The Future of AI Art Generation And How Production Companies Are So Profitable

All right, so what's going on? So basically there's streaming wars going on. Netflix, Disney, Hulu, everybody's fighting for subscribers. Okay, well, how am I gonna differentiate from if I'm Netflix, how do I differentiate from Hulu if I and HBO and all this stuff? Basically they need original content. Okay, so that's created this like huge imbalance. Uh there used to be a lot of content and a small amount of distribution. Now there's a lot of distribution fighting for Small amount of content.

And all the distribution players have just decided like The prize is big. Let's lose money for a lot of like several years and invest billions into content and like let's be the last person standing. And so they're they're investing on what you call a J curve where the curve goes down, you lose a bunch of money, and then it like a J it goes way up and you make money later. What that means for these production companies is They'll overpay. There is a bidding war and they are willing to overpay for my content.

All right, in this episode we are talking about the latest industry that I am totally completely obsessed with I almost can't think of anything else and I'm not sure why other people aren't freaking out about this. So I go on a rant about that. What else we got? We talked about Mark Manson and uh how he's got this amazing empire that on this book called The Subtle Art of Not Giving an an F. I'll say F there. And how it started just as a blog post and turned into this amazing business that's making tens of millions of dollars for for for him. And and then we also talked about production companies and how the breakdown is actually way better than we thought. You know, the the economics and how it works is far more fascinating than we anticipated. Alright, enjoy. Alright, we're live. Dude, I'm in a horrible mood.

And the bad part about this job is like you have to like immediately snap out of a horrible mood. And I can't exactly explain all the details about why I'm in a bad mood, but basically Involves like a real estate deal that I did and someone I feel is trying to take advantage of me. And here's what I think happens. And tell me if this happens to you. I feel like We I do a deal with someone or whether it's like a small deal or a big deal.

And then they like learn about what our stupid podcast is named. Or they Google us, but it's mostly the fact that the podcast has such a horrible name. And then they like You know, you get like you know, like in Hawaii where they got like the local price and then they got the other guy price. It's like I it's like I get the other guy price. You know what I mean? And uh if the even if it's just a little of another guy discrepancy. It pisses me off.

That's hilarious. Uh yeah. I I I don't think that happens to me. No one's ever ever referenced it. I've never got that feeling. In fact, I actually get a bunch of credit the other way. People are like Look, um You know, I don't wanna offend you with like a lowball offer on your on whatever whatever it is. I know this money doesn't matter to you and I'm like Dude, like I'm I'm showing up here. The money matters. I like you uh please don't

not give me the money because you think it won't matter to me. Like, you know, well I think it does, right? So I think that there it goes it cuts a little bit both ways. People like I hate the thing where it's just like Dude so much for taking I know how busy you are. I'm like Dude, I just like sit around in my boxes all day. Like, you know, I don't know what I don't know what you think I'm doing, but like my son just threw up on me like two hours ago. This is awesome compared to that. Like You know, what what are you what are you t th what do you think my life is that is so you know so busy and interesting'cause it's really not. Yeah, I it it is funny when people say that. I'm like Well, I am busy, I'm talking to people all day, but like I don't think we're staying like talking to just like slacking back and forth and like having conversations. I remember when we first started the hustle

Like basically these like producers, and this happens all the time. These producers they email just tons of people who are even remotely interesting and they're like, Hey, can we make a TV show about you? And obviously, like They didn't know what they were getting into. Like I'm not We weren't even remotely interesting enough, but I'm like, you guys do realize we're just sitting in front of a computer all day, right? Like the it's like the most unfascinating, uninteresting thing. It's not interesting at all. But uh Dude, I'm shocked you don't get like that uh that uh that that other guy pricing. It it you you have a B and W, right? Yeah. Is your house fancy, you think?

Or just normal. Normal nice. My house is my house's not fancy. My house isn't fancy either, and just like I don't know, when they like Maybe when they see that like I'm at home during the day. I don't know why, but like I just I'm always nervous. I'm like, Wait a minute, my neighbor's paying only a hundred fifty a month for their landscaping. Why am I gonna why are you telling me two fifty? You know what I mean? I feel like that stuff happens all. He has a podcast.

Get your k get your get your wallet out, boys. He's got a podcast! So whatever. I'm past it. I gotta move past it. That's so funny you said that thing about filming, by the way. I had that same idea back in the day at Monkey Inferno because we have this really nice office, and I thought building startups was the coolest thing in the world. And I was like, why isn't there a documentary crew here? Like Інові офіс.

But I'm the cool Michael Scott, right? Like I'm awesome. And so um, you know, I had watched Hard Knocks on HBO, which basically makes like, NFL training camp look like So epic, so like the y you start rooting for these stories, all the stuff. So I was like, and they have like mice on the players and you hear like'em. Hey man, what you doing? Like you hear like them talking and like the pads hitting, you know what I mean? It's like good. Yeah, but then it also extends into It's like what you doing? It's like

Sorry, man, but I'm just And it's like Cue the music and the cut to the backstory of like, you know, what's going on at home. And I was like Yeah, we got these stories, man. We're trying to make it into The rough and tumble world of social media. And I was like, you know, so it's like I thought we were cool and then

this like filmmaker type person came to the office, they're like, Wow, incredible place. Um quiet day, huh? I was like, What do you mean? Normal day. Oh, everyone just sitting there with their headphones on, like not talking to each other. I'm like Oh, that's what we do all day He's like Well what would we film?

And I was like Well sometimes we have like a meeting where we look at the numbers I guess. Yeah. I guess you're right. We're lame as hell. And so yeah, that that that ended at that point. So lame. I I it's always embarrassing when people like I sometimes our address and in the daily email was in our email and people would stop by and I'm like Yeah, so this is the one room that we sit down in. There's the bathroom. Do we go the left side or the right side? Do you wanna see what it looks like from this corner? We just sit here and don't talk. Sometimes for three hours at a time, there's music playing in the background every once in a while. Your office was hilarious, dude it's like why do the dogs sit in chairs and the people have to sit on the ground? Like I love dogs. It's like Why why you know what's going on here? Why is there only peanut butter in the kitchen? Yeah, dude. I used to eat like a jar of peanut butter every two days. That was my step. Well then let me tell you this other interesting thing.

I don't know if you remember this, but there was a That's so funny, by the way, you remember the peanut butter. I would eat so much peanut butter. We also we also used to do eating contests once a month as like a fun thing because like we were idiots and I we didn't have a lot of money to like go and do a family or like a team building thing and we would just go and buy Like five hundred Burger King chicken McNuggets because that's only like fifty bucks. And we'll be like the first person eat a hundred wins. Which is a horrible idea for dozens of reasons. The first reason being everyone's sick afterwards, it can't work. The second reason being it's just stupid. And the third reason being like no one does it and they just puke. Uh and we would do a crispy cream eating contest.

