Shaan Goes to LA, The Number 2 Guy Network and Getting Bucked Up

You just come back to it. We're talking about a whole different topic and he's like Big O tires? Really? You could just own twelve big ol tires and that's it? Of one of these like shitty Brick and mortar chains that are like, you know, so easy, sweaty cash flow business. I feel like I can root

Well I know why. But I want to Uh All right, we're gonna start the pod, but before we do, we have an announcement. We are looking to hire a new producer. This producer is gonna be the person who sits live on these podcasts, helps us edit them and make the videos and uh podcasts popular, helps us get guests. So we're hiring.

We're hiring I I almost call him a band manager. It's like, you know The band manager's job is to make sure that the band Blows up, right? And so this podcast has grown a lot. It's time that we find somebody who wants to take it to the next level, booking amazing guests. Uh helping us brainstorm great content segments and be like guys

People love it when you do the blue collar side hustles. Let's make sure we hit those every week and Uh, you know, keep us On our A game. Um Make the audio, the video tighter, make the YouTube channel better, make it pop.

Uh we want somebody who's great at this. Uh, ideally we hire somebody who's already a fan of the show. And is looking to Basically hang out with us a few times a week, see how we operate. loves making great content, loves getting content made, and has the

I don't know, like kinda like the taste in the skills. to put out a great content product. And that's what we're looking for. So if that's you. Uh you can reach out, you can email me. Uh It's Sean at SeanPuri.com. So S H A A N Uh.

S H A N P U R I dot com and I'll forward it to our team uh over at HubSpot that is uh That is vetting and interviewing everybody. So we're gonna hire somebody this next few weeks. And it's a full time position. If you're an amateur, you've never done this before, you Maybe you'll get notice, but you have to be really good. We're not looking for people who are trying to take huge risk on. We're trying to look find people who are the best.

Uh we've already had hundreds of people apply, so we really want the best people out there. If you've never done this before, you could still throw your throw your your resume out there and try to impress us, but make sure you do that. Um If you've already been there, done that, that that's awesome too.

So check it out. Email Sean, Sean at SeanPurry dot com. Alright. Let's get to the part. All right.

You ready? Greatest show I've ever done. A lot of people have uh we got a lot of good comments on the last show. People were saying Someone asked me an interesting question.

They go, Your guys' cadence is really good. You guys uh you talk really fast and it feels quickly. And then someone said, Do you do something? to one another,'cause we're Sean and I are remote. Do you do something to one another to let each other know that it's your turn to speak. And I was thinking I think we just have we just know each other well enough that we know how to do it. But there is something that we each do. At least I pay really attention to you when you do it. And I try to give you the signal, which is you open up your mouth when you want to say something.

And then just you let it sit open for a minute. Do you know what I mean? The zoom hack?'Cause you're like Yeah. Uh In the little uh

is without the without the sound is basically just satellite and now but you know'cause on the recording they're not gonna see it. So it's a silent signal, whereas if you were doing that in person it'd be a little like strange. Um But yeah, it definitely works. And the hard one is during interviews,'cause during interviews, the guest is talking. We don't know when they're gonna stop.

They're opening up like a probably a bunch of like path you could go down. Like they mentioned three things. They say it was really hard. Then they said they met a guy who who was the guy and they said that It really changed the perspective, but how? What did it change? And so you're like And then we don't know who's gonna go. We're both pretty insatiably curious. I have a bad habit of just like talking too much in general in life.

And so then It's like we don't know which path we're gonna go and we don't know who's gonna decide. Um, so a team interview I think is really hard. Uh it's it's very that's very hard. The interviews are easier in person, but what we do this now with just us, I think it's way easier on Zoom because I've gotten so used to it. Also I've recorded in studios like you have done lately. You're gonna talk about your trip in LA.

I cannot stand when there's a third party there because I'm constantly trying to entertain her or him, like the the like the person there. But uh yeah, we w it it what people don't see is We do a good job of opening our mouth. Just a little bit. So the other person knows when it's done. Pro tips for everybody. Yeah. That's what you learn after three years of uh intense podcasting, one of the top ranked business podcasts in the world. You don't get these kind of insights anywhere else. No my God. Someone was like, You guys are so fast paced. I'm like, Yeah, it wears me out. I usually always take like a twenty or thirty minute nap. I just close my eyes and lay down on this couch.

That guy's definitely just listening to us on two X and is like wow, these guys are strange. You know, he let us know he hit the button on his app. Uh, so you just went to LA. Last episode. I asked you about it. You said I'm gonna do a whole thing where I tell you about it. I love these things because you're very observant. You uh you you are you have great observations and you don't ever leave your house. So when you do, you're extra you're you have great observations. Boy meets world. And uh the thing about you is you've got like a child's like awe of the world because like you're so sheltered and you live in such a bubble. And so you say these things that I'm used to

But I love just hearing it anyway. Sam Far backhanded compliment, one of the finest. Uh yes, all those things are true. There used to be a website back in the day. I don't know if you remember I don't know if it's still up. Probably is. Uh Little Big Details. Did you ever see this website? No. And it's a great little blog. It's a Tumblr blog, actually. That's like Tumblr's not even around anymore, but What they did was post two thousand seventeen. They would just s uh it was like a swipe file, so they would just capture Any example of like

A small thing that a company did well. So Um Like on a Google Doc. It on a Google Doc, when you go to share it and you don't name it, it just takes the first line of what you spoke about.

And it makes that the title of the Google Doc as opposed to just naming it untitled document. Yeah, exactly. Or like it says on Google, if you Google the word kerning, every word that shows up in the results. has a large amount of kerning, right? Like the the the font. Um, or it'll be like, you know, the error like the four oh four page of this Site. Instead of just saying error has this really fun

um fucking poem or whatever it is. And so uh I love this website. I love the name, little big details. Um, I love this site'cause it just gave me a bunch of inspiration when back in the day when I was like more of like a PM product designer type guy. Um but third

Little big details are the secret of life. Right. I've said this before. It's the moments in between the moments. Like it's not the big moments that matter. It's the moments in between those moments that matter. This is the product version of that. It's like Here's the little things. I remember the first time I used Slack. And our designer typed a hex code, they were like, Oh yeah, it's gonna be Color, you know.

Number eight eight three three four four F. And then it just tr it automatically swapped that to the s color swatch so we could see it. Area added the color swatch to it in line. Right. And we were just like, what the like

It was a mic drop moment in our and our every like our design team was like okay I fuck with this product. Like they like somewhere in this, a designer was like, you know, it'd be cool. It'd be cool if you could actually see the preview of the thing because nobody knows what these numbers mean. And like I don't even know how they did it with the emoji size thing. And it was just like a little big detail. And there was a bunch of those with a great with great products like Slack. Um that that kind of like I don't know, we were in the first hundred users of Slack or something. And so it was very clear that like this thing might become a thing because the care that they took to this. So anyways.

The things I want to talk about on the LA trip. They're not the big moments. It's not Oh, I'm at with this. Famous person and here's the the groundbreaking insight.

I tried to find a bunch of the little big details. Lun a bunch of the moments in between the moments that I think were interesting in their own way. This is for two reasons. One. I don't really want to brag or I can't really talk too much about the people I met and what they said because

be kind of airing out, you know, those private meetings. But two. I think there's just a lot of interesting stuff in these, or at least I think there could be. So I wrote down A bunch of very vague but slightly intriguing bullet points. And you can pick, but I will say here's the structure. So I go to LA

with Ben, business partner Ben. Um We do three things. So we Uh here's the daily schedule. Morning is basically meetings and a workout. That was the goal.

Um Midday. was typically recording a podcast live in person with someone that we admired, respected, or thought was really cool. And then the evening was always a dinner with kind of like founder friends who were almost always people who had sold their companies, sold one or more companies uh in the past.

And we did that for five days straight. So we would leave the house at eight AM? We would get back around midnight and crash and then do it all again the next day. Oh my god. And uh for me who's someone who's Almost always at home. on it I have two little kids that are under the age of, you know, four years old. So

Uh, you know, I'm on a kid's schedule typically. This was Crazy, but um was a was an awesome Was an awesome experience. So now. Take it away. All right. So you have a list of maybe twenty things I bolded

About half of'em that in intrigued me. I want to learn about big company CEOs talking about laundry mats. All right. So this is the story We're out at um

one of the kind of like after dinner just like let's go hang at this other place or we're hanging at this other place And it's me. business partner Ben And it's our buddy Sue. And we're hanging out.

