sign that mega television deal. I wouldn't have put into ten million. But I and but then I said, Well what if I go and sign this deal, how much additional equity will you give me for my ten million? Right, then they're like, Oh, if you go and get that deal, then we'll give you twelve extra percent. You know what I mean? Like then it's like I just literally overnight made my

Ten million worth like sixty million. and underwritten it off of the deal that I'm going and making hundreds of millions of dollars. To just do. You know, so it's like you're a and at the end of it, and keep in mind through all of this, I work less now. Than I've ever worked.

You know what I mean? Through optimizing my time and getting more and more efficient of how I use it. I work at at at about a forty hour week. To manage my family office, all of my venture portfolios and Shoot television and a podcast. What do you think you're worth at this point?

So you have y you have liquid and you have obviously Illiquid. What do you think the the kind of the old the N word. The net worth is is at And do you do you have a goal with that?

And last podcast you go, I need to be a billionaire like I deserve. So like, yeah, where are we at? You remember that line? It was a beautiful line. No, no, I don't, but that's really funny. It's like I'm you know, I was doing'cause you gotta think like, you know, I have this I I in between our last call, I I had this I hired an amazing CEO that came from a family office structure. I needed somebody that understood business, but understood sort of the dynamics of a family office, but was also young and and excited to go on. A journey to a billion dollars, right? And so I have modelling.

For just my cash flowing assets that take me to a billion. Forget about I any of your venture stuff and building out sort of your pathway through the business side. I have modelling out to the year two tausena fifty.

that I have fully integrated on all asset classes that I'm even investing in now. Where do you make the billion dollars? You make it. either slowly over time at compounding Or in big chunks, right? So if today my net worth of all of my assets is a a little over just under three hundred and fifty million, right?

That the The pathway There's the slow, long pathway to a billion that's easy through compounding, right?'Cause'cause What you assume, just like seven or eight percent? Correct. Right. And with the the the buildings now. You gotta think about the way the buildings work and the real estate work is I'm getting five to six percent cash to

Like tax free cash. But I'm still getting Seven to ten percent equity growth over the long term. And and some of those are, you know, so you know, call it with the cash fifteen, sixteen percent IRRs, but a lot of the buildings that I've

I ended up with like thirty five and and forty two percent IRRs. And what do you do with that? You tend thirty one exchange it. And and you get new buildings on an ongoing basis. So like that real estate even side of it. Is compounding in a unique way. And then with my cash, you know, money markets are giving you five percent right now, close to five percent. And then I keep

A significant amount of liquid dollars in in sort of nuving high yield funds. that kick off around a blended ten percent that aren't gonna grow. But you get Cash for your cash. You're making so much cash off of your cash, then you're making so much cash.

tax depreciated cash off of your off of your real estate portfolio I look at that, I call it the modern cash flow portfolio, where it's just That cash is underwriting the expense of my life in the family office.

Right. And so I don't even like when I have these big exits and when, you know, all the money I get made from TV. I look at all of it through the lens of how much am I actually making post tax Per hour. So okay, it seems like I'm making a lot shooting television so efficiently, but

and how much time I actually work on the Dierk machine and the actual venture side of the business. When you look at long term capital gains versus ordinary income, but boy, when you look at the amount of time I spend on that. cash flowing portfolio and real estate. It's a couple hours a year.

And so what do you have as a as a dollar per hour goal. Like what do you what is good for you, what is bad for you. Right. So like everybody has a like, you know, if I do something that that saves me$100, I go return a blender to the store. That wasn't a saving of$100. It was it was a loss. Yeah. I'm looking at a million an hour as a though.

You know, no like as it relates to energy and effort that's put into it. Right. And and you know, because I I it's fascinating when you look at how much money I make from television. And then what that ends up being post tax and fees. Even though it seems like a limited amount of time because I and it's only four percent of my time, but Seeing all of them through that lens.

It's a way more interesting way to view it all. You know what I mean? And again, it goes back to time. Because what life do you want to live? Right. And and where do you get time? Where can you buy time back, but ultimately Where are the places where you make the most money? And people don't believe in them like this.

idea of passive income Passive income is not buying a building that you've got to operate. And you're constantly dealing with Like trying to keep it rented and things breaking and trying to make decisions, that's not passive income. In real estate.

Passive income is when you give money to an operator and they give you cash back for your money. That's when you're doing nothing. Now you're you're you what you have to get good at is evaluating rules and creating principles for the type of operators you'd be willing to deploy capital with. So that you know that they're world class.

