#636: The Big Reveal: The Legend of CØCKPUNCH — Kevin Rose and Tim Ferriss on Tim’s New and Extremely Bizarre Art Project

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No seen. cybernetic organism living tissue over metal endoscellary. So Welcome to another episode of the Tim Ferriss show where it is usually my job. to interview and deconstruct world class performers, to tease out the routines, habits, and so on that you can apply in your own lives.

This episode is something different. It is an exploration of my creative process, how I think about first principles in a bunch of different areas, and how to get serious things done without being serious all the time and burning. Out. Conversation. And in this case, I am the guest and Kev Rose is the host. Who is Kevin, besides being one of my best friends? Kevin is a technologist, serial entrepreneur, world class investor, self experimenter, and all around wild and crazy guy. You can find him on Twitter at Kevin Rose. For more on the project discussed in this

And I can't believe I'm saying this on my podcast after six hundred plus episodes and nine hundred million plus downloads, whatever it might be at this point. For more on the project discussed, The Legend of Cock Punch. That's right, folks. Visit cockpunch.com And follow on Twitter at CockPunch. Uh what glee. Mint date is coming up soon.

And uh there's a lot of wink wink inside jokes here. So make sure to follow that Twitter account, meaning at Cock Punch for news, as well as at T Ferris, that's my main Twitter account, T F E R R I S S. And if you want extra credit at Tim Tim Nifty's N I F T I E S. I will also be announcing next steps via my newsletter. That's the Five Bullet Friday newsletter that has several million people in it, and you can sign up at Tim.blog slash Friday. Please note before anyone goes crazy on the internet 100% of NFT primary sale proceeds from this project are being donated to the Si Foundation. That is one of the main drivers behind the whole thing is fundraising in a creative way. So all funds from the primary sales are going to Sise Foundation, SiseFoundation.org. org is where you can learn a lot more. It is a registered 501 C3 nonprofit private foundation that funds cutting edge scientific research and other initiatives related to psychedelic medicine, mental health therapeutics for conditions like complex PTSD, treatment resistant depression, and so on, and much more. Again, you can find a list of projects, including a lot of firsts that have been accomplished.

Through. Various grants. at SiseFoundation.org. The episode you're about to hear was originally published on the Proof Podcast. It's a great podcast hosted by Kevin, which provides in depth NFT coverage. The Proof Podcast is part of proof, broadly speaking. Proof is creating community centric products that celebrate art, connect collectors, and activate creative entrepreneurship. Under the proof umbrella. They have the Proof Collective, a private collective of 1000 dedicated NFT collectors and artists. There's also Grails, which I'm actually a part of, and I put out my first short fiction story ever as an NFT as part of Grails.

There is Grails, which is the proof curated collections with artists revealed post mint. That'll mean something to some people out there and not much to others. Then there's Moonbirds, of course, a collection of ten thousand utility enabled PFPs featuring a diverse pool of traits. There's more, and then there's much more. Kevin is doing a phenomenal job. I suggest you check out what they are doing. Find proof at proof.xyz and at proof underscore XYZ on Twitter. And now after that long intro, thanks for sticking with it. Let's take a trip To Crazy Town, shall we? I hope you enjoyed this conversation as much as I did, and here goes nothing.

Hey everyone, welcome to another episode of Proof that covers all things NFTs. Including a brand new project done by none other than Tim Tim Ferris. Tim, welcome to the show. So great to be here. Good to see you, brother. Too, good to see you.

Sorry, I have a new. And for those who Have not. seeing what happened before we press record. I've I've been enjoying nonstop sound effects of every possible type because Kevin has a new toy.

That's right. I do. And uh You know, investor dollars put to good work here. We have a We have our um Well a little soundboard now, which is awesome. No

In all seriousness though, um, it is nice to actually have a somewhat uh professional studio. It'll be very professional once we actually have a real home home. Although this is coming together quite nicely. Mal's done a fantastic job setting it up and we actually have You know, real mics, real lighting, things of that nature. So it's like I like the purple background effect that you have working for you. It brings out your eyes.

You know what's crazy? Thank you. Uh, first of all. And uh it's crazy that we just moved in here. This is actually temporary space. Uh a couple of days ago and Mal rushed to get this set up. So it's um good job, good job. Looks excellent. But um yeah, so dude, this is crazy because you know, we've been talking NFTs

For a long time now. You were very gracious to to, you know, let me uh chat your ear off about NFTs on the random show and talk about, you know, the early stuff and the early proof of past days and then obviously in the moon the chaos that became moon birds. Um But you know, people what people may not know is that you immediately went All in as you as one does the especially you.

And went deep and we really started going, um, you know Crazy with NFTs, uh, especially around our trip to Marfa, Texas. Yeah. Remember when we went out there and you started buying some serious like chrome squiggles, like you got some great NOTs as a collector first, right? Collector first. Yeah, absolutely. I mean I haven't And that has been for me. I mean, I really haven't

showcased any collections of any type. I've just been collecting to scratch my own itch and to explore The world of N F T is which I think for a lot of folks

has been entered through the gateway drug of NFT artwork. And As someone who's been very not just interested in, but involved in art.

from a production perspective, right? From an illustrator perspective, a lot of that background is is Or has been invisible to I think a lot of folks who have read my writing or have listened to the podcast is that prior to all of that my plan was to be a comic book penciler for ten plus years and one too late. It's not too late. and worked in illustration and paid a lot of my way through college expenses and so on.

with illustrating books and magazines and acting as a graphics editor and so on. So Uh I've I've been very, very interested in All of these intersections. uh within the kind of Venn diagram of NFTs and also our background

goes way, way back in terms of early stage tech. Experimenting with new tools. And playing with these technologies. That that goes I mean certainly way back you even further than I, but for me, two thousand seven, two thousand eight. At the latest. Uh so This has uh provided a really fun

opportunity to re engage with all sorts of things. Uh That I'm interested in. I feel like that is one of the things that you and I bonded over very early on where You know, I was more obviously on the on definitely on the tech side on the angel investing side. You were just kicking off your career as an author.

and Angel Investor and then You were into big big into biohacking, which I was always curious about, but you were like You know in order magnitude more sophisticated in terms of like your understanding of published papers and the literature and all that stuff. So I would just kind of follow what you were doing. Except for the stuff that got you in the hospital or other things. But I I I

I kinda fast follow where it was were appropriate. I could give you the the the do not try at home list also. Save you. I could save you some hospital visits, which you know, that's what friends are for. Yeah, exactly. And then we would, you know, do angel deals together, try new technologies together, things like that, and so You know, when I got into NFTs and all that, and and knowing your love for art, it makes sense that you would would then venture into the space and and kick the tires. Now that said, it's November eighth, as of this recording.

NFTs might be dead right now. We don't know'cause it's it's it's been a hell of a day. It's been a very exciting day. A few days. Hell of a few days. Yeah. Very exciting. Hm. I mean exciting in in the way that like an avalanche is exciting, perhaps, but you like to watch I know, but you should be far enough away, but sadly we're right in the middle of it. Yeah, but better on video instead of being on one ski going going directly into the avalanche. But Do you know?

Some people choose to ride the bear, some people choose to do something else. Dangerous hobby. T shirt for you. Ride the bear. Um, so let's talk about uh your your project. Uh, what would be a good what would be a good place to start? Wh would it would it be with the kind of

Uh the idea of a a PFP or if if you consider this a PFP, or can we what can we what can we say and what can't we say about the project right now? Well, I think because ultimately you and I will uh sit around and have martinis and decide when pub date is I can just go for it and we can get into the nitty gritty and then we can release it when it makes sense. But I think it might make sense to start at the beginning. in so much as

Let's see here. So early twenty twenty one. You and I were having a conversation and you're like, you gotta look more closely at these NFT things. And I think maybe prior to that, or maybe just after that, the timing is slightly lost on me. I think it would have been just before that.

I don't remember the exact date. I'd had Katie Hahn on the podcast and we talked about N F T. And then you had encouraged me in early twenty twenty one. to roll up my sleeves and actually start Be using some of the tools.

And And to buy it of T's. Those phone calls. Yeah, those phone calls. The MetaMass support phone calls. Oh God, it's just like remedial well, you know, walking your great grandmother through Buying the first NFT. Sorry about that, Kev Kev, but I appreciated the uh yeah, yeah, the the one oh one. Uh you sort of short school bus help there. And

It made me very, very excited on a couple of levels. So To explain why I need to give a bit of additional context. So there were a lot of things that came together for me at once. One was New tech.

Always to me. uh especially when there is some type of On rab slash Trojan horse that allows a lot of let's just call them not obviously early tech candidates to become involved with early tech. If that makes any sense.

Right. If if there's some type of like muggle pathway for someone like me to get involved. Really interesting. The next was For I would say two or three years Probably two or three years at that point. I'd have to go back and look.

I had been brainstorming, trying to brainstorm ways to run a I suppose let's call it contemporary art. auction with donated artwork to raise money for my foundation, Siisei Foundation, which supports a lot of the early stage. It has supported and continues to support a lot of the early stage cutting edge science related to psychedelic therapeutics and

Addressing so called intractable psychiatric conditions of all different types. So Complex PTSD. O C D. uh anorexia nervosa

A pretty broad spectrum of difficult to treat. Conditions. I had been trying for a long time. To try to put together.

something resembling a physical contemporary art auction. And as soon as I saw the mechanics And The

marketplaces involved with NFTs, I thought to myself, wait a second, there may be a bunch of other options here that don't involve putting on the knee pads and begging. Fill in the blank like agent of artist X. To give me a canvas. Which It turns out they hate doing generally.

