Derek From More Plates More Dates: His +$100M Business Empire, Bryan Johnson & TRT

I I don't know what you're doing per month, but I would not be shocked. If this was doing Between six and eight million a month in revenue. Blink twice if I'm right. Yeah, you're uh you guys are pretty you know on point with your ballparks.

I feel like I can rule the world a no way be what I want to I put my law in it like my day song on the road All right, what's up? We got Derek from More Place, More Dates here. Derek, I made a fatal mistake before this podcast. I don't know if you know this, but um

I was doing research last night. I was like, okay, I gotta be prepped. I'll be ready to go. I've been following you for a while, but I said let me just Make sure I I I I Button up here. And I go to your subreddit.

R slash more plates, more dates. To be to be clear, this is not like My subreddit I didn't start it, but anyway. I didn't realize this at the time. Okay. So I'm on this subreddit thinking that's your subreddit, thinking these are Just

Polite, civil, faithful fans. In fact It says there's 163,000 faithfuls. That's how they call the members. Uh and is a top one percent. uh subreddit. So you're doing really well. And I say, Hey I'm interviewing uh Derek Smart. He's coming on our pod. We're gonna hang out. What should we talk about? And I said, you know, give me some ideas, hoping that this, you know, I I did this like at you know let's see a time of post was like one AM.

And I go to sleep and I wake up and I say, Oh, let me just check that real quick. Maybe somebody had some really thoughtful questions. Uh here's the breakdown. Ninety eight percent of them want to know um how big your penis is. That's the the number one comment by far. Everybody said the same exact thing. I don't know if that's an inside joke or you just have some really, really eager fans. Uh and then the second was like bro. You needed to know this is a trolling subreddit. This is not a this is not the serious subreddit of like people trying to have a real conversation. Like you didn't you didn't know what you were getting yourself into. And sure enough, I did not.

The third comment. Bring a ruler. Yeah. I I I can imagine uh what kind of stuff you got.

Had an on slato for sure. There's a decent amount of Trolling and uh I don't know, just like shit posting that goes on there. But there is some insightful stuff. Like I I'm a moderator on it. I didn't start it, but I do check in time to time and

I've been pretty shocked how much it's ramped up. Like I don't know what it I don't know what a good subreddit is in size, but it seems like This is a good one. Yeah, so Derek, what I've been watching you for years. I remember watching you when you were doing like I think a cottage cheese or some type of like protein intake video. And you look horrible because I I believe you're An amateur, maybe even more serious than amateur bodybuilder and you were like cutting and you looked

Just miserable when you're like really lean. But you have all these uh amazing videos where originally it started out as like uh is this celebrity taking steroids? But then it kinda like expanded beyond that to like you would actually do some really cool breakdowns about science the science behind different fitness stuff, but then also life advice and uh now you have like I think four different companies

Gorilla Mine, Merrick, and a few others. And so Um, w we're interested in like definitely some fitness stuff, but also the fact that you're running like I think three or four uh uh like pretty successful businesses and what do you have now? One point five million subscribers, one point eight. Yeah, I think uh let's see yeah. One point eight nine.

Yeah. Yeah, so you've built like a pretty like what it appears to be monster businesses, but you've done it like with some really high integrity, it feels like. And you've also, uh Like your video setup is like almost janky, although I feel like that's part of the shtick. Uh, but it's so it's just like all about like just really high quality content that is well researched.

Yeah, it's almost it's quite unintentional, the jankiness,'cause I just don't know what I'm doing when it comes to Uh I don't know. videography and whatnot. So every time I try and spruce it up, it just uh I fail miserably. So I just leave it the same. But I've heard a rumor. I've heard a rumor that you've gotten you know, it's you clearly have gotten quite successful. I imagine your businesses are doing tens of millions in revenue. I heard a rumor that you've moved to a really nice house.

And between your first apartment when you started and your second better apartment and your third nice house. That you purposely make the background look exactly the same to the point of you've even like took a wall from your first apartment into the the third place. Is that true? Is this true? Because we've been saying this, by the way. We've been spreading this rumor, whether it's true or not. I heard rumor from my mouth. I gotta I gotta know first who told you that. I I w I I won't say.

I won't say one of your one of your friends. Oh, they fucked me over it. No, I'm just gonna it's uh It is not a green screen, I'll tell you that. So a lot of people wonder if it is a green screen. It's not. That did not sound like a real wall.

It's uh a lot of people use it in their Zoom calls now, apparently, which is crazy. They've like pulled the background out, but Um yeah, it's uh It's been the same background for a while. It may or may not be a sauna. Um, some people, you know, that's the previo prevalent rumor as well. But um I think it's a secret that's gonna live and die with the channel. You also have done a good job of like somewhat hiding your identity. Uh I mean, you have to go like pretty deep in order to find like your full name.

Um and you've done a good job of like kind of staying under the radar while also being incredibly popular. Yeah, yeah. It's uh I don't know. I I don't know how I even managed to have the foresight to think of that at the time, but it just seemed like a reasonable idea given if you were ever going to become popular to avoid I don't know, weirdos and stuff.

With that said, there's also the you know, question if you're gonna be able to leave as much of a legacy without your last name out there, but I don't know how much I believe in that anyway, so it seems like it's worked out to date. Yeah, I I I definitely think it has. Go go ahead. Uh you and your business partner both have funny like kind of names of your channels, uh your content channels. So your yours is more plates, more dates, which is hilarious.

And then his his I think goodlooking loser.com. Yeah, yeah. He he uh had like a man's self improvement. blog from he was an OG YouTuber before I ever was online. He started making content in Two thousand and nine, I think, and that's actually how I found His stuff was through his YouTube channel where he talked about

Um you know, how to talk to women and he had like videos of him going up the girls cold approaching. And I was, you know, baffled at the time and I was just uh teenager in university watching his stuff and was one of the first like ten or fifteen people who joined his online forum and then tracked and logged my

I don't know, trials and tribulations with Fitness and chicks and All that kind of stuff. university and then eventually we ended up actually working together, which is really cool. But um yeah, he has not posted regularly in I don't know.

five plus years, but he is uh yeah, good looking loser. That's the OG right there. And we're gonna talk about your Your the business side,'cause it I uh I It's unclear, but I believe you built a a nine figure business, over a hundred million dollar business, uh or collection of businesses off of your channel. So Uh we'll talk about the business stuff in a second, but

I want to start with with this kind of pickup thing because I just had Mark Manson on the podcast, the guy who wrote The Subtle Art of Not Giving a Fuck And so he um And he started also. Now he's like Kind of like All about, you know, uh life advice and um you know self help and things, you know, the he he he's one of the most popular self-help authors ever. He wrote a book with Will Smith. He's like,

Like super legit now. But He started off in the pickup world and he had his blog he was named Entropy and his m blog was all about picking up uh picking up women and I've noticed a few of these backgrounds that seem to lead to these uh like

There's a few backgrounds. Like origin stories like a superhero would have that lead to interesting people. So I've noticed Like elite gamers. So people are like hardcore gamers, they tend to become They can they can become really successful in the game of business afterwards if they s so choose.