And um Ben goes. Hey, that's so and so. And we look across, I'm like, I I don't even rec I don't recognize the name or the face. So I'm like, What are you talking about? He's like, We did a call with him two years ago.

And I was like, What? He's like, Yeah, we did a Zoom call for like twenty minutes with that guy. He introduced us to this guy, other guy. And I was like I don't I mean, I can't for the life of me remember this guy's and this guy, by the way, doesn't remember our us either, right? Like he doesn't recognize us either. Ben, uh he's got like friggin' the Like you know how China has the facial recognition software that this running at all times using AI. Yeah, Ben has that.

Uh, this happens like five or six times during the trip. You would see someone walking by and be like, That's that girl from Twitter. I'm like, what? How do you know this? And uh and so he does it. He's like, hey Blah blah blah. And they're like Surprise. He's like, Hey it's been we talked two years ago on a Zoom call for twenty minutes. And he's like

You see the guy kinda like doesn't really know what's going on. They're having dinner, so we merged dinners. Wait, did you really? Yeah, we just merge hangouts. Their crew was awesome. So they're their best friends from business school. They went to Harvard Business School together. One of'em runs

One of them is now CEO of a public company. Can't say which one, but He's uh such a funny guy. So m uh uh uh assuming multi billion multi billion dollar company. Yeah, over one billion dollars. So um We're hanging out. And this guy who's the CEO of a multi of of a multi billion dollar company at the moment.

He goes um He's like Yeah, he he was like, Oh, you do a podcast? What's a podcast? Oh, what is it called? Oh yeah, I'll check it out, right? And he's he's kinda like He's like one of those people that's like busy actually doing something. So he's like was kind of detached from like the world of like Twitter and Podcast and like

content creators and all the stuff. But as we're talking, he's like, Oh, you know one thing I did see? What's with all these like entrepreneurs who own laundromats? And HVACs and shit. Yeah. They they're just buying laundromats? They're just making like a million dollars a year owning a laundromat? Like what See w what is this?

That can't be true. He's like this is like he's like this. Either this is not true. And they're lying. Or this is true. What the hell are we all doing? Why don't we all owning like fifteen laundry mats? He's like it's it can only be one of two situations. So we had this hilarious conversation with this guy. But there's not a third situation of it is true and it's kind of stupid.

No, he was like if it's true that these things are as you know sort of simple and cash flowy as po as they sound Why would we all not just own fifteen of these and call it a day? And he's like, And if it's not true, why the hell are they talking about it like it is? And um I just thought it was so funny'cause it was like Smart person.

It's kinda like when you if you take a really healthy person to like a grocery store and walk through the snack aisle, they'd be like, So this is all just sugar? You'd be like, Well yeah, there's like So all the kids food is sugar and then all the adult food is like sugar and salt like what D

You eat this? Why wouldn't you just eat normal food? And you're like, Well, I mean, I can't defend it. It's just the way I don't know, it's just what it is. That's how he was talking about like entrepreneurial content that he's run into on on social media, just like in passing while he's like trying to like Go see friends' photos. He's like

Why is this entrepreneur telling me that they make so much money so easily doing something so so st so stupid and hands off. He's like It's either not hands off. It doesn't make that much money, or we are all idiots and it'cause it is hands off and makes that much money.

And I just thought it was such a Like It was so funny the way he was ranting about it. And he was just like kept and then every 15 minutes during the conversation He'd be like

You just come back to it. We're we're talking about a whole different topic and he's like Big O tires? Really? You could just own twelve big O tires and that's it? Go back to a new example of one of these like shitty brick and mortar chains that are like, you know So easy, sweaty, cash flow business.

I went through this period. So I was public about this. I bought property uh to do an Airbnb'cause I was like You know, let's see if I'm interested in that. And what I've learned is exactly what that guy feels, which is If you can make money on the internet.

Or like through content or software or something like that. The business is so much better. You can create a huge amount of money. From nothing. You need nothing except You got to work on it. With the real estate and laundry method shit, you make we're talking like single digits, if you're really lucky, tens of thousands of dollars a month in profit. And it's a pain in the butt, man. It is so hard and you have to have a ton of money to do it.

Uh, like it it it's quite challenging. So I understand now I'm like Oh my God. Like I I I have the skill set. This is so stupid to do this other thing when this other when this internet thing is so much easier. I feel I I totally understand what he's saying. And so the the other great story this guy told, um so I'm gonna try to do this without So

He um You know, he takes over as CEO of this company. He wasn't the original CEO. He becomes gets hired as CEO or becomes CEO. Um And now this company has like It's like has

Big scale. But it's not profitable. So the stock was getting kinda hammered and the company wasn't doing so well because it's not profitable. And um So there's all these theories. So if you if you just listen to like the pundits

they would be like, it's a category problem. Like this category can't be profitable because of A, B, C, and D. They're sort of like it's a more like They're all theorizing about it. And they've made it sound like it's just a law of physics that it's just not gonna work. Bad category. Like um like like gr like grocery delivery. Yeah, like fifteen minute grocery delivery or whatever, right? Yeah, yeah, yeah. And so

That was if you just listened to the smart pundits, you would have just been like, impossible. Um And if you listen to the original team, they'd be like Um You know, like

Yeah, it's we're working on it. It's like no, you're not, dude. Every single customer we lose We lose money every time someone buys from us. Don't you s recognize how big of an issue this is? Like, how did you let this go on for this long this way? And he's like, Okay, so first act as C as CEO. He goes to um like the kind of like let's say the place where the the kind of the product is is is developed or made. Um like it has like a real world product. It's like a

It's a It's a business that's like tech enabled, but it has like a real world world component. Yeah um similar to like an Uber or a um uh like Airbnb has like f you know, there is the physical place. So the guy goes And he's like we're like, So what'd you do? And he's like I just sat there.

And that I got a chair and I sat down in the middle. And I just watched for eight hours straight. He's like, I just looked. I just looked at what was going on. I had no preconceived judgment. I said, Let me just watch what's actually happening here.

How is it that we are losing so much money? Every order that we get, every customer that we get. We lose money. How is this possible? Um He just sits there and he watches.

He watches and he's like Oh. Okay, I see. We got Too many people doing too little shit.

And the manager is not doing what they're supposed to be doing. And so he's like, I I like that guy, you're outside for half the time, and therefore this person is not doing what they're doing, and these three people are all trying to do the same thing. He's like I didn't have to like like it wasn't a theoretical problem. And it wasn't an inevitable problem. It was just a everybody's too distance from the thing problem.

Everybody nobody just sat here for eight hours straight. It just watched what the hell is actually going on. And and they told the story how they actually turned it around, how it's profitable and like so on and so forth. And so um I think that's all I can say without giving too much away, but I just love this guy. I love the story. The two things that he that he said out loud was the like Hey, wait, wait, pause. Time out, time out.

We can all just own big o tires and and call it a day. Like If it's that easy, we should be doing it. If it's not that easy, screw those people for saying it. And secondly, his like, I'm just gonna go sit for eight hours and watch. And just really Get to a first like a A

clear understanding of what is actually happening before we Come to any other conclusions. Will you ever do one of these things? So I I dip my toes in it. And and my thing, like it's on paper, it's successful. It's just like Uh. It's just uh it's emotional baggage. What what do you think about yours? Or are you ever going to do anything like that? You mean a business that has

Real world. Sweatiness? Yeah. Yeah um yeah, like for our ecom thing, we ran our own warehouse for a while. So that was like, you know, ultimately my problem.

