#190 - Making Billions in Coworking, the Dark Side of Confidence, and the Future of Sports Recovery

I get to see how they're wired. I get to see what makes them tick. I get to see what what they're motivated by. So now when it comes time to get great, you know, great effort out of them. I know what moves the needle for them personally. I feel like I can rule the world, I know I can be what I want to I put my law in it like my day song. On the roadless travel, never looking back. So on this episode

Uh, we're we're talking to Dan. We're asking about him uh asking about the episode. We talked about we broke down the co working space and we and we found like an interesting opportunity. uh a founder started and sold a company in that space and he still said he would start another company in that space and thinks it could be huge, which is a good sign. We talked about This weird business called Ice Barrels and then we talked about The Nike for recovery. The Nike of recovery.

uh which is a really interesting company. Great story. And we talked about Adam New Newman, the founder of We Work, and how he's got this like crazy Hypnotic. personality and I love learning about that. I actually think it's like

Something that you need if you're gonna ever lead anyone. And then I shared a Steve Jobs story I heard that may or may not be true. I have no idea, but it could be true. It could be true. And that's all I will guarantee. All right, that's the episode. Um by the way. If there's like a follow button on your Spotify. Do me a favor, click that because we're trying to grow the podcast, and then click the subscribe button on iTunes.

Thank you. It literally makes us like we only need like a handful of people in order to like go up in the ratings, and it's because of that. I think. So click it. What's up? What's going on?

Cool shirt. Thank you, me or Dan. Dan got uh Dan got a Harvard shirt also, so he's part of the crew now. Oh there you go, Dan, you look nice. Can we but but I actually Dan, did you go to Harvard? I could see that. Yeah, he looks like a Harvard man. I didn't go to Harvard, but I have been to the bookstore. Oh, all right, same. Same, same.

Um What's going on? Anything new? Uh yeah, lots of new stuff. But let's jump in. We have a bunch of topics today, so we'll uh we'll spare people the small talk. Um, all right. I think they like that, but that's fine. I'm down with getting down to business. Uh where do you want to go first? Um

You have something that you did a bunch of research on. I wanna go go to that first. Was it the co working spaces you were going into? What what are you looking at? Yeah. So oh by the way, I see you have ice barrel here. Interesting. Yes. Um I'm happy to discuss that. Um ice um Co working. So on our trip Ben made a suggestion. He I I was

One of us was teasing, like we should do this, we should do this, we should do this. Him or you or me, one of us, but he he was kind of nailing down the point. mentioned co working. Yeah. And I was like, that's kinda cool. I think his quote was, he's like, but here's my big idea for the podcast. Uh take the MFM, take my first million and uh and create like a network of co-working spaces that already exist. Just license the name out and offer the promotion to your members. To be to be able to access them. That was his idea.

Yes. And I started thinking about that and I've always I I wanted to get a little bit more into real estate. And I thought it was cool. And I just basically put the bat signal out there and I tweet it out.

Who is an expert in co working? I want to learn. And what I love to do for this pod, I did this with this vending machine. All I do is I get someone on the phone. And I don't wanna bring them on the podcast'cause they mean they're boring or they're not good. Uh uh this type of thing. But I basically just want to ask them tons of questions. And that's what I did. And I took notes.

And so I found a guy named Preston Uh I actually don't know how to pronounce his last name. I know I never know how to. Pezic, P-E-S-E-K. So his Twitter handle is Preston Pezic, P-E-S-E-K. And he had this company called Spacious, which he sold for um he sold the we work and I imagine he sold it for a lot of money because When I called him it was like noon east coast time and he was just going for a bike ride. So it doesn't work anymore.

Yes. Well it looked like he was in like a nice area of town in New York and he wasn't working, so I imagine it was a good deal. But have you heard of uh spacious by chance? What was it? Okay. Does it still exist or they shut it down? They shut it down, but it's it was crazy interesting. So the way so so we're gonna talk about coworking right now and we're gonna talk about where the opportunities are and where this guy Where this guy thinks there's opportunities. And he has an interesting perspective. He wouldn't tell me the revenue, but I bet I would imagine it was north of eight figures a year in revenue. But spacious, what it did originally was they would find restaurants that were only open at night or had most of their business from six. to you know, dinner time.

And they would do a co working thing where they you would pay a little bit of money. twenty nine dollars, I believe, and you would get access to to to use this restaurant as a co working uh place. So I'd heard of this before, that there are restaurants that basically have prime locations, nice interiors, and they're only gonna be used during meal times. And so the kind of pre-dinner service which is like your work day. They were turning into this. I

I remember thinking, Oh, that's cool, and then I never heard about it again. So I sort of assumed it didn't work, but what you're saying is It started to kind of work and they got acquired. No. So what he was saying that it worked wonderfully, but we work made him an offer so good, he's like, I can't refuse this. Um, I don't know if this guy I I am at he worked at a hedge fund before, but maybe like, you know, he he he didn't come from a a rich background and and it was a big deal. So I don't blame him. But basically it started by doing restaurants, eventually it did retail. So what that means is Um

You have uh Uh Some type of like ground level real estate. And they would make a deal with the retail uh So retail re uh

real estate. So not necessarily like it's not like a Lululemon store. It's like a store that's typically used for a Lululemon. They would make deals with them for as short as thirty days, but it could be as long as six to twelve months, where they would lease the place And then they would charge people twenty nine dollars. And you would try to get people to come in. It's called a uh a hot seat. Basically like a pop up. Yeah. You well, you know what that is? Hot desking. Yeah. So basically you don't have a you don't have an assigned seat. You come in and it's sort of like f first come, first serve type of thing for the day.

So if I told you about this and you didn't know anything about the business, I imagine you'd be skeptical and think like this doesn't this probably can't work that well, right? I'd be like, Yeah, it's hard, right? Uh you know, it's cool to have the Airbnb for for for for co working or for for your for work. And uh I've heard of a lot of people try this. People were trying this with your home. You could take part of your home and turn it into a uh like a cafe for people uh to come and sit and have Wi-Fi.

And um I just felt like I never heard from any of these companies ever again. I heard the idea and then like crickets for the next two years. So according to Preston, who started and exited a company He uh he he may not start this because like I don't know if I want to start another company, but he goes, I would love to invest in this space, which is always a great sign. If someone has started and sold something and still wants to go back and do it, he goes. It crushed it. And I think that someone could still crush it. He goes, it's just like a hotel. A four seasons can exist, and also like um Motel Six. A motel six. Like a lot of different brands can exist in this space, but it's incredibly lucrative and it can work wonderfully. So for his spaces, the way it would work is they would have at least a hundred seats.