And that you what they say they're gonna do that they do Which in turn all you're doing is reading statements and putting a little bit of time to think through strategy. future strategy a few times a year. That's the the difference on the way you choose to get into an asset class. And based off of the last pod, you you were saying how like I I think you said e I think you're forty seven now, right?

I think you said into your late thirties you'd screwed a whole bunch of shit up. I think when you were trying to raise money from I forget the the the V C or PE company, but you were raising money for something and you're like Dude, my business sucks. I'm losing money. Turns out I'm I was wrong. So does that mean that like the vast majority of your real wealth creation has been in like the ten last ten years. No, in the last like

Few years. But you weren't y you you weren't broke. I was I would consider myself broke. I would say I started from zero almost in two thousand and sixteen when I launched The machine I wouldn't say debt, bro. I mean, you're a millionaire. Yeah you would you were you're worth at least ten?

I would say I was probably worth like, you know, fifteen or twenty. Not broke. But to me I was like, bro. To a future billionaire, a millionaire is broke. Well, yeah, but but he he described it. He was like in my thirties, he's like, I I spent this, this, and you you said phrases like I had nothing. And I was like and and But I would tell you that the majority of this wealth was all created Between two thousand eighteen And two thousand and twenty two, over that four year period.

Right. And now it's exponentially scaled, right? I don't even know, you know, when I think about sort of how I've I Um I kind of I very conservatively value the ventures that get me up to the three twenty five zone.

I could easily push those to I could easily say those are Or you know, push me closer to four. Right. And but it's also like then okay, what is how do I want to continue To create Like bigger opportunities in the future, because I'm always like five years into the future, the same way I understood in two thousand sixteen, here's the strategy.

The strategy works. Only it was bigger than I had anticipated. Then all these other additional things had happened. I had the clarity of like this is what I was going to do. But then that clarity, the universe conspired to create more opportunity that I capitalized off of. And got to this scale that I could have never imagined in such a shorter amount of time. And all it does is make me see further and clearer on how I can get the scale even bigger.

Which leads me to believe compounding I become a a billionaire over time. But I I believe I can create some ventures, including the software that I create. That r and the platform that I want to build to speak to that core audience. that I believe I will be able to monetize it at a much higher scale and a shorter amount of

time with my existing Portfolio of assets. And if you Google your name. you'll see like you went on a little bit of a buying spree where you're buying like I think four really, really nice Homes in

LA It but I thought there was a quote saying you're not gonna live there. That's rentals. A, is that true? And B, what type of real estate are you actually buying that you consider cash flowing real estate versus just Personal. Yeah, so I would never buy a house to rent. That's like Yeah I didn't think so. I I thought it said I I I thought it said that you Maybe it was like on the what's it called? Like the dirt or like the real somet something like that.

Yeah, really what I did and this the this will give you an ex like Clarity on how much money I had. And how dumb I was. In two thousand and fifteen. Okay.

I had met my wife. All I wanted to find was a Forever home. I had like realized in fourteen, like I had begun to develop learning everything about business and everything. You gotta think. In two tausen therті.

I was dumb as dirt. I was at the bottom. I didn't understand business. I didn't understand anything. I hired all the consultants and all the groups and began to formulate Everything I needed to learn to speak the way I'm speaking today. And the strategies of what money is. Where do I want to invest it? Never even heard of multifamily units in two thousand and fourteen. Right. I then

took all of my money at the time I had The all the money I had to my name in two thousand and fifteen, it was twelve million dollars in cash. Moved it all to cash. Like because I had money in all these different brokers and didn't know what it was Hier I am in two tausen fiftin with a vision.

for like how I'm gonna create a venture studio, the Deer Deck machine and the whole thing. And I'm looking for A forever home Or a place to buy. And I find the most

Heaven sent Piece of land. that God has e ever created in a gated community in Beverly Hills. That is a like this gated community to a private road to a four acre promontory. with unobstructed views of the entire LA Basin, Hollywood sign, of the most extraordinary property I have ever stepped on in my life.

And paid ten million cash for it. And then took launch this dream. With two million. You know, because I was like oh man, this is my destiny to build a house and live on this land forever. So it's just land. It was just land. Just land.

Call it forever estates and I I have sense and so in that neighborhood Like where it is, I have bought multiple houses and remodel them in the neighborhood. While I continue to design Forever Estates, as it's called. And kept it all these years, carried the cost, you know, 200 grand a year just to carry it, spend it mil like built a whole designed a whole house of the architecture team, fired them, hired Sayota, the best architects in the world out of South Africa. And we have just been designing and designing and designing. It was part of the vision.