If it if things went wrong and I spent Many weekends, you know, like Breaking down uh pallets and reorganizing the warehouse and making it work and looking at the numbers and being like why is this person's w you know Maybe we should measure their rates and like

This guy's picking eighty products per hour and this one's picking forty. Is it a person thing or is this guy just lazy or what's going on? Like and just dealing with all those issues, you know. One guy threatened to kill another guy today at work. All right. Um there's nothing in the handbook for that. You know, this doesn't make me money, but I think it can lose me a bunch of money. Did you really have that incident? You had that incident? You gotta call those uh

Hey, um this one guy just threatened to kill the other guy. Like what should I do? Like it was a kind of a serious threat. He's mad. Like I don't think he's gonna do it, but he did Yell it in front of everybody. And I was like, Well, I think you gotta fire that guy. Um Right now and I don't know why you're on the phone and then the other person, like, why are they

Why does that guy want to kill him? What did he do instead? Like You know, can we just replace all these people with somebody else? You know, it was uh it was not a There's there's it's a very hard thing, right? It's hard, I could Getting warehouse. Crews that are

Happy, productive and kind you know, and and reliable is not like a thing for anybody. I have a friend who r runs an e commerce store and they go, I'm shutting down my warehouse t tom tomorrow. Like Where can I move? And we're like, Oh what happen, what happened? He goes. Um Someone just shit all over the floor in the warehouse for no reason. Like, what did he do? She goes she, what did she why did she do it? I was like, wow to just shit on the floor in a warehouse, he's like what happens? What did it take to that

Was it a spite shit or was it an accident shit? I mean th the intent matters. I asked all the wrong questions, apparently, because I didn't I didn't ask that one. I had ten questions, but that wasn't one. W what about the NBA player? All right. NBA NBA player so we need an NBA player in LA. Um, this isn't my story. I wasn't there for this, but Ben uh related to me is very funny.

He's like, um he talked about like yeah, so is it Uh It's kinda like what do you say to these guys, right? So like they get a bunch of fanboys. And you don't want to be a fanboy. In general, I would say there was really two learnings.

The first was Um We go to this thing. There's a bunch of NBA players. But who cares?

Yeah, like you know, they're cool. I I think they're cool. I think they're cool it's cool what they do, but like W this event, you know, it's like uh it's hard to like What are you gonna do? They're not they're not gonna be your friend. Like this like unl very unlike like what do you think is gonna happen here? Like you go in excited, oh this person's gonna be here. You know what they're thinking. You know what they're thinking, which is like Yeah, Sean, you're pretty tall. You ever lace up? Like You know, we we we need we need a fifth. Like, are you interested? Like that's what you want to happen, right? Yeah, exactly. It's like

Mm. We we've been waiting for this ski you know, this Indian guy with no athleticism. Like, you know would you like to become my best friend and come on the road with us? Like, you know what what's gonna happen. Hey, you're really like you're really good at speaking. Do you happen to have a mixtape on you that I could check out? Do you want to just hit the hit the studio real quick? Yeah. That's what you want to happen. I think the realization was we got excited to go to this event, but it's also like cool. This event is cool, but That's not gonna happen. Nothing's gonna happen that's awesome from this event in that way.

Um two things happen. We meet a team owner. Again, Ben runs facial recognition software is like That guy's a minority owner of the Philadelphia seventy sixers or something like that. And I was like How do you know the minority owners of the s he's like I recognize him from something I read. And I was like and nobody's talking to this guy'cause nobody knows this old kind of like older looking dude. So we go up to him, we're like, Hey, you're blah blah blah.

Normally when Ben does this, the person is so elated. That somebody kinda knows them, that you're a fan of theirs, they're nobody's talking to them otherwise. They're kind of like They know they're actually pretty dope. But nobody at this event knows they're dope. This was the opposite. This guy just totally big dogged us and made us seem like we were pieces of shit. So we're like, oh

Cool. Um I asked you ten questions. You gave me exactly ten words as answers. So one word per question and uh you left your AirPods in the whole time, and then you looked at us at the end like If you ask one more question, I'm gonna fucking slap you. And so we and then we had that started and walked away. And then we had the basketball player experience where Ben takes a ph Ben's like, Oh look, I got this photo with this like famous NBA player. And We had a realization. The realization was this.

It's dope. If these guys were our friends. But it's not gonna happen this way. The only dope situation is not that we meet them and we're a fan of them and we they recognize us as a fan. But that they're a fan of what we do and we're a fan of what they do. That's the only cool version of this is do something dope.

So that they have respect For you As you have respect for them. So you should actually spend your time instead of chasing them. to meet them and get a picture with them and whatever.

Just do do dope shit. Become a magnet. where other people who are awesome will respect you and want to meet you and want to talk to you and or have something that they, you know, some common ground that they can find. Peer versus fan bar. Yeah, so like sh sh sh showing them your calves was not gonna like cut it. Like oh like I run a five four forty. Does that do anything for you? Can you jump high? Can you jump high?

So all right, next thing was MV players like Right. We're so so I have nothing to lose at this point. So we're like uh So like what's it like just like having You know, pun tons of chicks that wanna be with you. Like how do you do that? How do you navigate that? He's like because we're like, Yeah, he's got he's like, I got a wife, I got kids. And so he's like, um

He's like, I told my wife, I said this. Uh anytime somebody has that voice. Uh uh Yeah, I'm in Only Good things come after that tone. He goes, I said, baby Um You're happy, right? Yeah, yeah, I'm happy. Maybe you got the house of your dreams, right?

Yeah, yeah. Maybe I gave you three beautiful children, right? Sure did the beautiful children, he goes. Baby, you can buy anything you want on this credit card, right? Yeah, yeah, yeah.

Baby, you get to be called my wife. Right? Okay. What more do you want, baby? What more do you want? I just had an out open conversation with my wife that like, look. You're gonna have

A bunch of amazing things in your in your life. And so am I. Oh my God. I hate that, by the way. I hate that. Of course you hate that. I mean it's uh it's not necessarily something that's admirable. I'm just saying it was something that was fucking hilarious and nobody is that honest. And I thought, wow

To have Yeah. The honesty to tell a stranger that story is a confidence level that I can only admire. Um the you know Do I do that with my wife? No, of course not. Would I want to even? No. Oh, I do it with my wife, except it's a little bit different. It's like hey

Sarah, look, you know if someone comes in this home, I'm gonna go and fight to the death to protect you, right? Whatever you want. I'll give you. I'll do anything for you. Take out the trash, please. Usually it's more like that. It's like Well you be the one who takes out the the the dishwasher today.

Tomorrow when someone breaks into our home, I'll die for you. Normally it's normally that's the argument that I make. Yeah. Yeah. Yeah. These are all not great traits, I would say, but uh I found it hilarious. falls in line with just a general thing, which was People in LA. Say

Wild Shit. Like people I know are so like Name droppy? And money droppy. It's disgusting, isn't it? But they're not even really even aware of it. It's crazy. Like they'll be like, um But like

Uh Yeah, yeah, we can meet at my place. It's over on um, you know, Beverly and whatever. It's a four point two million dollar property. It's like whoa, whoa, whoa, why why did you add that at the end? Like completely unnecessary information, complete brag. Uh out of nowhere. And I just kept getting sideswiped by brags as I was walking through LA. Just Oh oh sir, you dropped this. Oh that's

Oh, that's a producer you know? Yeah, that's a name. Okay, here you go. Take take that. I couldn't believe it. And I think SF is obnoxious. San Francisco is obnoxious in its own way. Which way is You'll be like, Oh, I'm gonna eat dinner. They're like dinner is you know actually a necessary study show. I was like, what, dude, I just want to eat dinner. Like don't like make me Like we don't have to like be transhuman right now. Like, you know, we don't have to like

Um Like not everything has to be a thing or like, you know, we don't have to use AI To like you know. go get a smoothie right now. But like you know, uh San Francisco is obnoxious in its own ways. But the LA version of being obnoxious, I found to be

Very strange. Yeah, I it it makes me really uncomfortable whenever I'm there. It's um It it it every every city is a dick measuring contest. But uh the type that they measure in LA, I think the ruler changes, right? And it in San Francisco, it's like how ambitious are you, right? No, you say the craziest thing you're working on. No, no, no, you say the crazy investment you just made. It's like It's an ambition contest.

And New York is like some power contest. And LA is basically like a fame uh a fame contest or a network contest. Like who do you know? And who knows you? When I uh when my wife used to work at Facebook one time

Facebook rented out the baseball stadium, ATT Park. And I remember going there and we wore Nice clothes like a suit jacket or whatever. But then the engineers would wear it was like a contest to see who could look the most schleppy. So it it would be like one guy wearing a tuxedo t shirt. It's like, Oh, I see. It's like you're ironic. That's funny. And then another guy would be like just only wearing pajamas and Birkenstocks. Or another guy like only pajamas, but like dress shoes. It's like oh it's cute. You make a joke like how you think that that means you're dressing up. Get it, I get it, you're like a brilliant guy, you're Einstein. And that's the type of contest that you would see there. Whereas in LA it's like uh Land Rovers, Range Rovers

And uh fancy cars and um Everyone has Beautiful white teeth. And like have you noticed that there at the teeth in LA? Veneers.

