One-Chart Businesses, The Lice Lady and Having A Micro-Hustle Mentality

This is an example of a business that is um What I call one chart businesses. I'm full of catchy shit today. Bunch hard businesses. So what's a one chart business? There are times you can look at one chart.

And one chart alone can be your business plan. I feel like I can rule the world, I know I could be But I want to Alright, we're live. What's going on? I haven't seen you in a week. I know. What's going on? Um

Nice jacket. Uh, by the way, that's Fresh. Wearing white is a pretty It's a choice. The summer move. It's a choice. The summer move. You going to Ruben's party or what? Uh

Uh no, I I don't think I'm I'm not on that one. Was it last year that you were in the Hamptons when Rick Rubin was having his party and you were like, What's this? And you didn't wasn't there some story like you hung out with all the Limo drivers, the Uber drivers in the parking lot instead of going the be the beach that I went to was five doors down from his house. It's a public beach and there's a parking lot there and my me and my family were just there hanging out. We drove by we saw like you know, Henry uh Henry Cravis, the founder of KKR, you know, like fifty billion dollar guy, like pull up at his two billion dollar or two million dollar Bugatti.

We park in the parking lot and I see all these huge escalates, all black escalates, and I see like These it's mostly like these You could tell their drivers they're in suits, they're playing soccer and eating sandwiches and drinking soda. And I walk over, I'm like, What the hell is this? And they're like, Oh, it's this guy named Rubin, he throws his party. I go, Well, who are you driving? And they actually tell me who they're driving.

And I'm like I seeing how as I am, I I go like all right, like what's the what's the shtick on them? Like are they a good tipper? What's their deal? And they like smill the beans on like what's like he's like, Oh, this person's actually broke. You know, like he always haggles with us over five hundred dollars or Yeah, so I hung out in the parking lot and Michael Rubin's party. Most uh Uh relatable blue collar thing to do is just to go and be like Hey, pass the sunflower seeds and just start kicking it with these guys in the parking lot. I saw it was like a movie a little bit. It was like they were just like playing soccer and drinking Coke.

Yeah, by the way, the way you described that was definitely like straight out of like a favela in Brazil. You're like, Yeah, they were just uh drinking Coca-Cola and and eating sandwiches while playing soccer in the park and the gravel. That's really what they were doing. I mean it it was it was pr it was like but it was fun and you know it was all like these long island guys like hey, what are you doing? You know, like that type of thing. I saw a video of that And I think the reaction when they post that video for most people is like, Oh my God, like so cool. I w I you know, I hope one day I can attend this the white party at Michael Rubin's house. I gotta say, I saw that thing and I was like

This would be my worst nightmare. It'd be very uncomfortable, right? Having to look cool. Uh, just that alone is already I have halfway to hell. Having to look cool. Dressed up for things like Sean's wearing a Mickey Mouse t shirt right now. Just fly.

Uh by the way, I bought this recently. This is new. This isn't like some old thing in the closet. This was I bought this during my trip just now. Um So having it look cool and then going to a place with a bunch of people who are super famous. And then having to like Be in be in conversations and like try to get into conversations and then be in those conversations.

I just want to go home. I I didn't I I just I already wanna go home and I wasn't even invited, so Michael Rubin, you could lose my invite, is what I'm trying to say. Yeah, it's like you'd rather play their their characters in Madden than actually hang out with it. Yeah, I would just start cleaning. I'd be like, I'm just gonna make myself useful here'cause the the the rest of socializing is not gonna work. I'm just gonna uh I'm gonna marikondo this bitch right now and like start taking out trash and like I'll just join the serving the crew like serving appetizers because I'd be like, I know The I will have more fun. Doing anything besides this.

Where do you want to from here? I was looking at a company Called after. After dot com. You ever heard of this? After dot com.

A very good uh domain. So an amazing domain. So after dot com is Cremation as a service, basically. And you can preplant it or you can do it after somebody passes away. The the reason I actually want to talk about this, it's an interesting business on its own.

This is an example of a business that is um What I call one chart businesses. I'm full of catchy shit today. One chart businesses. So what's a one chart business? There are times you can look at one chart.

And one chart alone can be your business plan. So for example Have you seen the rise in the popularity of cremation? No. Popping off nowadays. Cremation is like uh it's in right now. So I saw this part. I thought

Did not everyone get Uh cremation. So basically cremation um In the United States. In like the last I don't know, twenty years or something like that. has gone from like ten percent of the population chooses cremation to over fifty percent. I think it's actually

It's almost sixty or seventy percent now, which is like kind of insane. I had no idea this was true. Um Uh so burial rates uh are going down and cremation rates are going way up. Um And you just see that one chart alone. You're like okay, in twenty years this the the thing has shifted.

Where it went from the super minority to the majority. All right, that alone tells me there's room for building interesting business in this space. It's a one chart business. And there's actually been several of these that I've like encountered over the years. Like one chart Uh w one chart can tell you tell you a full story.

Um and so this is what this is one of them. And uh these guys have built a really good business on top of this. I I don't want to go into too much detail about their actual thing. But I just thought that was crazy. And this is like where like what you guys had with trends was like kind of like a cool Business because

You guys would identify trends like this. You would say, Okay. Yeah, in the nineteen s in the nineteen sixties cremation was three percent. And then in nineteen nineties it grew to seventeen percent. And right now in twenty twenty, it's over fifty percent. Um if that's true.

Then what? What are all the second order consequences of that? Who are the providers for this? Who does the B2B e-commerce of this? Who has the highest a SEO ranking for this and that website's actually getting way more popular than than they realize because Um this is growing over time.

