Transcript

Billy of the Week: Alex Hormozi

All right, I have to tell you about something interesting. Ben. Cue the music. You know what's cool? A billion

Alright. Billy of the week. This person's not a Billy, but they're incredibly fascinating. So I've been getting Just targeted on YouTube like crazy, not from ads, but for like

Should watch because my first million. There's this guy named Alex Hermazie. Have you seen this person? Yes, dude. This guy's all over my TikTok feed. I see this buff motherfucker in every TikTok. Every other swipe is this guy. So who is this guy? What's his story? I will tell you. He looks like an eighties cop Had a baby with

Arnold's towards the naked mustache. Great mustache. And just Huge. Jacked. Like

He looks like a good looking dude. And very fascinating look. He like right when you see him, he stands out. Ben's pulling up a picture of him. Yeah, I mean, he's yoked. And I've been getting these YouTube videos from him everywhere. Like Learn from me a guy who has a business that's doing nearly a hundred million dollars a year in revenue. And I'm like, What? This guy looks like he's thirty years old and I think he's thirty one.

So let me tell you about this guy. And let me preface this by saying I think this guy's legit. But it's so it's almost too good to be true, and so I'm like I wonder what the truth is. Right.

And all right. So his name's Alex. So basically he started out um when he was like twenty two, twenty three, he opened up a gym, he scaled that gym to three gym, still wasn't that good of a business, met some folks at ClickFunnels, ClickFunnels is a little bit multi level marketing y Incredibly uh it's an incredibly dirty. Just internet marketing. I wouldn't say multi level. Um it probably a tre but it's it's it's it's it's the cousin of it. Uh you know, they all go to the same family reunion. Thanksgiving together.

Yeah, they're all they're all they all go to the same uh Mormon church up in Utah, I would guarantee you that. They they let's just say they all know how to run a call center. And So anyway, he like learns about that guy, learns about copywriting, and then he meets one of the guys at the company and he says Wait a minute, you're opening gyms? That's a horrible idea. Don't open gyms. He goes, Are your gyms good? He goes, Yeah, they're really successful. But Like the best gym isn't that successful and and they said to him

Dude, teach people how to open up a gym. So he creates this thing called gym launch. And Gym Launch is basically like a course that costs around twenty K. I I saw somewhere that it was sixteen K. Then I heard uh somewhere else that it was twenty K, so let's just say sixteen to twenty thousand dollars and it's uh like a course, but they like hold your hand and you meet with them like a mastermind. It's a course that teaches gym owners How to improve their gym. And well on top of that, according to the website, it's

Financial freedom. Okay. Sorry. It's financial It's financial freedom. And he's running these great ads and he's got really good copywriting and he's getting these people to um He he's getting his people to uh Uh Improve their gym, whatever.

Hold on, Ben. Can you go up to that founders section on the website? What does that say? We slept on the floor. What does that say? I want to read this. That's what he says the story is he was like I was living in the gym Gotcha. Okay, gotcha. So yeah, I was a former gym owner who slept on the floor of his gym when it w uh when it was full

I couldn't acquire, serve, and retain enough customers over the next three years. I became a spun or he became a sponge, he experimented, blah blah blah, became great. Now he has Jim Lunch. Okay, go ahead. Okay. And then from gym launch, he Launch another company called Prestige Labs. So once he gets these gym owners coming to him. He says, Hey, like buy these supplements too. Like you should sell supplements at at your at your gym. We did all the work and we know which ones sell best and we're making them. You can just go ahead and buy it from us.

Then he starts this third company that says What's it going to do? Two smart moves. Yeah. Then he starts a third company and says, Okay, you've got a gym One of the things that I told you was that you need more leads. I'm gonna create a lead company.

Which I don't entirely understand what that means, but it's kind of like a marketing company and somehow they send they maybe they set up your Yelp and set up your Google Ad Sense, things like that. And then they're gonna they know that the gym owner is not buying that top click on Google and they're gonna buy that, they're gonna create a search engine, and they're gonna let you say, put in your zip code. We'll find a gym near you. What's your email? And then they'll pass the gym owner your email or your phone number and say You know, kit pass per per person who's interested in a gym near you. And so

Collectively. These businesses, these three things that I said. are doing in the world of according to his videos and my research. Seventy to eighty million dollars a year. In fact, he just sold.

uh one of the businesses the gym launch and supplement business combined he sold sixty six percent of it for so forty six million dollars And in one of his talks he says over the last five years Both through the sale of the company as well as dividends, I've paid myself seventy two million dollars. And I thought

That is Nuts. That is crazy. That is crazy volume. Yeah. And this like Kinda blew my mind. But there's another business. So his wife has a business, right? Or him and his wife they have another business, like acquisition. I don't know, man. This is one of those guys that's just like prolific. He's got a book on Amazon. He's done all this stuff he's like Steve Bartlett, who we're talking about. He just like has his hands in so much shit. I don't know how to have something called acquisition.com. I was looking at this the other day because I saw a video on TikTok.