Of like I'm going to spend the rest of my life in forever estates. Like that's where I'm going to live. There is no better piece of land in the city of Los Angeles. It's the most extraordinary home. I rented a house for three and a half years. Bought a house. for six point five, sold it for like nine five two years later, after remodeling it, bought another house for for eight, put two million into it. This house that I'm in now

is two doors down from the entrance to Forever Estates. So when I begin to build it. at the in the fall that I can be there every step of the way. But what happened. Begin to build it in the fall? What how long are we have timeline are we talking? This has been eight years and we're we're on begin to build it. This is the forever take forever estates. Yeah Hey, and what did the world say to me? They're like this is crazy. And I'm like, man, I'm going to live there forever. And when I build it, I don't even want to think about the cost. It's gonna cost me twenty million to build. I don't even wanna think about it.

I needed to get to generational level wealth. to even like I didn't want it to be a burden. That's why I kept buying houses and kept working on the design. And then now you've gotten to such a scale What's the strategy now? Well, I'm putting it into a trust. I'm paying cash. For the house to build it and then I'm going to pay rent to the trust.

And then it's going to build an endowment So that this home can be in my family. Феревер, ба рани бісел операціонал. That is so it doesn't have to be tied to the estate.

that it will be ran and then there can be family meetings. In forever estates. for hundreds and hundreds of years into the future. Right, and you can't even get to that way of thinking. Unless you have kids, unless you create generational wealth, and unless you get to that time. But that all happened.

Over five year period. You know what I mean? That is an extraordinary transition. It started with the horrible decision. I mean ten Terrible. Terrible.

Took Look. I put I could have put ten think I'm gonna say you know how many build how much money I had invested in buildings? In two thousand and fifteen. One hundred thousand.

One hundred thousand. I had invested one hundred thousand and was making You know, seven G's from that one. And and like I put instead of putting ten million into a cash flow, which would I would have been set for life. If I would have put that ten million into the buildings that I put back in two thousand fifteen that got like forty percent IRRs, like and were kicking off like nine percent cash. I would have been like set for life. From the compounding and the cash flow of that one thing. Oh no.

Oh no. I took ten. Put it straight into a liability. That now I'm carrying the cost. of paying the taxes and double homeowners fee because it's a double lot. So I'm just carrying two hundred grand a year of in

And then I'm paying all these architects On an ongoing basis to continue to design and develop it. Absolutely. Ludicrous. You're amazing. Are you taking adoption? I I think you're fifteen years older than me. You know, I could be your your teenage. Yeah. I want to go to Forever Estates, man. Uh Forever Estates for you is gonna be more like a decade estate, it sounds like the way it's taken, but that is like Hey, and look even

Hey, if it lasts forever, what's a decade, man? That's that's a drop of the bucket. Бу фікбати, і сімс то мі. I don't even It's just another part of seeing my life completely in multi dimensional. Because it's like it's my relationship with my wife and kids in time. It's the health that I have. It's how every part of my existence.

has continued to expand and get better. I didn't get better in just business. I didn't get better in just I got better in like all aspects of my existence. On an ongoing basis. So that house, if I would have built the house I designed. Five years ago.

I would have been so bombed. Because I got every six months I would get a completely new design, get it in VR. And as I changed and thought about and got clearer on what I wanted the future to look like and how I would want family meetings here in two hundred years, like It allowed me to keep evolving and keep evolving to where When I finally got to this point where I'm just about to get the final permits, it feels

Right on time to me. I love that. Right? And and it's like I'm healthier, happier, wealthier, wiser And I know that I'm just going to get healthier, happier wealthier and wiser till the day that I die. And right now, what's my goal?

One million hours of life. One hundred and fourteen years and fifty four days. So where am I spending a a significant amount of my wealth? understanding every single aspect of my body and having a very deep longevity plan. and allows me to to enjoy life and live it at a high level at the ripe old age of one twelve.

Someone get the one fourteen just fall off a cliff. I uh Oh my god. I was gonna ask you about longevity, like perfect segue, right? Yeah, I want to ask about that too. And what I was gonna say is very similar to that, which is w w when I sold my first business and had my first bite of like financial success.

I was able to get Physically Yeah. it it was definitely a little bit easier. I could hire some people, but also like I felt a little bit more calm and I had more time. Is this new focus on longevity and focus on all this stuff, is that because you now are financially successful and have more time? Or do you think that you always had this this bug and what are you doing now?