Uh Burger King chicken McNugget contest, White Castle. It was the worst. I I was an idiot. D. I think these videos still exist online when I was doing my f very first startup straight out of college, which was like Two buddies doing this stupid sushi restaurant thing. Living in one apartment, you know, like my buddy lived in my closet, my co-founder lived in my closet and like

You know, we w we all we would basically buy air mattresses and like return them every ninety days to Target because we were like, Oh, you could just like Get your money back. Success. Yeah. Yeah. Idiots. We're totally living the high life with this. And so um basically we We were like I don't know why we were like, you know, the way to make our restaurant uh you know, a restaurant's not open yet, but what can we do That's like our scrappy market. I don't know why we even thought this was like remotely relevant, but we're like Let's get people invested in the journey of building this.

To do that, let's create a YouTube channel. And we called it the duel and it was me, my friends, and the the opening clip is like a high noon, like a a standoff, like we both walked fifteen paces away, turned around and looked at each other dramatically, and it's like the music's on. And then we w we would take a challenge from anybody who'd commented on the YouTube channel and we would do that thing and so it's like Oh, you're doing a sushi restaurant? Brush your teeth with wasabi as toothpaste. Yeah, for one minute. And so we like did it.

And then we would it's like, you know, uh whatever we did these like really dumb things. You can see they're like in this apartment, like crappy uh ugly looking kids. And it was pretty big. I mean you had literally dozens of subscribers. I remember we w I went out to a casino one time and my sister was in town and this guy goes You're the wasabi guy. And my sister was like, What? Are you famous? And like I was like, What? Am I famous? And it was like it was like the first hint of what was You know. Fast forward twelve years according to the podcast. Uh like

But in that moment I was like This feels nice. If I do dumb shit, people will then know me. And then it ends after that. Let me go for this. And all I tacked on later was like, and then I could sell cohort based courses. That became the the end point. But um Anyways, but long story short, I uh th if you remember when Clubhouse was popping off

There was this group of also people in college, like people just graduating college or in college. That created that show, Shoot Your Shot. Do you remember this? Yeah, it was popular like really popular for four weeks, basically. And if I remember correctly, it was like Three good looking women And They would call up a guy and the guy would hit on them, or would the girls make fun of the guy? I forget. So they created a room that was called NYU Girls.

Uh NYU girls on Clubhouse, which is already interesting because Clubhouse was just SF dudes and so you go from SF dudes to NYU girls. That's like a major like, you know uh you know, walking into a a a a room full of bears with a pocket full of honey. It was like, Well, what's going on? There's there's interesting people on this action. Just like you just imagine a bunch of like good looking Soho women who hang out with James Franco, write poetry and like You know, don't wear bras. Like this like this like stereotypical. Oh, NYU?

There's already no bras on Clubhouse, but now there's girls with no bras on Clubhouse, right? Like They created the show and shoot your shot was basically call up a t awkward tech dude onto the stage And he got to like shoot his shot kind of like basically like a a a ultra budget version of the bachelor's like come on here and spit game. at one of these girls and we're gonna talk for twenty minutes and we can either boot you off or we like you and like you're in the group. You you kinda pass the right of passage thing. A little dating show.

And so it started organically, but it got to be like the most popular show on Clubhouse. Which was you know the Small pond syndrome, right? Like y you were the best thing in a small little growing pond. And so anyways. It was embarrassing to listen to.

I was embarrassed. I was like it was it wasn't bad, but I was like oh they're gonna make fun of'em. Oh don't make fun of'em. Or like don't don't say something stupid, guy, please. Like I was rooting for the men, like don't to not to screw up. You know, they would get out and say be like, Hey, uh you know, m my name is uh you know Ukbar and you know typical SAS guy And they're like sassy guy? And then he's like, no, like sass, like B to be sass. But but what do you what are you saying? What are these words? Akbar words So anyways. They do you know what they're doing now? So the fact that you said that phrase about them. I'm already on board. Like in. Yeah. Yeah. Yeah. Listening to this somewhere, he's just like, There's I can do it again? Like a highlight of my life. So

I met the main girl who was behind it. I think her name's Devin. And We did a Zoom call. You're raise you when she's like, What's up, nerd? Yes, and guess what? Loved it. Now I did the zoom call. You know when you meet a founder, like within sometimes within sixty seconds, you're like, all right, you're a star. So you're a star. That's established now.

Now I just gotta figure out, is this your dumb idea, your kinda dumb idea, or your good idea? Cause you're gonna go through probably all three, and I just gotta figure out where you're at in life. Uh have you met founders that are like this? For sure. And it's just like you're you're you're not You're not there yet, but I I I still am interested in buying the stock and getting it. I think that's why a lot of people invested in me at the hustle. Same thing with me. Like I'm like God

People gave us this idea for our sushi restaurant. Like you know, uh and they were helping us and they really liked us like I thought that meant we have a good business idea. And actually what was happening that now that I'm I'm in that position, I'm like They're just like oh This guy's gonna do shit. I like this guy's mojo.

This is his r dumb idea. And like, you know, whatever. I'm on board to get to the good idea. Like I'd like to start this relationship now. Yeah. So that as he figures his shit out, you know, things good things happen. That's how I felt about this girl. And so she Is she like an NYU woman? Like is she like uh that age? Yeah, she was she was at NYU and then she graduated and so now she's like I don't know shortly out of NYU. So she's raised six million dollars now. What? To build um

Uh her show Mad Reality. So the the old thing was NYU girls roast tech guys. That's what the sh room was called on Clubhouse, which was great. And now it's called Mad Realities. Mad Realities is uh they have a It's a They they they went to like web three and like all the stuff, right? Like uh you know, I don't know if you need to do that. They basically gave NFTs out to the audience, audience gets to vote. It's like the bachelor.

But the audience like votes on what's gonna happen in the show. And so it's a reality show where the viewers kind of like, you know, they can kind of help fork the show and m and and engage with the plot in some way. And um Fans vote'moff or whatever.