And so you take that one chart and you can actually Run a whole business plan off. Wow. So do they Uh I'm A, yes, you're right. And B

I'm looking at after dot com. They I I don't think they raise money. They're they're they're Mormons. They're based out of Provost uh Provo, Utah. Um Uh

This is this is wild. It how did you find this? Uh they reached out'cause I was I told people I was buying minority states in businesses and investing in businesses. And I think these guys were raising money or wanted to well I think they're raising money. Not try to sell uh he's their their I think they're trying to go big fundraise, so

Um They reached out. This definitely could be big. twenty five hundred dollars. Their TAM is everyone on Earth. We're all getting there eventually. D but they don't own Like uh

uh an oven. Do they? Like they just like it's the logistics. So basically what they do is they get the lead They then book the kind of like the They either take the prepayment if you're gonna do it ahead of time, or um Afterwards they they say, Okay, we will be your provider. They can do like kind of like the full

Logistics. So basically You know? Like the Domino's Pizza Tracker, right? Pick up, drop off, delivery, like they do the whole thing. Um, you know, and you can see kind of step by step where you're at in the process. Th this is wild. Uh so to to your first point, um our good buddy Jack Smith, you know, he started Vungle, sold it for seven hundred and fifty million dollars, it was making a million dollars a day in revenue. He told me I I was like, Jack, why'd you start Vungle? He's like, Well, I just saw that uh mobile

Like like games on your phone were gonna be really popular. I just saw like a chart. I think he said from Forester research report. He's like I just saw this chart that says like, Oh, mobile games are like Taking over the world. And he was like What can we make on top of that?

Uh like and that's why he came up with Vungle, which was adds in a game. And so we built an ad network and it was the same thing where he's like, Oh That's a thing. Let's just Get on that tidal wave and like just like doesn't matter which surfboard we pick, let's just pick a board and hopefully it will catch. And uh and that was like the same thing. Famously Jeff Bezos says this is how he decided to quit his job in uh I think he worked at some private equity firm.

Uh, that's famous. And he quit his high paying job and was like I'm gonna go start I'm gonna go start a uh internet company. Why internet company? He goes, I read a stat during my research for at the firm. That the internet is growing uh two thousand three hundred percent per year. And that blew my mind. And if that's true, then I'm gonna go build an internet company. That line is a beautiful line. So we actually use that quote on the front page of trends where he goes, I started to he goes, uh

He goes, I saw a report that said the internet was growing by twenty three hundred percent per year. Nothing grows that fast unless it's in a petri dish. Uh And he's like, That's what I knew. I had to start something. And so I wrote a list of ideas of things that we could possibly sell on the internet. And we just so happened to choose books. Yeah, exactly. They chose books because he was like, Oh, I uh what is the advantage of the internet? You can have infinite selection 'Cause there's there's no shelf space limit, right? There's no physh.

So he's like, what has wide selection? Okay, what also won't go bad, can't be perishable. Has to be durable. Um and then what all what is easy to ship? And so he's like, you know, those three and he's like there's the market demand for it, cool. Books, books will be the place where we start.

Um, by the way, I just found uh Steph Smith. So former Yeah, writer of the of trends. had a great um tweet about this actually. So I just pulled this up while while you were talking while I was looking for the quote. And she said, uh Famously, Jeff Bezos had this stat that made him quit his job. What are the generation defining stats of today? Here's number one. Here's what she had. The cost of mapping a genome has fallen by a hundred thousand percent over the last 15 years.

So it went from like a hundred million dollars to less than a thousand dollars. Um so mapping genomes. If that's true, if the cost is dropping like a like a rock. What what el what could be done of that? The second. Um, college tuition has outpaced how much people earn by 10x. Here's this one chart that uh

That shows, you know, people's earnings over time and the cost of college over time. It's like College going way up. That's a one chart business right there. Cyber insurance loss ratios have increased for years. Despite exponentially growing rates. Your loss ratio is basically how many uh claims you have.

So cybersecurity is becoming an exponential issue. The percentage of men under thirty not having sex has tripled. in the last decade. So before Um, men not having sex was like, you know, fifteen percent, now it's thirty percent. of men are are not having sex. Under the age of thirty.

Before the age of under the age of thirty. So you just made it. Nice. Um a couple other ones she had in here. It used to be that eight hours of sleep was a norm on average, now people get six point eight. Um So the sleep industry and the like effects of of not sleeping are gonna go gonna go up. Um

The electronic system in a car was five percent of car cost. Now it's fifty percent of car costs. Um, it's not just self driving cars. There's cars are basically rolling computers. Dude, those are brilliant. Yeah, you yeah, like I've I've definitely have started stuff because I've seen things like that. I remember sitting with one of the founders of Calm, this guy, Alex Two, and we were at lunch. And he just Burst out laughing out of nowhere.

And we were like what? He goes I just realize That There must be like Ten million people a day dying.

On Facebook. Yeah, yes. Like Facebook must have so much churn just due to death. He's like they probably have millions of users churn because they died.

Every day. That's insane. And he just starts he starts laughing. And you're like, hey, Alex, like you freaking autistic weirdo. Like He's just laughing so he's like Can you imagine? Millions of people turning because they died every day from your product. Like he's like, What do they do with those profiles? How does that work? He's like, What there's a team of people just like the morgue at Facebook just cleaning up these dead profiles. He's like more people died during lunch today than use our product. You know, like more people on Facebook died than have ever used our product. He was just laughing uncontrollably at this. You're like, Yeah, that's hilarious, Alex. So funny.