Health wise. I have been doing it. Non stop. For as long for for twenty years. I had got my first blood panel and started optimizing into my blood work in two thousand. Well.

So for me the What Where a big transition was in two taus and fifty around the same time. I had made the decision that like I was in the best shape of my life, but my body was always achy. And I had made this decision that I started having a doctor come to my house five days a week, and all I wanted to do.

was build a perfectly structured physical system. And there was no timeline to it. And and really what it led to is triangulating a ton of different therapies. Which in but in the process allowed me to learn every muscle in my body, how the fascia system works, what are my neurological deficiencies.

What are all of the things that I need to retrain in my overall system? Internally as it relates to leaky gut and and blood brain barrier, all of these sort of things that lead to inflammation that lead to to heart disease and all these different things that that reduce your quality and length of life. I had been doing over a decade. So now the way I approach it is so sophisticated because I know every single aspect of my

Entire function holistically of my body. My mind, my time, my energy. So it's a different level. So what happened when I got to this scale of success? I refer to it as peak top. It's the same psychological

chaos that happens to a drug addict at rock bottom. Where like you finally make the shift in you, where like you don't you can't be a drug addict anymore, and something shifts in you mentally. I finally got to I'm I it happened to me on the other side. Where like you started getting more and more disciplined and healthy that you all of a sudden were like Why would I ever not just be extraordinarily healthy for the rest of my life?

And what happened from that point? I have not missed the day of getting up at five AM. I have not missed a day in the gym. I have not missed one day meditating. I have not missed one day eating supplements, eating clean, I have not had a drink, I haven't had any sugar, I haven't had a snack. Any of that.

For since I hit that like nine months ago. The data that I shared with you guys as it relates to the quality of my life numbers, how I feel about my life, work and health, zero to ten. And then my discipline numbers. What percentage should I get up at five, brain train, meditate, get in the gym, eat clean and not drink and take my supplements?

It is one hundred percent across this entire year. And then my qualitative numbers are at the highest they've ever been. So every single day. I wake up feeling extraordinary. Right, and I grew into that, and then the more success I had.

It I didn't have to then decide I want to be healthy. I had been working when I in two thousand sixteen when I designed my vision. For my business and my financial success. I designed a vision. Про май секс і майсе.

So what happened over the last seven years is I got better and better and better at all of it. Which led to this euphoric state. Of where you have an incredible depth of knowledge of your entire reality. And your current state. In your future state.

So you're just continuously predicting the future and creating higher probabilities of being healthier, happier, and wealthier in the future. Wild. Living extraordinary in the present. What's been like the the eighty twenty of that? Like the the the things that have made the biggest change on your health? I mean look not drinking, not eating sugar and intermittent fasting and eating a lean

Protein and vegetable meal to me is everything. Is everything because you're just your body begins to clean itself. You feel better about yourself, you make sharper decisions, you go two layers deeper, your emotions are more in check, like Things happen inside the family, different things that are uncontrollable. You're able to like Like control all of those better that

Just your diet alone. in avoiding all of these processed foods and and alcohol like And being committed to that will absolutely change your life because it gives your mind more depth. to to be able to execute at a higher amount at a higher level in the limited amount of time that you have to execute.

So have you seen this guy, Brian Johnson, what he's doing? Look, I look at Brian Johnson as this guy's outrageous. It's too much, but I withhold my judgment because I'm like, if I would have told myself five years ago, hey, this is what you're gonna be doing, I'd be like, that guy's crazy. So I look at man, I I feel like Brian Johnson's crazy, but I'll probably turn into Brian Johnson in like seven or eight years. He's wild, man. He's wild. Yeah. Brian Johnson just has that look, you know what I mean? He looks like a futuristic, like

Omeeba. You know what I mean? I looked up the other day, I'll go All he needed all he needs to do is tan. If he tan, everybody's like this guy's amazing. He doesn't tan and they're like, You're you're a vampire, bro. Just he looks like AI. All like the new AI versions of people like coming out, he looks like an AI person. He might not even be real. He might not be even be real. He's a he's a mid journey. But I do look at like that aspect'cause you've got to think about anything. Think about the way that I talk about business. It's knowledge and experience.

And an understanding and then a continual evolution and growth of understanding the whole. Like applying that to my relationship with my wife and family, applying that to my health, applying that to business, applying that to investment, and applying that to building my my family office, like all of that way of thinking. Is based off of gaining knowledge to take something from not understanding in it feeling difficult So then making it easier than continually optimizing.