And so they created the show. You can be an NFT holder, cut you get a r you're a rose holder. Like, I don't know, like they've raised uh uh I think a hundred and seventy two ETH. So what is that today? Like at today's prices It's like two hundred fifty grand of sales of their NFT, so not not huge, but you know, not terrible. But like

The A plus firm in crypto paradigm. Um, invested in it, led the round, I think. Do they do is their reputation to do anything that's decent or are they selective? Uh paradigm. They're a little mix of both, like They're the smart guys in the room, but I also think like part of being the smart guy, you know, like The smart guy starts to do weird and crazy shit. And you're like, Uh, you sure this makes sense? And they're like, No, it doesn't, but that's why it makes the most sense. It's like all right, you know, like are uh like founders fund you you just invested in like I don't know, like

This plant that like only causes you to hallucinate in a bad way. They're like Allucinogens have a bad rap. And you're like All right, like in thirty years hallucinogenes will be your morning cup of coffee and you're like, I don't think that's true, but you're so smart at you're good at chess and math. So like I guess I'll just defer to you on everything in life. That's how it's just a PayPal in two thousand and eight. You know what you're doing. You know. Your hobby is cryptography and you created PayPal, so like I Guess I'll roll with you on this like

you know, kombucha that you're investing in, even though it doesn't really seem like that big of an idea. So anyways that that's kinda what what I felt like was going on here. Like Here's their uh investors. So Paradigm Let It. Paris Hilton.

Uh Packie McCormick, you know, like Scott Belski, friend of the pod, uh, you know, our our homie who's super smart. But I think you know, when I met this woman I was like Oh Uh, there's like a bunch of names I don't recognize besides that. Like, you know, probably you know, I don't know, E D M DJs or something for people I don't know. I probably Yeah, you have to like leave your house to know these people and I'm out. The um

But but I thought this was kind of interesting to like to create a show and I've actually been I don't think th this is So two things came in mind. One was When you're a star You're gonna get funded to do some dumb shit and that's okay. I actually think it's a smart idea to like back these star people because they're gonna do amazing things in their life as long as they just keep taking attempts.

Um I think this is probably not her best idea. But dude, three years from now, whatever she's building is probably gonna be amazing. I'm on their site and I'm just skimming through their videos. I don't know, man. It seems like it they're executing kinda well on Maybe an a dumb idea. It seemed like a dumb idea, but like

My wife is a very smart, you know, techie woman and Ah, she like is obsessed. with the bachelor or the bachelorette, whatever I don't even know what it is. Uh like we have to have we have it in the house. I know I think it's like Tuesday at eight o'clock. It's like on. And like way to throw people off your trail there, say the wrong date. Yeah. Like you don't sit down every Monday.

With your with your glass of rose with Sarah and you guys don't watch this together holding holding toes. I can't be weird. I I can't stand it. All I know is this season it's two women picking dudes. And I just don't like I I I don't like the thing at all. But I know that it's a huge deal. It's still like a huge deal. And my wife, Sarah, is like talking to all of her friends about it consistently. So like

I don't know, man. This is kind of a cool idea. So it definitely does seem big and I I actually do think that You and I don't know about you, but I don't know anything about the movie business or Hollywood or entertainment. I don't know anything about that. And when people talk to me about like pr a production company, I'm like The fuck is a production company. Like I don't know what that is. But I do know that Reese Witherspooned owned one of them things. She owned one of that production company things. And it got acquired by Blackstone for like five hundred million dollars like uh a few months ago. And I do know that Uh, one of the richest black men in America, I believe his name is Byron Allen. And uh when I was re I was reading about on Wikipedia, I wanted to learn more about what this guy did, and it was like talking about his production company and all these shows that he made. So I'm like, Damn, dude, whatever this is, it's actually much bigger and more organized than I ever even imagined.

So It's funny you bring that up. I've been I've been actually in the lab. It's not ready yet. But we're gonna take it out for a spin right now, which is I've been in the lab Learning about production companies.

And um I'm gonna tell you kind of like here's the here's my Can I give you just like random rant like It's hard to understand, right? Normally I have to have like a packaged like a take on it. That's what I like to be. Well you brought it up. So let me give you the unpackaged, unfiltered, raw give me that cut so far. Yeah, exactly. Hey, turn the oven down. We don't need it. We got a spoon in the dough. I want this content extra gooey.

So All right, so what's going on? So basically there's streaming wars going on. Netflix, Disney, Hulu, everybody's fighting for subscribers. Okay, well, how am I gonna differentiate from if I'm Netflix, how do I differentiate from Hulu if I and HBO and all this stuff? Basically they need original content. Okay, so that's created this like huge imbalance. of there used to be a lot of content and a small amount of distribution. Now this is a lot of distribution fighting for

Small amount of content. And all the distribution players have just decided like The prize is big. Let's lose money for a lot of like several years and invest billions into content and like Let's be the last person standing. And so they're they're investing on what you call a J curve, where the curve goes down, you lose a bunch of money, and then it like a J it goes way up.

And you make money later. What that means for these production companies is They'll overpay. There is a bidding war and they are willing to overpay for my content. And so um so like just the last year, basically Reef Witherspoon, LeBron, Will Smith, Kevin Hart. They have sold stakes in their production companies.

Uh so like for example Kevin Hart, he has something called heartbeat. He raised a hundred million from private equity for fifteen percent of the company. Six hundred fifty million dollar valuation. Kevin Harbor Kevin Hart, fifty percent of their revenue comes from the studio arm, which they produce shows for Peacock, for Netflix.

And uh so they make movies and shows. Explain what that means. So uh they have writers on staff or writers come to them with an idea. They go This is intriguing. We're gonna pay money. Yeah, we're we're gonna pay a hundred or five hundred thousand dollars, we're gonna go get some actors and a set, we're gonna make one or two episodes of this, we're gonna shop it around, and then someone will buy it and we make profit. Exactly. So I'm gonna use a Hollywood term that I don't know how to use, but I'm gonna just like, you know, whip it out here. They option it.

What does it mean when they option it? It's like you know, they they basically like it's like they take a c an option on the future of this thing. And they basically take, you know, they create a sizzle reel, which is like a two minute teaser, or they create a pilot. Or they create nothing. They just have the pitch and the concept and you're Kevin Hart, you go walk into six studios, you say Um it's a movie where uh you know, me and a tall guy You know, uh we you know, we or coworkers that don't like each other, but then we get trapped in an elevator and they're like

Love it, we'll take it, you know. And you're like, you know, how much does it need? It's like we're gonna need a hundred million dollars to do this. Of that, you're gonna pay the production company X millions of dollars to go produce this movie. There's some margin in that. And then Um, you know, they're gonna and then you're gonna uh you know, whatever the revenue or the upside would be, you know, of the project, we're gonna have some some split. And presumably also has other

Um you know, businesses that that produce so fifty percent come from the studio arm. Well, what's the other fifty percent? It's a combination of other things like content licensing, brand consulting work for companies like PG, Lift, Sam's Club, stuff like that. So I don't know what he's doing, but like That's Kevin Hart's business. But the and the value here is presumably Kevin Hart and team know about what type of content gets eyeballs and gets engagement. They presumably have connections with all the big players. And they have some money that they'll finance things up front and and and that's how they're curators and operators. And they're the influencer. So it's it's it's like, you know

Everybody kinda knew, hey, if you go get an A-list star, you put Tom Cruise in the movie, more people are gonna watch. Well, what these guys have realized. LeBron, Re We Reese Witherspoon, Kevin Hart. Uh The Rock. He has his own production company. What they do what they realize is oh let's just go vertically integrate it. Like Let's not just be the talent that helps sell the tickets at box office. Let's also be the production company that creates the thing.

