#177 - How a City Tour is Making Millions, Selling Manhood & the Barstool for Tech

If you're building one of these, please reach out to me. I wanna invest in all of these. I wanna invest in like twenty of these companies. I feel like I can rule the world, I know I can But I want to I put my all in it like no day's off a roadless travel, never looking back So

We're gonna talk about what you guys can expect in today's episode. But before we do, um, so my first million, we actually just went from eightieth in in our category on on the iTun store, which is a big deal to us, to like number fourteen. And one of the reasons why we did it was because you folks who are listening have clicked the subscribe button. So if you're using iTunes or using an Apple product, can you please do me a favor Uh I want you to go and click subscribe. So go to uh our My First Million page and click that subscribe button. And then we have this email address. Um M FM, so my first million, MFM at the hustle dot co. Send a screenshot of you subscribe and we're gonna do a call out of you on the podcast. So say like your name.

And then show me that you subscribe, send it to MFM a screenshot, and we're gonna g uh give a call out. And actually we're gonna give a call out at the end of this episode for all the people that did that previously. And now let's hear what we're gonna talk about in this episode. Go ahead, Sean. Uh yeah, we got a bunch of topics I'm excited about. We talked about creating barstool sports. For the tech industry. We talked about internal company podcasting platforms like Spoken.

Uh we went on a crazy detour for Crime walks. Manhood as a service Rent a chicken. Uh we had a bunch of good topic in this week's uh in today's episode. This was probably if you like ideas, I would say You're gonna love this episode. Sometimes we're a little bit light on ideas. We were super heavy on ideas today. So I think you guys will love it.

Great. See you in the episode. So we we were just were talking for a few minutes about the podcast updates. Uh and what we're doing to make it grow.

But what I was about to tell you, Sean, is I have this doc that I'm gonna send to you. And so you know have you seen how I don't know if you've seen this or not, but The Podcast goes in the email, I think every day now. Oh, and I have not seen that. Yeah. And I'm the one writing it. And so I have a

We set this up so it's gonna the you're gonna see the clicks in this document that I sent you every day. Um But anyway, it's going well. Today, did you see that graph I sent you? I tweeted it out. I was like, This is what I'm talking about. Uh

There's a basically you sent a graph of the iTunes rankings for us business for the business category, I would guess I g I guess. Pretty big category and um Maybe that's the thing. We usually hovered between eighty and a hundred, like we were number eighty, number a hundred, I guess like that was kind of like our norm. And then Sam takes over growth and like

Boom, step change, we're up to no we're we're now ranked number twenty for the last I don't know week or two. Um You could just see when you started working on it. It's like a direct thing, which reminds me of like a very uh A lesson I always teach everybody on our team'cause there's lots of marketing things you'll do. Where you're like, did it work? And it's like, I don't know. We gotta look into it. Oh, it wasn't trackable. It's like no no no.

Just show me the revenue graph. Show me the user graph. Like If I can't notice Something happened on this day. Or hey, we started growing around this time. then it didn't work enough. Right. Like uh'cause'cause usually when you're in a small project

You need step changes. You don't need one percent. You need ten percent, thirty percent, fifty percent type of changes. uh to work. And basically where we are now is I mean Y you you and I could are both very capable of doing this. You just

kinda look at the it it takes about two weeks. It took about took me about two weeks to talk to people and to look at the numbers and it's like oh okay. I now know that if I only do this, I'm gonna be mostly there. Right. Um And m what I've learned now is It's getting people to click the subscribe button on iTunes. If I get people to do that, mostly everything will will be fine. Okay, but that's gonna sound uh

Overly simplistic. It's like Yeah, all I gotta do is get checkmate and then I win a game of chest. It's like, Well, yeah, but uh how do you get people to click the subscribe button is kinda the question. I mean it is it it is not overly simplistic. It is simple. It is get people to click that button. Now, the not simple part is how I'm gonna get people to click the button. But th the the way to grow is simple. I just get people to click that button. And we've got loads of ways. For one, I'm just asking people. So we um we ask people to leave a review. uh the other day and when I asked people to leave the review, that day we had six hundred reviews. Do you know how many re reviews we have now?

I don't know, I there's at least a few hundred that came through. Yeah. Fourteen hundred. Okay, so we added eight hundred reviews just off of a quick one minute ask. Hey, if you like the podcast, go review it. Uh we really appreciate it. That's kind of All you offer really.

It wasn't quick. I like baked and I beg them, but yeah. Right. It was sincere. Uh Yeah. What I'm saying is it wasn't like rocket science. So you uh you know, I I guess like one of the reasons I want to share how we grow this podcast is because The way we grow this podcast is kind of gonna be hold on, mosquito on my desk. No too slow.

Uh okay. So one of the ways that we're gonna grow this podcast or one of the reasons we talk about this is because The things you're doing now. Is Stuff that people can learn to grow whatever their thing is. And so I would say so far. Two observations. Number one.

Intensity. Uh when Sam does something, he really like throws himself in in a you know, more intense way than the average person. The average person thinks they're doing it. And then we watch Sam's level of like aggression and intensity towards something, and you're like, oh, okay That's what a level twelve is, like now I know what

Now I know what the sort of theoretical max is. Okay, so that's one lesson uh and I get to see I guess other people don't get to see on a daily basis, but Whatever. Second thing is Start with the stupid simple stuff. Okay. We want subscribers. Well have we just asked people to subscribe?

Right. Like have we tweeted saying go subscribe? Have we said it on the podcast? Hey, make sure you're subscribed to this thing. Go push this button. And um that takes z zero effort, but actually yielded like gain because it was just low hanging fruit. And I I know that a lot of smart people would have talked themselves out of that.

'Cause they would be afraid to ask uh anybody for anything. They're just afraid of getting rejected, afraid of coming across as a you know, salesperson or beggar or whatever. So they're just afraid to ask. And secondly, they would have overcomplicated things. They would have said, Well, I gotta go do this sophisticated strategy. And it's like, Wait, well, have you tried the dumb strategy first? Yes, uh I completely agree. Uh And Like

That's why I always make a joke that when I meet really smart people, like we we interviewed um Biology the other day and I I don't know when that's gonna come out in relation to this when this popcast is coming out, but soon And he was like one of the most high IQ people I've ever spoke to. I think he might have been the highest IQ person I've ever talked to. And it was very obvious. And when I was talking to him, I actually was wondering, I'm like, you know, for the longest time, I actually thought that the lower your IQ like you want your IQ to be just above average, but not really high. Because the really smart people I meet other than him they typically talk themselves out of anything.

And and so anyway, I actually think that being just slightly above average is optimal. Best the sweet spot. I didn't get to ask him that, but I would want I would love to know his opinion of that of of like'cause like when you meet him and he must know that he's like a kind of a genius. Um, he's gonna be humble about it, he's not gonna say, Yeah, clearly I'm smarter than everybody, but he is clearly smarter than everyone. So I know where you're going with this top one and I think I've got a I've got a l strong opinion on it. Do you want to do your bar stool for tech? You've talked about this many times.

Okay, yeah, so so maybe we'll keep it short, but Well, I don't know. I mean you I know what you said, but we ha with all listeners they probably don't Okay, so Barstool to me is a super interesting company. Not just I'm inter you know, I'm a fan, I I I consume some of the content, but I'm more interested in the business behind it. So they basically went into sports media, which was dominated by ESPN. And they you know, the upstart made it. They started with nothing. Literally Dave Portnoy was

um you know writing uh a newspaper himself and then going down to the subway and handing it out to people on before they got on their their morning commute. That's how that was the humble origins of that, not even like a blog, uh like a physical newspaper he was handing out like the paperboy and he was the writer. Um and he was the editor, right? And so So that's how we got started. And then ultimately, you know, they sold for I don't even you probably know s si six hundred, seven hundred million. Six fifty ish. Yeah. So so great outcome and like you know they they actually mean something in the world. A lot of people really love Barstool, they care about Barstool. Great.

So Why doesn't this exist in the world of business or the world of tech? So what did Barstool do and could you apply that here? So what Barstool did, if you listen to Dave's early interviews, he basically says, Look Um I want we are an entertainment company.

So That's that's the first thing. We are trying to make people laugh and have a good time. If you go to ESPN, that's not their mind, that's not their mindset. Their mindset is news, information, analysis. Um, and yes, we are entertainment, but like We're entertainment through news, information, um, you know, official game uh games and uh an analysis.