So this is my first time recording back in Austin. So basically most summers between like May and October, I go to New York'cause I have family there and we like to stay there. This time we only did it for like six weeks and I'm back. And every time I come back, I get this immense amount of stress because typically when I go, I'll go for three months and I only bring a carry on. So I basically bring um A pair of crocs, a pair of workout shoes, and one nice dress shoes. And then I bring like

Two work out short, two work out shirts, and I just clean them regularly. Crocs. Work out shorts, a box of Captain Crunch, and a switchblade. That's called summer ready. With the yo yo like uh those little are the little pager things on my belt. Yeah, I got my yo mega, my Crocs, it's a bubblegum, and I'm good. Okay, so you So why why do you say you're stressed out? What do you mean you're stressed stressed by what? Because all right, so I I bring nothing, basically. I bring very little stuff and I rent a furnished place and then I in my book bag I bring two lights for the podcast, an extra cell phone that I hang up, that's my camera, and this microphone. And I come back to my house and I realize I've got a closet full of stuff.

I've got two cars that I gotta go and like all right, I gotta make sure that like the battery didn't die. I have a motorcycle, I gotta make sure the battery didn't die, the tires are full, I've got this cold plunge where I gotta go like make sure I filled it with water and I gotta clean it. I just have like shit. Like there's just stuff. There's stuff to like maintain. And I saw a picture of our friend Sahel. And he had his baby. uh Roman a beautiful baby. But in the back he had literally

Three barrels. They were barrels. They were not buckets. They were barrels of toys. And I see all this stuff that I have now, and I'm stressed out about the stuff. I've got to go ranch an hour and a half away. I got to go check in on I have all the stuff. And I'm freaking out about having kids about all this other stuff I'm gonna get. Sarah's making like a uh baby shower registry and I see all this stuff and it's So much stuff.

It's freaking me out, man. I don't want any of it. And I'm wondering. I don't think you freak out over this'cause I think you you probably have a lot of stuff. I got all but I for one am freaking about it. Have you a did you you don't live lightly at all? Bro.

Living Heavy might be the title of my autobiography. I mean what are you talking about living lightly? Um Yeah, I indulge. Uh our kids have tons of crap. That's what kids do. They they bring a bunch of crap into your house. I got a dog. Dog's not some crap. I got some crap.

There's just stuff everywhere. I literally have a ball pit. And a tent. And a fort. And uh like you know I I have so much stuff in every single room. If you saw this room I'm in right now, you would wanna like pass out.

But I gotta say, I'm not I'm no therapist. But I kinda feel like what you're having is actually Um Like. fatherhood fear and you're just d redirecting it, misguiding it, and pretending that you're worried about the stuff.

I think this is some underlying Life's about to change. I'm about to become a parent. About to lose my freedom and I think it's expressing itself in some weird ways like when you get hives because you're worried about your math test. Well, I get a little nervous, and you might be right, but also I get a little bit nervous just about all the stuff I have in general. So I was talking to my buddy Dennis, and he's got he's a single guy. He's got three cars. And he's like Oh, I have all these cars and like I gotta go like

Run them to make sure like because I haven't driven this thing in a month. I gotta go, like, drive it around. I'm like, dude, it's like we all wanted this shit, and then we all got it, and now we realize we just have to go take care of it. And like if I see someone with a Ferrari, I'm like Man, if you get a flat tire, that's like a ten thousand dollar like repair to like get that to you where you need to go, where you gotta repair it and you gotta fix it and everything. Right. It just takes so much mental space. And so what are you gonna do? You're gonna give it all away, you're just gonna cry about it. What's the situation now? The situation is you have to be a conscious consumer, I think, which is like my woo-woo phrase of the week. But basically I have to be really, really careful. And so I'm going to the baby registry and I'm like, if it doesn't like if it's not a book, we we shouldn't ask for it.

And we should actually d like basically say to people, Don't buy us anything. But like I'm just I'm trying to say or if you want something and they sell it at Target, you have to walk there and get it. Otherwise'cause I don't want all these boxes around the house. We got like it's isn't it crazy that we buy stuff

It comes from Amazon. Then we have to pay one eight hundred got junk to come and we have given them three hundred dollars to go throw away all the stuff. You know what I mean? Like the boxes. It's the it's it's weird. So I'm just gonna buy less stuff. That's basically what I'm gonna do. I think is that not the answer. I think you're on the right side of history. Um Although I think with kids is a different game. Like for example, one of the reasons I get a lot of stuff It saying you're on the right side of history is such like a woo woo way of saying I agree. Like it's like the the right side of history is what like uh political people use. You're on the right side of history. You know why it works?

Because You're talking about the most minor Personal pet peeve, so I gotta elevate it. By saying you're on the right side of history, making it feel a little more grand. Okay, that's a little trick. You don't I I think it's weird that you don't experience this. I think a lot of people are experiencing this right now. And they're and like when you go to some people's homes, they they have a basement full of stuff. And I'm like, dude, a cluttered a cluttered room is a cluttered brain in my mind. I threw away sh I I hired a guy to come over, cleared my calendar, I hired a guy to come over and he just took so much crap out of our house.

Uh like we just removed everything out of the garage. He took a whole dining table, chairs, a rug that I didn't like, just took Loads of stuff away. And it felt like, you know, the satisfaction when you like pop a zit or something like that. It felt like that. I pop my house as zit. It does feel great when you get rid of stuff and you lighten the load.

But What I would say is one of the reasons I have a lot of stuff I have a lot of stuff as a as a parent is because You end uh I don't know, not everybody does this. There's better parents than us, but We bribe our kids a ton. And it turns out

But like The thing you want more than like a neat and tidy home and foot l light footprint. Is like Thirteen minutes of relaxation. And you know how you get thirteen minutes of relaxation? You stop at

freaking dollar general or whatever, and you buy some crap. Your kids gonna be excited about playing For like Thirty minutes. And like that's all you need. And you if you have that

All right, it's worth it. We'll get rid of that later. And so having stuff that your kids can play with. Is how you get to be on the internet. And if you don't want to be on the internet, cool. Keep your minimal house. And you can go

And entertain your kids with your bare hands. But if you don't want to do that. You better buy the ball pit and the slide. And the nugget. And like all these little things so that they have stuff and target

You you've got the target. Grocery cart, the target checkout scanner say. Oh, let's play grocery store. You go shopping and buy everything and I'll be sitting over here on my laptop. And then they do it and another nine minutes passes. And I'm just nine minutes closer to freedom to the day that they're old enough to go to school. And so you know that this is uh

It's a really It's it's a tool for survival, is what I'm trying to say. Yeah, and the last thing on this is w the reason I love going to New York When I go is because I say like San Francisco and New York, where I I lived in San Francisco for ten years. You're you're outside of San Francisco now. New York as well. It's a land of ones and tens.