And then and then what they don't do is the streaming platform part. They're like, Okay, well We'll partner on that, but we're gonna do these other components ourselves. So they're also, you know, the big part isn't just that Kevin Hart knows what people want. It's like one of the things people want is Kevin Hart. So he's like, Cool, I'm gonna own a little more of my upside if I do this. And you know who crushes it this way? Fucking Ryan Seacrest. I was reading about Ryan Seacrest. And American Idol and this guy that guy is a work horse and he has a production uh company that kills it.

Yeah, you know you know our buddy Pomp? Pomp is like the Ryan Secrest. Of the crypto industry, right? Like he's just everywhere. It's like, dude, you got a morning show and then an afternoon show, then you're producing this thing, and then at night you do this. Like Wow, you your output is unmatched. That's Ryan Secrets. Your output is crazy. I'm on radio for Three hours a morning for twenty years. Then I do this, then I put on my suit, then I host this, then I produce the he produced the Kardashian show. Yeah. And then he's like, uh then I go do American Idol. Then after American Idol, I go do this other thing. It's like, jeez, man, like

Uh like Blink. You know, what's going on? Yeah, that guy kills it. Then there's Reese Witherspoon. She sold her uh company. They they made the morning show, which was that big show on Apple TV Plus. Big little lies for HBO. She sold that to Candle Media, which is basically like

A bunch of Disney execs spun off in a crit with Like Blackstone backed them for like a billion dollars or whatever. And so she sold her entertainment company to them for nine hundred million. She creates shows around women. That's like her shtick. And so um

Which by the way. She is awesome. I'm a big Reese fan. Reese Witherspoon and Brad Pitt. If you're in it, I go to it. You called her Reese witherspooned earlier and I just thought that was a nice like touch. I had never heard that that rendition before. I liked your remix. Um so so you know I call it Reese. Just Reese.

You know how much uh money her thing made? A hundred and twenty million in twenty twenty one. In revenue or probably. And then they expect Revenue. Um they expected to double it to three hundred and ten million in twenty twenty two. So Blackstone paid like roughly a seven X revenue of where they bought them. They bought Um, so it it's kinda crazy. And um

So they basically they don't own any ownership. They make the show for the streaming service. And um And then by the way They also when they bought the company, she also has a book club that's like ridiculous. Do you know about her book? Yeah, she also has a clothing brand. The clothing brand brand wasn't a part of it, but Daper James or Drapper James or something like that. What's it called?

I don't know, no, Dapper, maybe. Something like that. And then she has a book club. It's Sunshine something like Hello Sunshine Book Club, is that what it's called? I think it's just called Reese's Book Club, uh, but it has two million followers or members in it. I don't that's a kind of a z silly number. Um, so what she does is she promotes her favorite books.

And then what she does is she goes to those books, she's like, Hey, I'm about to blow your ass up. But also I want the option rights to make a show out of your book if I can get it. And so she's like, market test the books with her book club. Makes money there. uses that leverage to get the rights to that book to make a show out of it, then sells the show rights to the next one. She's great, man. She's great. You know, like cutthroat you know m like media mogul or like you know in innocent Reese is is just like that's an amazing model

Um, so yeah, that I think that's kinda crazy. And also she also sold I think the data. So like Um Uh you know, like either like you can Bye. The the people who bought it, I think they get like, you know, access to that membership of the book club and then the data around them of what they like, what they dislike. So long story short, this mad realities thing.

You kinda just did the pitch for them where I'm like Okay. The macro thing. That's as an uneducated person, that's that's mildly interesting. That's a that's an interesting story. You you kinda sold like this actually could be a huge thing. This could be as big as any other tech company almost. So that's interesting. This young woman doesn't have You know. She doesn't have the clout or connections likely that Reese or whoever has, but like

He's got the charm. I buy it. And and the hustle. And I think uh If I was her, so here's my brainstorm for her. I think I might have told her this at some point, but uh whatever. I think if I was her, I would Not be trying

to create this like standalone show. So I would immediately have been shopping this. I would say, hey, here's the deal. Um I can make you the next Too hot to handle, Love Island, Love is Blind. I'm gonna make one of these shows. And um

What I would first do is I would build this I would build the audience on TikTok or Snapchat. So I would first go and sell it to the social platforms that also want original cool content. For a small amount of money, I'd say, Hey I'm gonna create cool dating I'm gonna create a dating show on top of TikTok. What's that work to you guys? And they'll say, Oh, like we'll give you three hundred thousand or a million dollars out of our creator fund. Yeah, cause TikTok has, I think, a two hundred million dollar creator fund, right? So I'd go to them and be a I'd go get a million, million and a half dollars

to create the TikTok dating show. And then I would just take that popularity and I would say, Hey Netflix, hey, whoever We have the small cult following and we could build these that you're you know, Bachelor, these speak to like, you know thirty seven year old women and up or whatever, you know, some random yeah, I just kinda pitch it as a older demographic. I'd say

You know I can get you the sort of like fourteen to twenty five year old. um, dating show audience because they want this other thing. And like

Mm-hmm. And be basically created a production company that's creating dating shows. Aimed at my market. and try to be the Re Reese Ritherspoon of dating reality TV, but I'd be not like Doing web three crypto and

and doing it on my own website, I'd be going and shopping it to where there's a whole bunch of buyers. And I'm sure they've they've had conversations. So I I know that that that's not like new to them, but like I think that path can work and I would just go all in on that path. 'Cause I think when you go all in on a path, it's very different. Then just

We've thought about that, or Yeah, we've had a couple of conversations. We've tried it. It's very different than Yes, I've bet the whole thing on making that work and come hell or high water. I'm gonna wake up every morning and figure out How do I go get Hulu to buy this? How do I go get Peacock to buy this? How do I go get Netflix to buy this? And what product do I need to create that that's my end customer actually. So let me ask you a practical question that that on on how easy this is to pull off. So

Do you know who Mark Manson is? Mark Manson wrote the book, uh, The Subtle Art of Yeah, the subtle art of not giving a fuck. Basically I was like just like I've hung out with him once or twice and uh W seems like a n really nice guy. And I was just Googling like Mark Manson House and it said Mark Manson just sold his Tribeca Condo for Fifteen milyen dollars. And then I was last year I was reading like the Wall Street Journal or News Corp or whatever the company that owns uh Penguin publishing, his publisher.