And Barstall has no no rights to the games. They don't bid for it. They don't they don't own any NBA games. They don't know NFL games. Um They don't do much analysis. They don't do much sort of information. They don't they don't tell you the news. They don't tell you who won and lost and how many points the guy scored. but they really focus on that last bit, which is making people laugh and being entertained. And so

I think the world of business is full of ESPNs, it's full of information. Analysis um You know, like kinda like official broadcasts of of of of content, you know, whether it's you know, interviews with uh companies and what whatever. I think somebody should make barstool for tech.

Which is I'm here to make you laugh. You're you're into the business world, you're into the tech world, the startup world, whatever it is, pick your niche. And um Every day we're gonna report news that makes you laugh. And it's today there's like the onion that does that. So I would say that's like an example of someone who does that.

Uh but they're very extreme and maybe that's the right way to go. Um there was like kind of valley wag or these kind of gossip blogs. So they took gossip and they brought it to to business and tech. Uh, they kinda got sued out of business later, but they were popular for for a time. Um

And there's kinda nobody else. And I think that if there is a Dave Portnoy out there, if there's somebody who's interested in this stuff, And they're funny as hell, or they have this comedic taste. You could build a media company doing this. That's my theory. I feel like you disagree. Give me give me your take. Yeah, so I don't disagree with you. I think it would work.

If you could pull it off. I wanna explain to you why this is hard to pull off. So When you're a sports journalist who happens to be funny, which I I actually think a lot of those people start, they're like they love sports and they are happen to be funny and and and that's typically how it works. Now You don't really have that many Options. You can work for the local newspaper. You can try to get one of the few jobs at a ESPN, but regardless, if you're lucky, you make a hundred and fifty thousand dollars a year.

Right. And you're tabling the comedy side nine times out of ten. You're like, uh, you know, I would say this joke in my text message group with my buddies, but I can't put it in my column on the SPN. If you're smart enough. To do this for business. And you're funny.

You now here's the where the rub. You likely can get paid a ton of money. as some type of analyst or some type of investor or some type of operator. And so it's really hard. to retain those types of people because they say, Well, why would I make like if I'm this smart, I'm just gonna go and trade stocks or invest in companies or start a company versus give you my opinion and make you laugh for eighty thousand dollars. And this is the problem I've always had at the hustle, which is how do you actually like a lot of the people who are best at And analyzing companies and giving opinions.

They sold their company for eighty million dollars. And so I have found it's quite hard to retain those people, whereas if you are a journalist in sports That's like The end goal is to be a journalist in sports. Right. Do you know what I mean? Whereas when you cover this stuff, the end goal is to start or join an early stage company that's gonna be massive. And so I agree with you that you could pull this off.

Or that if you could pull it off it would be a huge hit. It's just that that's one of the hard parts. Right. And so so I I agree with you there are Uh

There's higher opportunity cost for a smart business person who has a good s sense of humor. To do many things. But but but here's the kicker. I think this could be fun. I think this could be cool. And I think that there's enough people out there That aren't gonna know how to parlay their You kinda need just above average IQ and then

Two standard deviations above average, uh like kind of internet funniness. Um to make this work. And so here's my pitch. Well here's there's the camera. I gotta look at Trun, I'm looking at you. Tron look into the look into these eyes. I'm looking at you right now.

Trung, this is what you should do, my friend. You need to you need to leave the hustle, you need to leave hub spot, and you need to create. The barstool for tech. You already are doing it on Twitter. And you need to create it. But here's the kicker. Here's how you make it more valuable. It's not just a media company.

This would actually be an investment fund. So you would be a V C fund? Who's Brand is built. through journalism, whose distribution of how they help their companies is through their media arm. And so you're a media arm whose business model is your V C fund. And actually what I was gonna say is I think that would work. But

You need to be a V C fund first. Who then hires content people And offers them like some upside there. You're a V C fund in disguise is kinda how I would start it. Because you do have to build up, you know, good distribution and it's it's not again, I don't think it would be hard because there's nobody really creating this type of content. There's nobody that will that'll just straight up make fun of Zuck when he's talking like a robot somewhere, right? Like Uh and and that's the type of stuff that Deadspin and Barstool that they do. They they find funny memeable moments.

And they talk about him and and that that's why Trump came to mind because he did a Twe the other day about uh Steve Ballmer. It was like information. It was like Steve Ballmer, did you know when he first joined Microsoft, this was his salary and then he renegotiated and was able to get this much equity, that turned him into a tw thirty billionaire or whatever he is now.

And by the way, he did the whole thing, he has this like Steve Ballburn four decades, and each time he's s wearing the same white You know, new balance dad shoes. And he's like, he did this the whole time wearing these new balance shoes. Like anything is possible. And I was like, this is the perfect blend of. A useful information nugget wrapped in A joke poking fun at the bear. And um And so I think that that's a that's that's the model. So anyways, I'm bullish on this. Sorry for trying to poach uh trying to convince him to go do this, but I think that would be the ultimate manifestation of his talents.

Or somebody who's like Chung. If you're the next Chung out there, I don't know you're not I'm not saying trunk is this. I'm also not saying trunk is not this. But when you hire these types of people Because What makes them good also makes them a pain in the ass to work with sometimes. You know, like what makes them good is that they're

They're hilarious. They're uh they come up with stuff like Uh off the cuff. Uh but They're incredibly challenging to contain. Um and you don't want to contain them necessarily, but like there is some shit you need people to do. I'm kinda like this, right? I showed up ten minutes late today. I know you hate me being late. I wasn't trying to be late, but I'm late. But also I'm good. I'm good at what I do. You could find somebody who shows up on time for the podcast, but it's hard to find somebody who's gonna consistently create create great great content. Right. That is the that's the rub with talent.

And I've learned how to put I've learned how to put up with that. But That is the part where sometimes I'm like Uh I should just start a software company where the code is never lay uh the code never complains about X, Y, and Z. Not saying this isn't a trunk. Trunk, I love you. This is just Me as well. I'm a create I'm a creative person as well. I'm like that. And so creative people are hard to contain. Um

You wanna talk about slips? 'Cause you were quite uh interested in this. Okay. So check out the third. Dude, why do you always say I don't think you're gonna line like a default. I posted it in Slack and you go, I hate course businesses. So that's what I'm basing this on. You're like why are you saying I hate this? Like you literally an hour ago. Like you hate this. A a company that publishes courses I think is awesome to own, horrible to invest in. Am I wrong? Uh I don't know, maybe. What do you mean company that publishes courses? So who's that? Like what? Teachable? Uh uh uh well no teachable is a platform.

Uh this is a platform. So so let me explain what this is. So The domain is slip.so. And it's a company I'm looking at potentially investing in. Uh I saw it and it immediately was like, Oh, this is a smart idea. So what did they do? They make it easy for any developer.

to create a course to teach, you know, some programming you know, uh either a language or how to make X or how to make X go faster or whatever, right? Any developer teaching other developers. So why do you need why do you need a new platform for this? Why can't you just use Udemy or Udacity or one of the other 10 platforms? Well, those platforms are all teaching through video. So you upload a video and maybe some text or PDF. And um and then people go take that course self serve. What they did was a little bit different. They l took the today the best ways to learn how to code online are interactive.

Like c we talked about Code Academy, uh or is it Code Ac Academy? I don't know, but CodeCad me.com. Yeah, yeah, yeah. I'm gonna say it fast so I don't you don't know what I'm saying if I'm saying it right or wrong. Coto Academy.com You go there, I think they have like forty million users or something. It's you know, it's really grown over time. And all it is is it's a

Like you don't have to ha it's the like if you ever tried to learn how to code, first you gotta download the like the text editor. That's what you're gonna use to write your code. And then you gotta download like the p the Python packages. So you can like deploy and you're like what the fuck is all this? I don't even know what Python is yet. But you need that to get started. So what CodeCaddy did that was brilliant was they just put it all in the website, all in the browser. So you go to the website, there's a place to type. You don't have to install anything, you don't have to download anything. It just says Look. Right, variable equals A. Now you made a variable called A. Fantastic.

That's you know, level one complete. Level two. Let's do A plus one. And like you you do it. And it it and if you get it wrong, a little hint pops up. It's like a game, a hint pops up and says Type A plus one. So anyways, are you missing a comma or whatever? So um So Code Academy built this and they are a teacher.