Yeah, what about the souvenirs were I don't know, just It was a blind spot for me. I didn't even know what the hell vene veneers were. Didn't know who had Do you know how you get them? Dude, I went down the rabbit hole. I I went on YouTube for like three hours. What are these things? You like drill each tooth so it's almost looks like a spike, and then you like put up these fake things on there and glue them on there. So your teeth are like Ruined.

I I believe like they're they're change forever. They are they shave them down. I think the bad version is when they really shave too much and it becomes like a little spiked and you look like you have little baby. I think the good version is they just take a layer of the enamel off and then they basically glue A fake tooth front onto your thing. And you it looks for like a decade and then you like get'em switched.

And you have these pearly brown teeth. They look like Barney teeth. Remember Barney the the puppet or the like it was just like One strip of white. Yeah. I think the good version'cause I was like again, I went down the rabbit hole like The good doc makes them look like they're your teeth and not just like the generic thing. Uh

But I said a really like in LA I was like kind of enamored by this veneer's thing and I go, Okay, I I figured it out. There's only Two types of people in the world. People who have veneers and people who need veneers. Once you see people who don't have veneers. Almost everyone's teeth are pretty Pretty nasty.

Like most people's teeth are kinda yellow, kinda m you know, misshapen, whatever. People generally don't have great teeth, and the people who do have veneers. So there's only two types of people in life. This is now my belief. People who have veneers are people who need'em. I'm currently in the people who need'em category and Maybe who knows, I'll go do'em. But I but for some reason, tell me this.

Um, plastic surgery. Like I don't think you Or I would ever be like you know what, just Wish my eyebrow was a little bit higher up or whatever. You know, like dude I wish my nose was a little different. Um

The cool thing about being a man is like older men can be like Pretty smoking to women, you know, like George Clooney is like a fine wine, you know what I mean? Like people still like'em. Brad Pitt still looks smoking. My wife's been trying to convince me that like Botox for women is okay,'cause she'll talk about like Botox. I'm like, no, F that. Just age. You look beautiful. Like it's cool that that we're gonna age together. Then I met a couple of people who get Botox and they're like it's not that big a deal.

So maybe my opinion is changing on Botox, but in general I would say plastic surgery. I'm like, let it be. Let's age together and we're gonna look awesome. So I'm generally pretty against that. Me too. Uh totally was in that camp. As I've met more people I'm like It's

Way more prevalent than I realized'cause I'm in a Dude Tech Bubble. Uh so it's way more prevalent than I realized. And secondly There's something like I kinda get the teeth thing. It's like it's like there's there's grades to it, right? It's like well

You do Get a haircut. D. You know, maybe you'll shave your beard, all right. Might buy nicer clothes, okay. That's that's the thing. Like uh

Yeah, what if you just w like, you know, get the get like a a facial treatment. Maybe that makes your skin look a little better. Okay, the the It's like a kind of like a almost like a slippery slope of of the beauty thing. And like Yeah, but what did you see there? Like fake asses and fake boobs or stuff on men? Everything, dude, everything. Saw everything. Man with Botox, you know, fake everything. Everybody's nose had was the Everybody had the same nose.

Um, so that was insane. Uh the power of veneers. I was like It's a pleasure it's a pleasure to make you laugh. I like seeing that smile. No. Don't fall down this trap. Do not do it, man. Do not do it. So I might show up to one of these podcasts with uh veneers and a nose job. Who knows? We'll see. What about the thing in the Or like I I don't know if I told you this. I have a like a deviated septum. I went to E and T person. I was like, Yeah, I don't know. Never been able to breathe through my nose very well.

And they're like, Yeah,'cause you have like A super screwed up Like it's like horrible. And he's like, You should get that fixed. I was like, Okay, cool. And I was like, Does that change how my motives Well yeah, they're like while we're there, while he's like it doesn't have to change how it looks, but like we're doing the surgery anyways, it's very easy to like, you know, just shape it. And I was like

But does that make me lame? And he's like, That's a personal question. Like if I did that, would I have to tell my boys I got a nose job? Like what do you like telling does that you like Doctor. Am I gay? I need a three sixty opinion here on this. Like you can't just hit me with the medical. I need the medical, the personal, the social, like I need all the opinions. He's gonna diagnose you as being a douche. Yeah, he's like your douche levels will go up if you if you have fears, but like you know. Uh all right, maybe last one, but what about the uh Rich who did you meet with someone who donated hundreds of millions of dollars to a high school? Yeah. So uh rich people do really stupid things is the name of my my of this topic, which is actually

They do Misguided things to help their kids. So I met multiple people who had donated somewhere between single digit millions to double digit millions. One person said A hundred million plus

Well, I I don't believe it'cause we're I don't even know. I don't even know where that would go. To high school. Uh I'll give you one. I'll give you one fame where would even ten million go to I'll give you one public example, which is that uh you know the Fertita brothers, the guys who owned the UFC before they sold it, the guys who owned casinos in Vegas. They uh their kids like to play football.

As many kids do. But unlike many football parents These guys decided that their h the high school, their alma mater, needed a uh Like A division one

Oh. College level football facility and donated Tens of millions of dollars. They they haven't said the exact number. But You can kind of triangulate it because

They later donated like ten or fifteen million bucks to a college. And it's less than what they gave their high school for their football film. And it's like basically they gave at least twenty million dollars to a high school to build a better football facility so their kids

Would have a better shot. at becoming a better football player. And I was like This is such a misguided way, such a like inefficient way to help your kids. Um and I've met many people like this. I know people who are Wealthy beyond measure.

And I asked him why why why are you still working like so many hours? What are you doing? Why are you taking all this risk? Like, okay Like my dad, when I wanted to be a entrepreneur Um said you're never gonna do it and he refused to give me any money to start start. So I s I struggled so hard at the beginning. Um, I when my kids turn eighteen, I'm gonna give them each twenty million dollars and say, like, you know, I will support you in building any business you want.

With that. You know someone who's said that's their literal plan. Uh they're like d and they're saying it bragging to me again. Crazy brag. How old are their kids? To me, their kids are currently their oldest, maybe ten years old. Um, and their youngest is four.

So They have four kids. That's eighty million dollar uh uh Yeah. allowance that they're gonna that they're creating trust the trust fund that they're getting creating for their kids to start these businesses. And I I told him I was like

Well, you know that like Because you didn't have the resources, you developed all these skills, which is what made you successful in business. Like you weren't if you were handed twenty million dollars, I don't think you would actually be who you are today. Um So I I love that you're trying to help your kids, but I just don't think What you're doing, which is

Working super hard when their kids being so busy being busy that you're kind of away from them. Making all this money that you plan to hand them at eighteen Like I this sounds like a recipe for disaster, but you know, people it's all really drug out of it. So you know I I don't think that message was was received very well. Um

But you know, I I just found that people do crazy things in the name of Of like their kids and money. No, I think that that's crazy. I think that's exactly how you create Like a future heroin act. I'll tell you a couple other ones I think are good.

Talk to an investor friend. So I have a friend who was a V C at one of the big V C firms. He's left. He left and started doing his own thing. But He has a style and a strategy that he's very different than most people. I find it very fascinating. So If I asked you, I said what's What is like

Draw me like a picture of the typical Silicon Valley VC. Like can you just describe some things about them like you know what What are they like? What are they doing? You know, like just the n the average V C. Let's say average V C. A t a t a tall looking white guy.

Who wears um a sweater. Um And brown shoes or shoes that have white soles, like white bottoms. And they basically meet Tons and tons of people of

Tons of coffee meetings. Yeah, tons of coffee meetings, lots of introductions from other people who come from really amazing universities. And they'll pass on most of them, but then they'll invest uh like fifty to a hundred companies. uh smallish checks and then never hear from uh that they don't really talk to the founder often unless things are going really bad and then they bitch at it. Yeah, exactly. They say they're gonna be value add. They invest in Uh dozens maybe. forty, fifty companies over their lifespan of like a couple of years.