Which place uh a hundred areas that someone could sit. So a hundred seats and then they would have check-ins, but they would aim to have two hundred to three hundred seats and a good location. The target was 15 check-ins per month. And um I if a location had that at twenty nine dollars, that comes out to be around ninety thousand dollars a month. And uh the profit margin on that could be about forty percent. So one low and that and that profit margin includes the the person manning the location. And then rent.

So quite lucrative and he was like, Yeah, we we could crush it. And he was like, You could definitely bootstrap this into a smaller location. But he goes, I think that there's a lot of space for this. And if you're gonna do it, raise as much money as you possibly can. And I think a person could build a business that makes a hundred or uh makes a billion dollars a year in revenue. So how is this different than just We Work, right? Like isn't this just We Work? I'll explain. So

The problem with We Work basically it's long so So here I've tried to break this down into a framework. And so the reason why a lot of coworking doesn't work, now we're talking about uh what's it called hot desk. Hot desk is different than quote the traditional. When you think of traditional coworking, you probably think of like a freelancer or a small business owner who wants to spend three hundred dollars a month All the time at a

at a at a we work. So let's just call that the traditional We uh co working. And the way that that worked is basically you sign an agreement. For ten years for a lease.

And then you go and do arbitrage where you find all right, if I'm spaying this much in my lease per square foot, I'm gonna subdivide it and I'm gonna rent it. Uh For a short term. But there's a here's the issue. Long term liability, meaning your ten year lease.

With a short term uh income stream, but a a short term rental agreement. And so the people may only stay for two, three, four months because it's a month to month lease that you're renting to and he goes, He goes basically you just get churn and it's just hard to keep up with that and'cause things can change. Like a pandemic where everyone works from home. Yeah. And He's like that it just doesn't work. And so what we did was we took short term liability

Meaning a lot of their places can um kick'em out. at any time, but they had so many of them and it was considered like a pop up that it was okay. And so it didn't matter if a place closed for a little while'cause they can just go somewhere nearby in that building. Um or i in that area. And so it worked out really, really well. Hm.

Okay. I um I don't know if it's because I didn't talk to this guy or what, but I still feel a little bit like Yeah, you know, same shit, different toilet. Um as far as like I'm not sure I I'm not sure that I don't s I don't fully understand why this is that much better than traditional co working, and I think traditional coworking is you know, s kind of marginal marginally good, or maybe I've just seen some disasters, right? Breather

Uh, Breather raised a ton of money and looked like they were the next unicorn and I think so ended up selling for three million dollars. So they sell for three million dollars. I don't know, like you know I have I have like an uncle who could have bought Breather, right? So so it's it didn't have like a fantastic exit. What We work has also run into problems that I think were not just the pandemic, but Um this arbitrage model was s was sort of thin. So I don't know. I'm a little bit skeptical, but okay, where where do you see the opportunities beyond this? Okay, if you're skeptical. To be honest, I'm skeptical too, but I still think it's cool.

But I've got another angle here. Yeah. So Co working. I asked him. But co working sounds more interesting because I want that law I want that like more uh I want that recurring revenue and I don't want to open up like loads of locations How do I make that work? And he goes, Well

The best way that you can make that work is you've got supply and you've got demand. And the uh the supply being um I'm probably gonna screw up my supply and demand. So actually let's just s skip that part. Uh But basically you have your consumers, so your people who want to come and rent that place. He was like That's actually not that important. What's important is that you pick good locations and you do the real estate part well. But

Um, what if you can figure that out, which is like kind of straightforward, but still a lot of work, you have to figure out how to make your consumers incredibly sticky. And the only way that he could find that can make it sticky is you have to have shares. So for example, do you know the wing? Yeah, yeah, the uh female co working space. He says that that's a great business. And the reason is is that there's likely not to gonna be the the reason why you need it to be sticky is you need someone to be willing to stay there for over a year. Right.

So he goes, shared interest is the best way. And he goes, How do you come up with shared interest? You go to Facebook groups or go to meetup.com and you just find like whatever is like people have like a fan base. So it could be like uh women, it could be uh different minority groups, it could be fitness enthusiasts. He's like I think that there's a huge opportunity for people in co working as long as if you can make it sticky. Uh so people working on similar types of thing and they don't want to leave their their office. That's where you have a

A really good business, whereas we work, it didn't really have that as much. Right. So Maybe an MFN co working business could actually work. But maybe not. Yeah, may maybe, maybe, maybe. You know, one interesting thing I don't know if you saw there's a bank that did uh co working inside of it. I think Chase Bank or Welsh. It was awesome. I used to go there all the time.

What which one was it? Uh capital. A capital. Capital one. Or whatever the capital one is. Is it capital the capital one?

Chase, I think, is is is the the parent there. So you used to go there. So I don't why were they doing that? They just wanted foot traffic in the branch or what? So here's the other thing is that Co working actually Can actually be a great Customer. Customer legion. So another way is

If you wanna go in the co working business, it could actually be far more interesting if you're a software. I I joked with my guys at HubSpot, I was like Guys, we should do this. So If you're a software company, I actually think there's an interesting play here to have a co-working, or if you're a bank, something that you are trying to app uh get freelancers or business owners and you have a super high LTV of tens of thousands of dollars. It actually I think could be interesting to do this. Yeah, like I wonder wh why doesn't uh, you know

Every every tech company spending so much money recruiting engineers Um and like just recruiting in general. Why not just have space as your recruiting tool? So So you basically rent out space. Even if you break even or are slightly Unprofitable.

would make up for it in the actual recruiting of people who are there because they're in your orbit. They you know they're in the Uber office in the Uber co-working ring. uh you know area and they get to eat the food and whatever else. And sure enough, you're just absorbing talent, uh, you know, as you go. As part of that. I don't know if it'd be worth it, but It is uh

That's I don't know. Those are my thoughts on co working. I don't have a ton of thoughts. I think that we work is great. as a real estate company. Um, and by great, I don't I don't mean like it's bulletproof. Obviously the pandemic was sort of the worst possible thing that could happen to any co-working um you know, co working company, but I d I mean I do believe most v most value in real estate is by

Um change of use. So you um you buy a thing that's valued at uh warehouse you know, uh square footage and you convert it into self storage. And you make more per square foot. Um, that's what we work with doing it's the same fundamental model as as

uh self storage, but they were doing it with people And uh and I think that that business, if not sort of managed by a lunatic, probably wouldn't have got as big as fast, but also would not have had the fall it did. And um, and I'm curious to see how this shakes out. I would be sho like a lot of people love to shit on WeWork, they think it's a terrible business. Well, I would be shocked if ten years from now there wasn't

at least two or three multi billion dollar co working uh companies out there. So like You can shit on the space, you can shit on We Work, but in reality I think that there are gonna be winners in that space. Let's talk about the the lunatic real quick. So you just said it was won by a lunatic. If you're one of the this is probably even more fascinating. So I went and did a a lot of research on this and I will talk to people. Not this guy, but other people who knew Adam or worked with Adam. Yeah. So we work was run by this guy named Adam Newman. He was like crazy.