So what Slip did was they made a platform But they've made the code academy like Sandbox or toolkit available for any dev. So let's say I'm a developer and I'm really good at front end development and making parallax scrolling websites. So I want to teach that, but I don't want to have to build the underlying infrastructure that Code Academy built in order to just let students come learn from me. That's way too much work. So what this is, is it's Code Academy in a box. Any developer can now create a uh interactive course. and teach other developers and they can make money for sharing what they know.

So I think this is pretty cool. I like the idea of letting developers become teachers. I think we're gonna want more programmers over time. I think that the Building that underlying sandbox, that infrastructure that lets anybody have this kind of like

Code Caddy in a box. I think is a Cool innovation that's gonna save people a lot of time. So I I'm kinda bullish on this, but it's very, very early. There's not much traction. Uh, you know, just got started. What do you think? Hm. Well have you done the math behind this? Like how many So he charges, I think tw if you are a developer who's using it, I think it's he charges thirty bucks a month plus ten percent of the sales for your course.

That's his business model. Чи гімс taught a course. So the w how did he arrive here? He created a course on learning Vim. I don't even know what Vim is, but it's some shit develop developers use. So Vim's like your it's basically like your, you know, uh you're your uh it's kinda like your Your virtual machine, basically of how how you organize and write your code, I think.

Uh or maybe it's something completely different. Sean doesn't know. So He created a Vim course. And in order to do that, he m he built the infrastructure for himself so that his students would have an interactive way to learn this instead of just watching videos and trying to figure it out themselves. They'd have a pl a sandbox to go go and write the code to learn. He made$10,000,$15,000 selling that course. And then he was like, Oh, dude, I should make this any developer. Like I know Vim, but what about the next guy who knows?

solidity and they're trying to teach Ethereum programmers, you know, how to how to write in solidity. they can now create their course using the same toolkit that I I create I used for myself. So I wish he would have started this like Six years ago. So right now these course businesses are actually these course platforms, we're gonna call them they're not publishers, they're tech companies. They're actually booming right now. So do you know a company called Think Ific?

Uh I've heard of it, but it's it's kinda like a Kajabi, right? It's like a just a it's like a teachable, it's the same thing, right? Do you know they went public yesterday? I did not know this. How uh how about how how big is it? They went public yesterday on the Canadian Stock Exchange. Uh uh the Toronto, the T S E. Is that what it's called? Toronto Stock Exchange. And look it up right now. For some reason when when companies right like in the first couple days of going public, it's like impossible to find the market cap. I don't understand why it's so hard, but it never shows up. But anyway, they only had twenty million in sales.

And they broke even or lost a little bit of money. So they went from ten million to twenty million in two thousand and twenty. And Guess what their market cap is right now? It's gonna be like I don't know, two billion dollars or something stupid. It's over a billion dollars their market cap is. And I was I asked Ancore, so our friend Ankor, he started this company called Teachable. When Teachable sold, they sold for I think two hundred and fifty million. It's this is uh

uh public information, just Google, whatever the headline says, that's what that's what I'm trying to say. I think it's two fifty ish. And I think he was only doing twenty five million a year in sales. They had only raised four million dollars. It was a really straightforward, simple thing. I mean hard, but simple. And now ThinkIphic is quite similar. They went public uh with a huge massive valuation and I was like Anker, why are these valuations so high? Like this is just stupid. And he goes, It's because of and I don't understand how this w I don't understand this, but he's like it's the payments business. So I guess once you get someone to start spending Um, you save their credit card and then they'll continue buying stuff. And that's one of the reasons why investors value these companies incredibly highly at the moment, is because they want the payments revenue. I don't entirely understand I don't I don't understand mechanics there. But the way I would think about it is these are just Shopify. So what does Shopify do? Shopify made anybody anybody can create a storefront.

What they're saying is it's Shopify, but instead of selling, you know, hats and shirts You sell information. Which is super high margin. And if you think, okay, Shopify there are now X number of hundreds of thousands of sellers and Shopify is a hundred billion dollar company. Um

Okay, maybe retail is bigger than the sort of uh You know, additional education business. But um But you know We have like a hundredfold you know, from a hundred billion, which is Shopify, to one billion.

Uh, you know, you you can you can be a hundred times smaller than Shopify if you create Shopify for education. If you make it so that any educator can come And create a a storefront to sell their their information. And that's what Teachable was trying to do. That's what many companies try to do, and they're all splitting that pie in a way. Um But I like this one because I think it doesn't compete with all those. I think The developer ecosystem, the you know, s developers teaching other developers or wannabe developers.

is quite differentiated and the product is quite differentiated from what Teachable like teachable Kajabi, think if they're all the same. It's just You create a video library, you charge students they get access to the library. And then you know, the teacher can communicate with the students or whatever. Um, I was on Twitter, I think. I just saw h I don't know, I don't know how maybe one of my guys sent it to me. I don't really recall.

Um, I think Zach actually who is my scout for iPhone, I think he saw it. I was like, this is cool. And I was like, as soon as I went to the landing page, something clicked with me. Now this is still very small. I think I think he's under a thousand dollars of GMB right now. Like I think he's got like a couple teachers who it's been live for a couple weeks. And uh you know, he's got like a thousand dollars to be. What's that?

What what's it called? Slip. S uh what's the URL? Slip.so.

Um yeah, look it's neat. I think I've always had a little bit of a problem with this type of stuff because whenever Do you know what the finish rate is for courses? You know it's like Ten percent. Six percent. Yeah. Like So Uh a hundred people buy it, only ten if you consider using the product, doing the whole thing, only like ten of the hundred are actually gonna do it, if you're lucky. I have a friend who just sold he's he's doing a course

It's a couple thousand dollar ticket price, right? So people putting down a few thousand dollars to learn this thing. And uh he said Guess how many people are finishing the course? Uh Yeah. Oh no, don't tell me. I think

I think twelve people had finished the course. So it was like, you know, whatever. S less less than less than six percent, I think, had had actually finished the course. He also said, guess how people got to fifty percent. I think it was like Twenty twenty something percent of people had gotten halfway through the course. He's like, Did I make a shitty course? And I was like, No, dude, this is just what self-serve education is. When it's self serve and there's no pure Like peer pressure, there's no like

Accountable teacher who's like training you every week or you know, you're showing up to a live live thing when it's It's Netflix. It's on demand. I can go I can go learn more whenever I want. I paid for the thing. Even paying thousands of dollars is not enough skin in the game to do this. It's very counterintuitive. You would do it's not even you paid sixty grand a year, or whatever you paid, or your someone paid to for you to go to Duke and you miss classes. Oh yeah. This is a great point. Yeah. I was uh I basically, you know, for four year I took a four year piss down the drain of my uh my college tuition, is is the way I would describe that experience. So anyway, that's one of the reasons why I'm not like all gun ho about course businesses, because I'm like damn, like no one uses your shit. I'll say this, not all have that low completion rate. I invested in Maven, uh Guggen's you know, Guggen Bayani's company. He did you to me, he saw that.

Low completion rate problem. He created this cohort based course. Uh product where you You get a batch people in. They're gonna do the thing for a defined period of time, five weeks. There's live instruction every week.

And the completion rates are way better, right? Like that that that dramatically re increases it. Lambda School. I invest in Lambda School. Lambda School had like a eighty percent completion rate when I invest way back in the day. And so I knew something is different about this company. I knew the standard is six. I knew these guys had eighty plus. And I was like, What'd you get different? He goes, Well, it's live. Uh you show up to a class with a bunch of other students and a teacher. And um

You know, so and we and we do good filtering up top. Most course companies, they're trying to sell as many seats as possible. Lambda School is the opposite. It's like at Harvard. They're trying to only accept the one percent of students that are actually gonna do the thing. And so, you know, depending on the business, you can get wildly different outcomes. But yeah, you're right. As a general rule The com you know, the usage kinda sucks. Dude, you have so many ideas here. Where did you find all this? So what the hell is um You inspire me, dude. You were working on growth and I was like I uh if he's doing growth, I better bring the fucking heat on content. So I was like I'm coming with a bunch of ideas. What the fuck is spoken? Sounds sick.