Or debate. Debate lends itself very well to people who end up being, you know, leaders, Yo types of people because they're they're they think a certain way and they're able to articulate themselves. And now another one I'm noticing is pickup. Uh, and I'm curious if you think there's anything to that or am I just reading into it. Is there are there any life skills, core life skills that you really get from that? Yeah, it's weird. I was actually uh I had lunch with Andrew Wilkinson a few weeks ago and he said the same thing about pickup, he thinks that A lot of people come from that world. And I don't know if it's just like uh Uh

feeling of inadequacy that drove you to the pickup stuff to begin with, which also translates to your like a weird drive in a entrepreneurial aspect that kind of takes you to this level most people simply won't feel you know, reasonable or something they I don't know want to strive for, but I think there's definite overlap there and

I don't know if it's like a emotionally healthy thing always or a mentally healthy thing, but there's definite overlap where people are uh I think trying to optimize all areas of their life, whether it is social dynamics or what have you. And that obviously translates into business, like for me. Job interviews became infinitely easier after I learned how to walk up to attractive women.

Because if you can walk up to an attractive, you know, ten out of ten. And not getting nervous going to a job interview is just like is butter. Whereas before it used to be super nervous, you know, you're w in the waiting room. Uh You know.

be extremely I don't know, overthinking the entire situation and to you, anything that can be anxiety inducing is just Out of sight, out of mind. So for me, I think there is a huge overlap. Business presentations became so much easier. became more confident in rooms, meeting new people, whether it was talking to dudes or talking to chicks, didn't matter. And um Yeah, I think there's still huge upside.

Not to be like a dirt bag, which equates to being an entrepreneur. I wouldn't suggest that, but there are certain Uh social skills and I don't know. Like uh EQ you can gain from The pickup stuff that I think translates. Sean, you didn't you you didn't study that stuff? I I did, yeah. Yeah, because I

I read all the books. I I bought some of the courses. I went to like an event before. Like I was like really into that because it was rooted in a sense of like I feel inadequate and I want to meet women and like be liked. Um, but it totally carries over to sales, you know, like the rule th there's like a three second there's like a three second rule. It's like as as soon as you see a a woman that's like beautiful, you have three seconds to go talk to her. Or like There's I mean I used I used all of it.

I loved it. I wouldn't call myself an artist, though. I don't think I made it to pick up artists. It's like a subway sandwich artist. Yeah, are you sure about that? And and half half of those guys ended up like with horrible lives as they got older. Like they're like fifty years old and they're still doing this shit and it's like, dude, that's not cool. It's cool to be settled down, actually. It's cool to have like a relationship. And so like the pickup artist community does a really good job of teaching young men how to be confident and meet a woman. But then half of them do a really bad job of saying, All right, now here's how you remain loyal and how you become a good partner and things like that. But they just get you to the interview. Or the first day, but they suck after that. You know what I mean? It w it's it's like horrible of how to actually be a man and treat people respectfully. Yeah, I think one of the best

takeaways from the pickup artist world is being able to review their lives from pre success, being losers essentially, to Peak success having this. incredible, you know, dating life with diversity and choice.

And then what happens to them thereafter The younger guys have the luxury of being able to watch the entire timeline. And see did they end up somewhere that I would aspire to be and Why or why not? And how do I avoid getting down that path'cause When I was, you know, coming up and learning about this stuff too, it was

Even getting on a date was a task in itself and an achievement if you were able to even muster up a dating life from scratch with women that were not introduced to you. through your friend circles or whatever, and being able to meet people cold. Was uh Like the floodgates open in terms of opportunity and

Thereafter. You know, as long as you were sleeping with women, you you thought you ended the game and you were, you know, good to go, but you don't realize thereafter there's a whole nother element of how do you actually become happy, have successful relationships. No one taught you that stuff. So being able to see the I don't know, the before and after of like the Neil Strausses of the world or whatever and what happened to them. I think is uh pretty insightful.

I wanna ask you about some of your businesses and how you're actually managing all this because you have a lot going on. So there's Gorilla Mine, which it looks like that's uh pre workout and creatine. You gotta tell me what you name it, bro. I know you hate the name, right? Yeah. Um what was this other one we had? We had this other one called uh What was that one, Sean? It was called like Deer. Killer or something. The deer antler one?

Bucked up. Well, my my thing with you, Derek, is like I trust you. Like I trust you a lot and I buy what you say. Totally. It it reminds me in the same form of like you remember when we were younger, like NO explode and that stuff. Yeah, yeah. And I remember taking that. And I was like, This is awesome. And also like

This might be illegal. Like it was like it it it it felt like like Adderall. I got two hearts right now. This is awesome. I didn't know anything about it, but I'm like, I don't know if this is good. But when I think of your brand, I think like I my values align with your values. But for some reason that I I don't think the name Okay, let's let's start with this. Objectively, this is working, right? Like I'm looking at the traffic, it looks like it's over a million visitors a month for an e com store that's doing supplements, super high margin. Uh High review purchase like

I I don't know what you're doing per month, but I would not be shocked. If this was doing Between six and eight million a month in revenue. Blink twice if I'm right. Yeah, you're uh you guys are pretty you know on point with your ballparks. But there we go.

What I will say is um As far as the niche goes, and by the way, that's just like I th I don't know if Amazon is equal to our Shopify, but we're starting to get into retail too and the Traffic numbers are oftentimes quite misleading. So I don't know what you guys

Used for that, but I've Sort I don't know if how much I read into those traffic statistics. Similar web or what do you what do you Yeah, this w I was looking at similar web but I have like a f I have like layers. It's like you can go like quick look at traffic, then it's like there's tools that will literally just tell you, here's the sales at the store.

But it doesn't know what your wholesale and retail might be. But you're like all right, I know if their if their Shopify is at this level. And I know that they have some retail distribution. You can get pretty pretty close. Right. Yeah, so as far as the branding around it, um I do agree in the Health? Ні

When it comes to trusted dietary supplements for I don't know, let's just say a multivitamin or a B complex or a lipid support product. Those kinds of things, I am totally on the same page that even I wouldn't necessarily have the highest trust factor in a company called a gorilla bind or a bucked up or a whatever.

When it comes to things that are meant to get you cognitively dialed in, though, and things that are meant to be hardcore pre-workouts. and Vasodilate the shit out of you, all this kind of stuff, that is where the more Edgy branding, I think. For example, the same way you wouldn't trust a gorilla mind

be complex and you would go with a thorn. You probably would go with Guerrilla Mode pre-workout, Overthorn's pre-workout. Probably. I think most people would. It depends who's mine. Like I'm like a thirty something yuppie guy who doesn't I like I wanna look good naked and I wanna live a long time.

And there's like a balance of like what what you know, am I putting like bro shit in my body or am I putting Do you know what I mean? But then like your other one, Merrick Health. I'm on that website. Uh I invested in this company called Hone. I think Sean maybe did too. Uh, I think you n uh in my opinion, the branding of Merrick is like beautiful. I I think that's beautifully done at well so Merrick Help does like hormone optimization or hormone replacement therapy. You do a bunch of thyroid stuff. I think that branding is phenomenal. And I would guess that this company will be more valuable than Gorilla Mine because it's I I would imagine it's a subscrip uh subscription.