Maybe not always in a bad way. Probably mostly in a good way. Go on. I talked to a bunch of people and I narrowed it down and I basically said What makes this guy so great? So basically

They are explaining to me they're they go, Adam was here's like a quote from this woman I talked to. Adam Adam was unique. On a one to one combo, it was like looking into it. When I talked to him, it was like looking into a mirror and seeing myself, but that mirror was a megaphone of my best self. He made me believe that I was the best and I could do anything. And I asked him I was like was He's dyslexic, isn't he? And they go, Yeah, I think he is.

Dis I've noticed that dyslexic people a rank so high on having this ability to and this sounds negative, I'm I don't mean this negative, to min manipulate people. And to manipulate them into believing that like like to can to to persuading and leading people. And they and they just said he would I would tell himself and he would echo it back to me, but for some reason I would believe it and I believe that I was the best that I possibly could be. And he made me feel that anything was possible. And I think that that is so fascinating and even more interesting than we work.

Did you watch the We Work documentary on Hulu? Did you? No. I I did. Uh,'cause I you know, you get to sort of see firsthand what's the guy like'cause he's on camera. It's pretty raw. It's from, you know, it's footage from when he when we work was sort of still on the rise. And um

And yeah, it was sort of this cult of personality around him. He didn't seem particularly charming or anything like that. It w but it w I think Well the the thing I've seen with this is Some people are so irrational. In their belief, right? Like it takes some irrationality to do anything.

Because if If you're just perfectly rational, you look at your current situation and you'll say, This is what it is. And anytime something else, you know, what it a goal or a vision or a dream, it will look completely irrational. And so we all have a little bit of irrationality in us, otherwise we wouldn't have goals, we wouldn't have dreams. Um

He he was like sort of ninety ten, ninety percent irrational. Maybe not even ten percent rational. Maybe it was just ninety nine one. uh irrational to rational where From day one, he was saying what this was gonna be. How amazing it was gonna be, how this investor was gonna give us all every dollar that they had, how this customer was gonna have the greatest experience of their life, and he believed it with every bone in his body.

And when you encounter somebody with that kind of certainty, it is very con like addictive and sort of like uh intoxicating. Um because If they believe in themselves that much, there's really two ways to to go. Some people become haters. Because they don't have that sort of self belief in themselves.

And then other people sort of become followers and they they they join in because they're just like being around that level of certainty. So I thought that was pretty cool. I love it. By the way, you know, when I watched that Fire Festival documentary, I felt I felt the same way. I was like First of all. Badass vision.

Firefox was a great idea with And it almost worked. God awful execution. And it almost worked. It was so irrational that it almost overcame rationality, but it didn't. It failed in the end. But most people will point and laugh and I think that that was You know, like kind of an amazing swing. Uh That was more impressive than that failure was more impressive than most people's successes, as far as I'm concerned. I thought there was a big big audacious vision, got a bunch of people on board. Almost pulled it off. Um

Almost might be a little generous, but Uh you know, at least he rallied people around like almost in the sense of like It could have Yeah, sold all the tickets, got all the big names on board, right? Like you know, and and it wasn't fraud, like it wasn't uh intentional fraud from what I remember. Like it wasn't like I think it was, but that's okay. That that that that that's like not entirely important. I mean, I do think that like there was fraud. But like there was a true belief of I can I can pull it off.

Right. There's fake it till you make it and then there's From Fake It Till You Make It is Hey, it's not there yet, but I I believe I can pull this off. We're gonna do it. We're gonna find a way. If I just tell them this, I if I tell them it's already booked, then we'll figure out a way to get it booked. You know, intention matters. I actually when we hung out this weekend I felt Not the same thing, but a little bit

of that with you where You like You didn't say these any audacious things, but you have this sense of belief. It's like, Well, yeah, why not? Like you went and met with people that I'm like, really? You're doing that? Yeah, just talk to them. I'm gonna do this. I'm gonna like

You y do y do you know that you have a little bit of that in you as well? It you you have a more of a I think you and this this is not insulting, you are because you're like emotionally healthy, you're not like Adam to where you have to Say I'm gonna take over the world in order to feel good. Do you know what I mean? Yeah. So you like you're very competent. You're you're you do shit almost because you just like

It's more fun than it is out of a uh of a personality deficit of like I have to be on top. And and so it's a little bit more healthy, but you had that same. Magneticism. Do you you realize that, right? I do realize it because I try to do that. And you know, once you try it something for like five years straight, you stop having to try. You know, effort effort is what creates effortless. So I put an effort into it and now I don't have to try that anymore. It just happens. And the reason why the reason I know I did it was'cause I was very conscious about it. The reason we both love Connor McGregor and why I think

Really, any fan loves Connor McGregor is not because of the way he throws his left hand when he punches, it's because The guy had this ludicrous self belief. When he was literally on welfare you know, as a as a failed plumber in Ireland and he was talking about how he's gonna become you know, the largest I'm gonna become a two weight world champion, the biggest sports star on earth, number one on the Forbes list.

And then guess what? This year where he landed. Number one on the Forbes list, he's the number one star in combat sports, you know, two weight world champion achieved. And so th those of us who got to see that rise. It's Yeah, we're happy for Connor, but really we're happy for ourselves that

Holy shit, this guy with just Literally nothing but c self confidence. Self confidence drove him to work. Because he believed that he could achieve it. So he was motivated. And then when he worked, plus the self confidence. you know, overcame all the odds and had it. Maybe I can have some of that too. Put a little bit of that in my drink. That's how I felt about it. And so

You know, I don't care about becoming the two weight world champion, but I have my own versions of those that I just sort of decided why would I Why would I doubt myself? You can see what's you can see what's written behind me? This is my uh this will be one of my Sunday stories. So I I don't wanna I don't wanna spoil it. But the the teaser is

The teaser for s this Sunday's story time with Sean is Doubt doubt. If you're gonna doubt anything. Doubt doubt. Um, and so that's how I feel now. What so how do you feel confident? Uh well, you start to doubt doubt, doubt. You look you start to lack, lack.