Yes, okay, you wanna do spoken? So spoken sp S P O K N It's podcasting f inside companies. What's the URL? S P O K N I don't know uh you'd have to google it. I don't have the U. I did, I uh it's so new they don't even show up really. Oh shit. Sad because I'm giving this guy a shout out. They're growing fast. Got it. If you it's uh get spoken dot com or if you just Google S P O K N in quotation marks, you'll find it. Right. And tell him I sent you. So um

Okay, so what is this? So I when I uh first started this podcast, I used to record out of a studio. And uh in San Francisco there's like this Old radio station place. And they were like, ah, radio's kind of dying. What if we converted these radio studios to podcast studios? And so they were the only one in San Francisco, uh, if you just like Google for it. It's kind of amazing. Hundred bucks an hour, go go record. And um

And so I wanted good quality, so I went there. And I used to book like on their little scheduler and some days I would see it was just like all booked. And I was talking to the dude and I was like Who the hell is booking how many podcasters are using this thing? I feel like not many people would do And he was like, Oh, sorry, that day, uh Facebook booked all the hours. I was like, What do you mean Facebook booked all the hours? Facebook's not a podcast and go.

Oh, Facebook has tons of podcasts internally. I was like what? He goes, yeah, they have like a managers managers podcast. That is just A internal podcasting uh podcast for Facebook managers to talk about managing inside Facebook.

And I was like, oh, that's actually kind of smart. Like We've talked about this before, internal media companies. I think this is a big opportunity. You think it's a big opportunity. We've talked about it from a a blogging point of view, newsletters. Um, we've talked about it on like Uh like kind of like da like d uh central announcement dashboards. So building tools for companies

To better communicate building basically build the internal high school newsletter. Uh uh news high school newspaper, I think is what we called it. What is the high school news newspaper for your company? Yeah, I think this is so awesome. Ever since you said that, I can't get that idea out of my head. If you're building one of these, please reach out to me. I wanna invest in all of these. I wanna invest in like twenty of these companies. I'm trying to find that episode. Do what would I search to find it on Google? My first million internal inner what what do we what a mail ch mail champ for companies, I think. I I don't know what we called it at that time, but The core idea is just like a a a high school or a college will have their their school newspaper. Why don't companies have the same? And if it's gonna be a newspaper, it's not gonna be literally a physical newspaper. In this case, but spoken, it's a podcast. For inside companies.

And companies will clearly pay for the like kind of like the platform, the recording, the library and the like private m uh private feed. um that others can't access. That's for your company. And uh, you know, the companies that need this are very large companies. And so I don't know realistically, like Okay, so I think that's all cool. I don't know realistically

How many people at Facebook are like, Fuck yeah, I'm like commute to work today, I'm gonna listen to the manager podcast like Maybe nobody wants to hear this shit. Uh, but maybe they do. Like maybe there's interesting personalities. I know that if at Twitch If Twitch had an internal, like, podcast, I would do one. I would do one on

you know, managing or product or innovation or whatever. I don't know. And I don't I don't know how many people will listen to it, but I think it's a very interesting niche that turns It's a niche of podcasting that is highly monetizable. What do you think? Uh Yeah. So on on the surface, I think this is so badass. I'm I've been a fan of this idea for a long time. I don't know

where we came up with this idea, but I've I've I think that at the time we discussed this, we were like, Oh, this might be one of the most straightforward ways to make a lot of money on this podcast that we that at that at that time. Um I'm looking at I think we were talking about it because I was publishing my three two one Um or w my one two three newsletter uh inside Twitch. I I had told you, hey, here's a networking hack out doing inside the company. I write this thing, I send it to all the execs, like the twenty five person exec team or whatever. And it's just a great way to stay in front of people and stay top of mind and help them get to know me. And it takes me one hour and I get an I essentially get an hour with all the execs just by me putting the one hour in.

Um, and so But I was saying you know, I'm just sending this in Gmail Why isn't there like Mailchimp or convert kit for sending stuff inside companies. That's kind of one of the ways we're talking about.io. But you grabbed it. So by the way, episode 53 is where we talked about it. If people want to go. It's started by this guy named Ryan Dice. It never really got off the ground, but it's called Easily Send Internal Email Newsletters and Track Results.

So it's basically what you're we're describing. It and it hasn't taken off. I'm also looking at spoken. They went to White Combinator. They're in class of W twenty one. So winter twenty one. Does that mean they're still in it? Yeah, that's like now. Um And they cut the company launched in two down. Yeah. What the hell?

It's twenty one. No, well it could be winter twenty one. January. January twenty one. Oh okay, I gotcha. I guess it yeah, not December, January. Uh And it started in two thousand and eighteen, and I'm wondering why it hasn't taken off a little bit more. That's three years in, you would think it would have a little bit more traction. And so On surface, I think this is a brilliant idea. I'm wondering what's going on and why it's not kicking ass. I think this is a fantastic idea.

All right. Uh I I've I like this idea a little better as the newsletter one because I think it's just more accessible than podcasts, but uh both are cool. And we should Ryan D Ryan Dies is your buddy, right? You should ask him like what's what what's the deal? I feel like this is a tell you why. Well, I don't he's never told me this, but Ryan Dice has loads of companies. Right. So the scene the this is because the the because this is pretty innovative, you have to be all in on it, I think, to make it work. And so I was wondering what's going on. So if you're building this, let us know. If you're like, no, I want a project, I want to build it.

This is one where if you're a credible person, uh, me and Sam will invest in this, I think, to to get something like this built. By the way, um we have a new email. It's called MFN. at the hustle dot co. I'll give you access, Sean. But basically um Any because I get too many emails and I think you do too. So if you guys want to contact us and if you are building this M F M at The hustle dot co.

Uh so you can email us uh us if you're actually making that. Uh we wanna go to the uh another one? Yeah, let's do another one. Alright, so Um Crimewalk. Okay, what is this? So I was

I don't even remember what this was. So basically there's like an air so Airbnb has this experiences thing. And uh you probably know much more about this and Uh, your wife works there and and you're also I think the type that would do something like this. So I saw this. And I saw how much money it was making, or I don't remember what it was exactly. Uh okay, so

If you go to Airbnb Experiences, there was a experience and there's a in our doc there's a link to it just slightly below. Um where it's A retired NYPD officer. Well guide you guys walk through New York. And it's a guided mafia and crime walk. I'm like, wait, wait. This is so cool.

So it here's the description. I'm just gonna read it word for word. First, let me say that most gangster tours in New York are total BS. This experience comes right from the horse's mouth. No tour guide, no filter. Get real stories while visiting notorious gangland locations as we walk from East Village to Little Italy. Experiencing what it was like to associate

Let's be an associate of New York's famous mafia families. You'll hear first hand accounts of the New York M New York City Mafia and Crimes in New York. And taste local cuisines. So I I I saw this, I was like this is a such a good idea.

Uh I I think I saw that this crime mark was making a lot of money. So uh it was very successful, which is not a surprise to me. Uh I I would do this if I was, you know, in New York. I this is this is great. Um But a couple of things kinda s here's the business idea. So first is this is cool. Quick reaction, then I have an idea. Well On okay, so this first of all, I just sent this to my wife because we're moving in New York for a little while. I said we're doing this. Second

He charges around one twenty to one thirty, depending on the date per person. And in the description he says that he has had eight thousand guests. So a hundred and twenty three dollars times eight thousand is a million bucks. Exactly. So a million I think that's what I that's what originally caught my attention was Here's a Who has built an experience? I think that was my kind of curiosity. Who's built an Airbnb experience that has made a million bucks, right? Because this is a big platform. Certainly somebody's doing well. Uh and so so this is kind of how it caught my eye. Okay, so what's the idea?