Right, you're just incrementally making it all better. What what are I love the way you think and I love the kind of pursuit of greatness and pursuit of excellence for yourself and and having a vision for yourself. I also know that it's inspiring but also hard to relate to perfection. And so I'm curious, what are the current flaws or bugs in your software that you're still debugging. We all have some bugs in our software that's running. We we're we're we're hunting them down and we're trying to squash them one at a time.

What are some that are still still in your your system? It might be in business, it might be in health, might be in You know, for me I'll I know A nice bag of chips is still a b a bug in my software. You know, maybe something oh, sometimes when I'm with my wife, I'm not as present as I should be. I'm on my phone, but I know that's not really me and who I'm gonna be, but I'm I'm still Catching up to myself in that way. What are some of those for you? I you know, I and this is gonna sound

Like Extraordinarily Don't say it. I tried to help you, man. I tr I tried to serve you up a way to be uh vulnerable here. No, no, again I'm not. There is no

There is no I'm not racist, but this is like your you're teeing this up. Yeah, no, no, I'm not there is no like to me it is I still get triggered. Like and we'll get angry.

Like when my expectations are mismanaged at a high level, I'll tr I'll get mad and get like And Snap, right? Like I have I'm not even kidding you. Like, even when I get triggered, I'm trying to stop the triggers. to Avoid saying something like letting it come out, right? Like I'm really, but I still feel the trigger. My goal is to get to like don't even let things trigger you. Like when you let people get angry

But you gotta think Part of like the evolution is like there's certain people in your life that do that to me. That I had to let go of. Right, and continually optimize for those people. And this is the this is embedded in my soul.

This is embedded in my soul. When I feel stuck When I feel stuck, when I'm working on like trying to do deep work or doing so and I feel stuck. All I want. is pizza and wine.

All I want is pizza and wine. It's not even like a matter of like acting on it, it's like my soul feels like it needs It needs a glass of like wine, and it's like because whenever I get stuck. It's this this psychological thing of like Just fuck let it all go.

Let it all go. So even though I don't act on it because I've just evolved beyond it. I still when I get stuck, I the feelings are are existing there. But but I'm telling you, it's the The commitment of where it went a hundred percent health. And no alcohol and no sugar in that level. It it eliminated so many things. It eliminated me being

Like, you know, short with people. It eliminated me like making rash decisions, right? Not thinking through stuff and just shooting from the hip, you know, which is a a recovery, you know, I used to say Like, you know, Dirdeck Enterprises are money's fearless. Right, because I would invest so recklessly when it was really our money's dumb.

But that reckless like let's just push it forward. Like let's just let's just start it and go for it. It's still something that I fight on an ongoing basis because I'll get excited and energized and see it. And be like let's do it and I've got to control that impulse. just to that I've that I've learned to control in this state at a much higher level. But there are very little And here's the thing.

I I look at it as like how Kobe was relatable to me because it was too much discipline. And how Tom Brady, like, man, why would you not take the off season off? Like I used to look at that as this impossible level. And to me I know that I'm I'm reaching this unrelatable, unattainable place. It's why I put out a podcast

earlier this year that was the most unrelatable podcast, part one and part two. Because I just laid out the depth. of like actually how I'm operating. And what I've learned along the way to get to this level because I do want to I want to be the proof.

That you can get to a place where you never get angry, you never have a negative thought, where you are completely harmonious and balanced in all your relationships and time and health and happiness. Where you are happy and filled with gratitude. Seven days a week, every single day, ev even under unexpected duress. I I'm living in and I know it's possible. I want to continue to be

proof that it is, then I want to build The product, services, and tools that other people can use. to get to this level and this feeling because to me it is heaven on earth. It is true happiness is really the output. Of this existence that I've created.

In a relatively short amount of time. Let me run this trend by you guys that I'm seeing and it's related to this. So I live Part of the time in New York, part of the time most of the time in Austin, Texas.

And I also own a ranch out in Texas. And what I'm noticing is that in Aust Austin is almost like LA a little bit where we have all types of health freaks. You know, it's like it's really cool to be around those types of people and I eat really healthy as well. And I'm noticing that my extreme health friends, they're doing something like that like a redneck family, like where I grew up, what they used to do. Which is They buy a cow So like you like go in with either you or your neighbor and you go and purchase a cow and someone slaughters it and then you get like the whole cow for the year.