You start to doubt having lack, you start to lack having doubt. That's that's where you want to get to in order to to have that sort of unshakeable self confidence. What's that? Connor McGregor s had that Forbes thing, he had the two weight champion Uh what what what's yours? Uh I've always said this. I want to have uh one percent of the world population uh consider me someone who is, you know, like their one of their favorite teachers, somebody who who who they've learned from. So the version of that that I saw was

That math teacher That guy Bijou in India, who sold out a stadium. He had a stadium full of people come to watch him teach. I thought that was incredible. And you know you start to see it into reality, right? We just did a live show. Okay, it wasn't se it wasn't seventy million people. It was three hundred people. It was four hundred people showing up at our live show. Right, but

But you start to see that come to come to fruition of like, okay. A year ago that didn't exist. That who's to say a year from now that's not three thousand people? Who's to say you're from that? It's not through thirty thousand people, right? Like that seems entirely believable to me. And I've sort of envisioned it. And so when it happens, I w I won't be surprised. I'll be pleased, but I won't be surprised. And I've actually heard stories about a lot of these people. So um I've talked to a lot of the early employees. One of my good friends, his name's Will, he was like

number forty or something at Uber. And he tells me stories where he was like Uh, he's like, I just felt like anything was possible. It was I felt like I was in in in war and my Coworkers were were my fellow troops and I loved it. I felt like there was constant action and we were in this together. That has a similar type of vibe. I've heard it. Who else have you heard that from? Um

I mean you hear from a lot of like fraudsters, obviously, but who else it's it's the d it's the it's the sword that cuts both ways, right? Uh you know, if you spot it, you got it. That's that's sort of the way that most of these things work. All the extreme strengths. come with a corresponding evil, right? Just like Facebook, a technology that connected everybody in the world. And then guess what? You know, like fucking chaos also from connecting everybody in the world. The spread of information has never been easier. We can spread, you know, an a student in India can, you know, has more access to like knowledge than the emperor did, you know, a hundred years ago. Well, guess what? They also have access to fake news and porn and all these other bad things, right? Like That's why it's funny whenever somebody would criticize crypto and say, Oh, it can be used for all these bad things.

All that tells me is that this can be used for Extremely good things also because there's a duality with all of those. And so that's how I think about You know, this extreme confidence. If I was gonna rank I would put at the top, if you look if you think about what's the most intoxicating

Desirable thing when you meet somebody. The first number one I would say is Um a sense of peace when you meet somebody who's truly happy. Like they're not like uh bubbling over with with joy. But they're just happy, you know.

When they're at rest, when nothing is going on, or even when you know, quote unquote bad things are going on. I think that is when you see that, it's really hard to like you just want to be around that person, you want to be like that person. And who have you met anyone like that? My trainers like that. Like just the other day, uh He came came to our house, I think at one He trained me for eighty, ninety minutes, then he trained the next person, then trained the next person. So he was going from one PM till seven thirty PM Which doesn't sound like a lot of hours, but when you watch what he's doing, like

He's not just sitting there like on his phone while you're while you're working out. He's fully on, motivating you, changing the weights, demonstrating the thing, bringing that excitement, talking to you, whatever. He's gotta be like switched on performing. And so it was like hour seven. He hadn't eaten anything, he hadn't had a sip of water. Uh you know, he hadn't had a single break. And it was just one person, and it wasn't even expected, by the way. It was just somebody who was like at my house was like, Oh, can I get a session in?

He's like, come on in. And so Wait, wait, wait, wait, wait. You just had people coming into your house? Like my mom was over and it's she wanted to work out. Normally she does it on a different day, but she he was like, All right, yeah, jump in, I'm here. And so what happened was by the end of it.

Um He so so I walk into the garage where he where he was cleaning up the like kind of like the workout stuff. And he's got this huge smile on his face. Me and my wife, we walked out because we were gonna go for a walk. And uh we see him, he's smiling, he's laughing. I don't even know. He nobody was there. I don't know what he's smiling about. He was just smiling.

And then he was putting things away. And he just looks at me, he goes. Party time. And I I don't even know what he was talking about. I have no idea what he was thinking about, but he just was like in that mood. And he was had this huge smile and I go

Man, I told my wife, I go, Man, you know how I am at the end of a workday? Like when I work hard. And I feel like I really exerted effort and I had to go above and beyond and do a little extra that day. I become like such a whiny little brat. Like I'm like Oh, I'm so tired. I need to eat. I need like Like I did so much now, you know, like now you need to do that work. I'm I'm done, you know?

Um and I become this sort of like entitled little brat about myself. Uh you know, and I'm I'm like Crashing. And I felt like this guy was just like I mean to come at me and be like

Party time. Like I don't know what he was even thinking about, but that's not the way I end my work day when I feel like I worked over time. So what's number two then? You said happiness. The next one is the is the is the uh sort of self delusion. It is the like Irrational confidence in self. When you meet somebody like that. That is intoxicating, even if they are not successful. So like

I intentionally have not put rich and famous people on this list yet because I've had experiences with both. You meet a really successful person. You meet a really famous person. You meet somebody who is completely happy or somebody who is you know, truly believes in themselves, even when you're like, dude, there's no way you're gonna pull that off. And they truly believe it. They're not just boasting their pump puffing their chest out.

To me that is like You know, that's a drug to be around somebody like that, because I want to be like that. I want to be truly happy, I want to be truly confident. And um and they they they don't even have to try to show it. It's just like It's on their face, it's in the way they walk, it's in the way they talk. And um and I can contrast that to the way I think and I see, oh, that's the gap. That's where I want to be.

So I think those are the two most I guess like Intoxicating things in people. I I what do you think? Is that the same for you or is that just a me thing? Yeah, and I know a bunch of people like that, and I'm like In in both ways, I'm like, I'm exhausted. I can't be around you anymore, but then I crave it constantly and I am. Yeah. Yeah. You know what I mean? Like I've got like uh when my friends talk about working with Travis, they're like, Are you gonna go work at his new company? They're like, he's trying to recruit me and I just can't do it. I can't go to war again. But I I'm just too worn out, but like

I miss it every day. So it's like a it's it's a duality there. But yeah, I completely agree with you. And I'm actually um reading this book, which is Yeah, the laws of human nature. uh in order to like learn a little bit more because I used to study this stuff constantly. I would read books on influence and persuasion because I was like, I can't build anything. So I just have to be a leader of of people and I've got to like persuade people to do this because I I can't do it. I don't have the ability. So I I got to bring some attributes to the table. And so that's my thing.

Oh, there you go. Dan's reading it too. So what do you so like I read The Laws of Human Nature by Robert Green, which is about like how to like influence humans a little bit and how we think. I like uh how to win friends that influence people and I like thinking grow rich for self confidence. Is there anything you like? Uh I don't uh so books wise, whatever, maybe, I don't know, but uh this you just reminded me of something I read yesterday. There's a cora story.

About this guy who interviewed at Apple with Steve Jobs. Have you ever read the story? No. Oh sorry. Um I'm pulling it up right here so you can uh you can have the link. I was shaking my head now. Yeah. Podcast, bro. We gotta have audio. Um okay, so so there's this thing like So so this guy uh

writes this anonymous thing. This might be, by the way, this might just be straight up like fan fiction. So uh so like if I fell for some fan fiction, you know, my bad. Either way, it was pretty inspiring. This guy goes. Yeah, I was at MIT and um And I, you know, I was getting recruited by Apple and I didn't want to work at Apple. Uh I wanted to go do something else. I don't know, stay in school or like go to a different job. He's like, but you know, people told me, like, okay, just go Apple, go go interview, see if you get the job, see if you get an offer, like that's good for you. So he goes to Apple.