The idea is This is a cool thing for a cop to do in retirement. I uh I I told you we had that uh that police situation where I had to go do a shakedown. We we brought a cop with us. And became friends with that cop later and was getting to know, you know, as the first cop I really become friends with as an adult. Um I loved her. She was great. And uh so I was like, Well

Um What's uh you know, how do cops can can cops make more money? Cause she was describing how hard it is to be a cop nowadays. There's like kind of like a lot of cop backlash'cause of BLM and all that stuff. She's like, but I'm a good cop. And like also like budget cuts, like defund the police, but budget cuts are happening all around. And so anyways Long story short, I think this is a cool thing for a retired cop

To do also could be applied to retired, kind of anything. Anybody who has a cool job, like Whether you're a SWAT officer, a you know, military veteran, um, firefighter, whatever it is, I think there's a lot of people who So a lot of people who are like me were like little weeklings that s spend all of our days behind a desk. And we want this like safe way.

to taste, you know, an adventure and and like what the real tough world looks like. And so that's why like Spartan race and stuff, that's why they do well. And similarly I think that these like kind of crime walks would be would be cool. So Then I took it a little bit further. Well why don't people do this with more things? So why don't you take every physical venue where something interesting's happening. Breweries do this, right? Breweries say, Hey, we got this brewery, but we also have the side business of people come through, they get a tour of a brewery, they get to see how it's made, they get to taste the beers, they get to take some photos, they get to buy our shit on the way out, and they've turned

brewery tours as a like additional income stream for breweries. So why doesn't this happen for more things? Like when I visited uh the warehouse for my wife's you know e-commerce business, I was fascinated. It's like this 80,000 square foot place. You get to see all these four cliffs coming around and how it how it works, how the fulfillment works when an order comes in, how does it get put in a mailer, how does it get taken out of here. And so I think that for everything, factories, warehouses, police stations, firefighter stations, I think they should all have this as a business. Bader Media did that, where and you could well, I don't know about COVID anymore, but but prior, I think it was like a twenty million dollar year business. It would cost ten thousand Ten thousand dollars. per person or per like couple and you and your co founder or you and whoever can go to the Vaner media thing and they're like head of people with just to have a discussion with you. And then eventually Gary would come in for like half an hour. And all you do is you learn how an agency works and you get to walk around the office and see like where the departments are. And

You could go to the event brite page and it would show you how many seats they had and how many were taken. And I did that and I just did the math. I'm like oh my gosh, this might make like ten to twenty a year if like if seven of eight of the seats are actually full. Um it's actually. Yeah, it's called uh the Uh uh Uh

If you can look up Vayner Media Eventbrite, you'll find it. It was called So this is I'm an age I'm a small agency owner. Derry V is my hero. Vayner Media is like where we want to be someday. I'll pay 10 grand to basically get to go, check it out, see how it works, meet Gary, shake his hand. Uh, spend twenty minutes there and then like Leaf is that is that basically it? Yeah, it's called the Uh Banner Media.

Daily digital deep buy. Deep dive. And if you look it up on Eventbrite, Yeah, it's a dumb name. Uh am I right? Uh Uh Brayu, is that what it's called? And so if you look up eventbrite Banner Media, you'll see it. And you could look at the past events and you could see how full it is and you could see the price. It's it's pretty ridiculous.

Not really bad, but like So I didn't look this up beforehand, but I'll tell you another version of this that's cool. Um Are you a basketball fan? Do you know who Coach K is? Yeah. Duke guys. I I know I I'm I'm I'm a I I'm not an idiot, but I'm not a fan.

Okay, so the four D's, by the way. It's called the four D's. Uh it's called the Four Ds, uh Banner Media Four D's. I guess that is daily digital deep dive. Okay, cool. So Coach K, who is the Duke basketball coach, he's the most famous c college basketball coach probably of all time. Uh, and he was the men's Olympic coach for the dream uh the the the latest dream teams or regime teams like LeBron and Kobe and all those guys. So he's a pretty popular guy. And um

He does a thing every year. Called Coach K's fantasy camp. It's almost identical to what you're talking about. And now you got my brain spinning back. How many more of these are there? And how many more should there be? And uh maybe we need the My First Million Dream Camp. So here's how this works. Coach Case Fantasy Camp, you pay$10,000. And you get to go. Who are these people? They are

You know, Duke students who like, you know, there there's a bunch of Duke students who are like kind of investors now, CEOs of companies, and uh they were big basketball fans, now they got a bunch of money, they're kind of in their forties or th you know, fifties. And they pay to go to this thing. What is it? You go for the for I think like a five day program or something like that. You go back to Duke Campus and you live like a player. So you stay in the dorms, I think, or you, you know, you stay kind of on campus or right next to campus. Um There's like a a bus that basically brings you onto campus and you you come into Cameron Indoor Stadium, which is the Duke Basketball Stadium. It's like the hallowed ground. And um Coach K takes you through a camp where you you're you know, you're on the court, you're shooting, you're doing the drill that the players do, you get the motivational talk that Coach K gives, he brings in old players to come, oh, that's Carlos Boozer, oh that's JJ Reddick.

Um, you know, you get to autographs and kind of you know, but but it's more intimate because it's ten grand. So there's, you know, a few hundred campers, I think. And uh so they actually get to meet those guys and and actually hang with them. And for the players it's cool too,'cause these are all like CEOs or high level hedge fund guys. They actually kinda want this business network also. And um you get to wear the jersey, you get to go into the locker room, they play the sounds when you come out and like you know, you've got your dad bod, like your fat's coming out the side of the jersey. And it's here comes Duke and you get to run out and there's like no fans there'cause it's not real again. Um anyways, this thing's awesome.

He must make a ton of money off this thing. I haven't really done the math because I heard about this when I was in college. My roommate was a manager on the team, so he w he was part of the kind of the team program. So he would stay during the summers to be the the kind of the The Uber, the shuttle bus driver for these guys. And he's like I was like Why are you doing this? Sounds lame. Like why do you want to do this? He's like, Oh, I make a killing and tips. These guys will just hand me hundreds when they get out of the for the five dot five five minute ride of like from the from the dorm or the hotel to the to the gym. He's like, I'm getting a hundred bucks from these guys every time I do one of these shuttles. It's amazing.

And um and the network is great. Like I meet some of these guys, they're like high you know, this guy started this, this guy started that. So I think this is cool and I wonder how many more people do this or could do this because it's a very interesting little thing. I think you do it for every sport and and I'm so into this. I don't know what I don't know what I could do it with, but it Um

I I'm here's a version of this if you're a hustler. Um okay, so so if you're a hustler, here's what you do. You go to um Grant Cardone. You go to you know people who are Yes, they've made it and they have a high profile, but they actually don't make As they still need money, right? So like you can't I don't think you could do this with LeBron James necessarily.

But I think you can do this with a college football coach,'cause college football coaches like You know every program don't make Tons of money. Or a really famous high school coach. Yeah, exactly. Or um it could be a CEO of a company or, you know

Whatever. And you basically create the same sort of fantasy camp. Uh mindset. or the four D tours. And it's like hey, I will run this whole thing for you.

I just want twenty percent of profits. Okay, so here's what I'm gonna ask of you. When I bring people over at this time every week or once a year or whatever it is Um, you come out, you kiss babies and shake hands, and uh let me do this. And so it's a way to attach yourself to an influential program, institutional person. and create this business line uh you know from scratch,'cause really you're just offering this to their uh their fans.

Dude, I think And this is actually what I've thought about doing because I enjoy using I enjoy physical work. Uh I whenever I'm done working here, whenever I'm done

I like before I start my next company, I'm what I'm gonna do is I'm either I'm gonna go and read a book and I'm gonna master like a niche, like Crime in New York. Yeah. Um The gold rush in San Francisco or something like that.

Or I'm going to start a landscaping company. Something that I'm gonna have to be outside. All day working really hard. And I think I can turn it into a million dollar year company. Like inside six months. I truly believe and the reason why this

fascinates me is because A, I I love it. I love like being physically I enjoy it. But also Um because I think that far too many people are trying to make money on the internet, which is cool and all When they could probably crush it and become quite wealthy by just doing some Something outside that is totally like so it won't scale. Yada yada. I'm like, Oh fuck it, dude.

Who like do like you don't First of all, everything could scale at least a little bit. And second, like who cares? I would love to see somebody do manhood as a service. Okay, what's manhood as as a service? So in the s again same way that Spartan race and tough mutter

They're kind of like these like Pseudo Tough Guy events that you can go do. Oh, I did something hard outdoors. I got muddy. Got cut. You know, I I climbed this mountain, I got this headband and I drank a beer at the end.

You know, you get your man card. Now if anybody who really knows knows that this is not a real man card, this is a fake ID, but you know, this is your McLovin man card. But it that's what these are offering. They're offering manhood as a service. And um I would like to see somebody take this to the extreme. So I I'll give you the example. Uh brother Aaron who comes on here I don't know he's come on here twice or something like that. And people know him'cause people like him'cause he's kind of a nut. Like he comes on with conspiracies and rabbit holes and he just goes all in on things.