Meaning Everything about that place is either a one out of ten or it's a ten out of ten. The beauty. The energy, the excitement, ten out of ten. The crime, like seeing the homeless people do stuff, like like like feeling like it's a third world country sometimes. That's a one out of ten.

Austin is a land of six and sevens. Everything's mostly pretty good, mostly all the time. It's never gonna blow you away with inspiration, but it's always gonna be like Oh, this is nice. I feel nice. Whereas, you know, you walk around the city of New York and like

Mm some of the time you're like, This makes me feel alive, you know, like this is like I just like inject this shit in my veins. And then the other time through there, you're like I need space. I need quiet. Like I'm freaking out. You know what I'm saying? And so what I'm trying to figure out is What's a good life? Is it surrounding yourself with ones and tens, or is it surrounding yourself seven all the time? And that's something that I that we're debating at the moment. I mean, that's a that's a big life question. What do you think the answer is?

I don't know yet. I'm I don't have to make my decision yet, but I was wondering if you've ever thought about that. Uh I'd never thought about it as as well as you just put it. What I would say is that any time uh I learned this thing a long time ago, which is one choice is no choice.

Right. Because if you have one if you only have one choice, that means you really actually have no choice. Yeah, just inertia. Two bad choices. just tells you you need a third choice. And so I think what you're actually saying is you need a third choice. Um like

You know, the thing that worked for me was Live in California, but live in the burbs, so you don't have the crime and and stuff like that? You do lose a little bit on the energy and the like kind of ambition around you, but you can kinda hack around that a little bit. Um So you get kind of the weather, the beauty, the the the sort of

the the California sunshine, all that good stuff. Um, without the the sent the downtown San Francisco crime and Um, you know, recklessness, lawlessness. I think what I'm gonna do and we could wrap up here, I think what I'm gonna do is I'm gonna we're gonna rent a place for one year in Westport, Connecticut. Never in a million years.

Did I ever thought I'd say I'd live in Connecticut? But I met this woman who I'm gonna talk about, Daphne Smith. And she goes. I like I met her through Hampton and she was like, I know what you're going through. I I went to the same thing. We found this place called Westport, Connecticut, sixty minutes outside of New York City. It sounds crazy, but come and visit me. I went out there and I was like

This is nice. So I might do Westport, Connecticut, but I can't believe I'm might be a Connecticut person, but I think that's what we might do. Speaking of which, do you want me to talk about her? Yeah. Tell me the story. Uh I met this woman at a Hampton dinner sat next to her. Uh basically her name is Dafina Smith and Her c her store or company is called Covet in Maine. So you can check it out. It's uh Covet like you want something. So C O V E T and then Maine, like hair, M A N E.

Are you on the website? Yeah. There's just um Like, you know, I don't want to go Rick Rubin's party but this party that I'm looking at right here looks amazing. This is just like beautiful women running through the like Just holding hands and running through the sand, which is just hilarious.

Dude, so check this out. So she started out uh in real estate just doing normal stuff, but her parents own a beauty supply. uh like store, like a brick like a small store. And so she starts helping them out. And so she starts saying like oh let's create a website and we'll sell hair extensions online. Um so You I I don't know if your wife uses hair extensions. My wife does sometimes. Hair extensions basically it costs uh sometimes two or three thousand dollars.

for really fancy ones, sometimes cheaper, five hundred to a thousand dollars. And they basically like weave this They basically like sew extra hair into your hair and it makes it look really nice for a woman. And she starts selling this online, she's like, This doesn't really work that well the way I'm the way that I thought it was gonna work. So instead what she does is she invests around a hundred to a hundred fifty thousand dollars into starting this business.

And what she does is she starts hollering at different Um This uh beauty s stores. And she creates like an invite system where she's like, look, we don't have that much inventory and we want to like onboard people effectively. Uh so you just apply and then if we can like make this happen, we'll start setting you our product and our product is really high quality. And then also we could start sending you some customers because we're gonna do really good with the marketing. We're gonna send people who want our particular type of hair, and hopefully when you go and get hair.

You'll tell your friends, Oh, I got this brand of hair. You can go to their website and see who Steals their stuff. Well anyway. She only has six employees.

In her first year of business, they did four million dollars in revenue. And they're in year four or five and they're doing tens of millions in revenue. By year two, she was already in the tens of millions. Uh year four, she's doing many tens of millions. They have like two or three agents. Agencies who work for her, but only about

Six full time people. And if you go to their website, they're killing it. And I was like, How what are you doing so well? She's like, Man, we host these like meetups. Where it'll be like tons of Uh women who own these

beauty supply companies. So or Like You know. Like literally a brick and mortar like beauty store. And we do like these parties where we like teach them a little bit about how they're running their business. We'll have speakers who like have best practices. And then also like if they happen to want to apply to sell our product, we'll do that.