I was like there there may be a more elegant solution here that allows me to also experiment with technology. And then on top of that Uh And if if anybody goes back, if they've been following my Instagram for a while, they will have seen over the last two or three years Various attempts on my behalf to get

back into using my hands to produce our work. So you'll see uh experimentations with charcoal, you'll see experimentations with Types of A different media.

to get back into the physical production of our work. And so I saw Ian. NFTs. A great combination of excuses.

to engage firsthand. So that's when the wheels started to get Moving. And I would say Uh At that point.

began all of the most ridiculous ideas imaginable, right, popping into my head for what I might do if I were to do something in NFTs. Mm-hmm. And Yeah. And

Uh at first it was it was what could I do that would be really easy. uh that would be exciting for me, lightweight, fun. And then as it went on My Uh

My desire, I guess, got more and more ambitious and elaborate in terms of folding into A potential art project, which is how I viewed it. these things I wanted to explore, but it never really had the incentive to explore in a real way, like fiction. and world building. And

Uh, last but not least, kind of revisiting all the things that made me happy. As a twelve and thirteen year old. It's so Uh

I've spent a lot of time with a bunch of people I respect recently and Almost all of them have been discovering and resurrecting joys of theirs later in life. That were core to their enjoyment as a twelve or thirteen year old.

Uh So when all of these ingredients in the cocktail then got kind of shaken up and stirred over the last, let's just call it, I guess, what the hell is it now? A year and a half? Mm-hmm. Uh That is led, I guess, in the last

nine months and m especially in the last six months to This project. that is gonna launch now in the next few weeks, which is pretty crazy to think about. at the arguably the worst possible time to launch anything uh ever in NFTs. Which I'm ac uh which I'm actually very

Pleased by in a way. Because Number one, if I were doing it just for a money grab, this would be the worst time imaginable to do it. I could have done, you know, I could have farted out some really terrible artwork and done something long ago. I decided not to do that. Uh and I should say up front like a hundred percent of the primary proceeds are going to my foundation. So that's that's that.

Uh and that piece of the experiment is important to me. Uh, also when the markets are really bad and you think back to when I first got involved with the angel investing, like two thousand eight to two thousand ten. I mean, that was kind of a dot com depression and it was just the best time to be in the game because it was when the true believers were left on the field. Do you know what I mean? Like all the fair weather folks had to split. They just took off.

Uh Oh, that's happened. Yeah, exactly. Oh, that's happening. Oh oh yeah, no, I mean all of the uh sort of the Yeah, the I shouldn't say weak, but all of the casual tourists in the herd have been called. Already.

And uh It forces you And by you, I just I guess I'll just say me. to think about all of this much more creatively and to come back to first principles and think about like okay. Why am I doing this?

How could I make sure that I stay true to certain priorities? Like fun. And play being the absolute core of all of my decisions around this. Uh

So I'm having a hell of a time, man. And you've seen it. You've seen it in me because we've hung out so much and had so many conversations. Like it has been Let's see here. Since Publishing Tribe of Mentors that came out I wanna say two thousand se uh sixteen, two thousand seventeen. It's been five years since I've been this energized by anything.

as a public facing project. It's great to see that in you. Um But I'm curious, like if What does this mean for you? Where does this fit in your in your career in the sense that Let's assume

You get everything you want out of this project. Yeah. Um, obviously you have some primary sales coming in that goes to your foundation, hundred percent of that that money goes in. Yep. That's great. That's awesome for the foundation. But

Mm-hmm. We know royalties are up in the air right now. Who knows what the hell's gonna happen with the royalty. Yeah, big time. You know. Mm. Um so W what is a what's a win for Tim over the long term here? Like

What does this project turn into? Because I I think if if a if I'm putting my uh devil's advocate hat on, which I love that onion post devil's advocate, uh turns out just to be asshole. Um Put on your asshole hat. Please do that. Yeah. Put my asshole hat. I'm ready. People will say like Okay. Uh celebrity

Um NFTs, we've seen this playbook before PFPs, we've seen this playbook before. Yeah, yeah. But what I what I know and the reason I'm asking this question is because when I know what you're doing behind the scenes, which I think you're ready to share today, much cooler than d than just checking boxes, uh and and obviously you're not doing it for this this for the money. So what what is what's the creative win for you? Shit's so much fucking work.

Oh my God. If I did like my hourly on this, I'm working at Burger King, it's fucking hilarious. Uh anyway. So the win for me Is continuing to play the game. So that is What's the game? Effectively a quote from uh cars and sort of the finite versus infinite games side of things. So

The game here is giving myself Uh Ex compelling excuses slash reasons. to engage with

creative muscles that I ha that I have, but I haven't exercised in a very long time. And one way to do that is through Something that I'm reasonably comfortable with, but that I haven't done in a very long time, and that's visual art. Right I very, very, very acute visual senses. I've pretty good fine motor control.

And I can also I've realized through this process work with artists really well. That's new for me. I've always been the artist when I've designed, say, all of my book covers with the exception of Tools of Titans. Like I dis I designed all of those book covers. through sketches and then had them professionalized and polished, obviously. to get ready for actual printing.

But the visual piece is something I feel I feel like a whole human being again when I'm engaged with. And it feels so good. It feels so good. But I need I need reasons to do that because when

All I'm trying when all I'm trying to do is say take a lesson with a teacher once a week. Other things crowded out. Right, other things crowded out. Life gets in the way. And um pr you know, trying to adult my life as best as possible. I'm like, Oh well, that's not important. That's optional. But when I have a team and when I have a project and when I have deadlines

Yeah. The magic. Is that shit gets done. And I actually do a lot more art. So I I mean I have in my bag right now, I took it with me to a coffee shop, a huge sketchbook.

I have an an an iPad with procre on procreate on it that I have still not figured out how to use. Just been putting it off. Because I'm enjoying scribbling in my notebook so much. So that's that's part of the game that I wanna continue. Is the visual art.

The other side of and there are many pieces to this game, but one of the games that I want to really continue Two Uh engage with is fiction. So I've spent so much time as a nonfiction writer.

I am. A thousand plus blog posts. Right. Thousands of pages of published material. In the books, let alone the other thousands.

upon thousands of pages that were cut from those. And the drafts that were thrown out and so on. Nonfiction is An incredible craft. It is

super interesting and challenging in a million ways. However, I think when it's done best, generally You're a really good architect. And then you do it. ton of research and you assemble all the materials and then a lot of it is carpentry, right? Like you're just you're putting together

what you laid out in the blueprint. And that has its own creative challenges, but what I what I really have enjoyed about Playing with fiction. And well back in the day

I enjoyed so much in D, Dungeons and Dragons, right? By the way, I still have All of my modules. All of my books. All of my maps.

All of my twenty sided die and four sided die. From when I was a kid playing D. I kept all of it. I still have it to this day. I wish I would have kept some of mine. I have all of it. It's literally in a room about twenty feet away from me right now. And what I enjoyed so much about D D, whether I was the dungeon master or player And what I have enjoyed so much about art. And what I've enjoyed so much about

Now doing fictional world building. This is coming back to the question of what game I want to continue playing. is that you can set these initial conditions or set a situation. say with a character or with two warring clans or with

In the case of Dungeon Master might just be a setting. in a particular campaign with different characters and Here's the opening scene. And then you go from there. So even I

in this case as the writer per se. Do not know what the ending's gonna be. I have no idea what's gonna be around corner number seven. And That is fun for me.

Right, I'm not just putting together brick by brick the building that I already No the finished Look of

That's not the case at all. So What I would like to do. Can I ask you a question? Sure. About that though. I mean, what what you're saying is you're talking about writing, but we're also talking about NFTs. So I think what we're missing is the connection. That thread is connected. Yeah.

Yeah, totally. Yeah, y'cause I was in most NFT projects, they'll say, Hey We're the the crazy, you know, buff squirrels or whatever. And then you've got like the squirrel page, and then there's some copy about the lore of the squirrels and how they got their anabolics and like all these things that go down. And then and then that's kind of it, right? It's like an age and you're like, Okay, that's all Are you talking you this isn't just a one pager this is the characters, I buy this and I don't no, it's not a one pager. Now I you know, I wanna be clear, I'm not committing to writing

You know, the uh best version of Game of Thrones or something. Yeah, it's not twelve novels, but I have spent hundreds of hours thinking about world building. So the what is the NFTs here for me. Or a project. With Uh

deadlines with deliverables. that keep me on track. in thinking and engaging with art. and fiction writing. So what this means in practical terms is that

This project When it comes out. will have I'll give you some of the specifics. So it's gonna have Eight primary great houses. These are like clans.

And they're gonna have different characteristics, different strengths, different weaknesses, different cultures, different religions. Different. natural resources. I mean there's gonna be a lot of fucking detail. Uh and

This has been written. I've already written this. Uh and Furthermore, I've already hired a primary voice actor, there will probably Probably, I I say probably meaning hopefully be more.

to perform these Has Also This is an exclusive News flash.

Wah wah wah wah wah alt will do the sound effect myself. Ask. Yeah. Uh it will also be a podcast. So limited edition

See. Season one. of a podcast that will have this lore performed. And that will come out in drips and drabs so that people can slowly sort of look through the haze and begin to piece this world together. There's g there gonna be a lot of

embedded secrets and mysteries and mythologies that folks if they're interested, will really be able to explore. And in some cases. We'll have to piece together. So that all of that writing's being done.

And uh that's already in process. You've got these these houses, you have maps. Like I have Art. to review right now related to refinements to a map like a Yeah. of the known territory, per se.

And The writing then thus far has been related to a lot of the backstory in the histories. Mm-hmm. But the conditions are now set in sort of the present day, and there will be at least one primary

figure, character, who's gonna be very nebulous in a way. I shouldn't say nebulous, but Physically he will be at this point sort of unknown. Uh who will be Telling

the story or rather trying to piece together the story. Himself. And he's a stand in in a way. for The

listener or the reader. And so how do NFTs figure into all this? It keeps me on track because if I were just writing this, I don't have any desire to write a fiction book right now. Mm-hmm. Putting it out as a blog post or a series of blog posts could be interesting, but it's kinda like a fart on a crowded train. Like, will anybody notice? Maybe somebody'll notice, but it's not It doesn't have the gravitas or the connective tissue.

to really hold collective attention. And to foster sort of collective Imagination. Uh whereas if you have an NFT, you have People with skin in the game.