He is Gone all in on Like Manhood. Dude, we're all too soft. So he trains like jujitsu and boxing and he just wants to do an amateur fight. Why? Because he's like

I just want to see what I'm made of. And I think you could take that concept and make it a weekend traveling circus. It goes from c city to city. You just say step up. And

Face some pain. You wanna see what it's like to get like Kind of torture. You wanna get Can you take a punch? Can you get like like a tough motor, there's the electric shock at the end and you kinda wanna know like what does that feel like? Um you know like can you go in this isolation tank and like could you last an hour? I don't I don't know what the actual product is, but I know It's a counterintuitive thing. It's like

Wait, people are paying to get like Kind of like do physical labor, they have to like chop down this fucking tree and they don't get picked up until they're done. It's like yeah, that's what this is. It's like Hard work slash pain. Slash like

Manhood. Like what did we used to have to do that we don't have to do anymore? What's hardship? that we are sheltered from because other people do it for us or machines do it for us or whatever. And uh I think there's actually like a very big craving. And society for um for those types of things. Did I completely agree. I've been going boxing every Friday and I just like love I'm like I need to get punched in the face so I can feel alive.

Um I gotta do it. It's all but like again, like Tough Mudder, you make it safe enough where the actual you the mass market is pussies basically who don't actually wanna go get bunched. Like if you really wanted to go get in a fight, you can go do that. So you need the people who want to have the experience But with padded walls with p you know with the with the With the gloves on where you're not actually gonna get like Severely hurt in any way.

But you get to experience like what is your level of toughness, grit Pain tolerance, uh physical endurance, physical ability, what is your max? Um like I think survivors should do this. I'm a big survivor uh nerd. And I always see these challenges, and I would love to do them. And like if you're survivor

Okay, back to the camera. Jeff Propes, this idea is for you. You're survivor. You're you're I don't know, you're on season forty two or something like that. You're not getting any younger. The show is not getting that many new users. Here new custom new viewers. Here's what you need to do. We need to create the Survivor World Tour. Where you go city to city and you set up the survivor events that you've seen on TV and you see, can you do it? Can you hang? What will this do?

Survivor Super fans have a deeper way to connect with you. They'll pay, you know, t shut up and take my money because I've I love the show. You can get the X players to come out because they ain't doing shit anymore, right? They're just doing cameos. So they'll come out and they'll do it just to extend their lifeline of fame. Um, you'll get new people who will go with their friends. Go try this thing, they'll get into the Survivor Universe. And then when I'm watching the show, it's like, dude, I did that one where you have to h hang on to this pole for as long as you can. And it's an amusement park or a carnival or a fair But branded by one of these shows or maybe multiple shows that get together and do this.

What do you think of my idea? In. Yeah. I mean th it's almost like um It's like a T V version of Disneyland. Yes. Exactly. You take the IP from TV and you make Disneyland out of it. And it's or or you know, uh uh yeah, like any kind of carnival affair. If if they had like do you remember you know that TV show The Challenge that both you and like So Sean and my wife Sarah like Do I remember the show I watched last week? Yes. Yeah, they like text each other about this thing called the challenge. I don't I don't know how it ended. I mean, I see it in the background when Sarah's watching it, but they they love it. I thought you were a fan. You didn't even watch the finale. If I don't have anything to do, I'll sit with her and watch it. I I have literally no idea how it ended. Uh I think the ending was like last week, right?

Yeah. Um, if they had like a challenge location where you could do I know there's like a famous one called like Wall Brawl or something like that. Hall brawl. Hall brawl, yeah. Like if they like I we would have gone. Let me describe Hall Brawl for for people who don't know'cause You know, there's not many pe the crossover between people who care about business at tech and watch the challenge is You know, it's a lonely, lonely island. So Halbral is a Imagine a narrow hallway like two feet wide.

It's just g plexi glass. Uh so two plexiglass things with a two foot gap in between. And on one side there's one person wearing football pads, and the other person's standing on the other side. And then the guy says go and you have to run straight at each other in this narrow hallway, you smash into each other. And then it's like whoever gets out to the other side and rings the bell first wins. And uh it's the famous thing there, but this is exactly what I would do in my kind of manhood as a service fair or my or

My T V fair, which is Yeah, you can do hall brawl. Come step up, sign the waiver. Step up and you get to do Hall Brawl. You get to experience this. We there's video cameras already positioned everywhere, and you get to share this content onto Instagram uh at the end of it. Just like the Museum of Ice Cream, just like Tough Mudder, it's built for photo opportunities. I've already I've got We're we're we're we're probably gonna have to wrap it up soon, but I've got two stories that I'm gonna bring up.

The first is I was at my friend Nick Gray's house the other day and I met the founder of Museum of Ice Cream. Um and I told him we talked about him and he was like, Oh I know and I and we were never disrespectful about him, but I think we were like No. bullish on the idea. So we'll have to I I think we were both like this is a great business idea, but hey, if you go, kinda underwhelming. I think that was like our both of our like true user opinion of it. So we're gonna have to have him come on. But second, have you heard of museum hack? No, what is this?

So I went to my friend Nick's house the other day and I've been buddies with him for a while And he's got this website called museumhack.com. He recently sold the business, but this is just another example of one of these tour things that we've been discussing. So he I don't even know if he knows a lot about art. I don't know what his background is actually, but he likes he just enjoys museums. And so he built this business that was making two million a year in sales and you would pay him Or eventually he would train people in a variety of cities and you would pay fifty to a hundred dollars, I forget the plus admission to the museum and in New York the museum's free. And he would give you a custom tour of a museum and explain to you

explain to you the the background behind the different paintings and different pieces of art. But he would do it in a fun way. So if you go if you Google museum hack, the meta description is museum hack. Fucking awesome museum tours. So it was like clearly like this like Yong hip you know whatever thing. And companies would pay money to send their employees there. And They do it in six cities, I think. So they have people in LA, San Francisco, New York, and then a few other cities. And it was a two million dollar year business and this is all that he did. And it was very successful. It was a lot of work to set up, but it kinda ran itself after a while. And Pretty simple and straightforward and pretty amazing. It was called museum hack. That's the business. That's cool. I like that one. Um

You had two stories. Is that the one? Is that both or is that one? That was both. Okay, that's both. Can I do one more idea? We wanna try to slip it in. Alright, so this is related to Related to manhood as a service, more like back to the roots, which I think kind of like what you were talking about was like, I'm gonna buy a farm, I'm gonna like own the farm and I'm gonna like offer tours of the farm and let people come like farm with me, uh, or a ranch or something like that, right? And you're talking about rent the chicken I'm looking at the site now. Rent the chicken is what I want to talk about. So I saw this little thing.

That's showed that that's talked about how The chicken rental business has been booming during the pandemic. Okay, what is this? People are renting Chickens.

Like pet it's like a pet in a box. So Chicken kind of owners, breeders, I don't know who you Real farm people, basically. Are taking chickens and basically saying, Hey Sam who uh you know lives in Austin and you know has his house

Do you want a chicken coop in your backyard? Here's what you get. Hey, there's two chickens back there. Cool. You kinda got a little pet. I I'll bring the coop, I bring the feed, I bring the instructions, I I kinda boot you up, I I let you know how it works. They're gonna lay like six eggs uh, you know, uh a day or whatever. Like you're gonna get fresh eggs that are awesome from your own coop. And you got this pet, uh that's bad, that's and like you get to talk to them and pet them and

But and like I know, for example, my daughter is like eighteen months old, she's like Kids love animals, and so I wanna get her like some kind of animal soon that's like a like'cause we have cows that come in our backyard or like back to our fence. And it's like her favorite thing in the whole world is to be like cows, cow and she says, like, you know, cowsi moo, cowsi moo. Like means like I wanna go see the cows. Uh they go moo. And so I take her to the fence and she sees them and she's like wants to touch them and it's like her favorite thing. Our friend Ramon had a little chicken coop in his back yard. Yeah, three of them. Uh

Three chickens back there and his son like liked it and they used to go out there and, you know, feed the chickens and Get eggs from them. And so this is booming. So they're all like sold out. So all the rent chicken rental companies Can't get a chicken right now. They're all like totally booked. The demand during the during the pandemic like tripled. I think it's still small numbers because they were like Oh yeah, demand triple. Last year we need seventy r seventy we had seventy chickens to rent and now we have like two hundred chickens to rent. So it's like

That's still not that many coops that you're renting out? Pretty amazing. But I'll call this my This is my new segment called Blue collar side hustle. I may never do the segment again, but at least for this one. No, we're gonna do that. That's a good one. Blue collar side hustle. This whole episode. This whole episode is blue collar side hustles, I think, actually.