And that's like basically how they're getting most of their customers. And it's a super fascinating company. Because A, it's just a simple ish website. I mean it's nothing like crazy fascinating. Her the uh the hair is of high quality, which by the way, do you know how they get hair from this? No. Is it donations? It's real hair. It's usually no, it's from it's from India. So like there's I guess in certain parts of India it's like

holy or something to shave your head, or they go to China where you can pay people and they'll cut their hair and you buy their hair from them. And so it's real hair. And so it's like a process to get like a high quality hair extension. But she built this company on on on on this on this idea of like going after these hair slots and it's super fascinating because A, this is an industry that I knew nothing about. And B, I actually think things like this could be pretty huge because it costs two or three thousand dollars to get this done in some cases. So I forgot. I actually went down this rabbit hole a long time ago because a guy I did dinner with once. Uh you know I when I used to host these mastermind dinners

Um Worked at this company called Maven. Did you ever hear about this company? Yeah, they they they raised too much money, I think. They raised like thirty million dollars from Andreeson Horowitz and Serena Williams and Jimmy Iveen, like you know, every cool person you can imagine. And um

So they raised all this money and this guy Taylor came to dinner and he was I think like the COO or something like that. They're based in Oakland. And He was telling us about this. He was like, uh Is you know, basically. One guy explaining to like five other guys who've never like done hair extensions.

about how crazy this business is. And he's like, Yeah, like you have these stylists. The stylists are basically like You know, these kind of like independent contractors. People follow them from like Salon to salon. Like wherever they're working, they're trying to book them. And then the stylist has to go and procure the actual hair.

And so they go to like these warehouses or these wholesalers to go buy the actual hair. And then they get the hair from India. And I remember going on a YouTube rabbit hole of like how they get the hair from villages in like India or China or places like this,'cause that's where the bulk of the hair gets imported from And how they get paid.

You know whatever dollars for for their hair and it's like kind of a controversial thing about like, you know, is this Like Is it exploitative? There's like rumors of like

People being forced to do it, which is not great. Um And so there's all s all kinds of stuff in the supply chain about ethically sourcing The hair. And there's some great videos on YouTube about this. If you're ever curious, I I you know, I recommend this is like a fun, fun rabbit hole to go down.

Um I don't know what happened with Maven because I think they raised A lot of money. And I haven't heard about them in a long time. And um It looks like they

raised forty million more to go into Walmart. I mean it looks like there's seventy six million in total. They've raised seventy six million dollars. A lot. I don't know why. And I no no offense to uh to Taylor. Uh no no offense to Taylor. I hope they hope they succeed. But something about Companies with this pattern.

Of like um Cool idea. Usually underrepresented founder going after a space that that, you know, white tech startups ignore. Then like raises megaround from celebrity investors

And then you kinda don't hear about the for like maybe they raise too much money, like Too much money can break companies. This happened with uh like But that Tristan Walker's company, like Walker and whatever. Walker brands. They made like a razor for black men to shave their head, I think. Uh yeah, or their beard or whatever. And I I think that was a great idea. Um, I was a great like model.

But when you've raised that much money, it puts so much growth pressure on the business, it can sometimes break it. And so I hope that this didn't break it, but um I've just seen this happen several times now start to start to notice a little bit of a pattern. Yeah, uh it says in a press release that they Have they done

It says they did a hundred and twenty million in revenue, but they phrase it in a way where I think that means that company's lifespan, they've done a hundred and twenty million in revenue. But yeah, it's stupid. I think that your cap table is like one of the very few things in business that is an irreversible decision. It's very challenging to make up for that mistake. And so this is why this woman, uh, Dafina, sh like when I met her, I was like

I start talking to her. I'm like, Are you on social media? She's like a little bit, but I haven't decided if I actually want to go all in on it and I was like You're if you Google this lady, you'll see her name's Daphina Smith. I'm like You you could be you know, you could be like a huge deal if you wanted to. Like you you Wha what do the kids say? You got the riz. She's got the riz. She's like this like Very charismatic.

very pretty, tall, like compose like when I see your talk, I'm like oh man, you're like a a proper CEO. Like you've got the if factor. Uh and She's like she's like, I don't know if I actually want to be famous or I don't know if I actually want to go hard that way. Where I'm like, Well, whenever you want to, I I think you'll kill it. And so I saw when she started telling me her story, I had no idea that the stuff could be this big.

And she told me uh some of the numbers behind it and I was like flabbergasted at at this type of business. Uh yeah, that's crazy. Um so So her model is this kind of like direct to stylist model. There's a few other businesses that are like this. Have you heard of Style Seat? Yeah, I like style seat. Um my wife used it for a little while. Wha what exactly is it, though? There was a period of time where like Or this happens a lot in business where there's a period of time where one idea

Like When an idea works, it can work across like a couple of verticals. Not all verticals, but a couple of verticals. And if you figure it out, it makes sense. So There was a time when like uh Mind Body Online was getting uh popular. It's basically like This idea of sort of like directly booking Online booking of yoga classes, online booking of Pilates classes.

And then the fact that the there was like this rise of the instructor, like the celebrity instructor. This happens with Peloton. Happen with yoga, happen with Pilates. There's like people started there people realize that You you're not coming for the venue, you're coming for the specific instructor. And the same thing is true And by the way, that that Mind Body company so Mind Body was software for yoga classes originally. I think they went public. I think it's like a wildly Yeah it's like a billion dollar company. Um with very like old school software. Like it wasn't like slick new

Fresh, blah, blah, blah. Um, but people started to realize that like Same thing it was true for stylists. Like you don't go to the hair s so some people go to the local, you know, like me. My selection of where I'm getting my hair cut is like What is the closest place to me?

in that moment that I have thirty minutes, right? Like I'm going there. Yeah, yeah. Wh which great clips is available at the moment. I just who's got a big enough bowl to put on their haircut. Did I just got a haircut in LA? I went to this fancy LA place because I was I w this is the nearest place. I went in And uh I sat down and then I was he started cutting my hair, he's like, Oh, what do you want? Blah blah blah. I was like uh I don't know, can you cut my hair like the Standard dude cut. Um, I don't even know what it's called.