I re was reading all their annual report and they said Mark Manson's book like revolutionized our business. So like clearly this is a fifty billion dollar company and they're referring to Mark constantly. So I'm like, wow, that that's amazing. And I started researching his book and It all stemmed from a blog post. He he launched a blog uh one blog called This is the subtle art of not giving a fuck. And Mm.

That was a hit. And then he took it on and he uh made it into a book. Another guy, Naval. Naval had Angelus, so he was already successful. So it's not exactly the same thing. He had a few interesting bits of content out there, but then he had this tweet called How to Get Rich. And it was long tweet storm and it like kinda was a hit. And if he were a little bit hungrier, like Mark was Then he could easily parlay that into something bigger than what it was. You know, whatever. When you so you've done this before as well. You've written maybe three different tweets that like got read Five or tens of millions of times and I don't know if you would say it was career changing, but like it was like

somewhat trajectory changing. I don't know how big that trajectory is. But Let's start at the root level of a tweet. And like with a T V show or a movie or a Broadway show being like the highest form. If you were given ten shots.

And you had one to two weeks per shot. For a tweet. And then let's say maybe a blog post, and then let's say like a podcast, and then let's say a YouTube video. How many of those 10 times, if you had a week or so to prepare and to research, do you think would become a hit? Well, there's two versions of a hit. A hit can be

It does well and then there's a hit like The Clubhouse threat or the Metaverse thread or stuff like that where it gets to like twenty million people and like Yeah, like Those were hits. Those were like I don't know, super hits or grand sign up. So which one do you mean? Like the

Those like absolute bangers or just like Yeah, it gets thousands of likes and gets shared, maybe it gets read. ten thousand times or a hundred thousand times on a blog post that gets like so let's just say there's friends in Seinfeld and the Simpsons. And then maybe there's like family guy. And then maybe there's like The Bachelorette or The Bachelor. And then like below that it's like Famous Threads. Yeah. And then Below that what's another TV show that's like that's like but it's actually it's like a hit, but it's like uh like the gold bird. People busking on the street and below that there's your thread. No, I mean like look, like, you know, your version of Family Guys so far has been one or two things that you've written, but then you've had like a bunch of like mild hits. So I I think if I the point I think to answer your question, if I tried the way you said

I think Seven out of ten would like Do very well. And then probably one out of every Ten would be ca one out of every 10, maybe one out of every twenty. Yeah, I'm gonna say zero to one.

Yeah. Yeah, okay. So that's just like a tweet, which is like easy ish to go viral. To create. Um now let's go step up a YouTube video. How many YouTube videos, if you had ten tries, do you think or let's say twenty could be like a hit?

Honestly, I I I don't know if I'm gonna answer your question the way you want, because I kind of think for YouTube videos it's a little easier. I don't know why. I think maybe because we hung out with Mr Beast and I was like Oh okay, I get it. Like I get it. I get what goes into like I get what a viral concept would be. That people would click.

And that they would share. I get what the hook would be and I get like, you know, how like have the big payoff, the big reveal. Um And also I haven't done it. So, you know, things seem easier when you haven't done when you haven't like Gone and tried actually.

But I actually think I could have higher hit rate with YouTube videos because you get editing, you get like there's a whole bunch of things that go into it. compared to a Twitter thread, which is very intellectual. Like a YouTube video, you can like lean on other things to make it interesting, like the visual, the like Just literally the fact that it's like a visual, it's a lean back experience versus like Hey, read these.

fifteen tweets and like I hope I've tickled you the like the smart part of your brain enough where you give a shit. Um So I actually think a YouTube video I think if I try it on YouTube I think seven or eight out of ten, I think would hit. And like in a major way. Amp it up.

You have more time, you have a million plus money, uh dollars, you have uh a little bit of a team. Uh you have to make a hit show once a quarter or once every six months. Or once a year at most, or at least what uh Do you think you could actually come up with a hit? Like how hard do you think coming up with a hit would be? Uh you have more money, you've got more time, you have more resources, you have to hit

You have to have a hit show. It doesn't have to be a a friends, but it has to be a we're happy that we gave you money for this and we're gonna keep buying. You uh how many times out of ten do you think you could do that? I think that's lower than the YouTube video for me personally because And I'll tell you the reason why. Because that's what we're talking about here. Yeah, when you do a show, you're you're basically You bet it all up front, and then you find out way later the feedback loop is extremely slow compared to YouTube. YouTube is like, I can go from concept.

To production. to getting the feedback of is this good or bad Within a week W two weeks, something like that? And

Um, and so I'm gonna get a bunch of reps. I can try a bunch of different things and so Over the during that process, I'll find a formula that works. Whereas with a show, it's probably like I get one at one attempt at it ever in life. Uh it'll take me like a year to produce, another year to distribute. By the time that's all done, whether I was right or wrong, I'm gonna be like I just hope that I got it right the first time. And so I actually think my hit rate on a show would be l way lower. I think like, you know, two out of ten or three out of ten, something like that.

That's crazy. And I answer the way you thought or no. Yeah, you did. And uh an interesting exercise. I didn't prepare for this, but an interesting exercise is to think how many game changing Pieces of content. Like Mark's book. Um I we'd have to think of a few more examples. We could probably think of a lot of books. Um just started with like a really small thing and they're like, Oh, that's an interesting vein. Let's actually pursue that.

Uh and and that's like an interesting exercise because his book created tens of millions of dollars worth of value and it basically Kind of almost on the headline itself, it's kind of a winner. And then I'm sure the blog post, which I haven't even read, I'm sure that was actually fire and amazing. But I wonder how many amazing bits of content have just started with a small little rinky dink thing. Right. I I I bet a ton and also I think

For me at least. The way I do things, I'm that way where it's like, Oh, cool, I want to write the book. Let's just tweet out. One tweet. All right, now five tweets about that same topic.