Um And it's probably what, like three hundred dollars a month on average per customer. Yeah, and the telemed Especially in high level preventative medicine diagnostic space, you are Um it's a lot more premium for sure. And the margins are superior, but it's also contingent on the level of service, and that's

where we differentiate ourselves. There's a lot of telemedicine pop up clinics now and hormone replacement therapy, you know. spots to go to and we try to steer away from that moniker. We are Kinda like uh I don't know. It's

It it's uh Broad spectrum preventative medicine whereby you can trust that you're not gonna just get thrown on a cookie cutter script of testosterone and astrazole. And get kicked out of the door like we pride ourselves on the services and the doctor oversight and the quality of care and the

Providers especially are highly educated and Or vetted by me and my team specifically. So It's not. It's I would say more than three hundred bucks a month for sure.

In general. Um, but that is definitely uh The way of the future in terms of what I am most passionate about. And yeah, you're definitely right that it's I would say at least objectively right now, perhaps more valuable than the Rilla Mind. Are you um

Who who are you how big is your your team now? Um, and who do you have helping you run each of these companies?'Cause that's a it's it's fairly complex, I imagine. Yeah, maybe break it down like Your core team that's like not assigned to any one of these Companies and then like What does a core team look like first, and then how do the subcompanies look? Yeah, so fortunately from an operational and back end standpoint. I live in Canada, by the way. The companies were based in the US, so for me

Be on site is essentially impossible. So I have My business partner, Chris, good looking loser. is in Idaho where The real mind HQ is stationed and He's the one who built out the

Team in person for warehouse fulfillment. Um we will both be ones who vet out the high level C suite guys, but a lot of the more uh Um, I don't know, like

Hands on tasks. are going to be fulfilled through teams there that I have minimal um oversight or interaction with on more of the marketing and C suite level stuff. Um and retail a bit now. But

That is In terms of the team and number of people, I think there's like fifty to a hundred in each company, but I don't I don't actually know to be honest. But as far as oversight from Gorilla, that's Typically that's essentially how it works is we have

Chris and Boise, me in Canada, I oversee all things marketing, content. product formulation. Manufacturing supply chain. He oversees everything, hands on, fulfillment, warehouse, distribution. Um

Legal accounting. Uh, and obvious there's some teams within that that we oversee essentially, and we have you know financial controller. We have like a guy who oversees retail, et cetera, et cetera, but That is kinda how the org chart would Delineate out.

And then on the Merrick Health side, uh my business partner He's not a he doesn't have an online presence, but he's somebody who I met through the industry myself years ago and he's Um Exceptionally well versed in how to operate a team and build out the infrastructure and get the licensing and everything necessary to be

above board and stay on top of All the compliance stuff'cause in the telemedicine space it's you know, quite a bit goes into making sure you're doing it the right way,'cause there are a lot of clinics that Get spun up and essentially are just illegally prescribing steroids, essentially. That is literally why they exist more or less. And a lot of compounding pharmacies, despite being

legitimate compounding pharmacies are not above board either, and they will prescribe underground lab. level drugs that are not even pharmaceutical grade. It's wild stuff. So Um he oversees Essentially everything when it comes to the team, the uh Like I will help vet out the providers and

high level talent and C suite guys and whatnot. And I'm also heavily involved in marketing. Similar to Derilla, but he is uh Without the The my partner is that none of this would be possible. And then is intelligence shop like the rounded i is that the third one?

Um W is that the third major one or those two significantly? Oh, I would say those two are definitely bigger than Intelligent, but Intelligent has uh uh probably the best profit margin, I would say, but that company is me and Chris as well. You're going

You're like doing more challenging problems. So like I I have no idea how challenging a supplement company is, but let's just say that that's like a two or three out of ten. And then uh merit health would be like a six or a seven out of ten or even higher because you're like actually start starting to do with like regulation. And then I know that you I think you said it here and you said it on videos you're thinking about doing a uh compound

Pharmacy. Uh which It like for the which sounds like the hardest. And like I I I don't know too much about it, but does that basically mean like you're actually getting The commodities from whoever you're getting and you have to make sure they're safe and that you're handling them safely and

I guess compounding means you're combining, uh and shipping them out to the merit health of the world. Is that right? Yeah, so for example, when you get prescribed your testosterone, for example, from a clinic, like Americ Health or maybe own. I'm not sure how they operate, but In general they will

fill a prescription through a pharmacy like an Empower or a fill in the blank. compounding pharmacy that is also having their own markup on medication is the ones receiving the active drugs. and creating a finished product for you to prescribe. And just

Logically Any time you can try and Get more of the supply chain to control the margin. That's gonna be beneficial. I would imagine at at which point it becomes a logical and worthwhile

Use of your time though. is to be determined'cause similar to the manufacturing side on dietary supplements, although there's different levels of quality control and Oversight. You know, you still have to be G M P certified and you know have a certain uh level of oversight in your facility and is the bandwidth allocated to

Doing that. taking away from your what your bread and butter is on the private labeling or marketing side of things. Yeah. Depends on the person, I guess. Cause some companies kill it just being manufacturers and not even having a company that they sell stuff through. So

Empowers the guys that a lot of people go to, I I believe, right? How how big do you think that business is? Hundred million plus, probably. Wha what could that be worth? What would a multiple in that business be? I don't even know what those would sell for. Is that considered just a manufacturing business? Well it's tough because they definitely have some level of trust factor that other pharmacies don't have for Even for me if I was to get

A compounded testosterone from Empower versus from some ranky dink compounding pharmacy, I would One hundred percent trust and power more than fill in the blank, even though they have supposedly, you know, same levels of quality control, rigor, licensing, et cetera. Um

There is. Pretty significant variability sometimes in the compounding world, plus minus on certain drugs even. As shocking as that sounds, what you see on the label Even in the pharmaceutical world is not Always what you're getting in compounding.

That just seems like such an intimidating business to go down down the path. Yeah, fortunately. For me. And then It's something that it's it's actually wild because Gorilla Mine is probably the thing that has the highest level of difficulty for me because I'm intimately involved in product formulation, whereas

On the telemed side. Fortunately, there was no need for me to I don't sit there making m medication formulations. You have a preset, you know, testosterone concentration or Fill in the blank drug.

I don't control all that. Yeah. need any creativity or insight into what goes into that because it's a very tightly regulated Thing. Whereas in the supplement world, people will just look at our label and rip us off off it. So I am Often the guy who has to be creative, come up with innovative ideas.

And I don't want something to come out with my name on it. That I don't have Significant. you know, personal time investment into that formula that goes out. So You know, for me, the Gorilla Mind formulation and product roll out side of things is the most time consuming. So I would say gorilla is like

Six or seven out of ten and Merrick is you know like a two out of ten for me. Well interesting personally. Yeah. We had um Doug DeMoro on. Do you know who Doug DeMoro is? He's a car YouTuber. Yeah, yeah. He's awesome. He's cool. He um you know, built this thing up to like four or five million subscribers. Then he launched this thing, Cars and Bids, which uh he sold a portion of the business.