And he's uh he's sitting in the interview and sure enough, like they're asking a bunch of questions that just make him be like a If this is your question, I just definitely don't want to work here. And then he's like Then I heard this sort of like um sound on the other side of the like kind of the glass door or whatever, the mirror.

And uh And uh s you know, Steve Jobs walks in. And uh Steve Jobs walks in and he kind of like dismisses the VP who was like doing the interview. And he looks he's like he sits down, he doesn't look at me. He looks at the sheet of questions. And he's just reading them.

He's like Like I don't know, five, six, seven minutes go by. He hasn't s introduced himself. He hasn't said a word to me. He hasn't looked up and made eye contact. He is just reading. This list of interview questions. And he's like kind of scoffing at them as he's reading them. Uh and he's just like, you know, muttering kind of like like you know

Stupid. Uh and so he and he Basically the you know sort of the long story short is he goes Um You know, how would we ever expect somebody interesting to uh To work with us when we ask the most uninteresting questions.

And so he's like muttering that and so he um See He he puts the press paper down and he looks at the guide and he goes Who are you? And you go the guy kinda like answers like most people would, or whatever. He's like, you know, I'm I'm Tom.

I I don't know his name. Tiny's Tom. You know, I'm Tom. Uh You know, I'm a you know, I'm I'm interviewing for the job here. Yeah, I know what you're doing. I said, Who are you? Who are you?

He's like, uh, you know, honestly I Don't even really want this job. Like you know, like uh I'm not interested working at Apple. He he's like He's like, I'm not asking if you're interested in the job, but I'm asking you who are right, right? So he's like going back and forth. And the guy's like, look, you know, whatever. He tries to answer the question.

And then Steve's like why don't you want to work at Apple? He goes, uh honestly, you know, I just bla blah blah. Steve goes. Like take a walk with me. Right. And Steve Jobs' famous for like these walking meetings. So he he's like, Okay, like I guess so, you know

Yeah, takes a walk with them. And so they they walk around the the sort of campus and he's like you can literally see like it's like he's got a um a ro like a gravity field around him. Like everywhere he walks, people just clear the path. Uh,'cause they don't want to like talk to him. They don't want to like get in his way, bother him, or anything like that. He's like, We're talking and he's giving me the whole spiel, like You know

We're breaking some really great stuff here. Like we Really, really great. Like you won't believe. Just like kind of the like Steve in the keynote, he's doing the the kind of like build up. He's not telling him anything yet. Uh what he's telling him is really great. He's like, You got to meet John, Johnny Ive, right? You can come meet Johnny. And they go into Johnny Ives office and he's showing'em cool stuff or whatever.

Anyways, the story ends with with the guy sort of like Getting wrapped up in the like intoxication of Steve Jobs. He's like, dude, I told you I don't want to work here. I don't want to work here. And Steve Jobs is like, um Give me a month. It'll be the best month of your life. Um

Uh I will, you know, I'll pay you three times what your normal rate would be for the month. You know, for one month I'll make you pay you triple. We'll get you a car or an apartment and whatever else. Um just say yes and like say yes and we're we're it's done. The guy's like, Okay. And he's like, fantastic. And he's like, Jennifer, uh Jennifer will help you from here. And like Jennifer. Yeah, you know, like whatever. He like goes and introduces or he he he leaves the guy for a second. He's like, Okay, Jennifer's gonna help you.

Jennifer now knows all the details about this whole situation, asks no questions. Um you know, has him sign a thing. He's like, What's my job title? It's like You're a Steve Hire. He's like, uh who do I report to? Uh I guess you report to Steve. We don't know. Uh don't ask those questions. Those are not questions you want to ask Steve.

And it's like um Okay, cool, but like uh I don't live here. I live in Pittsburgh, so I gotta like move my stuff. It's like um or no no, he's like You know I I just have kind of my suitcase with me. They're like, No, no, Steve's arranging all of your stuff to be moved here. He's like, Well, I don't know if I'm gonna stay the month. He's like

That's okay. We'll move it back if you decide not to. Steve prefers Steve wants you to have your stuff here. And your apartment is across the street, here's your keys, and a car will be there waiting for you. He's like, this was like an hour of total time had elapsed, and somehow like the world had moved to make Steve's like wish come true. And so I don't know. Again, this might just be fanfiction. Do you think this might just be fanfiction? And even if it is, I fucking love it. It's a great, like, you know, random ass tech fanfiction. God, I love that. But if it's true, how fucking cool is that? I I I find it hard to believe it's so cool.

And also, there's no fucking point to the story, right? Like I read the story, I was like, what's the point of this story? I didn't know. It's stuck in my head and I told you now and you know Tens of thousands of listeners and I still don't know what the point of the story is exide from How fucking cool is that if that happened? I think it's sick. And I've and and and to bring it back to like these personality Things. Um

Culturality. To wrap it up, any I mean, you've got a good personality. Uh what do you any resources for like improving that? I'll tell you one thing I do. I think that the whole cult of personality ego thing that might work for some people where they're like, I'm great, this place is great, we're gonna do great work. I think that works. I find that to be like really hard in practice to like Uh

execute with a straight face. And so the thing that I use as like maybe my stepping stone towards being more like that. Is I I do this exercise with anybody I work with. Um and in fact, you know, we met Dan in Miami. This was the one Dan wanted to chat about ideas for the podcast because he's trying to do his job. He's like Hey I have a bunch of ideas for how we can grow the pot and make it Work better. And we did that.

Normally what I would do when I first bring anyone onto the team As I basically do like a dream exercise with them. I'm like, okay, come to this off come to the come to the whiteboard room. Go to the whiteboard. And they expect me to like kind of outline their role or talk about the project. I'm like, No, no, no. Like

Same sort of thing. Who are you? Who you're trying to be by the time you're done here. This this job, this this job is like getting into a car. Right. You're gonna have a bunch of it's a go going on a road trip. You're gonna have a bunch of other people in the car with you. We you know, we're cool. It's gonna be a fun hang. The music is good, the vibe is nice. Roll up the window, you're gonna feel feel the air going through, you know, through your hair. Okay, we're trying to get to some destination. And your job is not to be like focused on the car, making the car as great as it can be.

uh your sp recognize that every business every experience It's just a vehicle to get you to some other like destination for yourself. And so, like, what is that for you? Who are you today and who do you want to walk out of here as? And I start getting them pumped talking about themselves. And um Usually people have a very hard time even having a vision for themselves, right? It's like It's normal to have a vision for the company and a mission for the company.