And then he's like, uh Okay, I think I know what you're talking about. He starts and I go fake. I go I was like, um I was like, Oh shoot, uh'cause he was going so slow. He was like cutting every individual hair with his scissors, like make it awesome. And I go. Actually, um Different instructions. Can you give me the best haircut you can in fifteen minutes? He's like what I was like.

Yeah, I only want to be here for like fifteen minutes. Can you just Do your best inside a fifteen minute time slot. And he was like, I don't know if I should be offended or like this is exciting. He was just like All right. Fifteen minutes? He's like, Can you put a timer on? I go, Yeah. I put a timer on and then this guy like cut the shit out of my hair for fifteen minutes and I was like

Wherever you're at when you're done. Let's just call it. He's like, You can come back later. He's like you can come back later today, man. I uh finish and I'll like it's hair. It'll it'll be it'll be it'll be back in five days. All right. He's like I won't charge you. I was like Uh

You couldn't pay me to come back. You know, I'm done. I don't want to spend my time on my hair. Dude, I go to these orthodox Jewish guys in Brooklyn. I go to these I go to these Jewish guys in Brooklyn and I love them because it's all about efficiency. And then I'll end up just sitting down at the chair anyway and just be like, Tell me about Uzbekistan. I wanna hear some stories, but like I want a place where they're just gonna call me Bub and there's gonna be a uh a handwritten sign that's hopefully misspelled that says haircut twenty eight dollars. Beard trim. eight dollars. Like that's what I want. Like you you better have scotch tape in that drawer of yours, like otherwise I'm out.

If you take credit cards, I'm out. Yeah. So um Anyways, I don't know how I got on that. Anyway, style seed made it easy to book a stylist and I think they got valued at one point like at a ne nearly a billion dollars. And Melody, the the woman who's been running it, she's been doing this for like a decade now. Um, I'm really curious to see how that one that one plays out. She also raised a bunch of money in

And kind of was going for it. But this this hair Salon, barber. It's kind of big, like

I don't know if you've seen Squire. That's another billion dollar company in this space. What's squire? Squire's the same thing for barbershops. So it's basically like Barbershop. Booking software.

Um So you know, it's a it's an app. That lets you book Yeah, book your barber, mobile. Barbers were always like, you know, pick up the phone, they're cutting someone's hair, they pick up the cordless phone, they're like, Yeah, come on in, uh, what's your name?

And they're like can't even write it down because they're cutting someone's hair at the same time. So Squire just kind of like streamlined that process and I think they might do payments as well. Um so like Pe people providing software to these brick and mortar um

Like small businesses. It's really it's a really, really hard niche. But when you d if you can do it, if you can get the product product market fit. The scale is really big because there is a lot of these small frag like it's a giant fragmented market. And there's so many of them that if you can actually figure out a product that works and a sales model that works.

Which is The two hard things. Um Things can be a lot bigger than they sound because it sounds like oh. software for hairstylists, who cares? Um well it turns out it's actually like there's a lot of them.

Yeah, uh and I would never want to work in that industry'cause I think it's the it does seem impossibly hard. But Uh i if you're into it, it it it can work. Let me give you a blue collar side hustle. So uh we haven't had one of these blue collar side hustles in a while. So uh

Bringing it back. But do you like you like took one flight and you were around blue collar people and you got inspected? I left my house and I you know, I was around somebody uh who listens to the podcast. So uh shout out to Brisha. She uh Owns this amazing restaurant in LA. She uh I don't know if you know this. So she listens the pod and she's like, every time you guys shout out, you're like four female listeners, I'm like, Yeah, that's me, woo. Like, you know, I feel so good. And then

A lot of women are offended by that. I don't say that anymore. I still say it'cause I say it with with endearment, um, you know, lead I lead into the joke. Um The problem is that the joke's not that funny, so you know, it it it may not be the right thing to lean into. But but I'm I'm committed. Um

So anyways, I go to her she has this restaurant in LA. How'd you meet her? She had taken my power writing course and um She had volunteered to like I do this thing where I'm like, Okay, show me your website and we do like a live tear down of it. And so we had done one of her website Uh,'cause she sells these like Michelada like drink things, um like this kind of like mobile or the sorry, this little like

Uh, she has like her restaurant, but then she has like this e commerce side of her business too. Anyways, okay. I've done a tear down of it. Didn't pay much attention to it after the fact. But Ben um

business partner Ben keeps in touch with Anybody that I meet. He's just like Somehow has tabs on everything. He's like, Yo. She's blowing up in LA. I'm like what what do you mean? He's like

She got this restaurant. Um, she's blown up. Like the restaurant's getting really popular. Sh her brand is getting really popular. She's got a podcast that's getting kind of popular. Um And he's like, Yeah. What's her full name? Let's get we'll give her a proper shout out. What's her full name? Risha Lopez. Okay. So uh she and she's got a cookbook.

Like she's kinda like doing her thing. She's got a lot of Lot of stuff going, which I think is Pretty fun. She got a book called Asada, the Art of Mexican style grilling. I Brisb Lopez. Um

I met her and her brother. So anyway, so she invites us. She's like, Hey, you're you're in LA, you're having meetings anyways. come to our restaurant and uh like you know, or whatever. We we come to her restaurant. Sh. Serves us this amazing meal. You know we talk about restaurant owner owner energy. She had it. She literally has restaurant owner energy. Like we walk in

We're in her place, she's like, sit down. Food just starts appearing. We're not ordering anything. She's literally like making my plate by hand. She's like She's like feeding me like I'm a baby. She's like, try this. Was it free? Did you have to pay?

I wish I could have paid. She's like Your money's no good here. And um and so the restaurant owner energy was flowing. I loved it. Uh I literally when we walked out, our buddy was like Wow, is that what it's like to own a restaurant? I I don't and then our other friend was like, This is how every entrepreneur makes the mistake of owning a restaurant. Cause they experience the one percent amazing feeling when you host people at your restaurant. And not the ninety nine percent of actually, you know, running a hard restaurant.