Um And cars and bids could be A multi hundred million dollar business, I think. Uh I think it's awesome. And um But like going d to to compare you to him, that'd be like him starting to make like car parts.

Yeah. Uh and I'm like, dude, Doug, why don't you just like make the best car make it marketplace ever. Just like crush that. Because like if I think of like You, Derek, launching uh and I don't know much about the space. When I think about you launching like a pharmacy, I'm like Uh

Man, that seems like You're leveraging yourself pretty high. Like what if that fucks everything up? Like as opposed to kicking ass at these other two things. I'm not dead set on it, so I imagine during Uh, I don't know, discovery if I'm buying a company or just the process of fleshing out all the details, I will Probably uncover that.

You know, leaning into our bread and butter is probably more worthwhile, so Despite it being on my radar. Similarly to the manufacturing side of supplements or energy drinks, it's probably not worth our time or money. Right now.

So Yeah, to be determined in the future. There's one reason why I imagine you should do it, which is It's pretty dope. Like you know, like there's still like that component of like This seems it very challenging, but like this would be sick if you could actually pull it off. You know what I mean?

Like there is that factor of like it is it's you know, entrepreneurship's art and that that's a cool challenge. Yeah. No, it's uh and just be able to control everything, I think there's You're not putting yourself in a position where you can get squeezed, whereas companies like Roman They have their own pharmacies and there's a reason why. You know, they're not gonna just private label to hell and

market the shit out of it. They're going to control The drugs. So You know, to me it seems like at scale there's some inevitable obstacle of trying to control that aspect of the business and not being subject to Whatever the you know drug makers decide for you.

But to be determined on that. Do you uh like what's your business goal? So like uh you shift your focus. You're like, okay, I went through this bodybuilder. Dating. Like number one priority. They're like, All right, make your money. Entrepreneurship became the main focus for like the last peri period of time, last season.

Um What's your business goal?'Cause we've met a bunch of people that are like Some of'em take this like Oh shucks, I don't know. I'm just trying to, you know, help people like type of attitude, which I rarely believe, to be honest. Um And then there's a l a lot of other people like Rob Dierdick came on and he's like, dude, I was like yeah, I was like a skateboard kid.

Then ended up doing this, this, I ended up on TV, still wasn't making any money. And I finally realized like oh like in the la like in this last like five year period I figured out like Okay, I need to go from rookie white belt to black belt. I made it my focus. I made it my goal. And I said I want to make a billion dollars. And I decided, all right, to do that. What do I need to do? I need to own my own production company instead of just being a talent.

I'm now on the town and the production company. And then I brought people in and I started investing. I own real estate and I He cr and he like was very articulate about it and our audience'cause they were like, dude, I had no idea He actually kinda had that part of his brain and had like intentionally set a goal and made a plan and started figuring it out. What's how would I describe it for you? What's your you know, because you started off just doing this kind of fun. In the business came out came about. What

H what's your goals and how did that come about? Um Yeah, I should probably revisit my goals'cause I don't really have a firm concrete uh objective. I do know from a value standpoint, I think Guerilla Mine and Merrickel are billion dollar companies in the future at some point. And I do uh very much intend for them to get there and I strongly believe they will. I mean that that sounds like a good goal.

Yeah. If I was to put somebody on paper as a financial metric of sorts, those would be Yeah, two concrete ones I could say In my Near

near ish future I foresee as um doable and I wanna make sure Happen, but It's I don't I don't necessarily want to sell them either. It's just kind of a vanity metric or something that you're chasing almost like a million subscribers on YouTube. Once you get there.

You know, it's the same old The next day, nothing changes other than your objective success. and how you feel about yourself to some extent, maybe, and how people perceive you, but and maybe you have more flexibility in what you can do, but You know, that's kinda how I see it too is Once the businesses is businesses get to a certain point, it's just gonna be more of the same

Um, probably. I don't know. I I can't imagine There's like especially from the Marikel side of things, it's a company that I'm so passionate about preventative medicine. If something is working that is literally Mi being able to at scale educate

and import value about that. It's hard to see me deviating from it to be able to do what? That again? It doesn't really I don't know, maybe I'll change my mindset as I get a bit older and I have Kids or something, but right now

Not really, uh that that's kind of all I could say as far as a concrete goals on a piece of paper financially and also my path in terms of what I'm passionate about. Have you raised financing or funding for any of these businesses? No, never.

Dude, that's crazy because like All right, you have one point eight. One point eight million subscribers, one point nine, close to two million. That's a lot. But that's not A lot, a lot. You know what I'm saying? I mean that that's like

If someone grinds for ten years, like you could get there. What's crazy is that D I mean, that's just a huge number to have two multi billion dollar uh two let's just even say hundred million plus brands off the back of one point nine million subscribers. That's a significant amount. Yeah. You have to keep in mind to our influencer marketing is pretty dialed, especially on the gorilla side. We have a lot of people who believe in what I'm doing and my

passion and path forward two and trust me. So they will also trust that I'm going to put them in the best spot to accrue the most value from whatever company they're partnering with. and have mutually beneficial relationships as they develop their business careers too. So, especially on Dorilla.

There is no way we'd be anywhere near where we are. Well, I don't know what we'd actually be at, but a lot of our Influencers behind us are huge. Needle movers. Huge. Like I would say are combined following It's like

I don't know. In the Tens of millions, if not. A hundred million plus. Is it contingent on you getting more popular, do you think? Or do you think that they've grown beyond that? Yeah, I think they're big enough they can be their own thing. And I think fortunately for me

Uh, it has allowed me the flexibility to reel back on the content frequency a bit because I used to be very heavily output oriented, which I should be still, but The trust factor is very high and the success of the company stands Has it it has its own I don't know, resume of credibility through what it's done, like being I don't know, one of the top selling pre workouts on Amazon, for example, against companies I literally bought when I was seventeen years old.

And edging some of them out now, like that's wild to me. And those kind of things help us get into retail and help us do things. from a global expansion standpoint that Aren't contingent on me. Sure it helps that I'm a face of the brand. And what I've done and you know that when you work with us, I'm gonna be the one formulating Your products too, for example, like when influencers work with us.

If you're gonna have a collaborative pre workout that drops. Knowing that I'm indirectly endorsing it and Making it for you too. is a huge plus, whereas most owners are not even faces of the brand and no one even knows who they are. So that kind of stuff I think gives us the latitude and flexibility to grow moving forward outside of having this influencer treadmill where we're having to

acquire new people to get exposure to then sell more I think there is absolutely a diminishing returns point and for us at this point it's very uh global expansion oriented and retail. going heavier into retail on some of the uh Some of the products like the energy drinks and whatnot, but

Um to be determined. It's all it's all uh a bit of an experiment, to be honest. I went I went and read your blog. And uh prep for this and I I read a bunch of bunch of the posts. And you said something you said when I was eighteen What were my priorities? He said, Well, I wanted to make more money. I wanted to date hordes of gorgeous women. I want to have a killer physique. And I wanted to do well in school to set me up for my future future.