A nine out of ten people, maybe ninety nine out of a hundred people. don't have a vision for themselves or a mission for themselves. Right. And uh and and how crazy is that? Like yourself is a lot more important than than the the corporation you work for. And so I try to like Sketch that with them.

And that does two things. One is Um They realize that I care about them as a person, uh, and I'm here to like I'm gonna help them get where they wanna go. Right. And then the second thing is

I get to see how they're wired. I get to see what makes them tick. I get to see what what they're motivated by. So now when it comes time to get great, you know, great effort out of them. I know what moves the needle for them personally. Um, so that's a thing that's a thing I do that's like kind of in this realm. I I

I feel like I'm taking notes. Do you wanna um To just bang out a few quick ideas you want to start with? You want to do barrels? Let's do yeah. Can I tell the story about hyper ice and then we'll talk about the i ice barrels.

Go for it. Had you heard about hyper ice before? Do you know this? What is it? So it's this thing you might have seen. If you've ever seen anybody who's an athlete and um after they work out or whatever, they're wearing they're not like going in an ice tub anymore. They're wearing this giant black thing that's wrapped around their legs that like is pumping some air or compression or cooling into their like on onto their body. Yeah. Um

Yeah, the first time you see it they it looks weird, right? They're like kind of like It's like they're the Michelin man. They have the discover this from the guy who tweeted at us? No, who tweeted ass? Someone was like, I want to send you guys hyperized stuff. Oh no way. Uh maybe he listens to the pod. That would be amazing.

But uh n I I don't know. I just saw this because Um Uh random random story, but like I I saw it because in the NBA games now you always see NBA players all of a sudden for the first time ever When they go to the bench to rest.

They don't just sit there and rest, right? Like it used to be you go sit down and rest, the camera doesn't even show you. Then the camera started showing you'cause they want to show your facial reaction. And then what happened in the Jordan era was all he's always drinking Gatorade, right? He's a sponsored athlete. Gatorade, Gatorade, Gatorade. Inside the cup of Gatorade is probably water. But like he's holding a Gatorade cup always, right? Because Gatorade wanted to be The way you refuel your body, uh you know, a as a as a drink, right? They wanted that that that niche.

And by partnering with all the sports team, it was sort of a genius thing, right? Uh, when the Super Bowl ends, they dump the Gatorade on the coach, right? They created these uh branding moments. And so now every year at the Super Bowl, hundreds of millions of people see the Gatorades. Uh you know, canister. How genius is that? So I saw a new thing.

They caught my attention. And it was LeBron went to the bench and he took this Farragun looking thing out. He started You know, like Massa self massaging using this gun on his leg to like recover while he was resting.

And I was like, Oh, that's cool. And it wasn't a Theragun, it was like a different device. So I went and looked it up. It's a thing called hypervolt. And hypervolt is made by hyper ice. So what is this company? So it's the same company that makes those Those cooling like uh

straps or I don't know what you would call, like this giant black thing you put it's a sleeve you put on your leg around your leg. And it's like a way to ice your legs after you work out. Yeah. And so here's the backstory.

There's a guy who's like a teacher a high school basketball coach. And um he was, you know, sort of uh always he was just a coach and he was sort of thinking about recovery'cause you know, you get into your thirties and now when you're after you work out or after you play basketball, you're gonna like Not be able to walk great the next day and uh So he was sort of experimenting, like, is there anything better than just icing your like basically he thought to himself, what do the pro athletes do?

He's like they ice they ice their knees, they iced their ankles. And if you watch them do it, it always looked the same. It was like A giant bag of ice with an ace bandage around the top of it. And it literally looks like a wounded person, right? Like you look like you're hurt. Uh i if somebody was to draw a cartoon of somebody with a bum shoulder, they would draw this giant ice bag on the top. And um

And the you know and basically uh bandage wrapped around it. So he's like, That sucks. Like You're not like broken. Uh, you're recovering. Could we make recovery look cool and be more efficient? So he starts trying to design a ice wrap that's less inconvenient and looks cooler.

So he's like, Oh, it'd be cool if it just like s you know, strapped onto you and it w wasn't a bag of ice that was like You know, getting wet everywhere. If it was just cold. And um you know, so he starts working on it and his friend is a guy who trains with Kobe or is like a uh the coach of a of a little college that Kobe used to train at at at uh Irvine.

In the summers. And so his friend sees his thing and goes dude, you got to show this to Kobe. And he's like, oh, okay, yeah, sure. And he's like, you know, a week later, he's like, Dude, I told Kobe Kobe was icing his knees after after we did a workout. And I told him about your thing. He wants to see it. Can you come? So he goes, he shows Kobe.

And Kobe says two things. He's like First, you know, some product feedback like When we're icing uh You know, the pressure keeps escaping out of the top. So like it's not working, it's not compressing tight enough. So can you fix that? The guy's like got his notepad out. He's like, Yeah, yeah, yeah, for sure.

And Kobe's like Also, um the name fucking sucks. He's like oh uh okay. Uh hyper ice, you know, actually I named it after you, your favorite shoe, or my favorite shoe is like the hyper dunks. uh by Nike, so I thought hyper ice and was like name sucks. And uh but he keep he ended up keeping it and so he ended up doing product development with Toby.

And Kobe made him a deal with Kobe goes Look, if you can make it better than my current thing, I'll wear it on the bench. So you'll get free kind of exposure, you know, from this thing. You see these pictures of Kobe with icing his shoulder using hyper ice. So Kobe does it, people see it on the bench, more athletes start asking more. Lakers start asking for it. Now other teams players start asking for it. He builds a brand.

Around this. And what he's building is Nike for recovery. So Which is like the greatest I mean that's a wonderful that's wonderful.'Cause

Yeah. Um calm. He says that he wants to be the Nike for meditation or Nike for the mind. Yeah. That makes sense. I get that. I think that's cool.

I think this is even better. It's even better, exactly. Cause what is Nike? Nike was all about the performance. When you're on the court, when you're on the field, where this you can run faster, jump higher, blah, blah, blah. And then that became a super competitive space. How do we get you to perform better? Right. Wear this wear this under armor, you know? Um You know, use these cleats, what whatever it is. Um

But nobody was really he's like you would see them wear all this gear, sell billions of dollars of merchandise by wearing it on the court. And then when they got off the court, they were using ace bandages and plastic bags of ice. What a brilliant um insight. Brilliant, right? Fucking he's like, dude, I had no idea, no intention to go into business. I was a happy teacher and coach, but like, you know, I just sort of stumbled on this path, really. And so now

Hyper ice. They do they have the ice Product. They have the Theragun type product. And I like this company because Their shit's expensive. And I would consider we're gonna talk about another thing that's expensive. I would consider buying this because I think expensive good helps Expensive equals good. Yeah. Like when I see the it like it's like user equals good. Expensive equals good, right?