They're taking tons of coffee meetings. They're super agreeable. They'll only kind of smile and say nice things to your face typically. They um cast a wide net. They're they love going to meet market uh networking events. They'll say that like uh we're a founders first company. We're founder first, we're founder friendly. We invest in world changing ideas. Yeah, all of them ex all of them only invest in the best somehow. Um yeah, every single VC only invests in the best. Uh They

They do all those things. This is an investor friend that has a Twitter egg profile picture. They go to no networking events that are Like V C run and and or like kind of gener generic founder events.

Um, they do go to random events that are like Oh, I'm going to this biohacker meetup in downtown Oakland where people are gonna like shoot themselves up with DNA. It's like okay, I'll go to that. Like they go to those types of events. Um They have a strategy, which is basically here's what he told me, he goes. Every year one company becomes like kind of the center of the universe.

And my job is to have invested in that company three years ago. And I go Wow. Okay. I go, So what give me examples? He goes, Well, like you know Uh back when we met, I met this person in 2012 or 2013. They were like, you know, Stripe was actually the center of the universe at that time. Stripe was the company. That like was the clear breakout.

Recently he's like um Most recent one last year would have been open AI. So uh open AI before kinda like our like kinda early chat GPT or before release releasing. GPT three? Um

Right now? I go right now, who is it right now? He goes, Ozempik. Olympic is the center of the US right now. And I was like, Oh, interesting. So not just like tech companies. When I t last time I talked to this person was maybe three years ago. Um In earnest? And I was like, so what are you up to nowadays? And generic usually the answer is like oh a little bit of this, a little bit of that.

This person said, I quit my job and I am just hunting down a way to own a piece of OnlyFans. I go, what? The porn thing? And he's like, Yeah. OnlyFans, I think is gonna be massive. I think it's you know, it's one of these. It's the center of the universe right now, and people are it's gonna be the center of the universe. People won't realize it.

I think it's gonna be one I think it's gonna be the one of this like this year kind of cohort. This is gonna be the company that matters. So my only mission is to add so much value to the owner of OnlyFans that um I can invest in it or own a piece of it somehow.

And if I don't, whatever. At least I was helping that rocket ship go. And you know, previously it might have been SpaceX or Tesla was like, you know, the those that comp the company. And um Bitcoin, Ethereum. Like those are like some of the other ones that had their their

They own that that year. There's no more valuable company that was like gun creating more value that would then s in the future be realized. And uh I just thought it was awesome. I thought it was an amazing I was I'm just so happy that this person's a friend that like

Think so different. operates so differently. Then the The average uh person that has he been successful? has been successful and he told me I was like

I go, So what's the strategy here? He goes Oh I'm trying to make all the best investments I can so I can make the worst investment of my life and buy this like soccer club in Europe that I grew up Loving. He's like I'm like I'm I'm trying to make the best investments ever so that I can make the one worst investment ever. And um And does he use other people's money?

In the past he did. I think now he's doing a lot of his own or he'll raise SPVs like I was like, Oh, you invest in this company? Cool. What what well how much do you invest? He goes. A hundred million dollars. I go, a hundred million dollars. Yeah, I I raised a hundred million dollar S P V'cause I believe in this company.

And I'm and then you just it puts your own conviction and ambition in check. You're like So what's the company I believe most in? How much have I plowed into that? And why is that number not one hundred million? Right, like you can only ha like self check when you hear stuff like this in a good way. It it's a frame breaker. I said, Where where'd you get the hundred million? He goes, From one LP. I convinced one person and they were actually already convinced, actually. That person was kind of already convinced that this was a good company.

I busted my ass to get the the ability to put a hundred million dollar check in. And they put the money in. What did he put a hundred million dollars in, can you say? I can't say.

Has it worked? Uh again, it's you bake these things three, four years ahead and then we'll find out like did that company was that the right place to concentrate like a laser beam of conviction. So I loved that conversation and meeting that person. So that was one. Uh that I think is great.

Um Let me give you one more that I think is Oh, here's a quick one. Neighborhoods, not cities. You're I think a great person to talk about this because you've been traveling around trying to find cool places to live. You don't pick at the city level.

You pick at the neighborhood level. Um It's actually what is the best neighborhood to be in, not what is the best city to live in. I just that was just like an obvious understanding to me once you go to a place like LA or Yeah, you you've done this in in New York or

Uh, Brooklyn or And it's really hard to do that, by the way. Like the idea that like let's say that you're a normal person, your home is likely gonna be the biggest purchase of your entire life and it will unfortunately be the uh for most people it'll be the largest portion of their net worth. And it's pretty insane that you make that decision, a twenty or thirty year decision off one, maybe two one hour visits. Right. uh like in like for a uh uh open house. It's it's it's it's insane. And you did this, I think way back in the day. I think you created

One of these for San Francisco. I think it was the uh The roommate infographic for neighborhoods in San Francisco. It's like if you live in this neighborhood Here's who your roommate's gonna be like.

Which is so brilliant because it's A about neighborhoods. And B. It's about people. Um, because people is also what makes your experience when you're in a In a city. It's not the it's not the environment.

Basically in two thousand fourteen we had this app and in order to make it popular, we launched in five cities. San Francisco, Boston Manhattan LA and Chicago, I believe. And what we did was we're like all right, in order to make things go viral We have to name as many names of local restaurants and local people.

that we can think of because those people will share. And if we name like fifty of them in each one, that's fifty people sharing in that city. That's how we'll get uh That's how we get popular. And so we created this thing called the stereotypical roommates of Los Angeles. Stereotypical roommates of San Francisco. And if you Google them, you can find them. And we just made like a infographic that made fun of each neighborhood and all the brands and places that they shopped at. And that way you could like figure out what restaurants were like that neighborhood, but those restaurants and the people in those neighborhoods would share. And here's the thing. At that period, I don't think I'd I'd never been to New York. I had never been to Boston.

We just looked at Yelp. We just went to Yelp and look at what are the most popular things and we found the jokes that people were making about it. And then that's how we made the infographic and it went like crazy. I think we got Tens and many, many tens of thousands of downloads for the app in the first day. I saw that before I ever met you. I read that thing when I moved to San Francisco. Somebody shared it because it was so funny. And like kinda like Oh, that's funny'cause it's true. Like so it was actually useful too, because it was like Yeah, it was a little bit stereotyping, generalizing, but it was it was true for the most part. So I thought that was so

So good. And I kinda wish somebody did that for every city now. Like just kids. Exactly. Whenever I go and look at new neighborhoods, I I try always to go to a bar. And I say, What's the stereotype of this neighborhood? And I'll ask the bartender or whatever. I'm like, Tell me the stereotypes. Uh and they'll be like Oh, a lot of gay people are moving in and I'm like, All right, up and coming. Got it. That's what that means. Like gentrifying. Or like, oh like what's the stereotype of this neighborhood?

Tons of strollers. I'm like all right, rich uh young families. All right, got it. What else? You know what I mean? Like there's all these like things that are. This is the same thing. It's like When somebody says critically acclaimed Cool. Code for not profitable. Thank you. Uh m moving on or boring. For the everyday man. Got it. Okay. Yeah. I got a couple other Quick ones for you. R Rattle off uh one more.

Uh I'll give you a networking hack. So Tim First, back in the day, they had this blog post called How to build a world class network in record time or something like that. I loved that. I I I remember reading that and like kind of like getting inspired by that. Um, so I don't know if you know this, but business partner Ben, I think is the greatest networker in the world, actually. I've now come to realize this. I had no idea. Um

I had no idea what was going on. Until recently I've now now learned this. Um He is working the phones and he is just like It's so funny too, g what he does is he just checks in on people. Like just this morning, he texted my friend from college that I had been introduced him to once. This is my one of my best friends from college that were helping buy a business.

He goes. Yo I uh yo, I remember you said that the close date was supposed to be seven thirty one. Did it end up closing? I was like Bro, how did you remember to check in? Like he's the he's the perfect boyfriend, basically. He's just fucking checking in and supporting everybody. Like Bar Shop. You can probably attest to this.

And our and all of our we work together. I probably text you I don't know. couple times a year max. Uh, and it's uh usually about something that's like urgent sort of transactional.