And you said, You know, I had these four goals and those all sounded Like Totally worth pursuing. And they all sounded like things I should be working on. I'm in school, so I should probably work on school. I'm I'm I'm kind of, you know, eighteen to twenty one years old. I should probably try to date women or work out. Um

Make money. All of these things seemed like good ideas. At the same time. And then you realize I should go all in on one of these goals right now at the expense of the others. Why did you have that philosophy of go all in on one life goal versus

try to have kind of this balance or pursue all four. Uh Yeah it's tough'cause It's not like I would claim it to be the correct way to live your life, but I think a lot of people live, especially in the entrepreneurial world, in stages. It's almost like seasons of your life. And there are certain seasons where you can complete Certain things are prerequisites for the other

Um, and I would say that when it comes to Um getting women, for example. When you were young, you do not need exorbitant amounts of funds. You actually don't even need to have the ability to support somebody in a long term relationship. If you're young, you can have a piece of crap car.

And live with your parents and still crush it with literally like objectively ten out of ten girls in your age bracket. And being able to kind of get that season of your life. out of the way and develop those social skills, at least at the time. When I was broke too, I felt like was

worth getting out of my way, so to speak, before I went down the road of entrepreneurship, which I knew would consume the majority of my free time and dating Especially large amounts of women when you're trying to kind of I don't know, get your anxiety out of your system entirely and become even used to this dynamic of

being out with attractive women. Um It's not something that I feel you can juggle both simultaneously, dating as a full time job, honestly. Like if you're single, if you can Definitely agree with what I'm saying that it can be as m consuming as a full time job in itself. So for me

You know, trying to And I also was way more hardcore about bodybuilding at the time, so I would actually dedicate blocks of time to cutting and bulking phases and the cutting phases would be getting striking distance of stage ready condition, which is something that is super mentally sapping and demanding of your body and more extreme amounts of cardio, caloric restriction, et cetera. And

It's not trying to do everything at the same time, I feel like you'll just fail or do everything kind of half ass, essentially. You will not get anything done with exceptional quality. So That was at least my thoughts and logic at the time and I would still probably agree with it, even though that blog is I don't even remember the last time I wrote an article on that blog. It is super outdated, but it is Something I would still

Um resonate with probably. I think people should be segregating things into seasons, personally. Yeah, I mean we talk about seasons a lot and Um, I think like what's that quote? Uh, Sean about the line and the cow. Like

Cows graze, lines rest, and then pounce and uh like oftentimes it's a little bit easier in business to be like the line instead of just like you know, uh fo instead of like a constant forty hours a week, maybe like Sprints is is a little bit easier. Um

And I was watching some of your videos. I I remember There was one recently where I think you got back from Europe. You're in Europe. And it sounded like you're with a girlfriend or a wife or something like that. Um, so I assume you're in some type of a long relationship. Has building these companies been a lot easier once you're you have more stability as as opposed to dating. Yeah, dude. It's uh night and day. Try if I was single right now, I would get half as much work done, probably.

Yeah. Yeah. Dude, haven't and like I I remember When I was building my first company, um There was Probably twice a week.

I would lay on the floor. And I'm like This isn't gonna work. I feel miserable. Uh, like I'm just gonna quit.

And like having a spouse or excuse my fianceing or girlfriend at the time To be like, No, you got this. Like that is just like It was like the greatest thing ever. That's when I knew. I'm like dude, having a a a wife is so much better than also move. out of the way. I'm trying to get to the kitchen. No, yeah. I would have I

Uh yeah, I totally agree with that sentiment for sure. You've got these b you know, you have the content machine running, you got the business machine running. Have you figured out What you want to do with your money. So do you uh have you learned kind of like you know how to either spend it in ways that are interesting or invest it. Uh, how much time and effort have you put into that? What do you do with your money? I've learned what not to do with it, which is good.

What have you done? What have you done? So Um Don't go with wealth management. Portfolio.

Uh guys who will, even if it's with a big bank, because they get their management fees, even if they suck. So, and oftentimes they will. make it sound like they're doing great things when objectively they're underperforming a basic, you know, index fund. So I would be very weary of that as a wealthy entrepreneur'cause a lot of those guys are the primary targets of those, you know, wealth management guys. And they will shockingly stay with them for years despite underperforming.

Just objectively. And then You know, they just get uh Get rinsed the entire time while the management fees make the other guys rich. So I've uh learned not to do that the hard way. Um

The thing that's tough is on the Canadian side, there is so much more complicated tax planning that goes into it. I've spent more time than I want to admit on figuring out how to not lose money than actually like making money with my money. So Um It's tough. Yeah, like I'm still figure

Even figuring out how to put myself in the position most optimally to make my money work for me. But oftentimes even knowing what side of the country I should be keeping it on. It's it's been a ever learning process and there are certain corporate structure things that

I've been very hesitant to pour money into You know, uh insurance fund that down the line is gonna build money interest free and I can then re I've been very careful to not dive into any of those before I fully understand them, even though they could make me a lot of money. Because I know once you're into some of those things, you can't unravel them. So You know, as a Canadian, it it's a lot more complicated, unfortunately, than just dollar cost average into the index. So if you're if if your portfolio you know, let's just say you're you know, we'll do the pie chart thing without so just percentages.

And not including your private businesses, where do you where do you keep your money? Is it mostly equities or are you investing uh in other private companies? What are you doing with it? Um I do some angel investing, but it's very minor. Like for example media kids uh you guys are familiar with Kieran. That's how we met, like his company, for example, I invested in, um

I don't know, some some stuff like that, but not very often. Uh But primarily it was Yeah, wealth management was overseeing a lot of it and then

I realize how not ideal that was and liquidated it all recently. At a loss. But um yeah, it's just sitting in bank accounts right now, doing nothing.

as absurd. No shit. Really? Yeah. Yeah. So I'm like all cast right now. I have a decent amount of crypto, but I always forget I have that until somebody asks me like what is your portfolio comprised of. So I guess technically some crypto. Um and then I guess it's the value of the businesses and whatever cash sits in those accounts. But

Yeah. It's uh mostly just just chilling doing nothing. Useful. I rem I remember you you I think you bought a Lamborghini or something like that and you like made a video about like the hidden on the or uh hedonistic treadmill and you're like this is kinda bullshit. Is there any what what have you spent money on that you think is uh thought would make you happy and it was bullshit? versus where you actually like where do you like to spend money on and you're like this actually makes me happy. That's tough, man,'cause I don't

Other than that, I haven't really Spent egregious. amounts of money on anything that I would deem to be irresponsible that was outside of a business capacity. Like I will In the you know.

Always go first class'cause of the convenience and just leg room and just like basic stuff, which is Um And other than that, I don't really buy anything luxury other than groceries. Which, you know, getting high quality food I think is justified every single time.

Um Yeah, I haven't really spent money on anything I could think of off the top of my head that was stupid. What uh what was the origin story for the business? So what what order did they come in and uh what triggered the thought of like all right, I need to Um, I need to start this because I think you kind of You're in the an internet marketing affiliate game.