Yeah, like everything I their branding's tight. It it's a well executed thing. So Let me give you some numbers. Last year, hundred million in revenue is what they said. They were projecting two hundred million this year. It raised last year at a seven hundred million dollar valuation. So it's gonna be. You know, if this continues to work. This will be a billion dollar plus company that was started in the way that I just described. How fucking cool is that story? I love that story.

And I love this concept, or we have an idea. But here's the framework. The framework is Athletes are the one of the greatest marketing vehicles of all time. Go look at the shoe companies if you want proof of that. Uh go look at Gatorade. Go look at

who McDonald's and Coke will sponsor. It's the top athletes. uh even though they're obviously not eating McDonald's and drinking Coke in order to perform their best, but that's that's they're the best marketing vehicle. And The native placement is what matters. So it's one thing to say you know, I'm holding a Coke and or you know, McDonald's in in a in a commercial. It's another thing to watch them actually drinking s you know from a Gatorade cup during the thing or wearing hyper ice after they train because that's

feels real. It feels like this is what the pros, this is what top performers actually do. So Looking at the pre-game and the post game. How much more is there? If you walked into a locker room before and after a game. What are all the other things you'll see them doing? And then how could you turn those from unbranded moments into branded moments, right?

Beats by Dre is a perfect example of this. Beats by Dre is sold to Apple for three billion dollars. One of the reasons why is They made headphones. Well, all right, there's already a bunch of headphones out there. There's Sonos, there's Sennheiser, there's all these other ones.

And um Beats by Dre did was they gave it to all the athletes. They they you know Dre was had the kind of hip hop roots. And then all their commercials, if you remember, was Colin Kaepernick showing up to the game, the fans are booing him. He puts the beef by Dre on. He goes into the zone. He can't hear the noise. All he hears is his music, and then he goes to the game, right? They intentionally always put it in the lockers of all the players. So when they're doing their interviews.

They have headphones around their neck. They have headphones hanging right behind them. Right. They're walking into the arena. That has become like before every NBA game, you they show the walk in. What is LeBron wearing? uh when he walks in. So those become branded moments where maybe you can build products around that. And he obviously got all the right people to invest. I'm looking at the crunch base. It's all athletes Fernando Tetis, Ricky Fowler, Doc Rivers, DeAndre Jordan.

Uh what's that one uh uh Naomi Osaka. Osaka, yeah. Uh This guy's gonna crush it. Th this is the greatest thing ever. And so tell me about this ice barrel thing, because I think you have a cool story around this. Uh so I was at a friend's house. I've talked about him. He he lives a few doors down from me and his name's Andy. And he started this company called

student loan here, I believe, and he sold it for a lot of money, 60 million bucks. And I was at his house for lunch, my wife and I And he had this huge barrel and I was like, What the fuck is this thing? And he goes, It's his company that I just bought a a a large stake in and I'm helping them get their shit right. And it's this barrel that you hop into and it's just an ice barrel. That's all it is is an ice barrel. But There's one pretty shocking thing about it. It's two thousand dollars. So like I'm in this text group with you. Well set this up in in in the way that that you're you're

You were an athlete, right? People saw the quads. They saw quadzilla in the in the Twitter. Right? They they saw the quads. Uh you were a track track athlete. When you were done training, did you ever ice? Yeah. Did you do ice baths? Yes.

And what did you do for in your post game? If I had walked in the locker room looking for startup ideas, what would I have seen you doing? Uh I mean you're just sitting in the ice bath. You're just sitting there's the ice bath made of. It's not a barrel, it's what well they use like trash cans typically. Like literally a shitty trash can or you'll use these massive plastic buckets, but typically like a trash can. Right. So it's this unbranded thing that the athletes are doing to recover. And it's like this literally like a sixty four gallon black trash can, which is kind of gross of an idea.

That that's what do I do to recover? I get in a fucking trash can, right? So like That was the opportunity to make that sexy and cool and a branded moment. And that's what these guys did. It's a Giant Cool looking like

Barrel So you know, like a like a like where you would store like whiskey or something like that. And there's actually a few reasons why I think this is gonna be big. So the best example I can think of is Yeti. There's two examples, Yeti and Weather Tech. Um whether tech makes floor mats. Boring silly thing.

I buy whenever I buy a car. I immediately buy Weather Tech Maps. Yeah. Right away. And they like you think that these are like kind of forgotten things. Same with Yeti. Yeti was just, you know, everyone has a Coleman cooler growing up. They just made it cool. And they like are four X more expensive than the nearest competitor, and yet we all do it. And this What's it called? Ice barrel dot's basically if I was gonna distill their formula, it's like

Double the value, quadruple the price. Right. Like that's the way I would describe how to do that. Yeah, and it's like massive plastic thing. But the reason why it's cool is those trash cans, if you're like a a big guy, like I kinda am, like you can't like push down on the thing, otherwise it's gonna like collapse. Yes. And so you gotta like sex. And it's and it's inconvenient. It's not that inconvenient. But it's inconvenient. But But the type of person that Ice Bass, like, if you're gonna like

make it a little bit more convenient and it's two grand. I'm like, uh fuck it, whatever. I don't care. Like uh like five hundred dollars and two thousand dollars is like kind of like the same thing to me a little bit when it comes to like health and fitness. Right. So I'll buy it if I if I'm into that. And so it doesn't really look that spectacular. But When your shit's too grand You don't need to sell that many of them. I mean if you're selling

Forty a day. What's that? Forty a day is eighty K a day in revenue. Time thirty. Uh that's uh two point four million dollars a month, which is thirty six million dollars a year. You gotta sell very little. And that's kind of why I like this business. I think and and I think I talked to him about it. I I he says it costs a lot of money. Uh because

It they It costs them a lot of money. So like it's a pretty interesting business. Are you bullish on that? Uh I love that idea. I wouldn't have been as bullish until I Looked at it through this.

through this lens, now I see, now I see the value. The other ideas that I think are like this. So if I was gonna be like, okay, what else? What else can I do? Um We've talked before about saunas. I think saunas are going to Sonas are just gonna keep exploding in popularity. You hundred percent agree. Joe Rogan is kinda like the LeBron in this case, who's been touting them, but

A lot of athletes use saunas. I had one. I thought it's kinda like I had a one on Amazon for a grand. It was called the Barcelona. Yes, exactly. So um I won't uh you know, like Where is our sauna sponsorship? I'm waiting for my home s sauna sponsorship.