So she um Anyways, we're hanging out. She's like, I love the pod. She's like, I love the blue collar side hustles. And I was like, Oh yeah, I haven't done that in a while. She goes, I got one for you. What is it? She goes. The lice lady.

Oh, the lice lady. What are you what are you talking about? It's just she goes She goes, dude, uh she's like I have kids that are in school. And um If you ever if anybody in class gets lice, everybody has to get checked for lice. And not just ever not just all the kids, like your whole family basically has to get

Check for lice. And she's like, I'm thinking of like The pigeon lady in the park who has pigeons all over the place. Is this I got I was thinking like it's a woman that just has lice all over, like hanging on her shoulders, then she feeds them cracking. Uh go to like one of these, I don't know, like lice treatmentla.com. It's a mobile lice testing service. So what she's what she said was she goes Yeah, basically.

Somebody inevitably. Gets license school. Everybody then has to get tested before you you can't come back until everybody gets tested clean, certified clean. So then you can either go and do it, like or if you want them to come to you because it's time consuming to like go and book an appointment somewhere.

You can basically there's a lice lady you could just text in LA. You text her and she's like, Cool, I'll come out there. It's three hundred bucks for me to come out. I'll test you and your whole family. Plus like I don't know fifty bucks a pop or something like that. A hundred dollars for like your certificates. And it's basically like she makes, you know, like whatever, five hundred, six hundred dollars for doing this like test for the whole family to get them all cleared.

And she serves like these like eight districts in LA and like that's her territory. And there's like another lady out on the east side and she serves her territory. And they don't cross paths, otherwise there's a bit of a showdown. And so um she's like yeah, this lady's making tens of thousands of dollars a month. Just book she's booked out. With these lice inspections and lice treatments. I was like, wow. This is awesome. This is I mean, who would have ever who would have ever thought? Uh, you know, like this is amazing. Four or five people in your house, and it's a whole It's a whole deal.

Dude, and a lot of them have like Pretty cute branding. This one's called the Lice Lifters dot com. And then there's like hair helpers dot com, the hair angels dot com And they're all just made on like pretty simple WordPress sets if you go to a simple web They get great they're getting traffic and then uh they've like just crush it on the Google review and the Yelp review.

And some of them have like I'm at Lice Lifters dot com. They have locations in Florida, Texas, Pennsylvania. Uh New Jersey. It's almost like a like a franchise. This is super fascinating. This is really fascinating. Very cool, right? Like it's uh Yeah, Lice Busters. Here we go, you know? We'll come get you. Um it's crazy. Yeah, they they this is like a little model that I think works locally. If it works locally, you could do it in a bunch of locations. If you do it in bunch of locations, you could even franchise it out or or go nationwide if you

If you really got aggressive with it. So I kinda love this this little uh And it's one of these like Hidden in plain sight. Nishaus, right? Doesn't take a genius.

to uh to pull this thing off. Dude, if you go to LiceBusters Usa dot com, the one you're on, I mean I made that up, by the way. Is there actually LiceBusters? I just Google LiceBusters. Ly LiceBusters Usa dot com. They have A couple dozen locations. Uh no, this is a real a super fascinating thing. Um

Yeah, this is cool. How much does it cost to have a Lice Buster come to your school? I bet you it's like a thousand dollars for the day or something. None of Yeah, exactly. None of'em do like Clear pricing on their website. Which is how you know. It's kind of a rip. Um

But like you know, they got you in a hard spot too, right? It's like a locksmith. If they come over, they're like, Well Mm. Uh, this is a nineteen eighty eight It's gotta be an extra five hundred dollars. You're like, Well

Am I really gonna tell you to go home, call another locksmith to price compare? Like impossible, right? Like No one No one has more power on earth than a locksmith. When they're at your house. Like it is over at that point. Do you know? You know that's like a huge scam, right? Have you ever read about locksmiths? So I knew uh this guy from Israel who ran one of these things and he was like if you Google locksmith Nashville

He's like there's like eight of the ten listings on Google. They're all different branding. I own all of them. And I basically like I have like indentured servants. So I got like my friends who come in from Israel. I say you have to work for me for two years. And he basically sends them leads. And the name of the game is you go to the person's house, you tell them it's two hundred dollars on the phone, you actually charge them four hundred dollars, and it's like known for being one of the most shady things there is, is the locksmith industry. Have you not like ever heard about that? Never heard never met an honest locksmith. Uh Guy comes to my house. He's like, Ah, you know, first it takes up forever.

And it's like basically takes so long that you're like by the time this gets there, you're already worn out. It's like a negotiation without him even being there. And then it's too late to call somebody else. You just want to get into your damn car or your house. And then they show up and they're like Uh this is gonna be trickier'cause the

Um this is a house. Yeah, of course it's a house. It's like yeah, it's got studs. So we're just gonna be uh I'm a stud feet. Studs and I'm like stud fee? What are you talking about, bro? He's like, Oh, like there's oxygen in the air. Oh I'm gonna have to charge you for that. Oh, it's made out of wood? And literally what happened the last locksmith, the guy came and he tried to charge us six hundred dollars. And then we were like, No way, just out of principle, no way. You stand here, I'm gonna break this door down with my shoulder and get it repaired for double. All right, fine, a hundred bucks. No. He stood there and he watched us break the door down with our shoulder

And then we paid twelve hundred dollars to get the door repaired. Um I gotta tell you, never felt more satisfied paying the twelve hundred dollars because that cheat didn't get my money. What did he say when you smashed the door down? Very alpha of you, I like. Well th dude, imagine

The intent the imagine the moment of anticipation when I'm about to charge, and I've only ever seen this shit in movies. I have no idea how much force this is gonna take. And if this fails, if I get slam into this and doesn't shoulder I hurt my shoulder and fall down absolute worst case scenario, now we gotta pay this guy and I gotta go to Kaiser. Instead, I'd say I must get through this wall. And like you know, like moms can lift cars when their children are in need. Like my ego was trapped and I had to break this door down.