You certainly have me with skin in the game. Uh you have a team I mean a team. I have a very small team is focused on this for right now. Uh, the game I want to continue playing is really engaging with developing the art. And if I look at, for instance, like the first history that I wrote for one of these clans. And I look at the last, I can see a tremendous And this is not my words. This is from a number of proofreaders, like a tremendous amount of progress. Like I am getting better at doing this.

And that's super fucking exciting. I don't think I'm an im I don't think I'm the world's best or anything close to a great fiction writer right now, but I have been studying it. I've been going back. I've been reading the classes. I've been listening to podcasts and listening to lectures on world building, on systems of magic, all sorts of things. I've been paying attention and so it's getting better.

And I know there's so much room left for improvement. So basically That is the game I want to keep. continued to play. I love it. Yeah, let me throw in a huge caveat, right? Wait.

All right, go for it. Give me the caveat first. Well the caveat is if by engaging with NFTs in web three, I just need to deal with a bunch of dicks on the internet all the time, then all bets are off. Then I'm like, all right, fine. Like I'm not gonna continue to just take f you know, body shots on the internet if right if it's if it's energy draining. So the reason I'm doing it right now is because I am getting so much energy from it. It's so fucking fun. And it's been a long time since I have felt that.

And I so so I pay attention to that, just in terms of like why this, why that. It's like What is giving me energy? Which people are giving the energy. Let me double down on that. So right now it means doubling down on this. I

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Tim. I The the thing about the NFT space that is so challenging for me and everyone else building in it. Is that

You know, a a year ago or close to a year ago If you'd ask me as someone that's a builder. How far out do you plan? When you're building. Product in general.

I would have told you You know Kind of eight to twelve months type world. That's very much a web two kind of thing, right? Yeah. Um And then when I got in NFTs, I was like, Oh shit, well we shouldn't be planning more than six months out. That's just chaos, right? Yeah.

Then I cut that down to three months. And now I'm in about thirty days. So I feel like Anything above and beyond and that far out. Is dangerous because

You promise something the this community, the people that are NFT collectors. Um Maybe it's'cause the blockchain is just so transparent in general. The the the They tend to, and this isn't everyone, but the the folks that I interact with, they they want

a level of transparency and understanding about where the project is going, how ambition uh ambitious is the project. And you know, what do you hope to uh build eventually? And so I think that's the challenging part is is like figuring out

Especially with you, Tim, because Tim, you have such a massive podcast, a massive following on the other end of the spectrum, which is the more kind of like Normies not the web three folks, right? Normally, if you If you go in and say Hey

Every single episode is gonna be plug in this NFT collection. And you know, it's it's like I'm gonna put a lot of effort in this'cause there is a world where Tim Ferris has the power to release comic books. To release graphic novels. Yeah. To to do, you know, miniature series on Netflix. Like There is a world where you could pull that off because you are the type of human that

has the wherewithal the knowledge the the you know The fan base, all of that to make this happen. Yep. I guess like the the really difficult question is like how serious are you with this? Cause you just mentioned if I don't like the crowd, I might I might pull back a bit. Like that's gonna be the number one question you get, right? Yeah, so I can I can let me take a stab.

Uh, this is this is uh This is one of my my favorite topics'cause I I get to be the salty Cantancherous old man. Which I'm I'm really embracing these days. So all of those considerations that you just mentioned, right? Like what's your roadmap? How's this, has this, has this, has this, comes down to

Uh if we don't want to Yeah. call it by too fancy a name. People just wanting to know. If they're guaranteed to make a quick buck, right?

By and large, they're like, Can I buy this and then flip it for point two ETH more? Two seconds later. Or five. I mean you can push back, but let me just say I will say ninety percent of people in this environment are exactly that. There are ten percent of us that will say, I want to bet on Tim Ferris over the long term. Yes. So I wanna come in and and own this'cause I know he's he's gonna create something great.

I agree. So there are exceptions. I will say the default. Is A lot of folks who just want free money for no effort. And that world Sometimes exists. There are windows of opportunity, but really

that dynamic. rarely turns out very well for the individual or Collectively speaking. So To come back to how serious I am. I am

so fucking serious about what I am creating right now. But I am not in any way Afraid of the mob in the sense that I am going to let all of my creative decisions be dictated by what the lowest common denominator.

of day traders wants. Does that make sense? I have zero interest in that. And also. I don't need it. Like I don't need There's I mean, just based on the amount of

Work I've put into this. I could figure out a way to do like compilation. Interview based book and call it a day with far less work, right? So the so the drivers for this are different.

Less people complaining for sure. Oh my god. Yeah, because people who buy a book aren't like How is this gonna pay for my Yeah, my kids could be a little bit more. put money into speculative anything. for for uh any

type of importance output. It's just too it's just too risky. And uh you know, there are risks intrinsic to a project, there are risks also inherent to just macro factors that are beyond anyone's control. I mean AKA look at the last week. For Fox's sake. So you know, look, but if if you want something safe.

uh NFTs ain't it, folks. So With that having been said. So I'm very, very serious. And Uh

I got some sage advice early on. Which was uh from a a different friend, although you you can confirm or deny uh whether or not you echoed this in some sense, but it's like Either

Promise. And promise a lot and then deliver? Or promise nothing. And set expectations very, very low. Which is my default with everything. It has been my default with almost every project I've ever done, because if I set expectations low,

There's nothing but upside surprise for people. So Except that you just told them that and now they're like oh he's setting the expectations low quiet. Well, I mean I am setting expectations low, but here, let me the uh this will be fun. Why don't I uh so there's gonna be an FAQ on some kind of mint pages or website dedicated to the project, right?

So Yeah. Hm. Here are a few of the drafts. Oh, your facts?

Yeah. Do these NFTs come with utility, a roadmap, and a Discord? There's no planned utility, no planned roadmap, and no planned Discord, but there might be a few surprises. It's a big experiment that I've been thinking about and planning for the better part of a year. And then there's some other stuff. Right now, I've given away a couple of things I wasn't going to mention to anybody. prior to launch. I was actually gonna make these surprises after The mint like the podcast and so on, but

I've had a number of people say, Hey, look, you're really excited about this. If you just hedge and say nothing. It's a kind of a disservice to the whole So you might as well mention them. Okay. So Uh here's another one. Should I consider this an investment? That's a question.

And my draft so far is absolutely not. No. This is an art experiment and you're getting funny and Highly stylized JPEGs that are part of a fictional world. That's it. And then it goes.

On and on and on. And I just basically say Come into it expecting As you might. If you were to go to a casino and like spend a hundred dollars as entertainment money, much like you'd spend money at a at a movie theater. You don't expect to get your money back. You expect to have

fun watching a movie, eat some popcorn and then go home. And you know, hopefully I give people some soul enriching laughs along the way, as well as provide a fictional world that people engage with. But I do not want

nor am I position I don't want this to be viewed as an investment and I'm definitely not positioning it that way, right? Yeah. Uh Now correct me if I'm wrong here, but some of these come with free dinners with you and jam sessions, is that correct? No, I don't promise any of these things. Uh there's another one. Can I read a few more of these? No, I might have to change some of these, but

There's another one that another qu uh question on my frequently asked questions is Can I be a dick and expect benefits? Ha ha ha. If you're a dick, I reserve the right to ban or block you from anything I do in the future. And then it goes on and on. planning on running an online preschool for children with behavioral problems. So If you're an idiot.

I don't want you to be part of this world. I don't want you to have any benefits if there are any. So I will block you in whatever way I can. So Uh I just I just think the the sort of norm of like being in a community such as online Twitter, which is like one of the one of the most unfriendly neighborhoods of the internet, and just like

Pissing on people's heads as they walk by on the sidewalk and throwing potted plants at them. is not acceptable to me. Yeah, yeah. That's not the the culture that I want to foster. If culture is a byproduct and part of the worst behavior you're willing to accept.

I wanna set the rules really Early. And I think you can do that. It'll be a challenge, certainly, but I was able to do that with say blog comments on my blog long time ago. I was like We're gonna be cool. If you're not cool, you're gonna get blocked. That's it. There's and there's no second chance. This isn't like three strikes you're out. It's like No.

You get one chance. Like if I invite you to dinner at my house and you like put your balls on the table and then like spitting my food. I'm like, Okay, yeah, you're not coming back to dinner. That's that's I think I've done that once at your house, actually. That's true. I didn't want to name it. I was invited back. It was a lot of tequila. I gave you I did give Kevin one pass on that. That's right. That's right. But but here's another one.

Okay, so one more FAQ and then I'll stop because I don't want to kind of rain on my own parade and undersell it. I'm Trying to be very careful of that. Uh, but here's another one. Will you be involved with this forever? Forever, ever, forever, ever? And then I said

Probably not. I'm not pounding the pavement for any of my books or TV shows anymore, and I wouldn't expect this to be all that different. I'll be involved for as long as I'm super stoked and it's massively energy giving instead of energy training. Yeah, if I have to deal with a lot of idiots online and it's just nonstop punishment, I'll peace out and move on. Yeah. My goal's always to create something that can thrive without me.

But TBD Right. What I would love as a dream outcome, coming back to your question. is for this to go really well, for me to enjoy it and then to say, you know what? I want to keep writing fiction. I want to keep producing artwork. Like I already have all these ideas for possible extensions and all sorts of stuff.

And you know me, like I've thought about the possibilities for Like derivative. creations, right? I I've thought a lot about these things. It doesn't mean they're gonna happen. It absolutely doesn't mean they're gonna happen, but It could.

Uh How how do you think about um You know, there there's there has to be some fans of yours out there that they'll tune into this and say Uh This sounds really cool. And I I'm a fan of Tim's. I'm sure his his sci fi writing will be uh really interesting.