Cool. So so we talk about side hustles where it's like, Oh, make a newsletter, build an audience, build a job board, build a website that does this, do drop shipping, blah, blah, blah. No no no. blue collar side hustles, things you could just do with your bare hands. Uh make money with your bare hands. So here's how it works. Whatever city you're in There's probably demand for these chicken rentals where you are too. If all these other ones are sold out, uh there's probably demand in those cities and in Nashville and in Florida and in LA and in everywhere. So

Rent some coops. They say go get some chickens. And start renting them out to people who want to Be connected with nature, have a little pet in their backyard that's low maintenance, and get some fresh eggs. So I think this is a great idea as a simple way that you could be making, I don't know what it is, f you know, five to ten grand a month of side hustle income. Through. Your blue collar side hustle.

Dude, and this website, Rent the Chicken, they also have a thing called Buy the eggs or something like that. And you can find out where the so rent the chicken they put you a thing near you and then they have a thing where you could find out where the nearest one is and you could buy the fresh eggs from your Which is cool. Right. So you can go farm to table, but you're just in the city and you're just getting it from somebody who lives t to two miles away. They also do this with schools, which I think is again smart because kids love this schools and offices. Hey, you're a school and office?

Great, we can do a six week program where you get chickens for six weeks, you guys get to name'em, take care of them, pet'em, blah, blah, blah. Take you know, kids are gonna g have fun. And then we move on. Which back when I was in school, we had the same. We had like a class pet for like, you know, everybody got to take'em home for two weeks or something like that. Um, you know, so we had that. You have like a beekeeper thing, or like you're a beekeeper, you have bees, bees and honey. Maybe bees and honey is like Another little genre besides chickens. Uh, but I think anything where it's a simple low maintenance pet. That is unorthodox and ideally provides a little bit of food you can eat. So

Eggs, honey, something like that. I I think that that is a really cool fun thing to do. Again, dude, your growth, you were working on growth. I said, I gotta find something good and Then I just closed my eyes and started typing buttons and this came to me. This is uh very cool. So uh uh rent the chicken is not Okay.

Here's the price for Houston. Houston's near San Francisco. They deliver to you for free. It's only two hundred and eighty five dollars for a five week rental. February to October. They deliver and set it up for free. You get seven eggs that are gonna uh be hatched. You get a a box. I think you get one chicken. This is so interesting. What a sixty bucks a week, right? Sixty bucks a week to have a you know a a chicken or two in your backyard making eggs. Oh, rent a chicken. Rent the chicken is cool.

I'm in to rent the chicken. I went to um a party the other day and it was they had a Backyard Petting Zoo and like a petting zoo delivery service. A kids party or an adult's party? It was an adult party and they had it was basically all they back yard. No, it just means they they have chickens. They have a guinea pig.

And I think that's Oh, and Rabbits. And uh th that's what this reminds me of. Uh rent the chicken. Backyard Petting Zoos. I'm into all this shit, man. I like all this stuff. This is a this is a good one. I actually think this is Something I might sign up for, but they're not in Austin.

Um, my but my friend who had a chicken, he said the eggs looked different, but they didn't taste different. Um but I would feel a lot better eating backyard eggs than store eggs. For sure. Um Can I then let me switch gears real quick. How do you stay focused? Because

When I'm doing this pot so I'm like I'm all in on podcasts right now. Like that's all I think about. That's all I'm it's almost it's almost all I work at work on. I have Two hundred unread texts. I've got hundreds of voicemails. I get phone calls from like

Salespeople sell me crap. My email is ruined. Twitter sucks. My slack is constantly beeping. It is so hard to get in the zone and focus. How do you do it? Um

Well I would say this. I am Not a detail person. In general.

So I would say one of the ways to stay focused Or one of the ways to get shit done I'll uh instead of saying stay focused, I'll say get shit done. is to correctly identify, like you said, the eighty twenty. Of any project. So for you, you were like for the podcast, okay, what do I ultimately need to do? I need to get people to smash the subscribe button. So how do I get more people to hit subscribe today, right? So you

You focused on the thing that matters. And you threw away the rest and then you like did the what's the one step I can take today? Get that to happen more. And then tomorrow I'll come up with another one. And the next day I'll come up with another one. So That's uh you didn't say it in so many words, but that's how I operate.

I identify what is the thing that if I just did this one thing, it's gonna get me eighty percent of the return or the the reward or the impact. And then I try to just set out, okay, today I gotta get this one outcome done. And that one outcome might have like Five tasks, five like sub tasks underneath. But I'm like, okay.

I've if I can correctly identify the high impact thing. And then secondly. If I can just narrow it down. You know, make it a memorable like I don't do a to-do list. It's one thing that I can remember in my head all day that this is the one outcome I gotta get done. I'll find a way to get it done. It won't leave my brain. I don't let my brain get cluttered by all the ten other things. And this bothers the hell out of my wife. Or like right now, my mom's staying with us, right? She's helping out with the baby.

And she's like, Oh, you got to get your car insurance thing done. Oh, and hey, did you know your trash thing, we should upgrade the thing so you get the bigger bins because your bins are overflowing. And like all these people texted you'cause it was your birthday on Sunday. You did you reply to any of them? Like, no, I I didn't do any of those things. I don't plan to do any of those things. None of those things are in line with my chief aim right now. So like I'm gonna like focus on that. And it doesn't matter what the chief aim is, right? Like We just had this baby, my chief aim was like I'm gonna be so helpful. With this baby because like I can see my wife this is like she's gonna drown otherwise. This is too hard to have two kids under eighteen months old.

uh I need to be like Mr Mr. Helpful. And so I like went all in on Mr. Helpful. But if it's a project, like let's say growing the podcast, that's what I would do. Identify the eighty the thing that will give me eighty percent of the impact. Make it every day just choose one high impact thing to do. Like it might be Get booked on other people's podcasts, other big podcasts,'cause I know that's gonna drive

Attention. Cool. I'll only do that thing. I won't do anything else. So What you're describing uh I actually wrote about this. I have this article called I'll Do It Later, Why You Shouldn't Worry About Procrastinating. And it was written in two thousand fifteen. So I wrote this six years ago. And basically And I stole a lot of ideas from other people, so I won't take I don't want to act like I invented this, but there's basically three types of procrastination. There's the first type, which is you do nothing. And that type is easy.

Um, a lot of people uh suffer from that and that's what you want to avoid. You don't want to do number one. The second one is doing something less important than what you should be doing. A lot of people do that too. And that's basically when you uh you know you have to do this uh school homework. But you play video games instead. No no you it's like you clean your room. Uh it's like you you you do some false productive thing when you didn't need to do that. You should have been studying for the test tomorrow. Yeah, it's called bi it's busy work and it's meaningless. And that's actually the worst type of procrastination because you actually think you're doing something productive. In reality, you're not. Um, and that's really dangerous. But the third type of procrastination I think we should all embrace, and that's actually the good type of procrastination. So it is when you uh when you do something that's more important than the stuff you should be doing. And that's actually what you just described. So getting your car insurance is actually important.

But What's more important, let's say this it relates to business, it's just making a ton of money to the to the point where that car insurance kinda like is it's you understand that it's less important. And the best uh example of this is like the brilliant scientist who accidentally wears two left shoes or who forgets to shower or who doesn't take their trash out. Is taking your trash out important? It's important. But it's far less important than creating the theory of relativity. You know what I mean? And so I Actually B Bology said something about this the other day'cause we said, What's your day like? and he goes I um You know.