Um When did you transition to like I wanna own my own? Businesses. Yeah, especially prior to influencer integrations when I first started affiliate marketing, it was still very SEO driven, blog heavy. There was not as much uh flat rate, you know, paper integration type stuff.

happening, or at least I was not that aware of it if it was happening at scale. What were you selling? Oh, an array of things. Whatever I use personally, Amazon links to it, et cetera. So I was getting, you know, five percent commissions on shampoo that I would use for hair loss prevention or And was that like Beer money or that was like like f like

Wow, I'm making stupid money doing this somehow. Like how how how successful were you able to be doing that? Well, I guess success is Definitely subjective. So at the time I felt extremely. But you know, in proportional terms, perhaps not now, but back then That was the stuff that funds your ability to actually start your own businesses. So I would say

In that sentiment, definitely. Successful and I think the thing that help me the most and what I typically recommend people to do as when they're wondering what do I even get into as a product or service or what have you.

It's organically integrating things that you already use and truly believe in, because if you just plug nonsense and you start to be a ad horror essentially, where you just take whatever comes your way when it comes to integrations, even products you don't believe in or care about, and you just become a robot mindlessly reading scrip for, you know, dollars. You kinda get your credibility goes out the window and people don't listen to your product recommendations anymore. And for me, it was always how do I monetize stuff that I use anyways and would tell people for free. You should use this'cause I use it. So oftentimes that was taking

Pittily little affiliate commissions or none. on products that I actually used and wanted people to also try to get results with. And that would include But not limited to, you know, supplements, hair loss prevention products.

Um, sometimes random. Diet. hack related things. I don't know. It it varied significantly, but across the board it was basically what has an affiliate program that

is a product I already use and I can get a commission for telling people Something I would tell them anyways. And that is how I kind of built up my initial funds. To then start some of the businesses that replaced the affiliate recommendations that I would have been making anyway. So it's

It was kinda stemmed from just what it are the things I'm most passionate about personally. And promote them uh'cause I would anyways, and then replace them eventually with things that I feel are Higher quality and reflect. Exactly what I would want to see as a consumer in that niche. So That is kinda how I went down the rabbit hole of

dietary supplements, I've always been a formulator. Um I've always dug very heavily into the chemistry and pharmacology side of things and It was just an eventual inevitability that I was gonna get into it at some point. And once it became viable financially, that was kind of my

Um segue into that and then air loss prevention products. I've been recommending certain things for years and that was my segue. into uh Intelligent Elephant, which is another company and then Telemedicine was I was making content for years about preventative medicine and

how to interpret diagnostics and blood work and hormone optimization and PD is ergogenic. Aids, etc. That was such a no brainer for me to get into too. So Um, across the board, that's kinda what I look for as Um

Highest lever opportunities, uh At least how I kinda ended up starting those businesses to begin with and funding them. We we had our buddy Said on.

And what he did was he had a a high traffic blog that was helping people out with WordPress. He's like, Oh, yeah, I recommend using this email pop up. And like he would just basically see, Oh, okay. You know, the highest the things that people click on the most'cause they're looking for a solution are X. Maybe that's a business I should go into. And so what he would do is he would just go buy that business or buy the number two player. Improve it.

And then make it his recommendation. And he just went systematically. It's almost like you've did that. for the body. Uh you were like, cool, I got this high traffic And I give the disability to get a bunch of high traffic. I can Start with affiliates and see what people click, what you know, even if they have a crappy affiliate program.

At least I know that's a category that I know I can drive. a lot of lot of customers to Maybe I should Be the supplier instead of the affiliate. Yeah, it's crazy how much stuff has evolved just in the past.

I don't know, not even ten, like. Six or seven years too in terms of where people get their recommendations from. Like SEO is so irrelevant now to where I shop and where most of our customers shop to back in the day it was if you're top ranked on Google, maybe for some services it's absolutely still relevant, but for certain products in e commerce space and whatnot, it's like No one

gives a shit at all. Whereas back in the day if you It was all about how do I get top ranked on Google for by fill in the blank or Top three fill in the blank. And that was uh a lot of my affiliate stuff came through. my blog articles back then and lesser YouTube, but now it's

So heavily social media. The New York Times had this article come out a few weeks ago and it was like, My guru is better than your guru or something like that. And it was about how I mean this has always been the case, but it's just there's more now and they're bigger. about how audiences will attract well will go towards a certain like health and wellness person. So like there's you, there's Sieberman. But then there's also um Uh Mark Sisson. Is that his name? Mark the the the the older guy who uh started a Primal Kitchen.

Um, and then there's like five or six or ten or twenty other ones. And they actually But the the article was saying And this is true that they say different things. Like not everyone agrees. So there's like you know, eat a lot of plants, but then there's like carnivore M D and then you you know, you did your whole thing on uh the liver kink.

Like they don't the the the they oftentimes will say like different stuff. But you just get behind someone and you just do whatever they say. Like if you go if if you talk to Andrew Huberman, like the most common question he gets, and I'm sure you get this too, which is Just tell me exactly what you do and I'm gonna do the exact same thing. Yeah. Uh, you know what I mean? But and and that's in one hand, that's on one hand, that's maybe dangerous because it doesn't always apply to each person. But on the other hand, it makes a great ass business because it's just like whatever Derek says, I do and I buy. And I think that you've had like videos where you're like

My supplement company. Like I'm not going to just make a ton of product because I have to make the quality good, but you guys are buying so much of it. that we need like two weeks off in order to restock. Uh y you know what I mean? So it's like good for you as a business owner. Yeah, I think uh trust factor is everything nowadays, especially'cause there is so especially in the health.

Mish. It is so hard to know who to trust'cause oftentimes the charlatans will get platformed too because they say Outrageous things. Well you'll see them on big podcasts even sometimes just because they'll say something. That seems so contradictory to what is

accepted as you know scientific fact or whatever. just to get a good hook. Not even necessarily because they're the authority or foremost expert in a certain area. And it's super confusing for the layman who was just trying to you know, learn something and then they hear seventeen different versions of recommendations for something that should be basic. And yeah, trying to

Even what I do too, and I think a lot of people should do when they're self educating is find a you know, handful of people that Through all evidence provided or have highest trust factor and knowledge simultaneously,'cause the two coupled are what are going to lead you to what I feel to be actual

recommendations that are practical and um valuable rather than just You know, fall it's wild how many You know. bad uh educators there are out there for sure.