Um Wi Fi. More like fantasy. More like fantasy. Fantasy. Sorry, fantasy writing. Will be really interesting. I too him into this because there's of course a lot of geeks out there that might be into fan fiction type stuff. Yeah. Um

Is there a world where anyone can kind of kinda help out, or do you see a world where you involve any community type involvement or collaboration? This is an excellent question and I have not figured out where I land on it. I've talked to a ton of people about it. And I don't know where I land yet. I don't know exactly where I I land yet because there's there is such a broad spectrum of options. And on one hand, you've got kind of the Disney

Super enforcement. Right. But as a in part as a result of that, I think They have very tight controls on sort of quality narrative.

in such a way that these worlds have incredible longevity. I mean some of their characters have just Unbelievable multiple decade long. Longevity. If they over saturate, so I'll I'll use Disney as a as an example in this too, like if suddenly there's

Five Star Wars properties coming out. Every week. I think. Personally. Okay. If you're Someone on the exec team who's incentivized by

Shorter term stock performance. And that's gonna benefit you. and maybe your shareholders over the short term, that's fine, but you can also corrupt And damage. a fictional world.

and characters very quickly by that over saturation, right? Now there are other examples of folks like for for instance, uh Hugh Howie with his book Wool, which was this huge sleeper Best seller. Cool.

Is Really supportive of All fan fiction. Right, he's the opposite end of the spectrum. And

Uh I think that both sides could make very compelling arguments as to why they're doing what they're doing. And then there's a lot in the middle. Right, there's a lot in the middle. Yeah. So you might have, for instance, and this is where NFTs get so Tricky.

And somebody had asked me, like, if you could go long in web three on anything, what would it be? And I said if I If I could go long on New generation. Intellectual property lawyers. If there are a way to do that. I would do that because this shit is so complicated. It is unbelievably complicated.

Let al let alone like the accounting and tax and all that. I mean, it is so bleeding edge that Very few people have any idea where the puck is going. On the IP side, right, you have situations where For instance. certain holders of an NFT will have

the commercial rights Or not? to their particular image. But they do not have commercial rights to say the name of the project, right? Because then what's the incentive of the project owner to sort of create a lot of brand equity value if it's just getting

sliced and diced into a million pieces, right? That can cause all sorts of problems. And and you see this with a lot of the larger projects in the NFT space today. Right. So like how do you thread the needle on that is is There are sets of questions that consume so much I th well, for me at least, like a lot of thinking.

that are invisible. from the outside when you just see the output. But yeah, I I've I'm doing a lot of reading on this, and I'm talking to a lot of people about it. I'm not sure where I land yet. Yeah, so I mean you've got Like Gary Vee, for example, protects all of his IP. So like the sacred sardine or whatever, it can it it's like it's only Gary's only he can use that. I don't know if sacred sardine's a thing, but I'll just say it is. I like it.

That might be my my my DJ name. You've got that that's p fully protected. You know, I've gone the C C Zero route, which is, you know, like nouns and cryptodes and a few other projects out there where we say Three mixes.

The meme culture. the extension of the brand into a thousand different Nooks and crannies is gonna be What gets us more visibility long term, which you know Experiment. We'll see what happens. Experiment. And middle of the road kind of board apes like we'll we'll give you a little bit of, you know, you can go sell

A coffee mug, just don't call it Board apes call it number six five, whatever. Yeah. So Y any sense on which way you're leaning or no, not yet. Yeah, I would say I probably lean And this is nothing new to me, right? I wanna Just

Maybe Backstep for a second and say I've had to think about this stuff before. This is not new, right? I've had to think about it with respect to my my books. I've had to think about it with respect to

Uh the podcast. And like what do I do when people are slice and dicing the podcast? What do I do when people are creating like summary books? Of one of my books. What do I do? when there are

products that get put out that are associated with my books or my name or whatever it might be. How do you respond to that, right? And when do you need to respond to it? Right. laws established around, say, trademarks. If you never enforce your trademarks, you get yourself into trouble. So you know this you know this really well.

So Uh as much as the Web three world is the wild west. Like there are actu we live in a society governed by laws. Yeah. And y if you're going to think about

Here's what I would say. If you're going to think about If people are investing in a person or a team because they hope that person or team has a long term focus. Anyone with a long term focus has to take this shit seriously and think about it. Otherwise they're not thinking long term.

They're just flying by the seat of their pants and their stuff could you know, the floor could fall out, not the floor and the N F T cent. Although I guess that could be the case as well, but like the metaphorical floor upon which the entire project stands could just disintegrate. unexpectedly if they're not minding these details. So where am I right now, in my thinking?

Probably Uh somewhere closer to uh board ape. Yacht Club and Disney. I'm probably closer to that end of the spectrum. Uh. Yeah, for me, I think that For this type of project, yeah. For this type of project, and also it's like if somebody

If Yeah. If folks want me to try to craft a world that they can engage with in some way. Whatever that sum is is kinda like TBD, right? I need to there need to be certain pieces that are reliable for

Four. me as foundational pieces of this world. So I can I can create the let's call it, you know, physics that are reliable. I can create lineages that interweave in a way that makes sense. And

Uh we'll see if that changes. I've also, for instance, come across I have put so much time into this, Kevin. Oh my God. mean you know that I've done a lot of it, but like the the number of case studies that I have read and case law related to different types of IP is unbelievable. The number of cases I've looked at

related to almost every major NFT project you can think of. Is mind boggling. And there are some cases of folks who are For instance, Opening up to certain types of fan fiction.

And then they'll have their community, whether it's a Dow or otherwise a vote on pieces of fan fiction that are created that should be incorporated into the canon. Mm. That's interesting. Which is interesting. However

One of my like governing principles for this entire thing. is actually a a a quote that I borrowed a principal From Morgan Spurlock. The documentary filmmaker who made super size me and so on, which is Once you get fancy, fancy gets broken.

So I've seen a lot of Projects. become so complex, especially around mechanics. That I think a lot of people opt out because it just looks like a grind to figure the shit out.

Yeah. That's any level. So for me, I'm like So for me I'm like It's art. Like

You what you're buying is art. And what that then gives you Is some skin in the game as a playing piece.

in a world that you can then engage with. The form of that fictional world is not gonna be twenty seven different mechanics. It's gonna be writing and it's gonna be probably spoken word, at least initially in the form of a podcast. Mm-hmm. And then we see what we're doing. I think that's brilliant, by the way. I'm I'm very, very excited for the podcast'cause yeah, I n I just know it's gonna be fun. I'm excited. So y now you've had some some uh You and I have had this cat and mouse game. About the uh

The name of this project. And the specifics. Because you know, one of One of the things that I love about you is uh we are so supportive of things that you believe in and get excited about. And um

One of the most hilarious uh aspects of your personality is Is what goes hand in hand with that is that you man, you have a big mouth. And so I'm always worried about you blowing my cover with secrets. Listen. Okay, you wanna talk some shit? You're the most paranoid motherfucker I know, dude. You're like so consistent. It can be like something that you've already announced and you're like, Don't fucking say a word. I'm like, Tim, you tweeted about it like two days ago. And you're like, Yeah. I mean, look, I So I agree. We are on

You know, this is this is the opposite ends of the story. Yeah. Which is why we get along because like I'm the kind of uh Like paranoid. uh squirrel minding the nuts, you know, like that guy from Ice Age. Uh and uh your And you're like you're more like the Hakuna Matada

Like uh Warthawk. From Blind King. And so you know, we get along. Been a while since I've watched that one. Well I mean I remember he was fat. Other than that, I don't know. No, he's just like everything's gonna be great. Akun matada, no worries, man. Things are fantastic. No worries. Peace out.

And uh I will say Not that I have any personal experience, but Uh I went oh shit, I just blew my cover. Someone went to C The Lion King.

show like the actual theater show. with a friend of theirs and their friend's whole family, including a bunch of little kids. And uh that someone was a little concerned that they just might not be able to like sit through Whatever, ninety minutes or two hours of this performance, really not knowing anything about it. So

That said personally. took a handful of gummies and It was one of the most spectacular experiences of said person's life. I mean, it it was just it's beyond description and how amazing and h and hilarious, especially hilarious it was. Um So thank you for coming to my TED Talk on Lanking and Edibles.

The point was Um that that I'm paranoid, you're very much the opposite of of paranoid. And what I wanted to s to offer Is uh to share with you for the first time ever. This is not bullshit, people. I've actually have not told Kevin the real name. There was a placeholder, though.

Do you remember the placeholder? Yeah, of course. So I was gonna say with the only reason I am gonna agree to even publish this episode, as long as we can say what the placeholder name was. Oh yeah, yeah, yeah. All right, so I remember the placeholder name. Alright, so what was the placeholder name? You Got a hold of me and said, I have this idea for an NFT project. Can I tell the real story?

Yeah. Yeah, of course. Okay, so the real story In this okay, let me just put it this way. In the spirit of ideation.

And through working through new ideas. It's come a long way. Oh yeah. Because when you first when you first mentioned it, it was very much like Imagine A couple of guys having a couple of drinks, like bullshitting about what would be hilarious if they saw this on the blockchain. I feel like it kinda how it kind of started. Oh yeah. And then when you turn it into something where I when I first saw the art, I was like, Man, fuck, these are good. These are like and I wasn't joking, like they were really good. Like you did a good job with this this crew. And

So um I was Pleasantly surprised with the with everything and how it's come together. Like it was clear to me At some point in your head. It went from ha ha wouldn't this be funny to like I'm gonna build something pretty badass, right?

Yeah. Yeah. All all my friends were like, Wow, this got really elaborate. Very quickly. Right. Yeah. Yeah, exactly. So it's it started off with Tim being like Wouldn't it be funny? Just to cl mess with people. And just create an NFT project that was just a bunch.

of like roosters And like have it be like cock and balls. Just call it cock and balls. And like you could do like blue balls and you could do like and I'm just like I'm I'm like oh god uh Tim Godspeed. Like please make that happen. I just want to sit there with my Michael Jackson popcorn being like I like watching the shit go down. Yeah. That's how it started.

Yes. That is so it was cock and balls initially. Yep, which I immediately registered all the domains, so you had to buy them from me. Which I I knew you would do. So I'm glad that that was red herring. Uh so I'm gonna take uh Moon Birds from you now. Uh exactly.