He's like, uh we said kind of like, dude, you're thinking about all these topics like the future of X and the you know the the the the future of Y and the past of Z. These are heavy, like these are meaty topics to think about. Like how do you do that every day? He was like Actually, that's not so hard for me. That feels like play. Like I enjoy doing that. What's hard for me is remembering that I have a k you know, I have a a call I gotta be on in ten minutes and like stopping what I'm doing, getting there on time and remembering to go do that thing is that'cause I get completely engrossed in what I'm doing. And that becomes easy, but what becomes hard is like normal life. And I was like, Yeah, that you're you are the absent minded scientist

Who's got like his desk is like you know totally messy. It's like to someone else looks like chaos. But you know that you're piecing these things together and you don't care about organizing your desk right now. It's just not what's important to you. And the thing is, is that logically we all know that the third type of procrastination is good and you should actually embrace it, but the world basically tries to beat that out of you and they try to paint you in this corner and make you vanilla and they say, But Sean, you have to do your insurance or you have to text these people back. And the answer is often or it should be like But why? Actually it's far more important if I do X, Y, and C. And I have found this extreme question

But helpful question to ask yourself is uh Will the task that I'm working on right now be mentioned or be part of me being mentioned in my obituary? And if it's not. Then you're procrastinating. Don't don't don't don't do that. Work on the thing that will be mentioned on your obituary or has a chance of. Yeah, like I I actually got into an argument with my wife yesterday about this because we have some bill That's like we have like a seven hundred dollar late fee on it. And she was like, Oh my God, we're so wasteful, like

Why didn't you just pay this bill? I told you about it. I put it on your desk. And I was like Uh and I I was like, Yes, you did put it on my desk, but I was so knee deep in learning about DeFi. The last three days. And hey, guess what? Like we've made You know, sixty eight thousand dollars in three days on d in this DeFi trade that I was making. And um like that's cash in the bank now. Like could we not worry about the seven hundred dollar thing? And so for me it's so black and white.

But she comes from a totally different value set. Which is like It feels worse to her to take something that was avoidable. Um that you could have just taken care of that would signify adulthood, uh that you're on top of your bills. And um and for me it's the exact opposite. My values are You know, focus on the things that matter and like let other shit fall on the ground and like that stuff is on the ground for a reason. I just hop, skip, and jump around it. Um

And and so we are so different and we constantly get into these arguments. And I feel like financially I'm on the right side of history, but um, you know, in the house I'm definitely losing rounds every time we do these battles. So if your wife is listening to this, and everyone else's and my wife does, which is weird. Um but if show her this episode and To anyone else out there who like fits in this like scientist type of forgetful scientist thing where they forget birthdays or they do this and they do this, but they're really actually focused on like some interesting thing that will actually change their life or others' lives. Let it slip.

Let it slide. Do not give in to this societal pressure of like having to focus on these unimportation because you should instead be focused on things that actually matter. Your health, whatever you're working on, and your family. Everything else is pretty much bullshit. Uh can I give one can I give my last last piece on this? I know we're gonna move on in a second, but I have I have two minutes on this, which is I made a choice a long time ago, or I the way I realized how this works is There are people who are pr you know, there's unproductive people. They're just lazy. They don't get shit done. Okay, you don't want to be one of them. Then in the productive class, there's two types of people. There's efficient productive and there's effective productive. I'm effective productive, you're effective productive.

There's a lot of people who we work with. In fact, we have to hire people that are efficient, productive. What they do is they get a high number of tasks done. Uh and done well. But they don't necessarily correctly identify the one or two tasks They're gonna have disproportionate rewards and they don't go overboard on those tasks. So if you look at us, well, that's what we're gonna do, whether it's project selection or even within a project.

We will find the one or two things that will drive the most returns, we will go give that 120, 180%. And then we will do zero percent on the other things. Whereas another person might say and and by the way, that might all happen in a two hour burst of work in the day or a four hour late night binge. Uh and the other hours of the day were completely, you know, we were scatterbrained, we were doing other shit, and it didn't matter. There's other people who say, I'm going to work from nine to five.

I'm gonna make every hour count. I'm gonna get a whole bunch of things done. I feel good because I plow through my to-do list. I was so efficient. I used every hour properly and I got a hard large number of tasks done. Um, and I, you know, I have tied up all these loose ends. That's efficient productive. So decide which one you're gonna be. Both have pros and cons. I think for a CEO entrepreneurial type, effective productive is better. Um, or at least I've seen that's a more common path to success, I should say. So that's one. The second thing is Just like you said that there's procrastination, um Well I you you you left the Cody Sanchez uh uh podcast last time, but at the end we talked about this where she she was talking about finding mentors.

And uh I stole this Naval quote, which is so true. When people think they need a mentor to go do their project or to like start their startup, they're looking for a mentor first. It's just an advanced form of procrastination. Um, you will find mentors along the way. You'll find people who are super helpful, who have experience. They'll guide they'll open doors, they'll guide you. But uh that is not what's stopping you from making progress right now. And if you are looking for mentors before you do the thing, uh you are procrastinating. You're just doing it in a way that other people can't point and laugh at because you're not just eating Cheetos and watching TV as your form of procrastination. And the final point which is

The final point is Um There's a class of things. And right now, for example, I I I do this list. I I I've done I've I've put this in my frameworks PDF that if you if you go sign up for my my newsletter on SeanPurry.com, this is the first thing I send you, it's my frameworks PDF. I have this like Iron Cross or it's called an Eisenhower matrix. It's basically like a Uh a a c two crossed lines and the the up and down line is basically impact. So low impact to high impact.

And the left to right is urgent and non-urgent. And so on a given day, you want to do the things that are urgent and high impact. Uh but what it but so that's obvious. But then what do you do next? And once you do those two things, what do you do next? Do you go to the bucket that is Urgent.

But low impact? or high impact non urgent. And what most people do, ninety ninety five percent of people, including myself on many days, is we'll do the urgent low impact thing. We'll pay that bill. We will call that person back. We will um you know, whatever it is. uh tie up those blue cents'cause they're due today. They're due yesterday. Um

But there's a whole other batch of things that are Important and non-urgent. They just sit there like ticking time bombs. And the great quote around this is that You know, what's important But non urgent.

um becomes urgent very quickly. And uh what what ends up h you know it becomes urgent when it's too late. Uh so like For me right now, this is setting up my tax strategy, my overarching tax strategy. How do I manage Do I need an estate? Do I need a trust? How am I gonna do all this? I don't know about that shit. It kinda makes my mind bend a little bit. It's easier for me to just avoid that'cause there's no like There's no specific day where I have to get that set up.

But every day that I don't, I'm not doing something that's h it's uh you know, high impact or or a very um large large impact thing. And so Think about the things you do on this axes and then try not to just avoid those things that are non urgent and high impact because. That's actually where a lot of value gets driven.

I uh I'm doing all that shit now. I can't stand it, so I agree. I think we had a good little rant on procrastination on uh productivity. Okay, great. Good episode.

That's it. That's a wrap. I'm bring you Give us the grade. People hate it when we put the grade up front. Uh I got like five messages being like I prefer it. Uh I preferred at the end. Alright, that's good.

All right, everyone. I asked you to either leave a review or subscribe and send me proof and hundreds, maybe even north of a thousand people did. I'm not gonna read all your names right now, but I'm gonna get to everyone eventually. But I'm gonna give a few shout out or I wanna give a shout out to a handful of people that did it. So uh Here's everyone who subscribed and sent a screenshot. If you want to get a shout out, you can do the same. My email is MFM. At The hustle dot CO. So it's my first million M F M.

M F N M. F M, sorry. at the hustle dot co subscribe

To the podcast. And send me a screenshot and I'm gonna read your name. So give a shout out to Sam Dickey. To Alex Connor. Two Apostolos.

Ooh, this guy. I think I've he's a Greek guy. Apostolos Delandes. Adam Gusky. Ryan Bennett. Zach Rosen. Rob Borowski.

Alex Rodolphy. Bryan Standers Sanders. Will Sweat, Rob Phillips. Richie Dawes. And then here's a bunch of people on Twitter who hollered at me with um

With um a review and a proof of subscription. So Huh? Hall Sop. Jimmy Montreef.

Warren SMP, Cameron Walker, Willie Soxy. Soxy. Mooney. Millions. Ms McLean.

Ellie Lager. Oh my gosh. I'm really sorry, guys. I just for some reason I have an issue where I I struggle to pronounce certain stuff. Uh Danny Dolly. K three goodman. Louis Shulman. Dave M. Smith. Cheese three solar wolf.

Faf coffee, Wade W Wireless. Landon H Seven. Uh And that's that's it for right now. I'm gonna get to the rest um next week. But

We'll see if if if if this is even good in people like this. But s go ahead and subscribe to the podcast. Send me proof that you've subscribed via a screenshot. Send it to MFM at the hustle dot co and I'll try to read your name. Mm-hmm. I feel like I can rule the world, I know I can be what I want to I put my law in it like my day song On a roadless travel never looking back

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