And I was like, What's up with this? Is this real? I was literally like It's so funny you you did the research on this'cause I had jotted this down as like, dig in, find out. And so what acquisition.com is is basically like Uh it says, Do you want to scale your business? Um You know, I will three X the business.

Uh oh, three extra profits of a of one hundred businesses that are doing w between one and ten million EB per year. uh that are service based businesses. Um over the next five years. If you want help scaling your company without giving up a majority interest, click the purple button below. And uh

And then yeah, basically says the same kind of story that you were saying before and it's like How do you wanna do you wanna learn from us? Here's my course, here's my book, here's my podcast, here's my here's my uh like you know, my link to join my accelerator or whatever. But this I c I don't know if he's selling a course on acquisition.com

Or if he's just trying to get leads on small businesses he could buy because he bought one business and that's a photography business. And I listed the name of it. It's called like a Something fair. Um I'll find it, but Oh here it is. Scroll down to the bottom. Enchanted fairies. Fairies?

Yeah, Enchanted Fairies. F A I R and Fairies. Sorry, Enchanted Fairies. Uh it's like a photography business he bought. Is that crazy though? I mean it's uh this is like a pretty wild uh enterprise. Yeah, and he um he actually has some pretty good stuff. Like I sent I'cause I send to my team like I send like I don't know twenty tick tocks out a day.

But to three people it's like this is the per okay, so like I have my friend Who I'm like I can send offensive funny things and actually you're in this bucket too where you're one of the few people that like I can send something that's Like cancel worthy if you think this is funny.

I can send it to you and I can send it to my brother in law. That's what I do. I send to both of those people. Like I'll tell you one. This is bad, but it was like I there's this Twitter account I follow that's like a like a meme account's got like two hundred thousand followers. And he tweeted out, he goes. Men's mental health is not important.

He goes. Just get more That was his tweet. And I'm like, I know I should it's like a fart joke. It's like I shouldn't think this is funny. But it cracked me up because it's so anti my Silicon Valley timeline, which is just like so super progressive. Everything matters, everything is justice for everybody. Like It's nice to just hear like where I'm from in Houston. Like I went to like a pretty like ghetto school growing up. And like the sense of humor.

That's like from that it's just like hits home for me. Potty jokes. Yeah, just like you know, it's just like re it's like you don't bring You don't bring your pronouns to the hood type of thing. And so there's this like hood humor that I just find really funny. Anyway, so so you and this guy that that's like my inappropriate jokes. And there's like, you know, I'll send my wife or my sister just like kind of like, Oh, that's funny, kids stuff, mom stuff, whatever. And then there's like Little business or marketing hack tactics that like I I think are actually pretty interesting. So this guy, Alex

To me Uh, one of the reasons I suspected he's legit is because his advice is actually pretty legit. Yeah. Um and he's not just saying general like motivational quotes. So for example, you say something like um He's like little sales thing that helps in these are TikToks, right? There's like ten seconds. You don't have to like invest much in it. It's like he's like

Les trick that kinda helps me. Getting somebody to say yes is hard. It's like a commitment. So if I'm like So would you like to to sign up? It's like Uh, let me think about it. Let me get back to you. That's like on like what you'll get frequently.

He's like, I'll ask a no commitment. So I'll say You know, um, if we're able to work out the detail, would you be opposed to actually signing up with us? And they're like, No, I'm not opposed to that. Uh like no, I'm not against it. And uh actually this is something that when I heard it, I was like, Oh actually I've kind of like

accidentally done this a couple times. And you know, that's a good point. There's something there in the psychology. Cool, noted. And like I'll pick up these little things from him and of like five other people that are like, you know, in this copywriting, sales, persuasion world that I just think those are interesting to me. So I actually think this guy's uh legit for that reason, even though like People look down on like lead gen, they look down on course businesses. Like there's a stigma around course businesses which is like oh you probably couldn't do it. That's why you're selling courses. Let me change I think he's legit.

And he seems like a decent guy and s he for sure seems like a smart guy. I don't know him that I don't know him well, but he seemed like a really nice guy. But He's in a shady industry. Not a shady industry. He's in an industry with a lot of shady people. Not that he's shady, but supplements And like selling this type of Supplements, courses. Yeah. Yeah. And not of course he I don't know if he's shady. I'm just saying there are shady people. And also it's a twenty thousand dollar course.

And I frankly don't think I've got the Hutzpa to sell that to someone on the phone. Yeah. That's really bold. And frankly, I find that to be challenging. So I wouldn't say that I think he's shady. I'm just saying that like that world has a lot of players who are. Yeah. Yeah, yeah, yeah. I I'm with you. Yeah, I don't think you said anything negative. I think we were actually quite complimentary towards him. But um okay, I like that.