All right, now let's tell them to subscribe to a newsletter, right? Let's let's just see How much I got, what what's resonating of a like for example, I'll go look at any thread. It's ten tweets. I'll go see which of these has the most likes that's like not like Normally a thread will just have

Like kind of like in descending order. Like the first two will have a lot of likes, the last two will have a lot of likes, and then im it'll just fall off from there. But what you'll find is when you have a good joke or a good one liner or a good analogy or whatever. That one tweet. We'll get way more likes. And so that's a great way to teach yourself how to speak better, how to tweet better, how to be more compelling when you do stuff, is to like go look at that. And you can do it with other people's threads too. That's what I do. I look I go look at other people's threads and I'm sort of looking at

Oh that's interesting. That one seem people really like love that one liner. Okay, that's that's cool. I like how they did that. I that's I can pick that up for my game. That's crazy. Yeah. By the way, one one other numbers here is a LeBron's production company. Forty five million in twenty twenty. Uh or funding. Revenue.

Hundred million in twenty twenty one. And um they basically do the same thing where they do a bunch of stuff. So they have Uh like uninterrupted, which is videos and like it's good. I like it. Uh they also have like a merchant like apparel. They have a clothing brand. Then they have the HBO series, The Shop. Then they made s the new space jam movie. And so his company, Spring Hill, uh basically created a bunch of these and

They did the same thing. They went and sold it. to others. If I was these guys on if I'm if I'm LeBron and I have so much income coming from other things. I would play a really long game because I think that

Going and selling the shop to HBO, like the shop is actually a pretty dope show. Like This barbershop and they get like, you know Whatever, whoever big actors, N FL players, basketball players just shooting the shit in a barbershop setting and it's like really high quality. It's great, but kinda like MFM, but

famous people who are more interesting, better and getting haircuts. Yeah. Take what you see now. Yeah. Trim my beard, first of all. Secondly. Yeah, more athletic.

More successful, funnier. Like cool, you know. So basically that show is awesome, but How many of LeBron's fans right LeBron's fans are like mostly younger people, like you know, that's like if you're an NBA star, your your fans go from like you know eight years old Oh no.

They don't have HBO. And so it's like If I'm him why am I not playing the long game, Jeff Bezos style, and just saying I'm gonna drop this dope premium content on Uh, YouTube, TikTok, Instagram, whatever.

And I'm gonna put the whole thing here. I'm gonna blow normal content out of the water here because I'm bringing production budgets to this. And actually I'm gonna invest Like what Michael Jordan did with his like uh the last dance legacy uh the last dance like documentary. It's like I'm gonna invest a lot of money, but I'm not gonna like put it behind I'm gonna like Netflix is okay because it's a paywall a lot of people have.

Um, but I would just put it on YouTube and I would basically bet That if I grow my brand and my legacy through this content. Um There's a bigger payoff than what the streaming companies are gonna pay me today.

And I would be willing to invest twenty, thirty, fifty million dollars. In order to build like a billion dollar plus type of brand payoff at the end, because You will just be like you know, worshiped and a and adored even more than you already are. And so you know, you want to go on one end of the spectrum or the other. You want to go like

I'm getting paid a r stupid amount of money and it doesn't really matter how many people watch this, or I want everybody to watch this and I'll pay money to get it there. Because there's a bigger payoff for me outside of that. You know, like the Logan Paul method where it's like Everything's free. Everything's on YouTube. I'm in your face.

And then I'll launch my like energy drink. And I think their energy drink does like some stupid number like. Like a hundred million dollars a year or something like that. Well, I it I w I don't know the exact number. I heard about it on the pod. They were talking about how they did ten like I think it was around ten million in month one of sales. Um But I actually think that the the that drink business, um, if like Mr. Beast has a forty dollar chocolate business.

I'm curious if some of these low ticket items can actually become like legitimately great companies as opposed to just okay. Uh, I think it's hard to sell a two dollar drink. uh and make it like work really well. So we'll see if they'll make it work, but But dude, all these water companies do amazing.

But many don't, obviously. I mean many don't. If you got the distribution right, like Why is Mr Beast not doing beast water? 'Cause he can basically pair it with like, you know, like that boxed water thing where it's like this is better for the earth? Yeah, it's just likes that shit where he's just like, Oh, we're gonna plant a billion trees. And the way we're gonna plant a billion trees is by not doing plastic water bottles. All right, everybody.

Join me. This is Mr Beast's you know, aluminum cans. Sparkling water like Go fuck LaCroix up. Right, like go go fuck these guys up. Like su Mr. Beast could destroy these guys, right? Like uh you know, like Beastwater like

Go into the things, go go make products that everybody on earth consumes. 'Cause you're the mainstream like Dude, when he when he had the chocolate, I was like Damn dude, I wanna like eat this chocolate because I wanna like, you know, show you like appreciation for like being here and you brought your item and like, Yeah, sure, I'll eat some of it. But I felt so bad eating it'cause I don't like eating that type of stuff. I mean I I love I don't eat a chocolate bar on a daily basis. Well I yeah and I love it. And I'm some of thought eating it and I was like, I don't want to eat this, but I want to be respectful and kind and'cause he brought this thing and I was like, dude

You need to make something different that I that I that I like. Can consume guilt free. I don't know that many people that just eat chocolate like a like a Hershey's chocolate bar. You know what I mean? Correct. In fact, that's a filter I have. If I ever just see you just eating a chocolate bar on a Tuesday, like I'm going to begin to distance myself. Right. Like I'm trying to be around a certain type of person that's like, you know, healthier. Come to think of it, I don't know anybody that does that. Actually, you know funny story? Uh

W when I joined Monkey Inferno, I was like, um So what was it like the last product manager? The la the guy so I joined as a PM. Product manager. The guy who was there before me was this guy Alex Two who created million dollar homepage back in the day and now is the founder of Calm, like a multi billion dollar company. Well, he was he was the boss of Monkey Inferno? Not the boss, he was the p he was like the product manager. So he was the product manager there and he quit to go start Calm.

And um they were like I was like oh how's Alex? Like, you know, I love that guy's work, like you know, million dollar homepage is dope, calm, interesting, like meditation. Is he just like super zen or what? Like Is he huge on meditation? They're like You know, that's the funny thing. I they're like I think he needs calm. I wouldn't say he is calm. I was like, What do you mean? Like You know, Alex is a fun time, dude. He's like he loves to hang he loves to go out, like he loves to have drinks. Like, you know, he's just like a a young dude like in his twenties in a big city. Like, you know, he's he's not like waking up every morning going to his Japanese like, you know you know, s garden and just like sitting there for eight hours just you know, contemplating, you know, the th the thoughts in his mind.