And I noticed that Zuckerberg, I think two years ago, he made this commitment that he was only gonna eat what he killed or I think even grew. And I'm noticing that my help friends are doing this now. And I've seen a lot of tweets r recently where people saying like, you know, I I'm eating healthy, but I still feel bad, but when I go to Europe, I feel good and I I did some research. There's the FDA and the European the EU, how they like measure food, it's a little bit differently. Like the the

preservatives and things. Anyway. Have you I know you're into health now and I know you invest in a lot of health and wellness stuff. My prediction is that in the next five or ten years, I think we're gonna see a couple brands where you can buy meat. online. I'm even seeing people like revolt against like whole foods. Me.

Do you eat just meat off the shelf from Whole Foods or do you get it from somewhere special? 'Cause I think there's gonna be an interesting brand that does this in the next five or ten years. Yeah, look. Like. My meat.

Is not so special to me. You know I when I and so how I do it, how do I do it? I get Meal delivery seven days a week. Right. And I get from which brand uh it's just a local chef here.

So I get that's all organic, right? Grass fed. And so I get a salad. Yeah. Yeah, and so that's it tastes so bad, man. Yeah, and and so look, so so to me I'm

Uh that's my baseline. And then I have breakfast Wednesdays with my wife. I have Friday night pasta with my wife, Sunday night sushi. Like I have sort of the rhythm of dates that I take my wife on. And so when I look at that particular protein, if you will.

At this stage. Like I'm I look at that as Uh as as much as I'm willing to dedicate into what's in my body.

Until I can get to a point. Where the data shows me the impact. of having Daisy in the backyard and me cutting Daisy up and slicing off a rib is going to deliver more nutrients that's going to add to A a longer, higher quality of life. I would need the data to take me there one day, as opposed to getting that nuanced in the delivery of

the quality of that protein where at this point for me That's enough. as it relates to what I'm capable in my personal capacity can dedicate To the quality of the food, you know. I think this is gonna be a thing, Sean. If you do not know there's a company that just raised money from Peter Teal. It's called Coop.

And they're making The Tesla of Chicken Coops. So normal people can have a chicken coop in their back yard. I'll believe any trend. Yeah, the Coop guy, he's the I Crack guy, right? Same guy. Yeah, AJ. Dude, I'm so fascinated with this look.

Listen, listen. Right now. Fundamentally. Would you have your own chickens that you slaughtered and ate chickens if it wasn't. No, it's for the eggs. It's it's it's for the eggs. Yeah, it's for the eggs. Eggs make sense. Bro, you just told me that a shower head company is gonna be worth billions. Okay, and you just bought a ten million dollar piece of land when so look, we you might have an error in your judgment. Things happen.

I know your biggest weakness is you're sick of the shower, but come on. Yeah. Look. For eggs, maybe but beef I uh you know, I but but I don't know. I'm not I don't I'm not You guys When you look at trends on an ongoing basis You refine your lens. Of like

the things that were improbable that ended up working, when they're harder to see. You know what I mean? I I think my even lens is is always ties back to the probability of the unit economics and the reoccurring revenue aspect of it. You know, like I look at it so much more through that lens, because even when I think about the coupe.

Right? If you're selling a single unit hardware Now you've got this incredibly small customer base in the very beginning that are the ultra healthy and then they're they're they're it's like a a mattress like in the direct to consumer mattress game. As soon as they buy one, they don't need another one for for you know fifteen years right like it's it's su would suffer that same sort of consequence Versus five years ago

Coop would get you know, a hundred million dollar valuation based off of like there's gonna be coops in the world. It's innovation. It's like the Tesla of eggs, you know. So I my lens isn't as refined and I always go back to Like like how much revenue The idea could create from a long term value perspective. Versus

Those tough hardware businesses that are minimal margin And you sell one. You know. So what what trends interest you now? Where what do you think is gonna be popular in the next five years and where are you investing your money for

What interesting trends are you looking to invest in? Yeah, look, I don't invest in anything. I invest in real estate and and businesses that I create and right now I haven't even Invested in a new venture since Joe Lee. You know,'cause to me I'm

I do think When I look out into the future like Like as it relates to the type of stuff that I would do would still be related to biofeedback. you know, health customization All of these things that that help lead you

Uh to optimizing your overall health and well being. You know, I do think like, you know, you gotta think those those glucose monitors that have that sort of come out to kinda give you an indication of like What your blood sugar's doing when you're eating food. that they're going to evolve that to eventually become dopamine. And cortisol.