And how did you Become an expert. Like uh Yeah, Huberman's like uh Professor at wherever it's like a this is like a Stanford lab or something. Um You know, you when I first saw your thing, you were like, Oh, I I I think I was clicking like some of the videos that were like

What? Is Connor McGregor taking or John Jones or whatever. And you're talking about the pulsing effects of picograms of whatever that John Jones got Pop for And I was like, how the hell would this guy know? It doesn't even seem like Usada even understands like what the hell's going on. Like

Where is the literature of this? What how would this random YouTuber Know about any of this stuff. Um largely through years of self-education, but also through educating myself through experts and being I feel I'm very good at extrapolating out. And determining what is valuable information and then assimilating it into my own consolidated framework. That's one of my strong

Uh Strong suits. That's taken years. I've been researching Like a maniac since I was I don't know. Ten ten plus years at this point. So For me, uh I don't necessarily claim to be an expert. Oftentimes people will

You know. label me as such, but Um You know, I'm just a guy who's a nerd and learns a lot of shit and it's been uh it's been good to date. But yeah, a lot of the stuff is available though, too. It's just

hard to translate into layman's terms. Like somebody who's in the lab Three. determining if an assay is going to be implementable for the new SATA in the future to catch people doing fill in the blank. The use that uh, I don't know, spokespeople don't necessarily understand the chemistry and the science. They're not gonna go out and go into elaborate detail about

Why You could still get away with micro dosing, for example. Like that kind of nor was it beneficial for them to assert publicly that it's possible to do such. So a lot of this stuff is just swept under the rug and no one talks about it because They either don't understand it or it's not very

I don't know, readily circulated, so but it's all publicly available. It's just a matter of being able to dissect it. So You know, that's kind of been it. What what do you think of the uh the sort of the tech Tech uh testosterone movement that's going on. So you got Bezos retires

Gets jacked. You got Zuck. Becoming a MMA fighter. You have um who else is who else is doing it? There's a couple of Brian Johnson uh has on semi glucide, so he's at least trying to get ripped. Not necessarily.

sauce to the gills, but it's trying to get, you know, lean. Yeah. What do you think of uh what do you who's doing it right, who's doing it wrong, what do you what what do you see in the uh Tech uh tech bodies. I think it's uh good that guys are prioritizing muscle mass and quality of life and whatnot over just You know.

Existing. So I think it's an overall good thing to have Um, I don't know, be pursuing kinda The masculine Type ed I don't know, path, but

I don't necessarily know who's doing it wrong or right because they're not very outspoken about their protocols and what about Brian Johnson, because he's meticulous about like, you know Publishing what he's doing. Wha what what's your take on it on what he's doing? That guy, it's tough because I do see the value in what he's doing, but I think a lot of it is Totally contradictory. Like, for example, the guy will calorie deprive the hell out of himself to the point of having hormone suppression.

But then a supplement with testosterone. It's like, dude, make up your mind. Which which one is gonna be conducive to longevity versus not,'cause You're kind of just correcting what you screwed yourself up for. To begin with. So why

Why is your body trying to fight back against you just uh you know, manually administer something. to correct your deficiency self induced. From literal nutrient deprivation. Like the there's clearly some sort of uh

I don't know, contradictory. uh actions in his protocol in my opinion, but overall I think It's interesting. For sure. Seeing what he thinks is impactful versus not. But as he starts to roll out some of the

the products and services related to his stuff. You start to wonder, you know, how much of it is just, you know, noble intentions versus, you know, the entrepreneurial You know, aspect of it, which is fine. But it's like Do not.

If it goes down that road where he goes heavy into selling I really hope he is very candid about his uh desire to monetize and not make it seem like this noble you know, thing entirely'cause it's certainly not you know, your private label olive oil, like other people could have got it. You could have just recommended a good company. You didn't have to go do it yourself necessarily. You know, you use some other companies up until a certain point. Why not just talk about them and give them the business?

There's there's some sort of monetary incentive there, which is fine. Um, I think a lot of the stuff he does is way overkill, and I think it's kinda hard to track anything with any relative certainty when there's a billion different variables. And I also think he puts way too much credence into certain trackers like the The age clocks. Those are complete bullshit essentially.

And I don't think uh It's of great utility to be tracking those meticulously as if that's reflective of Exactly what's going on. And wh why are the age clocks bullshit? That I would need to

dig into more, but a lot of it is based on your current What is going on in your body in this current snapshot of time, and then trying to reflect, okay, your Uh velocity of aging equals this because you had a transient, like better blood sugar or fill in the blank biomarker. Like you could just as easily Screw up your blood work and make it look like you're

Way older than you are in a matter of days. So it's like obviously your chronological, biological age didn't shift. That much in a matter of days. But just based on your current health status in your blood. In your body right now. You can make it look like you're plus minus twenty years. So

Actually take that and make it assert that Oh, this is uh it equals I'm this young now. It's like no, your maybe your current snapshot in time reflect something that looks like that, but it is not indicative that that is your overall health status. So I w I would have to do I probably should do a video on it at some point, but

It's uh most credible people that I trust. Think it's bullshit, personally. I test all of them. So I've done uh inside I think inside tracker or insight tracker and then Uh true diagnostics and then like I've done all of them. They're they're they're it's messed up because

I know in my head that this is theory. And that it's a it's Mo m like I know it's a gimmick. But it's so fun. You know what I mean? They come out the same, Sam, when you try it across multiple services. Yeah, th those two came out the same, which was basically like my blood work is great. And um I think they give you actually a number. So they're like you're thirty four biologically, you're twenty three, chronologi or what is it? Chronologically, you're thirty four, biologically you're you're twenty three, so it said I was great. And then they have this other score.

Where they look at is it the mouth. Hang on, hang on. You're twenty three biologically. Yeah, like according to this shit. It's so which is which is like a false sense. I know Derek just said it's bullshit but I'm not gonna lie. Kinda admire you for that. But just went up in my books. But that's my thing is I see that. I'm like, Oh sick, I'm doing everything great, but I'm like I'm pretty sore though. Like I don't know, like you know, like I don't know if I'm doing everything perfectly. And they what what's it called what what they look at? Is it the the methane or uh methylation. Methylation. They look at that.

And they're like, Oh, you're kicking ass. Your rate of aging is super low. So I'm like Sick. Like I'm I'm not gonna change anything. But I but uh that's not exactly the reality because I don't always feel great. You know what I'm saying? I also go went on to kick I've tested everything. So I've tested the semi uh semi glutide. I've tested TRT. I don't do any of that now. Uh and then I use anastosole, which is like

In my opinion, the worst thing ever. I fucking hate that. It made me feel miserable. I've tried cloming. Now I don't do anything. But I've gone through I've tried it all because I I like experimenting with all these stuff and then I like doing the blood work. It's like an addicting thing. It's like someone who's obsessed with different gadgets. You know what I'm saying? Why did it come off of uh TRT? Um because I would So I got like

strong. So I like uh I wanted to do it because I was really low for years, like one thirty. And I was like, all right, let's get this right and figure out what's going on. And so I did it and I got low body fat. I got strong. I was hitting like record squat and bench numbers. And then I was like, All right, well let's try without it. Let's just see what happens if I don't take it. And I still felt great. And so I was like, Well, you know, w if I don't have to take it

And my testosterone level actually went down. But I still felt wonderful and I was still lifting wonderfully and my body felt great. So I was like Let's just try not Doing it for a while. How long ago did you come off?

Uh last summer a year. Yeah. Okay. Oh. What's your test now? Dude it it dropped. It was eight hundred and then it went to Uh th four hundred, four twenty.

You said it was like one thirty or something before you started T or two though, right? Yeah, and I was twenty six percent body fat and I felt miserable. I was also running my company and I was stressed and I didn't get and and Um, for a year I tried eating healthy and lifting and I just didn't get it right. And then I uh sold my company, so I got financial security. I was pretty pretty ripped. I was pretty strong. My I got married and my relationship was awesome and I just felt happy.

And I ate well. I ate all natural foods and I just felt dialed in and then I just went off of it and my testosterone dropped. But I didn't feel horrible. Yeah.

Interesting. Well yeah, if you don't need it, yeah, probably better. Uh Wait if you don't uh Wanna be it.