I win. There's no NFT project. I just all your birds. All the birds. So so that is so that was actually one of several initial spitball ideas where I was like, okay. What is something that would just be really Fun. Now all the other things are also true, right? Like the engaging with tech. Engaging with art.

the raising hopefully raising money for the foundation. Those are all in play already at this point, but I was starting with How can I make this fun for me? For me, for me, for me, for me, right? Because When I make things fun or interesting for me, it always comes across

Two I mean in the case of the books like my readers or in the podcasts. case my listeners, right? When I'm not stoked about something, it is very hard for me to hide that. So it's like all right, how can I make this Hilarious.

and fun for me. So cock and balls was definitely one. Uh Was one idea. There were other ideas. Uh one other idea was going to be

I was going to see if I could Crowd source. Eyes. Meaning photographs of eyes from my audience. And then this was before Dali.

Actually, I mean now you could really do some crazy stuff, although I think Dali By default. the outputs are owned by Uh is it opening? Changing that now. Okay, they are changing that. And and then you have you know stable diffusion and so on, which I think by default makes everything

public domain or C C Zero, so that would be compatible. assuming that somebody had an approach like like you have, potentially, potentially, right? I mean th the there there are the a lot of details. But I had this idea of doing something very interesting with eyes. And uh initially the eyes as the Let's call it the window into the soul was going to be tied into consciousness and then like crypto for consciousness type fundraiser. I mean You should still do this, by the way. You should talk to Platon. If you if you chat with him at all.

Do you know the I have he's his his photography is fucking amazing. I love his ph photography. I don't think he and I have ever met. Uh I've seen him present. His photos are amazing. I mean the stories behind For instance his profile pick pointing up of Putin sitting in this throne basically.

And the backstory with the question about the Beatles. It's incredible. So So so I so I haven't iced this idea completely, but this was one of the other ideas. Was like, okay, I'm gonna do eyes and do this and then have this spin on stylizing the eyes. I had all these ideas. Another idea which was kind of Uh I w I don't want to say too on the nose, but it was gonna be for

raising money for the foundation again, and it was going to be taking molecules. Uh Current. and lesser known also novel psychedelics, it could be triptomines, it could be phenethyl amines, it could be any you could sponsor molecule by buying it as an NFT? Well you could potentially sp so I thought about this also like by buying an NFT

and looking at certain dynamics or mechanics, I should say. Get Waited. And then based on the weighting.

funding is applied to say studies that support different classes or Types of molecules. And there are a lot of molecules. Like there are databases of these molecules at least is laid out in two D. I'm sure there are ways

There are absolutely ways that you could visualize them in in three dimensional space. But that was another idea. Right. And then I mean I'm looking through I'm looking through a bunch of my notes. Uh here yeah.

Some terrible names too. Watts, Windows of the Soul, W O T S Watts was the Ha. was gonna be some wordplay that uh would have definitely been changed. And I thought about different collaborations, for instance. I mean I really think uh Brandon Stanton is amazing. Uh the humans of New York. And uh he's he's a friend and I never uh I haven't floated this by him because

I didn't want to put him at any risk of some like NFT curveball screwing things up, but I thought man like He would actually be an incredible person. to potentially collaborate with on something like this. If it were purely a fundraiser. But let's let's get back to the one you want to do with the Dilbert. Uh

Creator. Was there? There might have been. There was was it the Dilbert it was some comic I don't think it was I d I I do know. I mean Scott Adams has been on the podcast. His His story is quite amazing. His predictive ability with him.

Look at your text with him. You wanted to call it Dill. Oh no no no no no there was a joke. What the fuck was it? Who was it? I think I think that was a joke. Yeah. I think I wanted to call it Dill Dog. No, it wasn't Dill Dog. I think it was. No, no, no. Just look at your text with him. You text him in Marfa and he never wrote back or some shit. Like he was like horrified. Oh yeah,

I I it might have been Dill Dog. No, he said that he was gonna call I think maybe in his in the podcast we did together. that uh I joked that he sh No Dill Dog Dill Dog was the name that got abandoned in favor of so NFT specific. It was really good. Shit. You know what? I do remember though, because we had had a bunch of tequila in Marfa and you and I were losing it laughing. Which happened to be the same time that I stayed with you at that Airbnb where you're like, Yeah, there are no blankets and I slept on the couch at like

In forty degrees with a fucking towel on and was like dying all night. And then we found the blankets just conveniently in a drawer like two days later. Uh oh God. But anyway, all right, so cock and balls. Do you want to see the real name of this thing and how it's developed? Yeah. Yeah, let's do it. Please. All right. So I'm gonna show you a shot on my phone. So I'm gonna hold it up to the camera and I think it'll be gonna have some actual

Graphics we can overlay too. So and then I can explain the background on this. So now As It's a bit of uh preamble. A little foreplay before I show you this thing.

So part of the reason That this name made me so happy. And it still makes me so happy. Number one, I'm just emotionally immature and uh an adolescent at heart, and I find this hilarious. Secondly,

If anyone wants to criticize this or slam it or whatever. They're they're gonna have a really hard time. not using

This Project name. Uh no. So in other words, they're gonna have to s they're gonna have to type it out or say it. Which is gonna make me lose my shit laughing every time I see it. Okay, so here we go.

Um This is in process. This is not the final version, but this is a possible logo. for the project, which is going to also be fully animated. Uh Or I should say partially animated, so here we go.

Legend of Cock Punch. She's Yeah. So

So you so you heard here first, folks. So so this So this uh this project is called Cock Punch. And yes, before you ask, I have cockpunch.com, I have cockpunch.wtf, I have at cock punch on Twitter, I've got all the cockpunch. So how did you get cock punch on Twitter? Oh my god. So this is part of the reason why there's a good chance I'm gonna lose money on this whole thing. I've put so much time and money into this, including

Buying. Shit. Like handles for cockpunch. It's so stupid, Kevin Rose. I can't believe my entire career has led up to the point. Where

The pinnacle. The synergy of all of these things I've done. Is something called cockpunch. But It gives me a lot of glee. For a whole host of reasons.

Uh one is that I get to do something fun that actually should raise Hopefully. Like a f like uh I don't know. million, two million, who knows? How many dollars for the foundation which will immediately get deploy deployed.

to science and scientists and projects that I care most about. that I think are uncrowded bets that are super high leverage in the world in terms of impact and long term. uh benefit to humanity. Uh so that is just hilarious that

Tech. and our relationship and everything has coalesced in such a way that a project like this can even exist. So the The the Explanation behind it. So it's called Cock Punch. Why is this called Cock Punch? Right. I've shown you some of the artwork.

Yeah with the artwork which I'm just so I'm so happy with it is so incredibly Detailed. And I'll give a couple I'll I'll mention a couple of things, which I might edit out later,'cause I'm not sure how much I'm going to disclose before this launches. I was intending for a lot of things to be surprises, but Times are tough. It's a weird market. I feel like I should share some of it.

So there are eight primary houses. As I mentioned. There is a lot of history that has been put together for this. And what I realized about Cock and Balls and its original iteration Was that

Yeah, it's funny. But it's It's very short term funny. Where it's like cock and balls, ha ha. I get it.

Cocking balls. It's cock. It's holding some balls. Like Bowling balls or billiard balls, like yeah, okay. It's funny for a second and then it's just not very interesting. What I also realized about that initial caucus I just love saying it. Uh iteration. Is

There just wasn't much narrative. or dynamic connective tissue to it at all. Right? It was a joke. But what what I realized very quickly is I was thinking of variations on that, is I was like, Okay, hold on. What if There were this fantasy world.

Within which You have this warring states period. So there's basically this civil strife. Warring states period. Quite similar to Japan way back in the day, not

Totally coincidental just because I've studied so much. Japanese history. And uh this is true for many, many, many places, by the way, before they became large nation states. There are these warring states periods. And at one point This This

truce of sorts, this peacemaking mechanism was developed. Which is kinda similar in some ways to how geopolitics can be exerted through the Olympics. now for humans, right? It's it is Kind of warfare through athletic means.

So there is this There is this Entire area. In this Realm.

Called the free trade zone. And within the free trade zone, a lot happens. That is sort of the the one Demilitarized area. within this realm. There is the Eightfold Arena, and within the Eightfold Arena you have the great games.

And the great games Or One on one warfare. Between These characters who are sent as representatives from the eight houses, and they're vetted in different ways. And that's part of the Laura that I won't get into.

Right now,'cause I want it to be a surprise. So it's a little MMA style slash Olympic slash. The Olympics meets Gladiator. They're all roosters.

They're all roosters. And there are many questions this raises which are gonna be part of the mystery of this world. But sweet. Uh

There are no hands. There are no heads. And this is gonna be part of the mystery. Yeah, that's all I'm gonna say about it. It's gonna piss A lot of people off, I'm sure, and that's okay. Uh because then

They're gonna have to explain to people why they're so pissed off. Fire a project that is called Cock Punch, for fuck's sake, people. You're taking life too seriously, like Find another fight. This is not the fight worth fighting. But There are there are

There are no hands. Uh And Can see why that happened so much. The release serious. Oh, it's studied the connective tissue between the IP rights of these different various projects. There are no hands.

There are no heads. Let me be clear. Let me be very clear, everybody. There are no heads. If you're in if you're if you're buying these NFTs because you think they're heads, there are no heads. And uh And So the artwork that you have seen

Involves All manner. Of And there are there are a lot of elements involved, but they all have different gauntlets.

Right. So the I I don't want to give away the name, but there is a specific name for these games. But colloquially throughout the realm. It is known as cock punch. Why? Because it's bugsy cocks. And they have

Each. these gauntlets. And that is one of their primary weapons is Punching. with these gauntlets. Hence. Cockpunch.