I'm just guessing that you talk to Ben fairly often. Uh, could you just describe this for a second? Because I think there's something to learn here out of this whole thing. Yeah, I can pull up my text. He he probably hits me up like Two or three times a week, like How's the X project going or

How's the how's X going? Yeah, he's a beast. So I noticed this because I would meet people And then Somehow afterwards, they're only keeping in touch with Ben. I'm like, dude, am I just unlikable? I was like, and I think there's something to it. I do I definitely give off some some stink that's like you know repels people, but Ben has the opposite effect on people. He draws them in. He's like a golden retriever, and he's always smiling. He's just harmless and people people like him, and he's helpful. He's just supportive and helpful to everybody.

And so he's like he knows here's what he's figured out. He's figured out That Most people just nobody checks in with them. So he's he checks in on how's that the your mission in life, how's that going?

Does he do it on his cell phone or on the computer? On his phone. Then they reply with like a long ass update. And I'm like, You're basically just saying Sup. And then the SU is generating this like highly interesting response.

And then what he does is he's just like connects dots. So he'll be like, Oh, you should talk to that guy like Oh you Uh, you you really like this TV show. We just met the writer. You should meet him and he'll just connect dots. And like he's just a dot connector, and then people are like, Oh, that was helpful. Or like once he knows you're trying to do X, like let's say he knows Sam, you're trying to um

Do some uh body fat thing. He'll then just st s start sending you tweets. Just little links. Like that related to it. And is he he's also

What's it called? Like infatigable. Like You can ignore Like you probably ignored the last four that he sent. Don't matter. No hard feelings. Gonna keep them coming. And I'm like, wow, this is just a recipe. So this kinda led me to this understanding of okay, Ben is world class at this fantastic.

But in general Ben's kinda like my wingman. He's like my number two. And Everybody's got Like a number two at some it's uh once you get to a certain level, you get like a number two.

And actually the number two guy network is the most undertapped resource. So why were we meeting these NBA players? 'Cause we're friends with the number two of an NBA player. And it's like And guess what? Nobody knows that guy. Everybody wants to get to the NBA player. Nobody even knows this guy's name. But he's got all the access. He's got ninety eight percent of the access the NBA guy has, but he's got two percent of the like

Um the the the busyness. And Which we did with uh with Huberman's guy. Um God I'm blinking on his first name. Uh What's his name? Um

Rob. Rob Moore. Uh yeah, I went out to I hung out with that guy in LA and he was like he runs the Huberbin show, Huberman's the face, but this guy's got all the keys. He's like, Oh yeah, we interviewed this person, this person, this person. If you ever want to talk, let me know. The keys to the kingdom and generally these people are Nicer? Less busy. Um, they're the ones who actually do a lot of the fucking work. So they're actually more interesting people. Um

Uh they also are kind of like the gatekeeper. Like they decide who gets in, who gets out, what opportunities come in, what gets out. And they're hit up way less. They're hit up way less. So they're they're way more available and they're very helpful. Like they they know a bunch of the other people. And so I'm like, Oh shit. The number two guy network. I don't know what I'm gonna do with this, but I've had the insight now. And I'm like, I I actually get along better. With the number two guys, but for all those reasons I just mentioned. And

I just think that this is like an undertap resource and I get why everybody hits up Ben now. 'Cause he's the number two guy and some people have figured out this arbitrage that you should hit up the number two guy Because he's you know. Nicer, smarter, better, faster, more accessible, all the things. And um so this was just a realization for me on the networking side. One of the one of the few like

Big unlocks, I think, that I've had. Before we wrap up, did you What was this thing about Bucked up. Is that someone you met with in LA?

I didn't meet them, but I heard I met somebody who told me their story. And I was blown away. Had you ever heard of Bucked Up? No, what is it? So Buck does a hunting thing? Is this a hunting thing? No, no, no. Okay, let me tell th don't even look it up. Let me just tell you the story. So

Um Starts basically in the two thousand uh in the t in early two thousands, there's these two guys, two twin brothers, I think. And they just do affiliate marketing. So they're like affiliate marketing, they're like, Hey Um, it's two thousand and one. Google is not that competitive.

We can basically say, Oh, you want leads for your lawyer practice? Cool. What are you gonna pay us? We'll get you leads for that. You want leads for your apartment thing? We'll get you that. You want leads for this, uh The supplement will get you that. So And at that time those guys killed it. Those guys are killing it. Uh, by twenty ten so they've been do they do this for about ten years. They're making money. By twenty ten, they're generating twenty five million a year in revenue. With only three employees.

That means they're basically pulling in like twenty million a year of profit. Uh as much as Yeah i if they're if their if their uh C P Cs are low or the cost per clicks are low which bet Back then they were. Maybe I'm super aggressive. Yeah, I thought it was uh it'd be pretty low then. Maybe I'm super aggressive. Let's say it's Eight to ten million of profit, I think is a very small.

Which is just amazing. Three people doing this. So this was like, you know, what they were doing. My partner my partner Joe, by the way, Joe Spiser, my partner in Hampton. He started this and when he was twenty five, he sold the business. It was called Epic Advertising. He was the affiliate marketer. He sold a portion of the business. Or two hundred and fifty million dollars. That's amazing.

And it was all this affiliate marketing stuff. And so these guys, they're doing the affiliate marketing thing and a guy comes to them. And says, um this is now like a decade later, right? And they it comes to them and says, Hey I have this supplement called L Arginine. Uh and and the brand's called L Arginine Plus.

And he's like, I don't even know what L arginine does, but like um It's like a vitamin. I think it helps make you sleep or does it give you energy? I think it uh gives you energy. Or does it help your brain function better? Who the hell knows? I don't know. I think you're supposed to drink it with caffeine and it gives you energy, I think. Yeah, maybe. Uh like right now think some generic fucking stuff was the one. But back then it was Arginine was the one. And so the guy goes I balls and shit. It's all it's all or a Kai barrier, whatever the fuck that thing is. It's all a different thing every time. What's that shit called? What's that Brazilian shit called?

A Kai. I eat no ACA berries. It's like whenever I see the word uh cunoba. What's that cunoba cinua? Uh. Yeah. It's like what do you call uh do you ever used to call uh I used to think that laquinta in was liquida. Do you know what I'm talking about? The Liquita hit. I didn't know it was the thing you said you say it how do you say it now? What's it called? What's it supposed to be called? Uh I think it's quinta, but I don't know. Uh Laquita. So

So a guy approaches him and says, Hey, I'm making two hundred fifty dollars a day. on this LR anything. Well you guys be my affiliate marketers. Quickly in three weeks they ramp it up. It's now making Like over three thousand dollars a day. Okay, that's pretty good. Three thousand dollars a day, that's like a hundred K a month. They own fifty percent of this thing.

And they buy lrginine.com. to get an exact match. They're ranking number one. That's doing pretty well. Then he reads this article. So he's interested in this supplement game. He reads this article that Major League Baseball just banned.

Deer antler spray. Never heard of it. What the hell's DRAM spray looks it up? Finds that deer Antler. Uh has some extract. That's supposed to help you with recovery.

Damn, it must be if it's so good that the MLB bans it, that means shit must be fire. Like there must there's gonna be a a lot of so he he d he takes he he has the right what is that Chris Barley thing? Did you learn the right lesson? He learned the right lesson from that news, which was This shit must be fire and every athlete's gonna want it. So he buys DeerAntler Spray.com for eight dollars. And he's uh he owns the domain. He's the number one rank. And it goes okay at first. Not not a huge demand, but he's kind of he's there.

And then I don't know if you remember this, but One year before the Super Bowl Ray Lewis was the Kill the guy? Uh no, he killed the guy I think the year before, but during the s playoff run, he gets hurt. Got it. And there's a two week yeah, there's like a there's like a extra week rest between like the Super Bowl and and the playoffs or whatever. I think the story goes

Ray Lewis is hurt. But he's gotta play in the Super Bowl. And then he plays amazing and they win the Super Bowl and he's and it comes out that He used deer antler spray. to like recover.

during that week and to like get get rid of the pain and allow them to play well. Demand explodes. Through the roof, baby. And uh GNC comes to him and says, Hey, we'd like um thirty units. And he's like, Okay, cool, no problem. And like, Oh no, no, sorry, thirty thousand units. And he's like, Oh, what? They're sold out everywhere as soon as they they they they they get all this influx of demand.