And so I was like, What's the create what's the most degenerate thing? I was like, give me a story. What's the most degenerate thing the founder of Calm was down there go? I remember one time he came in and he was kinda hung over and he just Got a bowl, like, you know, for cereal, like'cause the office had like a kitchen. It's like But instead of cereal, he just went, put a bunch of Ms in there with a spoon and just ate it. I was like, I don't know if this story is true or false, but it's hilarious and I'm running with it. That's awesome. I remember thinking at that time. If calm ever becomes a thing, I'm always gonna remember that you know, like

You know, that story. There's like one of these like hilarious small small stories. He's a D Gen just like us. Our software is the worst. Have you heard of HubSpot? See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software's the best. HubSpot. Grow better. When we had our office. I remember

I was having a bad day and When I have bad days I like to Like punish myself by eating poorly. You know, it's like that's like my version of just like drinking a chow pack. And I it was me and my writer Connor were still in the office at like eight PM and I was like, Connor, today sucked. I was like I looked at him I go.

Bet you I can eat this whole jar of unopened Skippy in three bites. And I did. And I did. And I felt so horrible for like three days. And so that was my that was my D gen diet moment was just eating an entire jar of skippy peanut butter in thirty seconds. That's crazy. Um Let me give you a The thing I'm currently obsessed with.

So the thing I'm currently obsessed with and I I brought this up maybe three or four times. People may be sick of this by time by now. But I feel like no one is talking about it. I feel like not enough people Are freaking out. About

What's going on with Artificial intelligence for creating Art. So Uh, we've talked about this before.

Uh there's GPT three, which is basically AI that will write something for you. So you can just give it a prompt, it'll write the essay. There's Dali where you just uh type in a thing, it'll generate images like as if you searched it on Google. But I now have like a bigger picture view of this, which is

You know, like In the early days of the web. The big winner was search engines. Yeah. So you you know, Google obviously was like a search engine'cause like, oh The internet basically technology's now put a bunch of information out there. So we need a search engine to basically find the thing we want.

Now what's happening is you have a generation engine. Right a generative engine. is you go search for the thing and it creates it for you, right? So it's like It's It that's just like right there is like a mind blowing concept. Instead of searching the internet for a thing that might be out there, what's the closest thing to what I want? It's just to say

I I am basically the genie from Aladdin. And I can go say Play me a song that mixes like kind of like Beethoven and Kanye. But it's about, you know, taking mushrooms. And literally

AI will just create a song and guess what? It doesn't suck. And to me, this is so insane. This is so mind blowing. Every demo I see, I'm just like I drop immediately what I'm doing, I'm like what I'm doing is stupid. Like Oh, like cool. A podcast, you know, like oh what what am I doing, like Talking to my mother, who cares about my mother? There's AI that can create shit that you just like spit out of your mouth. And so I think.

I really just want to go down this rabbit hole and figure out what all this is going to be gonna be able to do. So now there's this new thing called stable diffusion. Have you seen this one? No. Stable diffusion's the the new demo that came out. Unlike Dolly. They basically they're they didn't like kind of paywall it. And so anybody can go and and use it. And you just type in a prompt. So you're like uh like go to the subreddit stable so go to stable

Diffusion subreddit. Uh just to see like what people create. So it's R slash stable diffusion. So just look at the top thing, right? So um I look at like Um Let me show you a good one. Okay, go to the one that says Wendy's. Do you see it? Like scroll down, maybe Tot from one today. It's hot.

Uh just like normal sorting, so hot. And then go down five and just look at Wendy's. Oh yeah, oh my god. Yeah. And this is awesome.

So how does this work? So basically you just type in like the prompt, right? So um the prompt that he gave was A beautiful portrait of Wendy's mascot. Intricate, elegant, elegant, and highly detailed. And then it just creates This like beautiful redheaded girl holding a burger with fries and it's like it looks like this incredible art.

And um and so you could just and then you you could just and you just hit the dream button. That was the but the button, like you know, the Google button as I search or I'm feeling lucky. The one on this says dream. You hit dream and it just it'll just morph it. It'll morph it. It'll morph it. It'll morph it. It'll morph it. It'll just keep making new ones instantaneously. It's like working with a designer. It's like Try again. Give me something else. No, not that. Okay, make it blue.

And it'll just instantaneously recreate something incredible. Uh right then, right? So it's like Um It's and it's just mind blowing what it's creating. And then you can see these videos. So go down. Uh just do like a control F and say uh write the words

Preview of next feature. Um, and it's a picture of a duck. Yeah, it's a picture of a duck and it's like a picture of a duck. It looks like a guy in Photoshop or paint making a duck. Right. So he's he's he's in I think I think it's photoshopped as the actual tool, but uh It looks like a Microsoft paint duck. So it's just like a yellow blob with an orange little duck bell. Right. All right. So it's a two-minute video. What he's showing is.

He created a Photoshop plugin using stable diffusion that lets you draw Anything crappy. And then you just run the plugin and watch, get to the end. So like go all the way to the end. And so he just adds a little blue. And so by the end, you see this basically like

This like fancy looking duck wearing a monocle. And like a blue like tuxedo shirt. And it's like the sophisticated ass duck and if I'm a web designer, I'm freaking out right now. We we thought AI would like, you know, oh it's gonna automate the shitty jobs. It's like Actually it's coming for your throat, artists. Like Dude, so I I've been I followed this guy, I've been looking for his name, I found him. His name is Lou Ya. So L O U Y A H and I follow him on TikTok. And what he does is every once in a while he'll have a post where he

He's a producer. And he'll be like Here's a rap country song that doesn't exist. And he makes a song. And they sound great. And he's he's done this a bunch of times. And um

Martin Screlli. In one of his blog posts he said when I was in prison I had a lot of time to think Here's a bunch of predictions that I have for the next hundred years as well as timelines. So one of his predictions he'll be like we're gonna land on Mars by two thousand fifty or whatever. And another prediction is

A artificially made song. is going to be in the top. 10 most played songs in the world and on Billboard Top Ten inside the next 18 months. Like he put a time limit on it. And I and I'm on board with that. I a hundred percent believe in that. I a hundred percent believe in that. And I don't get Why more people aren't freaking out. There are obviously pockets of people who really are really interested in this. People see the demo, but like It's kind of like um we just passed up a purple unicorn while we were driving on a road trip.