And the punching side Wait, let's let's let's go into the can we go into the actual how they look and it and whatnot? We should walk through what they're sure. How would you go through it? Which ones do you want to walk through? I I would say any that you can send us to put up graphically and then you can walk through them. Yeah. Yeah. Let me I'll show you again what I showed you before and I'll explain some of the components, right? So

So this guy here, it looks like it's turned around on my phone, so I the the quality's not gonna be super high. But what you're looking at here is a very, very large kind of uh Goliath. Rooster.

And what you can what you see if you kinda double click on this, you see a handful of things. So At the very bottom of this. And the configuration of all this is not an accident. This is where all of the Easter eggs and stuff that's embedded in this fictional world I think are gonna be a lot of fun.

But this this example in the In the logo, as I just shared it with you. Is A Goliath Rooster who

Well have many attributes people might associate with say a berserker. Right. So think of Maybe the fictionalized Vikings

With battle axes and things of this type. And uh the Visual I mean, in this particular case he's got war paint across his face.

And huge neck. And Also very detailed armor. And most of it is in this case Leather there is some

metal at use. But There are going to be w one or two clans who have primary access to and expertise with metals. And that is one of the types of scarcity that will exist in this world. And that Changes.

behavior and it changes how things flow and it changes the interactions, right? Uh at the bottom of this You also have Two gauntlets. And in in this particular case they're two gauntlets that are bladed and they have two different types of blades.

Uh but The The the type of gauntlet is really, really

uh wide. I mean I think we have God, I wanna say d close to three hundred different attributes that were all Designed from scratch. Sh Incredibly detailed.

I mean, how do you even come up with that many? So we sat down. And Put together. Dozens of Google documents.

Put together hundreds of pieces this is what I uh what I did, you know, hundreds of pieces of reference. Uh images. Uh, so be like, hey, it's a blend of these five things, but go to this Wikipedia page, go to the sixth paragraph on this particular weapon that was used in this particular culture. I want this aspect, but not this aspect, and I want it to be roughly

this multiple in terms of the size of the hand. I want it to be held in this way. The level of detail is Completely bananas. And

Then There would be uh rough drafts. And then uh illustration and design reviews. Sometimes those almost always those would start in two D. So something I haven't shared, which I'll share.

And you saw the first teaser that was presented today that I put up on Twitter at T Ferris and at Tim Tim Nifty's. Should I And That teaser

blew a lot of people away. Right. It it it's it's well beyond what anyone would have expected. Uh and The story behind how it was generated. Hint at A whole extra layer of complexity.

that also makes this very interesting, which is All of these characters are modeled in three dimensions. So the way that all these teasers were created was by positioning light sources and camera angles

around these characters. who exist, and by doing that you get these incredibly cinematic Stupidly I think awesome. shots of these characters.

It's all done. With in effect, you know, the files that people will ultimately have access to in three D. It's gonna start with two D. Because these three dimensional files are I don't know. Some of them are gonna be

enormous. It'll be like two gigs, right? So for mint purposes, it's just it's gonna be too things will be more likely to break if we try to do that out of the gate, but they are all three dimensional. Which means You can do all sorts of fun things with them.

Right, if you take the time to learn how to use any of these three th you know, three dimensional modelling. Uh you will be able to create photo shoots for your character and like rotate and so on. What that also means, though, is we did not just create something in two D. We had to keep in mind what it looks like.

When you rotate it. all the way around when you look at it from the top. So the The sheer number of details.

To build in. Was Crazy. It was it's been so Incredibly labor intensive and I've loved it, which is the maybe even crazier part. Like I am so you uh you mentioned that I'm kinda paranoid or very paranoid. It's true.

Very hyper vigilant. I think there are a lot of good reasons for that. I you know, a lot of weird shit has happened to me, including like some pretty gnarly stuff. So I think my my default is like on alert, right? There's that. What that default on alert though has as an upside because I'm very, very, very visually acute, right? I can probably draw the layout of every restaurant I've ever been in.

I have Incredibly Abnormal visual Acuity and visual memory. So Reviewing this art, while here, I'll give you a crazy example. You'll you'll believe this too. It sounds unbelievable. I was surprised.

So we had to go through one point and not only did we create like Yeah, two hundred and ninety different traits. Uh And by trait, like that could be a hairstyle, but m but more commonly, it's like a really uh intricate piece of outerwear.

Or really intricate. Weapon. or really intricate footwear, something like that. And then we need to go through and name all these things. Right.

Oh, I've been there. It's a lot of work. Yeah. So I so I went through Yeah. with the project manager. And named all these things.

I love naming things. There's a lot of power in names. A lot of power in names, which is gonna be part of the whole Lore and world that I'm building. And have been building? But

After naming all of them. I remembered every image and what name it was associated with. So like for the next week, I'd be like, hey, I want to change that one thing. It was called this, but I want to change it to Amethyst Deceiver. This is what the gamp this is what the gauntlet looks like. Here's the reason for doing it. Could you update that?

In the spreadsheet. So uh this is this is just a way of saying Uh n I don't think any There's no detail that I noticed that has been overlooked.

In this art. Uh really proud of it. It's crazy. I was when I was on a call with you and Mm-hmm. Folks will work on it. They were zooming in.

like really, really, really close along the edge to make sure that like Everything was connecting the right way. Oh yeah. And I was just blown away at like the attention to detail. And just making sure that everything is just so perfect on these things. Yeah. For such a project that like started off with such humble beginnings and like you were just like, yeah, it's crazy. Yeah. Yeah. And it's and it's and that right there is a great example of I think why I'm getting so much energy from this. Because uh from our initial conversations, there's no way I could have predicted this is

What would have happened? And that's Fun, right? That's fun. And that's another reason why it's like, Yeah, what's your five year roadmap? Like number one I I'm not doing this to cater to day traders. I understand

that traders are a part of this. I realise that's uh in fact in some ways I think a healthy part of the ecosystem. We didn't even talk about royalties, but I do that' w uh that was my next question actually. Oh, firewiz. Because this is this is gonna tie in. Yeah, so my my my my question that I had around this, especially when you got into

a lot of the more like w insanely well defined weaponry and things of that nature, I could easily see you A signing you know, power to each of these individual things. Saying this character is has more armor. This character has more of this, this and that. And like Given your background in D

Like this could be an easy play to roll into Either some type of game or, you know, I mean that's that's a obvious move. If we were back Six months ago, eight months ago.

And the royalty engine was fired up the way that it was back then. Yeah. You could say, heck, I could launch this. get on a ten to fifteen million dollar a year run rate in terms of secondary royalties And fund the hell out of all these kinda crazy ideas. Fund all the development myself for stuff like that. Yeah. Yeah. And it's like that. Would have been amazing.

Sadly that's no longer the case. What's the plan? The cherry blossoms have shed their flowers. That's right. Uh Well yeah.

You mean the plan in terms of royalties or just the the plan in terms of how I would want to explore things like that? I guess a couple of questions to that then. So one, what's your current take on royalties and I said before this is the eighth, so it things could be completely different by now, November eighth. Um, and then also how do you plan to fund things like that going forward? Uh let me tackle the second one first. So the first Using first and second and very

Confusing way. How the second one first. Second hand, I'm gonna tackle the first one second. So first Uh How do I plan on funding these things in the future? I don't plan on funding these things in the future.

So Just so that is clear. I'm excited by the potential, like the the potential energy of this project is very, very high. How and if that gets translated as a different

question for me. So I am not committing to doing Any of this. Derivative stuff. Or Line extensions.

Uh because I don't want people to buy any of these NFTs expecting that? Because they shouldn't. There's a very good chance I don't do any of that stuff.

In part because there's no funding for it. Uh, in part because if I don't enjoy it, if it's not giving me energy and I'm dealing with too much headache and dicks on the internet, then I will change direction, I'll do something else. Uh so that's that. Uh

If I want to explore those things later. I would imagine given as you said that The

Royalty engine, at least as it existed. Yeah. A year ago. Is no longer. Those times have passed.

And that the primary sales are going to the foundation. I would either have to go out of pocket in footing the dev costs for all those things, or I would need to partner with companies who would probably license The IP in some fashion. Which is another reason why one could make the compelling argument for

sort of controlling the integrity of The meta. Brand. and world. Right, on some level. You can't totally control it. I'm not gonna try to do that, but uh to sort of maintain a core integrity.

to that. So I I think that if I were to Explore whether it's games, an animated series or something like that, it would almost certainly be in partnership with a

specialized company that does that and does it better than anyone else. who is willing to figure out some type of deal structure that allows that to happen, that doesn't require Tim Tim to Right. Take out a a fourth mortgage on his house to try to make it work. I imagine your swag game's gonna be pretty like the the if your hats and shirts and stuff that you sell is probably gonna do there are there are so many options for fun things that can be done.

But I don't want to get ahead of myself, right? I wanna see what the next I wanna do a good job on this first. All of that stuff is gonna be there. And I'm not committing to it.

It is exciting and fun to think about. But And this happens to me with books too, by the way. Like I need to be very careful about getting too excited about various spin-offs and marketing opportunities because that's the fun, easy stuff for me to think about. Whereas like the writing and in this case like The art.

And the fiction. That's the hard part per se to get right. So I've just been focusing on that, but yeah. The marketing stuff. Possible merch, all of that. Holy shit. I have a million ideas. It's

I mean it's kind of the layup, right? Ock punch for fun. For For God's sake. So

Coming back to the royalties though,'cause I think this is a conversation that that That is worth having and I may come off as horribly naive. I'm sure people have arguments for this, that and the other thing. Let me begin with a story. So during COVID. I had conversations with many artist friends.

Visual artists and also musicians. Who Could Finally make money in some cases without touring all the time and being away from their family and friends.

They could finally justify putting their energy into something. that would pay them on an ongoing basis. They wouldn't be Singing for their supper. non stop for

Nickels and Dimes. And uh I realized that there are many market drivers. Let's call it that, because I think that's exactly what it is. leading platforms to Race to the bottom.

In terms of Not just cutting their fees, but if that's not enough for them to survive and thrive and eat market share. Let's figure out ways that we can cut other fees, including Royalties to Creators.