They're they're trying to keep up. So for one or two years, they're just keeping up with the new demand. And being the number one player in this deer antler spray thing. But as they go, they're like okay, we we're kinda limited. It's like very niche. What if we expand this to um to something a little bit bigger? So they change the name from deer antler spray to bucked up. They kind of stay with the deer thing. They change it to bucked up. Because one of the G and C franchisees who they were chilling with goes

Yeah, you know what sells really well, but like you know, look it it doesn't look that good is these pre-workout supplements. So basically the powder you take before you work out Remember NO explode? Yeah, no explode. Uh that thing was acid. That would that would you could paint with that thing. I used to take that shit and you would lift so much weight, but it would make you feel miserable after. I don't even know what was in it. Yeah, you're it felt like your heart was gonna explode. It should have just been called like you know artery explode and like you know one out of ten people die of this thing. It was crazy. But like that category of pre-workout supplements turns out is a very big category. Um so

Bucked up. Today. They say is the number one pre workout Supplement. This thing does guess how much revenue this does.

I have no idea. Ten? Two hundred and fifty million a year, apparently. Bucked up does. Dude, the flavors so it's called Mother Bucker. That's one of their things is the mother bucker. And it just has like their slogan should be like strong as an ox. Like this is like ridiculous.

You uh focus strength. Energy, the mother of all pre-workouts, mother bucker. That's crazy to me. This is nuts. You know, sometimes when I'm flipping the channels on TV, I'll see like um You know, Hassan Minhaj and he's just like, you know, this guy who's who's He's comedian, he makes the world laugh. He's so good looking. He's

Yeah, happy, he's having all this s success and I think Yeah, I was maybe one or two. Yeah. by turns away from from going down that path. When you see bucked up.

Do you think this'cause I feel like you were one or two right turns away from being the creator, owner, and sole proprietor of Bucked Up dot com selling mother bucker pre workout powd to people on the internet. Yeah, maybe maybe. I mean, I don't know. Uh it just like, you know, I had a soul patch. A huge antler tattoo on your back and a soul patch coatie. Dude, listen, the flavors are woke AF.

Another one is the Bamp Heist the the the other one is the Bamp Heist stimulation. Uh another one is the LFG pre-workout. Let's fucking go. Another one is called Rut. This is Hilarious. These are all like really good names of like really mean dogs. You know what I mean? Like I'm gonna have like a really like a my junkyard dog named Buck.

Get'em buck. That's like what the stuff is. You know, or like rut. Yeah. Like this is crazy. This is the whole deer aleer. Are you this is from that to this. It's is kind of an in an insane uh insane story. And uh Yeah, I just And they still kill it? Yeah, they're doing really well right now, apparently.

I mean I I mean I I'm Talking to one I I know this from one guy and then what you Google about them, but like apparently just crushing it. Oh my God. I have no idea what's in this stuff. I would like I mean This might be a legit performance enhancing drug. Is it still le illegal for the MLB?'Cause maybe I will order it. Exactly. Like, uh, that's so insane, you know.

As you check out. Well, if people talk about performance enhancing drugs, like it's a bad thing, but I'm like I would love my performance to be enhanced. Do you know what I mean? How do I enhance my performance? I really want it to be enhanced. I prefer it to be enhanced. Then unenhanced. So like give me the P E D. So I'm like in favor of some PE Ds. Uh not not if it means you break the rule, but

Uh Well we uh we never talked about this. Did you see that thing, the enhanced games that somebody was creating? Uh was that the um Was that just the uh different sports, but for steroid users? It's basically like

It's like you know, I feel like every college bro had this like conversation in their dorm room, which is like they should just do the Olympics, but with The drugs. Like you can take anything and see what happens. Like I want to see somebody run like a two second hundred meter dash and it's like These guys created it. It's called the Enhanced Games, and it's happening. And I don't know if you've uh it came out and it almost looked Like

Um s like satire, like it wasn't happening. So if you go to it's enhanced.com. A better version of the Olympics. Yeah. Exactly. That's a great that's a great We're basically Airbnb, but better. Performing hands. I can't find the website's down right now. The website's down, but Enhanced Games is a planned international sports event where the athletes will not be subjected to drug testing. It's meant to take place in December of two thousand twenty four.

So the guy, Aaron DSouza, is the same guy that Peter Thiel funded to take down Gawker. by the way. Okay. Sign me up. Prolific. Um best LinkedIn ever. So he's here's how he does it. He says, Athletes are adults. They have the right to do with their body as they wish. My body, my choice, your body, your choice. And no government uh should be making these decisions for athletes, particularly

Those around the FDA. Yeah. So here's what he said. He goes, here's the game plan. He goes, uh every athlete who participates is gonna be a a part owner in the thing because you're You're Generating, you know, part of the opportunity. I assume that if you were an Olympian and you won a gold medal, your life is made. It's not the case. It's sad to see people who've achieved the highest level of human excellence. or living living an objectively impoverished existence afterwards. Um

But you know, the bureaucrats who own these things make millions. Um we took the Olympics has thirteen thousand athletes. We're reducing that to maybe a thousand. Um, with no special infrastructure. So instead of costing a hundred billion to deliver this, it'll cost us, you know, just double digit millions. And um

Yeah, they have like a bunch of things. Uh you know, here's kinda like their their belief system. So it says The enhanced games will be a competitor to the corrupt and dysfunctional Olympic Games. The first international it'll be the first international sports event without drug testing. Olympics are about the past. It's about Greek Greek gods from history. The enhanced games are about the future. We're building superheroes. And um It talks about how the IOC is corrupt, like the the committee that runs the Olympics. And um

that you know, anti agent gets stymied because of all the anti science, like, you know, authorities trying to like take drugs out of uh out of uh performance. And we're trying to do the opposite. It's my body, my choice. Um He says uh Thinking but think back fifty years ago. Being a gay man was like being an enhanced man today. It's stigmatized, marginalized, and illegal in some senses.

Okay. I don't know about that. Um Yeah. And then I don't know if it's actually gonna happen or not. It seemed our website doesn't work. So like We'll see. They can't afford their go daddy renewal for the domain. But uh

No, I think I'm I'm I'm I think I'm cool with that. My my uh a big I mean, besides Lance Armstrong kinda used to be my hero and then he like got in trouble for lying and I kinda like got upset about that. But Besides that whole lying thing, I was like They're all doing it. And he's doing it as well, and he's still one. So like it's kind of fair.

Right. Uh so I and I so I do get that. I I I'm I'm I'm kind of on board with that. And I think a lot of the PEDs are pretty amazing. Like do you know what uh E PO is? It makes you uh get more ruddy red blood cells in your in your blood. Yeah, yeah, better endurance. And I hear about that stuff and I'm like That sounds great. Give me more of that. I want that. Uh, you know what I mean? Like there and there's some uh antibiotic steroids that

you know, you'll die young. There was this um W which I don't like, but there's this one, d have you seen the guy on Instagram? He was only thirty, but I think his name was Joe. I forget what is like handle was it was like Joe like all ripped or something. And he was the guy who you would see flexing and he was so lean and big that you would see it looked like he had little spiders in his chest'cause all the little muscles were like flexing. I think it was call his name was like Joe Flex. Have you seen that guy? No.

Well, he died like last week. He died like Oh, that was that guy? Okay, yeah, yeah, I've I've seen that. He died last week because uh I he definitely was on the juice. Uh and he was just it's really hard to be that lean for that long. So you have to be on a ton of stuff. And he died. And so like I'm not in favor of that type of stuff. But uh some of the other performance enhancing drugs, like I actually think that you could you you'd be a healthier, longer living human being if you took some of that stuff.

Or like blood doping. So like in the sixties. This runner in Finland named Lasse Varin. he would like go up in the mountains and no one would see him when he was training. And what they allege that he did With blood doping, you could just take out some of your blood. And you could put it in a refrigerator.

And that gives that oxidizes it, it gives it ill or uh it gives you more red blood cells ultimately. And you just inject it back in your body. That's considered illegal. That's crazy to me. It's not illegal. It's it's against it's against rules. uh for for the Olympics. But that's insane that blood doping like that is illegal. It's like, well, dude, it's just your blood. You're just freezing it and putting it back into you. Things like that you can't do. But I've thought about that.