It's like oh wow, Papa Unicorn. And we're just like, Okay, uh you guys want to stop at Wendy's? And it's like Dude, wait, hold on. There was a purple unicorn next to the road, like Pull over What are we doing? Like I I think everybody needs to pull over. And be like

What the hell is happening? This is gonna like this is so insane to me. Um And I just feel like these idea like there's gonna be a Google like company that's not a search engine, it's a generation engine. It's a dream engine. You're gonna go there, you're gonna say what you wish. I think somebody's gonna make this for kids. Like I I was like, dude, I could make I know I told you before I was like I'm interested in creating like a Pixar like company. It's like why would I create one movie

What if I created an app? that my daughter could just talk to. No no texting, but she can't type. She just could say A duck surfing You know, with an iPad and like you know holding an iPad and like she could just say any words

And this thing would create Not only an image, but it could create an animation, it could create a set of animations, it could create a whole story. Based on this, she could create her own movie just by saying You know, a boy who loves soccer, but he's sad because he doesn't get enough chocolate and it would create You know

A movie based on that. It would create a portrait based on that. And like she could create art. Just with her imagination. That to me is wild. Have you ever heard this theory that your words shape your thoughts? And it's not just like positive thinking. It's like Literally if that if a word that doesn't describe a particular type of feeling exists in your language, then it's hard for you to have that feeling. So uh this particular example isn't exactly proven to be true and a lot of people debate it, but there was a group of Africans who didn't have like the perfect word for square

or like a ninety degree angle. And all of their homes were in circles. They were like circled sh and so they didn't they for some reason like the idea of like square and ninety ninety degrees. It it just wasn't part of their their language. And so everything a lot of items in their in their culture were circles. Or uh there's like terms for like, you know, I'm feeling depressed but I'm not suicidal or something in like a different country. And like that's like a de a better word sometimes than like depressed. And so people are like, Well, you know, I'm just in this mood and they can explain it a little bit better and they feel that way. And and it's almost like explaining to a blind person, like, hey, tell me what red looks like. It's like I don't know. I can't I can't explain what that is when I'm it's too hard. I don't have it in my vocabulary. With something like this I wonder if there's if it will unlock like a new way of storytelling or a new way of seeing art and it will actually could actually change our our mindset on a lot of different things because like if you

If you if you wanna make a movie now, I mean you're gonna be influenced by everything that exists and then occasionally someone's gonna come and do something totally mind break mind changing and that one person is like kind of once in a generation type of person and they just like are really unique like a Steve Jobs. But when you have something that is collectively aggregat all of the data in the world that has ever existed and then coming up with something interesting. Do you know what I mean? Like I wonder what like the the the the th that's how I've been thinking about it. Like, man, well the new stuff that this thing could come out with I can't I literally can't think of. You know what I mean? Totally. Because what they do is they train it on like Just you know, they basically go scrape gigabytes and gigabytes and gigabytes of Images from the web and they basically then there's a big controversy around this. Some people are like, That's unethical.

Those people who put their images up on the web, they didn't know it was gonna be It was gonna be used to train AI that was gonna then put them out of work. Like that's yeah, that's not so great. But like And by the way, there's like a a name for this. Some people are trying to u do vegan AI. You know what that is? No vegan AI is basically AI that's trained only on non copyright written work. So like it's like work that images that were ex like uh intentionally said to be royalty free, out there for public use, out there for use it however you want. Um it's like if it was only trained on that, it's sort of like grass fed. Well, what what's like a perfect example of this and like is the ultimate villain move is GitHub, which is a website that

uh developers post code on. It's almost like Uh uh it it's part practicality. They post code so you can share it, but they also like it's like a portfolio almost. And what GitHub is doing, which is owned by Microsoft at this point, I think. They are basically like using AI to scan all the best code of all the code that has ever been uploaded. And you can kind of like Am I explaining this right? You can they've using AI to write new code based off of all the users who have input data and the users are like Oh, cool. So you're taking our portfolio and you're gonna use it to put us out of work. That that's nice. Right. Yeah, and uh and I think Nat Freeman, who is the

I think he was the I don't know if he still is, but he just tweeted out, he goes The$10 billion AI first product idea hiding in plain sight is GitHub Copilot, which is the name of the thing you said, right? Like the AI assistant that helps you write your code. For customer support. You can fine tune it. Basically you have this archive of all of your thousands and thousands of company like uh tickets that were like

Resolved, like resolved customer support issues. Um And your support rep who's just like, you know, random person sitting in you know, I don't know, maybe the Philippines or something like that. gets dramatically more productive and your customers get better and like training becomes easier because You have any company with twenty percent support twenty or more support reps, he says.

you know, would buy this and um and and and so you know like That guy basically like I think c co pilot is like a billion dollar a year. add on to a billion well more than a billion dollar a year add on now for GitHub. 'Cause so many software developers opt into it'cause it makes them more productive. So it's like how many other areas uh is that gonna happen to when we did when we discussed this, I'm like this is a this is the type of like macro movement.

That it's like dude just Quit what you're doing and just join get in somehow. You know, almost I don't really like crypto, but almost like crypto in like oh nine or eleven or something like that. Or uh it's like I don't know, man, it's kinda hard to miss if you're just kinda in the in in the in the ballpark. Hundred percent. Hundred percent that's how I feel about this. Like that's wait, we drove by a purple unicorn, pull over the car, pull over the car in your career.

And basically go dive in and figure out what this is. And if people are already driven in Tell me because I'm trying to dive in. I want to learn as much as I can about this over the next six months. Because I find it fascinating. I'm gonna I can't show this graph. But I'm just gonna tell you a graph real quick. All right. There is a company.

I wonder if I could say the name. I'm gonna say the name maybe we have to bleep this out later. So there's a company called Have you heard of this? Yeah. I don't exactly know what they do, but uh basically like an I think they're just like an AI copywriting solution to their website. Are they based out of Austin? I think I met the founder actually. So

Sounds cute, right? Oh you know, AI helps you copyright. Copyright is just this little niche thing that you and I are wearing. We help people d with copyright too. We both have like a Covered in course or product like that. Here's their annual recurring revenue. January of twenty twenty one. January, two point five million.

That that's their annual recurring? But they this is their error uh rate that they were at. So Um January January twenty twenty one, two and a half million. That's Pretty good, like congrats. Um, fast forward to April.

Five point seven million. Oh wow, you guys doubled in four months. Like really great progress. I'm super impressed. Like you guys this you guys are probably on to something. This could be like a Hundred million dollar company or something like that. Fast forward to J July. twenty million dollar run rate. Oh wow, what's going on? It's one year you've gone from two point five to twenty million.

Fast forward to October. Forty million dollar. It's like what is happening in one year this went from two and a half million to forty million dollar uh dollar run rate. That is Absolute insanity to me. I've I've never seen an ARR chart like that. Now I don't know how did you get it? Super legit.

Uh someone shared it with me. You know, I don't know how legit this is, but um I don't think it's fake, you know. Uh it's crazy to me. So but it's just like my a kind of a mind blowing level of traction. God damn. Yeah, I'm on board with this stuff. This is pretty cool. That's insane.

I can't believe how big that is. Wow. It seems almost too good to be true. All right. Anything else that we wanted to cover? No, that's the pod.

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