That Tide may be impossible to stem. Right. That may be Something that is just Inexorably marching towards zero.

But on a philosophical basis As someone who has contended with very difficult economics in the book world. And Look. I have been very, very lucky and managed to like

jump on top of a shooting star and I made it work for me. But I I don't want to get into specifics, but people would be shocked. By Relatively speaking, how little money

I guess five books now that are number one New York Times and Wall Street journal bestsellers. That are p like in forty plus languages. They would be shocked at at what that actually translates to. Much like I think people would be shocked.

to learn what musicians make from Tens and hundreds of millions of plays on some streaming platforms. Right. I it's it's unbelievable how little that actually adds up to. So Well I'll put it this way.

Actually this this is I think I could say this, uh that all in by the time this project is launched and kind of Up and running. I probably will have spent The majority of after tax

uh income that I've made from all of my books combined. In the last year. Why that's crazy. Isn't that fucking crazy? Crazy. It's crazy, right? Fifty thousand dollars. That's crazy. Yeah, so

So it's but it's and and you know me, like I'm very judicious and thoughtful with how I spend money. Like I think I'm very good at capital allocation. Like I'm very surgical. So I'm not blowing money. Like I'm spending it very, very intelligently. And nonetheless one of the best at that, actually. Yeah, thanks, man. Like I'm really I'm really high leverage and surgical with how I do it and None the less

I all in with this thing. Including like my time, which is a lot of time. And the time of my team and so on. and contractors and everything else. It'll probably be

Uh Almost certainly more than fifty percent of the after tax income to me from all of my books in the last yeah, like six to twelve months.

That's crazy. So on a philosophical level, right, and I'm getting off easy. compared to, say, musicians. And most fine artists. Like I'm getting off really, really easy because I've I've had a tremendous amount of luck.

And uh good fortune with the books. So on a philosophical level, I want I w Gifted artists.

Share their work. and create new work and to be incentivized to do that in a way That allows them to thrive. I strongly stand for that. I'm I'm furthermore on that. Yeah, furthermore.

I want nascent artists Or would be artists. Who are choosing between paths of like sell out to the man and go work at Like

Fill in the blank. kinda rank and file institution. Bank or whatever. No, not that talk smack about banks. Like there's a place and a time for it. Some people are built for it. But for people who would shelve their dreams of exploring art.

To take the reliable path because they see no way to make ends meet through art. I want to try to preserve. options for them to do that. I think the world needs it.

And for that reason, I really strongly believe in trying to protect royalties. Now That could just be whack-a-mole. It could just be a a fool's errand because it's all going to zero anyway, but but let's telescope out and and Consider what that might mean.

If it goes to zero. And royalty streams just disappear. And The call to arms and the request or the command. from all the traders is

Well What you need to do is have a tenure roadmap. You need to have a team. You need to raise money. And instead of being an artist, actually you need to be a startup CEO and founder first and foremost. And a fundraiser.

In order to Get an entry ticket to play in this game? What do you think happens? Ninety nine point nine percent of all the artists disappear. That's what happens. So then what happens? Well, it doesn't paint a very rosy future.

For the space, I don't think. So Personally. Even if it's like all right. This is gonna be the hill that I die on and it doesn't really make a difference. Like I w I do wanna stand for royalties. That's how I feel right that's how I feel right now.

Well I'm I'm w here's the here's the thing, Tim that Yeah. I think you I I I will agree on this and and tell me what you think about This statement. Um, well one, I think it's gonna be fixed with code. I I don't think the whack a mole option is gonna be the one that fixes it for the for the long term. I think that's a

That's a it's an like a arms race to like who can outsmart the other one or deploy a new contract faster. It's like it's an anti virus game. It's like The virus gets released and you have to quickly come up with a patch to like exactly. It's also not adaptable, right? Because retroactively, if you then need to modify your smart contract, that's not always a piece of cake, right? Yeah, so I I think it's gonna be there'll be other technical let's just say it gets solved over the long term. In in this does and you are able to actually enforce royalties. I think it it the beautiful thing about it.

is if you see something that's enforcing a royalty and you see it on the screen that it's enforcing the royalty. You don't have to buy it. Like let the market figure out. What is what the right'cause I think I think what'll most likely happen is gone it'll probably be

Well, I think there's a couple of things. I I like to think of these as as more dynamic than what what they are, where it it's always like okay, it's five percent, right? Or it's eight percent, or it's ten percent, or whatever it may be. I like to think of them as something that Can change with the situation. Yeah. With a a little bit more.'Cause like for example

And then I then I have a dream scenario that I want to tell you about. So please please go. But I I have this like Dream wish lists. type scenario related to this. For for me, it's like, you know Well, there's there's there's two things. I set the proof collective pass to be a three year membership, right? And I did that intentionally'cause I didn't want to t time myself up for ever ever to be, you know, part of

having to feed the mouse forever, right? And it's so far it's been great. Do you say feed the house? Mouse. Yeah, yeah. I kinda like feed the mouse. That's the name of our new punk punk rock band. Well, to to your point though, right now it still doesn't feel like work. It's like it's it's a good

We're we're creating great um experiences for the people that own the passes, but I think it's the last six or eight passes that were sold were done so that escaped the royalties, right? Yeah. And so We have another side of the crowd that's like, Hey, turn the pass on to be a forever pass, get rid of the three years.

We're coming up on a year now. We'll be a year in come January first. You have two years left. I have some FUD. Make it a forever pass. But how can I make it a forever pass?

If there's not revenue to hire the employees to do the magic on the other side. Right. Exactly. So it's just like you kinda like you can't have it both ways, right? Yeah. So yeah, there needs to be income. As much as people seem to hate anyone else making money in web street At least I'm if I'm to judge it from N F T Twitter. Uh

You need fuel to make these things run. Yeah. Whether it's single artist in a fucking studio or it's a company of people who have who have a roadmap and want to deliver to their community, in either case.

There needs to be fuel. The other piece of this that I think is really important is that There needs to be a checkbox that I I I believe personally you'd get eighty plus percent of of companies that would check this, whereas If there is a sale Where someone is losing money from the last transaction.

Don't charge them any royalties. I like if someone is under water. For something that they have collected on the art side, it just isn't working out. Like why would I want to kick them while they're down? Right. Like that would be a box that I would check right away.

Yeah, it's just like you you I don't know. To me that there's There's better uh solutions are coming. I've I've been talking with a lot of folks and there's a lot of really interesting tech being built right now. So What I was

dreaming about and I knew it wasn't gonna be I didn't think it would be technically possible, but Part of What? Gives me so much. excitement around this.

Is that And people might view this as a negative. I don't think they should. Like I don't need to do this. Right, like I'm choosing

To do this. But I don't need to follow I don't feel compelled to follow. The dogma. that has very quickly Risen up to become.

scripture in web three, right? Like you can't do this. You have to do this. You always have to do this. You can't do this. You know. It's like twelve months ago you had to have a Discord and then a couple of projects don't do it now. It's like oh no now you don't need a Discord. It's just like oh my God, it's the same Just like

opinion competition, but These aren't actually laws of nature. Yeah. There's a lot of room to maneuver. So what I was Hoping I could do. with the launch of this would to s would would to Be to set.

Basically a Descending Rate of Royalty percentage. So that

If people hold they get rewarded in a sense, right? So if they if they sell in the first month, fifty percent royalty. Right. If they sell after the first month, but like within six months, then it's I'm making these numbers up, obviously, but like twenty percent. And then it goes down and I therefore incentivize

People to hold or more likely, I don't Change any behavior. I attract people who are willing to hold. Right. For a longer period of time. which is appealing to me because I don't want to deal with the manic depressive folks who are just yelling on the internet every time they

Don't get a three X return on doing no work. I just don't have a lot of respect for that. I don't wanna cater to that. And I recognize that there are really good people involved with the space. It's just that the worst in the space tend to be the loudest.

It is it is challenging, especially when someone's upside down in something where They put a lot of money in and and, you know, the market takes a turn and it's uh it's You have a lot of people that are in a in a bad situation. So it's uh you gotta feel as bad. Coming back. Like a boomerang to

Uh one of the items in my FAQ. Please, please, please. Do not buy something called cock punch. As an investment. Called Talk Punch.

Please. Mm. Please, dear God. Save for anything that has the word cock in it. Uh yeah, yeah. I would say that you could broadly apply that to Ball more than just yours. Yeah, I agree. I agree. Well the crypto dick bucket's buttons were hot for a minute.

Yeah, Dick butts, it doesn't it doesn't ride the fucking hundred foot wave of mimetic power in the same way that cockpunch does. That's fair. Just saying. So I wanna I wanna close out with a a few

More logistical things on the cock side. Um so Collection you could done ten K We don't know where it's gonna land you. You haven't a hundred percent locked that in, but you're thinking what f No.

I'm thinking That's what I don't think. Okay. And then uh I haven't decided how many to reserve Uh but you know, I like the idea Yeah.

Th this entire thing unexpectedly is turned into a study of economics and game theory. It's wild how complicated this stuff gets. And how deep you can go. down that rabbit hole and get distracted, I think, from the art side, but you do need to think about certain aspects of it, right? So For instance, just the question of like how many should I reserve. Like on one hand, I'm like, Well No primary sales, secondary, who the hell knows? So

Let me reserve a bunch and then I'll show That I've got like my skin in the game and incentives are aligned with everybody else. But then somebody said well Somebody who's pretty

pretty well versed in the space said, Well, but if you have a a huge reserve then people will be worried about you selling a bunch at the peak and then flooding the market and and driving the floor price down. I was like, Oh my God, I didn't even I mean, number one, it wouldn't even occur to me to do that. Uh but it would just ruin your reputation as a human. So I I don't think you would you would ever do that, obviously. No, I wouldn't do that. But the other I mean so the other thing is like look, if you don't know who I am Which like why would you? I'm like tier F celebrity.

But If you followed anything that I've ever done. then you can kinda answer any you can answer most questions you would have about this project. If you like followed it. Uh, like if you think that I might do something like that, then you shouldn't buy it. And I don't think you've tracked any of the projects that I've done in the past.