Uh I think it'd be amazing. There was a guy in Netflix who did it where he was an amateur cyclist and he was like I'm gonna Blood dope and I'm gonna document this. And this was uh the whole documentary. And it was awesome. He crushed it. He killed it. He like improved so much. And I thought That's pretty cool. I think this actually would be a good uh YouTube or podcast um channel. Have you ever gone on YouTube

Down a rabbit hole of College ethics classes? Have you ever seen this? No. No. Sounds boring as hell, but it

It's actually Kind of interesting. It's not very interesting because it's not made for YouTube, but basically if you go like you can basically sit in on a Stanford or Harvard Ethics class. Well they'll pose some question like Should you be allowed to like or performance enhancing drugs should they be allowed in the Olympics or whatever? Like some

Philosophical question. Like the version of the trolley thing where it's like If you could save five lives and pull the trolley and kill one, would you do it, right? Like that. those kind of like moral and ethical like Thought experiment questions? And you see people just stand up in a college lecture hall and they're like

Uh I say no because blah blah blah. And then somebody says stands up and says Um I disagree. I would say yes. Because I think that what about blah blah blah blah. And you just see the debate. I think debate is actually like pretty um interesting. And I think if somebody did that well You could do a kind of like NPR style or gimlet style, like

intelligent but entertaining. podcast series or YouTube channel that like Just gets like Find these things like the equivalent of like um Uh somebody I was I was at one of these dinners in LA, somebody goes

I had jury duty. And the case that I had jury duty for was actually kinda interesting. This guy Um

This guy goes online and he's in this con uh online forum or community for like kind of like kinky meetups. Okay, nothing illegal about that. And um There's a woman there who says um Hey, me and my husband really want to do a thing.

It's you know. Here's our thing. It's kinda weird, but like we want somebody to come over and we want to role play like a kind of like a rape scenario. And Uh, she's like, So, you know, um I'm looking for somebody who wants to do that. This guy's like That's fun. I I could do that. And she's like, cool. Um

So here's what's gonna happen. You're gonna come over to this place. I'm gonna act surprised. I'm gonna say no. That's part of the bit. We're gonna do it anyways. And you know We're all good.

Was it like a setup? Was it like a different woman? No, the guy The husband was role playing it. It's bad. So the husband was on this form as acting as if he was the woman, saying that in on it. She wasn't. His wife was going to this happens. No. Now this guy's So the jury duty was

Should this guy be go to jail for rape? What a horrible scenario for everyone involved. Lose, lose, lose, right? Like just a terrible friend. But it was kind of like an interesting question. It's like well, like on one handing husband. Yeah, it's like okay, definitely the husband should be in trouble. Like that's kind of a s type of scenario, but this guy, like Should he

twenty years because of this scenario. Or not. Like And the the vote was basically like Should this go to tri like it's like an indictment. So it's like should he go to should this go to trial or no, should this not be not go to trial or whatever. And we had this just like fascinating dinner conversation about it with just hearing everybody's kind of penny hearing like a little bit of a a healthy

kind of debate or just like a perspective on it. Similarly there was another one that was like Uh You know, uh this couple um uh looks like they're holding um drugs like crack or whatever. cop starts chasing after him, they throw something away in the trash.

Um Cop ob yeah, cop grabs them. They don't have it on him. He's like, I saw you dump it in the trash. They he opens up trash, sees it there. But Who's to say they didn't throw something else away?

Right. Should they go to jail for this like uh this offense. And it's like, Well On what if you're in the jury, like You kinda do think like the They probably did it.

But You don't have like um uncontroversial or whatever like evidence that like leaves no shadow of doubt that they that they did it. And it's like kind of a nonviolent offense. Do we really want to punish them? You're you start bringing your own subjective opinion into this versus what you're supposed to do as a jury member. So anyways, I just the conversation was so interesting that I thought

I think this could make for an interesting pod or YouTube channel. What do you think? You have a good sense for content. What do you think? I think it would be great. I think I would I think you could do a YouTube channel of ten minute ten minute videos where you could uh dissect some of these interesting things and just have one take a take a side of debate and then people live vote. Um I I think wasn't there an app that was trying to do this where it was like live debates and you vote on who's the winner? Maybe a

Yeah, in two thousand fourteen. Yeah, I think you could kill it. It's it's Where it's uh, you know, almost like remember um You know, drunk rap battles where it's like Napoleon versus like Caesar? Uh yeah Yeah, you do this uh in that situation. I think like it's a it's an incredibly uh interesting topic. I mean clearly if you've gotten gotten into it, yeah, I think it could work.

Cool. Um all right, that's all I got for my trip to LA Hope that I actually I had a bunch more, but uh I think that's that's enough. Also, Erwan, you been to this place? Yeah, I went there before and I um wanted to buy the most expensive bottle of water they had to see what it was about. And it was like twenty or thirty bucks.

It's fun, a fun a fun experience. Yeah. How's the water? It's fine. It was normal. But and I also bought like the most expensive I I wanna tell like whatever like the most expensive chocolate is and water. I'm getting it. I think they have like asparagus there, like asparagus water that's really expensive. TikTok channel.

Um the yeah. Erwan experiments or the airwan taste tests. You just go. Did you see any famous people there though? What's that? That's why you go. But did you see any famous people? That's why you go. No, I was just looking at the snacks. Is that what I was supposed to be doing? Oh God, this is like It's like in college when I used to go to the bar and uh, you know

I'm there to listen to the music and I said I didn't mean anything. Yeah. You're like doing long island I see tasting. Talking to the park. Yeah, you're supposed to go and see famous people. No, it's a fun experience. That place kills. Uh the I they're expanding, I think, aren't they? Don't they have multiple they used to be one just insane amount of. Orteen or something like that. Um, For those who don't know, Airmond is basically like The bougie. It makes whole foods it makes whole foods look like the dollar store. Yeah. You like you look down at Whole Food people as peasants.

Yeah. Erwan is to whole foods as Aoli is to mayonnaise. It's the like just uh jazz up version. The cool part about it is it has a lot of products that are like Almost like it's like a D to C D to C pop up shop. It's like here's a bunch of products that are not the normal things that are on the shelves. So you could try them?

And they're all three times more expensive than they should be, or maybe five times more. And um I think a layup content thing would be Go to Erwan, buy all the chocolates or buy all the chocolates versus the fancy. Erwan versus Walmart. And you do blind taste tests and you like absolutely try to rank them. And you just give your recommendation. You spend the money on the stuff.

And you just do like Airwan shopping. You just you become the airwan guy. Like Dude, if I was broke again. I'd be back. I'd be back so fast because I just know where these little content niches are, right? You just see it and you know it. Like Another one is pranks.

I hate the pranks. Dude, have you seen this guy who does the pr I think his name is Jody or something like that? Like Um What is this guy's channel? The guy who went to sleep at an NBA at W NBA game. Did you see this?

No. No, but I hate the pranks where it's like people like prank pick a fight with you and then the person responds and actually beats him up, and then the recipient is like it was just a prank, bro. So this guy on Jideon, Jadeon, I don't know how you say it exactly. I love his video. So he goes he went to the W NBA all star game. He bought quartzide seats, chop like you know, like whatever. twenty five K on these seats.

And then he came with a blanket and like it looked like an eye mask. And he's like the funny thing is they ask him about it. He was like, dude, I had the idea because I knew this would like Go viral, just falling asleep.'Cause he's done it before, like he goes to a b a bo basketball game courtside. And he brought his barber. And they put like the the

The bib on him and he gets a haircut during the game. But like if you're just watching TV, you're like, is that guy getting a haircut? Like this is like very obvious. And so he had this idea. He's like, I wasn't going to do it. I thought it might be too mean. I told my friend about it, I was like, Yo, maybe you want to do it. The guy was like he's like, That guy got so excited because he knew this would go so viral. I was like, Nah, fuck it, I'm gonna do it myself. He's like, So I did it. He's like, But then it turned into like a political thing, which is not how I intended it. Like He got banned from all NBA events. Yeah, man, from all NBA and WBA events for for doing this. But This guy's just so good at trolling the world and it's like that's just like a It's a uh it's a niche that will never get old. Like you can asshole though. Infinite demand for um

He also caught one of the NBA balls and sh Try to shoot it. From his seat. Like'cause he was courtside. D so

He's so f he's so funny, this guy. Um All right, I think we should wrap up there. That's the part. We don't.

I feel like I can rule the world, I know I could be what I want to I'm putting my la in it like my day's off On the road less travel never looking back

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