Uh there you know, I think a lot of people are gonna install home saunas. There's also like Other like technologies like that, like I forgot, like red red light therapy and some other shit like that. I don't know what they are, but All you gotta do is educate me and then sell me, right? That's what you gotta do if you're gonna be able to do it. I tried buying a um sensory deprivation tank. So I used to go to this place in the mission in San Francisco and I'd pay fifty dollars and you like sit in this thing that kind of looks like a tanning bed and it's filled with water and salt and you just float for

Uh like an hour. And it was Quite nice. I loved it. I try to buy one, I was like I was like, you know, I've got space. A fuck ton. And it doesn't have to cost that much money. So so here's the why why is it I don't need a full body tank. That that works, but

If somebody made a dope helmet. That was like Go to the place of silence. It's like what you go in this thing and you're not gonna hear a fucking thing, or you're gonna hear s specific sounds like you know, like calming sounds, whatever it is. Um

I think somebody could sell a helmet that is gonna like Basically change your state, sort of like the sensory deprivation idea, um, as just a helmet. I think that would be kind of cool as a random idea. So I think Ice Barrel, what else? So we got sauna, we got iceberg, we got sensory deprivation. Here's another one. I bought these little things, uh

Oh man, I could go pick them up. But they're basically these little inflatable Um Pods. So it's like a little inflatable uh plastic thing. That

Uh, I saw LeBron using. So LeBron has his like warm ups. That's become part of the t the television programming as they show LeBron before the game what is he doing to get ready. And I saw he was always standing on or kneeling on these two. Little clear plastic things. And one time when he was recovering from injury.

The reporter kind of showed LeBron's been using this thing. It's this instability ball. And the idea is like a bosom ball. Basically, you when you stand on it, it gives you an uneven unlike uneven surface, right? Because most of our weight training, we are on flat. you know, hard, stable surfaces. But then when you do athletic things, you're not always landing at the exact angle. As that. So he does his training on top of that. He does all his warm-ups there and it like warm ups all his sort of like

Little micro muscles and microfibers, uh, they all get activated when he just spends time squatting on this, handing standing on this, balancing on this. Same thing with Steph Curry for his ankles. He does the same thing. And so I think that Uh little products like that can work. Uh Ben sent me another one of these. That's like a medicine ball that's filled with water.

So it is you take a traditional piece of equipment, like a medicine ball. It's just hot it's just, you know, solid and heavy. When you put water in it and you move it from side to side, the water, you know, your arms move and then the water sloshes in that direction. And then if you're trying to move back, the water is moving one way, you're moving the other. So it's a good resistance training. And so I think water based Uh, water based training things, if the athletes are doing that, I think that's kind of interesting and people will want to buy what the athletes buy. The other is braces.

Knee braces, ankle braces, shoulder wraps. wrist wraps, you know, like anything that is Um, like injury prevention, I think could be sexed up because they are usually uh pretty like basic stuff right now. There's a When you're talking I'll keep Googling, but there's a

So you know how when you get surgery, you uh have you ever had like a you've never had this, but you know like if you ever seen your parents or friends get like a s a shoulder surgery, you have to keep your shoulder in this like particular type of cast where your arm stays up high. Like So there's this brand That is a startup that is like remaking those. And it's called like

What was it called? It's like champion sports or something where they did a whole thing around these soft casts. So like when you have like a walking boot. They made like cool walking boots. And that's actually a great one, is like a cooler walking boot. Um And they built this business all around this. And that's actually really interesting as well. There was a woman who uh I don't remember the name of it, but uh I'll try to find it. Maybe we'll put it in the show notes.

There's a woman who uh was like a designer of some kind, and she got like paralyzed and went in a wheelchair, and then she like changed her life mission. She designed herself like The coolest looking wheelchair that didn't look like, you know, you're You know, if you're younger, like what how do you make a wheel look slick? It had like cup holders, a place for your phone. It was just like nice looking. It wasn't the kind of like blue and metal like kind of look that you see in a hospital. And uh she just made like an awesome looking wheelchair and it's like, Hey, look, if you're in a wheel, Um like okay.

But uh let's let's make it as good as we can. And I and she was like, This is my new life mission. I thought that was pretty great, too. By the way, it's called Game Ready. Check it out. Go to game ready.com. It looks like they're acquired. Um they were doing thirty five million dollars a year when they got acquired. This is the ice thing? Uh

Yeah. Wow, it only got acquire for sixty five million dollars. But yeah, go to game ready. They it's they have ice stuff, but they also have like Post surgery equipment. Right. Uh kind of interesting, right?

Yeah. So anyways, I think that I think there's an opportunity, the brainstorm would be go hang out with an athlete, follow them pre-game, post game, during the game. during timeouts and just look for what are all the things that everybody's doing that's unbranded. And then can you make a higher quality branded version of this? Can you create uh You know, can you and then you you use that marketing strategy of the trickle down. You give the athletes the coolest shit.

Other people see it and you sell it to the wannabe athletes. You're not making the money from the athletes themselves. You're m making the money off of Right, like Ice Barrel, what they need is They need they need you to see this in pro locker rooms and then he then they need every high school to be like, Oh, that's what, you know, that's what the Lakers used when they're recovering, or that's what the You know the um

The Patriots use in their locker room. Dude, I feel like um I I gotta email this guy and be like, Hey, we'll just give you a shout out. We're we're definitely gonna get this guy's sales. It it's a small company, I don't think they I I think it's only like two employees. The they're definitely gonna see a bump from this. And we're gonna have to ask them how many people bought because icebarrel.com, uh Just go there right now and buy their shit and and actually by the way, it's not two grand. I got it wrong. It's uh twelve hundred. Yeah, twelve hundred dollars. Uh yeah, they're like Thanks for the shout out, asshole. You uh you made it seem even more expensive than it is. Yeah, I thought it was two grand. It's twelve hundred. Maybe the big one is two thousand. Anyway. It's cool.

It's a cool thing. I'm excited to actually see how this works. Their their website looks pretty slick. What is this? I know. That's okay. So th those are some ideas. Uh yeah. I think that might be it. Peace out.

We actually have like way more, but we're gonna have to save those for later. Yeah. Dan, what'd you think? Yeah, so I like the episode. I like the co working section. I think you guys bring a unique perspective to that.

And having worked in a we work, it's exciting to know that there are some I guess new opportunities and that whole concept isn't gonna die. Uh with We Work. What was it what was the absolute best part of the episode? The best part of the episode

I like the recovery stuff. I have one of the The the knock off, um Like uh hypervolts or whatever. I like using that. I haven't done A uh an ice barrel before I have some friends that have done like those like cold chambers or whatever, you do like the two minutes inside.

Yeah, you know what else blows that up, by the way? Wim Hof. Wim Hof has uh gotten really popular in like, you know, some knee circles, I guess, but Uh he's all about cold cold. Submerging yourself in cold. Would you pay thirty five hundred dollars to go to his house and train with him? Wim Half? You can do it. I maybe I it's something like two or three or four thousand dollars. I think I would do that. It's not the money it's more the time. Like yeah, if I if I had a little bit of time, yeah, I would love to do that. That'd be great.

Uh huh. I feel like I can rule the world, I know I can be what I want to I'm putting my all in it like my day's off On the roadless travel never looking back

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