I would say there's there's a couple of things there that I like. One You hold them back and it gives you the you personal optionality should Let's just say this thing is like starting to gain gain some momentum. And you're like, I uh the people are loving loving the podcast. Like it the lore's going really well. You're like finding a writing groove, like things are going Now you could say to the community

Hey. The first day or the first and fifteenth of every month, I'm gonna sell two of these. And all of that cash is gonna be used to fund development for X. Right.

And so you don't have to rely upon the royalties. You can go in and say, I'm holding these back. Should we ever want to use them. Um, or I could just flood the market and you all could lose that ever. But i the choice is yours. You know, I don't want to tell you what to do. Live your life, but these are your choices.

Uh A, you help me, or B I shoot your dog in the head. Yeah. So I I like I just like I do think for me, right, for some people who are scheming bastards who just want to take the money and run, maybe they would pull some stupidly short sighted move like flooding the market with a ton of their

product, which is stupid. Uh, doesn't make any sense for me. Uh, but I like the idea it for me it will I will feel strongly aligned. I like That idea. So that so yeah, first first, I guess logistics question that I think I feel quite confident.

about is Roughly. being available. I'll tell you another reason why that's important. Is With the number of attributes that we have.

If we don't have a certain critical mass We will not get a good distribution of those Traits and attributes. Actually, very true. And I want people to see these things. We have put so much time and effort. That's why I think you should do Like get a few more of them out there.

I think given everything that you have on the on that you said that you're just gonna commit to a first season of, like even just doing You know, putting your energy into a new podcast that is gonna be around this. Yeah, like it's not gonna hurt it's not gonna hurt, right? Like my my main podcast, like Tim Fair show is gonna cross a billion downloads in in uh the next handful of months, right? It's a big show. When I've launched and look Past performance is no guarantee of future performance, so please take this with a huge grain of salt.

I launched dedicated episodes for my last two books, Tools of Titans and Tribe Mentors. Things are much more competitive now. There are like fifty thousand plus new podcasts come out per week. So everything has changed. Algorithms have changed, blah, blah, blah, blah, blah. But both of those podcasts ended up being number one on Apple Podcasts out of all podcasts for a short period of time. because of the way that things were weighted at that time. So I don't think that'll happen. I think things are too competitive. But when I launch a new podcast

At least a handful of people. should listen to it and they're gonna be so Fucking confused? Yeah. That I think it's gonna get talked about. Like to go from like dissecting world class performers and deconstructing the habits and routines and favorite books that you can use in your own life to cock punch is gonna be such a jarring

Yeah. Transition. That people are gonna talk about it. So that'll be uh at the very least. Uh that's a of a very, very hilarious week.

Well this is This is great, Tim. I I I I th think that um I'm relieved. I'm relieved in that When

I think of of of people that You know, there's there's so many I I'm sure you can imagine when Moombirds like did its thing. Right. Yeah. And and just like really took off. Amazing. Everybody came out of the woodwork to pick my brain on NFTs. All of a sudden I became like the the the number one phone call to like I want to launch an an N N F project, right? And A lot of them were really

Yeah. With no plan. You know, and and my advice to a lot of people Uh was just like d don't Don't do this unless you're willing to put your reputation at risk. Or you have something that's new and novel and exciting and is like uniquely yours. That you can point to and say

This is why I'm different than everything else out there, right? Like Your superpower, one of many, is is Your creativity on the writing side, right? And your ability to go in and dominate that space so well.

And so You were playing to t two of your superpowers, the the art side and then also the the creative writing side. It's like I don't know. That's that's a that's a that's a good powerful combination that isn't just

Insert celebrity signing on artist to do drop to make, you know, X number of dollars and never show up again, right? Yeah. Yeah, exciting. It's exciting and I've and I've also I've I've

Sort of painted myself. into a productive creative corner. In the sense that I decided way before any other decision that the

all the primary sale proceeds would go to the foundation, right? So There is no option for me. just rug pulling and running with my uh bags of loot to the burr the you know to the to the Bahamas or to St. Kits or whatever, right? Like I have I have

created conditions such that that I need to be creative. And That's great,'cause that's what I wanted to do. Yeah. So I've just created the constraints and the incentives such that that's what I gotta do, which I'm very excited about. I remember it being in Austin at Elizabeth Street Cafe, drinking a Vietnamese coffee and eating pastries while you were texting me during the Mood Mirds launch.

Fucking craziness that was ensuing. And I was so happy for you, man. I love I love seeing my friends win and win so big. And it was so fun to get those texts. It made me so happy. I was with a friend. I was like, Oh, I appreciate that. Look at this, man. I'm so fucking happy. I was so It made my day. uh that you're having such an amazing, amazing day. So

That's what I wanted to say. Yeah. I well, I appreciate that. That means means a lot, obviously, coming from you and and uh The thing that I'll follow up with this is like At the end of the day, I think that

The the the the thing that I love most about working in this space and the reason why I get up still still even in this crazy market still jazz to play. Is because It still does feel like play. It feels like we're making shit up and that's okay because this is a new frontier. We're figuring it out on the fly. As long as it feels that way.

It's it's gonna be it's gonna be fun and and a good creative things come from a place of comfort, I feel, than a place of stress, right? Yeah, and it seems like you're operating in a in a place that is Low stress. Not you're not making it seem like it's just, you know, crazy roadmap. You're just gonna have a good time. And I think good things will follow from that if that's the place you're operating. Yeah.

And and uh I'll I'll also Say something out loud that A number of people have encouraged me to say out loud. They're like, Have you actually said that? And I'm like, No, I haven't. And they're like, You should. Which is

And they're they're they're There are a few So it's not gonna take too long. It's not TED talk, but So the first is if you're s if you're If you're serious all the time, you'll burn out before you get any other really serious work done.

Like you you can do serious work without taking yourself and it too seriously because if you do that You just burn out. I've yet to see a single exception. Mm-hmm. And also And this is a grand experiment for me at least, but it seems very promising that you can get very serious work done.

In fun ways. Right. So this is a project, is it? It's a very elaborate. art project with visual art. And writing.

Called Cock punch. That's the proper pronunciation, by the way. Cockpit. And Uh

And the funds from the primary sale are going to the Cise Foundation, which are gonna fund therapeutics for people who are suffering from debilitating conditions like treatment resistant depression, which I've suffered from for my entire life. And uh complex PTSD as a result of trauma like sexual abuse and experience war and so on. I mean these are serious fucking things and it can get really dark. and really heavy when you're immersed in it, as I have been for many years now.

So the the possibility of having fun and injecting play. And having the the The side effect of that.

the output of that. then flow down into these very, very serious high leverage places is super exciting. So I Hope, I hope, I hope, and I I mean I don't wanna say expect because secret to happiness is low expectations, but I'm very optimistic about this whole thing. And if it works, holy shit, man. Like if it works.

the door that that opens to me,'cause I've been so serious, man, for the last handful of years working on all this. These therapeutics. And it's dark. It's like you you deal with these stories of trauma and so on. It's it gets very dark. So the idea that I can continue to do that work, not abandon it. not abandon those people, not abandon myself, but to also have this like light

fun side that offsets it, that gives me longevity and endurance. Oh man. That's exciting to me. Yeah. That's amazing.

And I love that you're not taking yourself too seriously and and just calling it something just ridiculous that you could also get shit for for not having it not be PC, by the way. Oh yeah, which I can't wait. Oh yeah, but but in the process of trying to cancel me, they're gonna have to write an Say cock punch over and over and over. Right. So

Good luck. Good luck. The just the the gymnastics that people are gonna have to go through. from the peanut gallery to try to criticize it without actually taking the bait and saying or writing cock punch is is gonna be Just

Pure entertainment. Yeah. Well that and if this does take off Let's hope it's like This could be gravestone material where it's like creator of cock punch. Yeah, I was think you know amazing. Well you know, I was thinking one of the best moves, like if I want to walk the walk. Of not taking myself too seriously.

Launching this is my first Major NFT project and first attempt at fictional world building. Is gonna mean that I would s what, like a third of my Wikipedia is gonna be dedicated to something called Cock Punch.

Yeah, that makes me happy. Oh man, so any time anyone in like you know the Netherlands is like we run this business organization, we are thinking of having Tim Ferriss be a keynote speaker. Let's go to his Wikipedia page. It's gonna be like Cockpunch. Hello. So It'll be interesting to see how that turns out. I love it.

So good. Well Tim Yes. Yes, sir. Great to have you on the show. Uh excited for this launch. I will be minting with bells and hope I get the rare blue ball cock, which is the rarest, correct? The blue balls, the blue balls are not common. Blue balls are not common. They're treasured. They are they are treasured. They're treasured. Uh, as are many. We're joking, but that actually is true, right? When the the blue balls trait is treasured. Blue balls are actually rare.

And uh I don't wanna spoil all the secrets, but yes, blue balls are uh prized possessions. Those are gonna be those are gonna be on the rare side of things. Crockbush dot com. Don't miss it. At Cock Punch on Twitter. At

That's show. Twitter. Oh my God. Kev Kev, how did I end up here? Mm. Oh.

Awesome. Thanks, brother. See you uh on launch day with uh Tweet I'll be retweeting every the latest post I possibly can. Oh it's gonna be it's gonna be glorious. Can't wait. Oh yeah. Great to spend time with you, brother. Hey guys, this is Tim again. Just a few more things before you take off. Number one, this is Five Bullet Friday. Do you want to get a short email from me? And would you enjoy getting a short email from me every Friday that provides a little morsel of fun before the weekend? And Five Bullet Friday is a very short email where I share the coolest things I've found or that I've been pondering over the week. That could include favorite new albums that I've discovered. It could include gizmos and gadgets and all sorts of weird shit that I've somehow dug up. in the uh the world of the esoteric as I do, it could include favorite articles that I've read and that I've shared with my close friends, for instance. And it's very short. It's just a little tiny bite.

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