How old are you? Are you are you on it right now? Um yeah. But it's

For me more so because when I was younger I did A lot of hardcore bodybuilding stuff and shut down my system and Now with what I know now, I could probably restore natural function similar to what you did, but it would be a lot more aggressive of a recovery phase and more arduous and Putting myself through that right now isn't necessarily

Top of mind. So it's kinda just been a Stay on it right now and optimize everything around it. But Yeah, that's kinda how I ended up on it. There's there's a few of the things that I really like though. What's it called? Uh is it BP one fifty seven?

Like some of the BPC like some of these peptides that like, for example, if I strain my Achilles and as I get older, I'm like not my my injuries aren't healing. Um, which is like the most depressing thing about age is that you just like heal slower or like and you get hurt easier. No, you're twenty three. What do you mean? Well that's why those tests are that's what I'm saying. Th those tests are bullshit. They like say that you're young. I'm like, I don't know, man, my shoulder freaking hurts and it's been hurting for a month. Uh And uh like I've been really interested in some of those recovery drugs or peptides or whatever you want to call them. Um w what do you think about those?

I think they can be useful for sure as long as they're context specific and not overused,'cause a lot of them are pro For example, BPC is increases something called VEGF expression and it's pro angiogenic, meaning it will literally create It it can induce blood flow that essentially was not present. So you could also have a pro. carcinogenic type.

proliferative effect with cancer cell development. If you have existing cancer cells that could be, you know, exacerbated. So I think some athletes use it preventatively a bit too much, but in the context where you actually have an injury. There's a little blood flow to it. You can actually have a use case for it. I think it's super Uh high utility, very valuable product.

From my like very amateur point of view. I think that like the semi glutide and metformin and some of these other what's it called the GLB uh limiter or W you know, um Am I using the the phrasing correctly? GLP one agonist. Yeah, like these things that like limit uh blood spikes and or blood sugar spikes. Um those seem really fascinating. Like they even seem fascinating to the point of like I think they can help cure or help alcoholics.

not become alcohol or uh, you know, get off alcohol. Like It like there's some like weird things about these drugs that they can do other things and what they are intended to do. And that's super fascinating to me at the moment. Um but I know that you were I think you were on semi glute, I don't know if you are anymore.

Yeah, I've touched them. most of the GLP one agonists for appetite suppression and yeah, they definitely are. Of the available appetite suppressants in the pharmaceutical world they're probably the best overall like mechanism and how they work because previous to that it was people just Abusing the hell out of Adderall and Fentramine and

crazy stimulants to shut down their appetite, but it also screws up their heart, their brain. I wouldn't say that semi-glutide or some of these drugs are risk free, though, and they certainly have uh question marks around their long term use, especially in Children who are developing. But um Yeah, the way they I I think they have like a children's dose now, don't they? Yeah, yeah. Yeah, I think so. We do. There's like an Ozimpic.

Juniors. Yeah, which is fucked up, right? It's just yeah I would want the answer to be just Eat less, but is It are those children. ever going to become optimal without it.

And then is the ROI worth it and You could easily assert that those fat kids that would have been fat kids regardless are better off. By taking it. For sure. Yeah.

So I and I wouldn't say Well generally That's the answer for anybody who's overweight, of course, because there are certain Uh, certainly ways to educate and help people get on the right path that don't involve drugs and I've seen plenty of people do great that were formerly

Very fat, and then end up down a different life path and or lean year round and have amazing lifestyles and get into a habit. and cement it into their everyday life, but Now some kids are I don't know, just might need it.

You did y you did this good thing, uh I mentioned your Europe video and the interesting thing to me was actually that you said that you weren't training that hard And you I think you like indulged in bread and food. Like you you you you lived like a tourist, you know, you ate a lot. But you're like, I didn't I felt great because A, I was walking a ton. And I don't remember if you said this or if I read this from somewhere else, uh what another person's experience, but you're like the groceries and food just seemed higher quality, whether that's like involves like regulation around the FDA and like certain chemicals are or aren't allowed.

Um, are you buying most of your you said you spend a lot on groceries and you get high high quality stuff. Are you buying most of your foods from popular grocery stores or do you go to Do you buy it online from niche providers or are you going well what are you doing for that? I go to a butcher for bison, liver, and things of that nature, mostly my meats, but a lot of the other stuff is local grocery. In Canada, there's not a lot of flexibility, unfortunately, on quality. of uh or just availability of some of the foods that you might otherwise buy at higher end.

places in the States, so as much as I'd love to have If I could, the highest level of everything. It's uh sourcing is a huge issue in Canada. As as absurd as it sounds, like sourc for Like basic foods.

So Yeah, it's uh when I can, I get, you know, the best available, but Like for example, bison I think is the leanest. most nutrient dense red meat essentially that you could get. And I will buy a ton of that, even though it's, you know

three times more expensive than extra lean ground beef at the grocery store. So that's one example. We talked about this company. I don't remember Sean if Huber you said Huberman helped uh get it going or was a was a affiliate way to do it. Yeah, man. That thing was cool. Like I I'm I'm I I ordered a bunch of stuff. Like the but I I have no idea if I'm getting sold on the marketing or not, but like the story behind it. Like they got me bought in. Like they got me so bought into it. No, I was at uh Peter Rothea's place a couple of weeks ago and I had the venison sticks or whatever that they sell and

Pretty damn good. Um And yeah, I trust him and his recommendations. So I would imagine it's On the up and up and Everything's probably pretty top tier. Yeah, man. I that story like totally got me bought in. I thought it was a cool business. Um

Yeah, and I've been watching some of your videos and it's made me nervous about just like my food and like the quality of food and like Whole foods for the longest time was like the gold standard. And now I'm like No, man, that's that still might even be shit. Like I it's it's to the point where I wanna start raising my own animals, you know what I mean? Or Oh yeah. It's tough because it's a lot of people will swear off supplements and say buy whole foods, but then other people will say the whole foods or the soil is depleted of nutrients, so then you should supplement, but then the you know, there's uh Trying to know what you're doing can be quite arduous and uh Um sketch. Even when you're trying to optimize, even when you have the financial means, it's trying to even figure out what to spend your money on.

Can be uh Overwhelming at times, for sure. Well, we appreciate you coming on, man. I've been a big fan of yours for years. I know Sean has too. Um you're I think What's gonna happen is like in the next

Four or five years. There's gonna be uh we you might have an exit or there's gonna be some type of article that review that reveals how big your empire is. And I think that Um I I think a lot of people are gonna be surprised at some of the outcomes that you have, you know, the fact that you

I I believe that you can build multiple billion plus or Nine figure companies off the back of this audience. And I think it's gonna be really cool when that story finally Finally comes out.

Oh, we'll see where it goes. I appreciate you guys having me on and uh being so patient as I get back into content here,'cause I know you guys have been trying to Kieran has been trying to get me on for a while, so I'm glad we were able to make it happen. Yeah, shout out to him. Thanks, Kieran. We appreciate that. Yeah. Right on. All right. That's it. That's the pod. I feel like I can rule the world a no way But I want to

I put my all in it like my day's off On a roadless travel never looking back

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