And it's gonna end up being a cornerstone of like how you even your life is actually feeling. based off of what your your blood is saying in real time, I think that's going to be Something that really makes a big impact on the world. In and to me I wanna I wanna time into creating the existence management system

that helps you manage how all of it fits together. To lead to your present moment in time and help you optimize for guiding your life to creating higher energy present moments that you use with purpose. And whether that's to to be on your phone and watch T V with your wife'cause you're tired or it's for you to be ultra present with your kids so that you can actually experience it or

You wanna be able to design use the present to design a better future for yourself. Like it's really about how do you become this healthy develop healthy and understanding and the knowledge of yourself. Develop the ultra awareness of everything about you. So that you can continually live a consistent State of joy.

Because feeling joy over long periods of time. is what it creates the feeling of happiness. Sean, we could wrap up with whatever you want to, but I know that the people in the comments are gonna be like Why is that douchebag bringing up meat? What the fuck They're already gonna I already know they're gonna flame me in the YouTube comments of that one.

Rob, I wanted you to f can you can you finish with a two minute crash course on something I've been uh look interested in you and you know very well, which is production companies. So I noticed I don't know anything about Hollywood or pr T V production, but I I My f my ears perked up when I forgot who it was, they bought Reese Witherspoons production company for some hundreds of millions of dollars. Then I saw that Peter Chernen from the churning group. He's doing a roll up of production companies. He's put in a billion dollars to work rolling up production companies. And I thought, Oh, that's interesting. I read some interviews and he's talking about why he thinks there's a, you know, growing and sort of insatiable Demand for content. And then you know, I just look at people who create Netflix shows. I go look at you know, oh, Love is blind is numb ranked number one on Netflix. Who created this? Oh, it's a small production company like

Is this like the startup game where you you create the next hit show and you become a billionaire, or is it a a ruthless business? Can you describe just describe what creating a show Or creating a tell a production company is like and if that's a good business to be in or not. As someone's Who

So Their production company for two hundred million. And who Had an offer on the table. that fell apart for four hundred million recently.

It is the worst business that you could ever get in in your life. And and I'll explain to you why. It is a shoot which you kill game. And the distributors control all of the money. So like in your

You have a hit show and you have this flourishing production company. And then the show gets canceled and your company's worth zero. Mm. Right. It is. And then the problem with shows is Like they don't pick'em up for long periods of time.

I have a five year sixteen hundred and eighty episode order of television. It is unprecedented. In all of production, it does not exist. But why is it hard for me to turn around and sell that? Because it's one single show. And now they look at the and it's so expensive because it's made the the production company so profitable. But

Let's just say That didn't Push you away. A production company is built like this, right? You You've got to build the infrastructure.

That allows you to have your camera equipment. Your finishing equipment, your licensing for your music. You've got to basically then go and and give a budget to a network who's gonna give you five hundred grand for an episode and And now you have got to figure out how to pull

twenty to thirty percent of that in margin. Right. So it gets in incredibly difficult to do. And the only way that you can do that is look at all of the different ways. that you can scrape margin out of that budget by owning vertically integrated. So a lot of times there'll be people that that

You know, have you know, television shows and they just get paid an executive producer fee. Right. So they will make a lot of money. Like Jeff Tremain who is one of the executive producers on my show. You know, makes millions off of ridiculousness and does it just off his executive producer fee, nothing. Where we rolled in our pr executive producer fees, then

built out the entire post and finishing and music division. to push our margins up to be able to to create a sellable asset. Then we had multiple shows and then the Call it the long term sustainability of ridiculousness created the value that allowed us to sell it, right? And so

Even if you you launch an a production company and you have Love is Blind and it's a hit show You're not making that much money off of that show. You are now Coping to stack shows and then end up pulling off of that margin that you get to split, right?

And then then you trade on EBAD. Right. So when you sell the business, you're trading at like, you know, six times EBITDA, five, six times EBITDA. And then a lot of times now They won't even buy you outright. They will partner with you, incentivize your long term earnout because they don't want to just like

Hey you you know, five times, six times your Ebida, and then all of a sudden like the show goes away. Right, they and and you were the creative force behind getting new shows. Right, so it it's a lot more Like

complex and and when you think about like the big dogs doing it They're looking at it more from they're buying the creative minds that are making the new content all the time. So when you if they believe long term in content They're just and when you look at that aggregate, you can have a couple of them slip and have a couple heroes in there. And when you see all those together. You can bet that that thing's gonna generate a ton of cash because

The industry itself is built around being incredibly lean. And then being profitable because they're only worth their profitability. And then they can accordion.

You got a big show and all this staff and the show goes away, boom, you bring it all the way back down because you you put so many people under under the show itself. So that's where the bigger vision is for them to look at. And is there an opportunity? for creatives and people in the space. In this day, yes, because Endeavor's doing it.

Cherning's doing it, a lot of people are doing it. But it's extraordinarily difficult. And And the gatekeepers are the distributors, the Netflix, the Paramount, the you know, you can attempt to create your own platform and distribute it yourself, YouTube, digitally, whatever it is. But it's expensive and difficult to build audiences.

And then you're really looking at those distributors as the gatekeepers to the quality of the asset that you're creating. And whether or not someone will make it to decide that you're worth the purchase. All of that.

Incredibly, in my opinion. To make happen. Perfect answer. Exactly what I was looking for. Rob, this has been amazing. Better than one somehow. Where should people follow up? Where do you want them? You want them on your pod, your Twitter email list. How can people get more Rob? You know, Rob's just at Rob Durdick across social, you know, on a dot com and just you know, I got build with Rob, but really I'm not out pitching nothing.

I'm just out trying to figure it out, keep evolving. But one day. I'm gonna come back on with my software when it's done. Well first I'm gonna send it to you guys first. And and then when the book and the philosophy are out and the software is out, then

It's gonna be like how do we convert the listeners into changing their lives from being erratic into harmonious High quality existences. With the existence operating system, you know. But that's all from the future. Now I'm just glad to reconnect'cause I'm thankful for you guys.

for kind of s s starting the spark of the whole thing and and really I'm even thankful for you posting all the data and using the customer acquisition from the stuff that I sent you. You know, I sent you all the new stuff. So you know do you know what happened? Sam man no. So basically he came on, he did the rhythm of existence, he sent us the the Excel PDF. We post on Twitter and it was kind of over. And then like a year later, I was like, All right, I'm gonna start building my email list. And I was like, How do I get fans of the show, th the like minded people? How do I get my type of people to subscribe? I don't just want any subscriber, I want the right type of person. I was like, What would the right type of person be into? And I was like, Oh, dude, the Rob d the Rob Deer deck the that

That rhythm of existence sheet, the time tracker, I think they would be nerding out about that. Like that's my type of nerd. And so we put it up as a lead magnet, which was like, hey, come, you know, put your email in and get the And uh We start spending a bunch of money. Rob emails me like I don't know, six months ago, he's like, Bro, you're blowing me up with this sheet. You know, it's all good, but you got to update the photo. You're using the wrong photo from from over here. And so we update the photo. And I was like, Oh man, I feel bad. We take the whole ad down, we start putting putting something else up, but it was a it was a a moment of embarrassment. Don't feel bad because it

It to me just perpetuates Like Like For me, it just continues to push the narrative of like level of discipline and commit and data driven. So And Rob you you said you said you subscribe.

It was good in that we we we we're preaching your gospel and makes you look like a badass. So there's nothing bad there. I just should have asked you first. And I had forgotten to do that. I didn't do that, and that's why I felt embarrassed. I was like, Oh, my bad. Yeah, don't they? I appreciate it. And thought it was funny. But I was also like Like this is great. Then I was like interested in the data.

From your perspective of like okay, well I wonder how many you converted just to kinda understand like How many? Well there was nothing to convert to, right? Like since you had the Docu sign, it was just the views of the The the PDF was like what I was interested in. And I don't think it ran for too long. I think it had maybe five thousand, ten thousand hits, something like that. So you know, a good a good amount for sure, but I'm not going to be able to do it. Yeah, and again, I love that as just another data point from my perspective. That's why I was like, Hey, use the new stuff, make it feel more inviting. Like make it feel more exciting for people to see to because I wanna, you know, continually to perpetuate it.

But again, I am And R Rob's getting triggered now, by the way. This is him working on that trigger of not getting angry. Yeah, I was talking to somebody yesterday about triggers. They were like they're like, Man, it just pushes my buttons. And I was like Dude, you're like a blackberry. You're just covered in buttons. I was like, you the problem is not that he pushed a button, you got so many buttons to push. Like you want to be an iPhone, no buttons, nothing to push. What what can someone do to you? Now you're unstoppable. Yeah. And it's possible for everybody to get there.

Awesome. Well, we we appreciate this, dude. Last time Maybe video and audio had like half a million views. I have a feeling this is gonna crush it. So we appreciate you. Okay. Till we meet again.

Till we meet again. See you guys. Thank you. I feel like I can root Well I know I can be what I want to

I'm putting my law in it like my days off On the road less travel never looking back

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