There was no other option, and of course. I came through in the clutch. Um, so you know, it it ended up working out after two or three solid banks. The the key was I didn't fully commit to the first one, I gave it like a tester. Just kinda like uh oh let me do we yeah, I'm gonna do it over here on the side. And like if we get to the edge, then a middle middle's the way to go, right? Like where's the point of weakness? I can see you standing there like looking at your finger to see which way which way the wind's blowing. Like you're just like calculating like a piece of chalk and you like do a little math to figure out like where the best like point of entry is. Yeah, just doing things to stall. I just like took my shoes off. Like I don't know why. Like I was just like, let me just hold on. Okay, what am I gonna do to get this?

And you like warm up your hands. I don't know why I needed to perform for this guy. Like I could have just told him to leave and done it in my privacy, but I had told him like that's a rip off. I'm gonna break this door down. All right, so let me tell you um this is actually a good segue to a topic I wanted to talk to you about. I didn't know how we would work this in, but it it worked out perfectly. So there's this phrase that I love which was um I'm looking for that. I'm looking for a triple A locksman. Triple A loxant. What's a triple A lo accent?

So back in the day when they had the phone pages, people would The yellow pages people would go to like find a service like locksmith. And um It's like doing four fo four minute abs instead of seven minute abs, you know, you gotta just get it. Yeah, exactly. You could differentiate on many things. You could say We're a locksmith uh company. We're honest. We have we have good pricing. We are like nobody knows that. They're just looking at the LP just.

They don't know how to l find you find out anything more about you. They're just gonna go based on Which locksmith stands out? Guess who stands out the most? The one at the top. And so I call it the trip triple A locksmith idea because People started to game the system. They were like, Oh, instead of calling themselves Smiths locksmiths

Like then they're far down the list. They would call themselves A locksmith. And then some other guy was like No Well double A locksmith. So AA locksmith. They would show up first in the like the list. Some other guy comes in, he's like, No, no, no, I'm A A A locksmith, Triple A locksmith, because they're gonna be first on the list. Cause actually that's all that matters. First on the list is gonna get eighty percent of the the dials. And so I love this ex this story because it showed me like

You want somebody who like I always said when we were hiring engineers, I want to hire Triple A locksmiths, but just somebody who could do the job on the engineering side. But they have just enough of their mind, just ten, fifteen percent of their mind is gonna think about Hey, how do we get more customers? Oh if I just

put two A's in front of my name, I'll be at the top of the list. Dope. I'll do that. That that that immigrant it it's like that immigrant hustle. Yeah, exactly. So I want the engine that's got just enough of that that That little The moment of Micro hustle.

Where they just figure out, Oh, this little thing is gonna help me uh you know, help me get little bit further in life. So I was thinking about these micro hustles'cause again, I left the house, start to observe things, start to notice How broken some industries are. So I'm out of dinner.

How long were you gone for? Five days. And eternity. Okay. Um

I go to dinner. And uh Sitting with some friends and uh this happened five times. So we went to dinner every single night while we were out. Well I was in LA. Every single night, the same thing happened at dinner.

We eat. At the end. Waiter comes up. He says Um, can I get you guys a dessert menu? Dessert?

Anybody want dessert? And then you know, his voice is going up like a hot air balloon. And then everyone at the table awkwardly looks around. Uh

Did you want did you want it? Did you want dessert? I'm good. I'm not sure. That's a rookie waiter move. You you set the you just set it down. Even if you just set it down. Same sort of thing. So I said I said, Okay, what's the micro

Uh and and so I was thinking about I was like, what's the micro hustle move here? If I'm a wait. So I'm looking for these moments where you'cause I meet a lot of people that are like Love the pod. Um, yeah, I wanna do my own thing someday. But current the currently I just have this job.

And like the gap between the current job And running their own successful company feels large in their mind. And here's the way to shrink that gap. Well the real way to shift the app is just do it. But let's say you're you're not just doing it yet. Yeah.

Teach me about some teach me about some shrinkage. Let's go. Yeah. You're an expert. Maybe you should actually explain this. So I'm like, how do you start to Think like a business owner. Think like a little bit of an o of a hustler. When you're in your job. Find the moments where you can hustle inside inside your job. And I'm not talking about pitching your boss an idea. I'm talking about just going rogue.

In making some shit happen. Learning. How to be a triple A lockers with how to Use human psychology to your advantage. So The last dinner, I see this guy and This guy's a little more clever.

One guy he goes. He takes w instead of instead of saying Dessert menus? Anybody want dessert? Should I bring a dessert menu? Um And instead of just putting down dessert menu and then hoping for the best.

This guy comes to me at the side of the table, he goes, um He goes. He goes, I'll he goes, I'll leave this with you to order dessert for the table. Uh uh shit. That was

Smooth as a motherfu and I was like, wow, like I guess I am. Uh. hand at the table, though the man of the house I do need to provide for my

To give them an experience. And he just whispered it to me like this is our little secret. You just tell me what you tell me what you want. Well, surprise him. So I was like, that was a smooth move. I then I started thinking we'll could go even further. And so I started everywhere I was going, I started brainstorming this little micro hustle moment. So then even with this dessert thing, I said, What would make it more fun? I said, What if What if they actually set down a thing?'Cause Most people

When it comes to dessert they It looks like there's two answers, yes or no. But there's actually a third answer. Do you know the third answer when it comes to dessert? No, what? I'll have some if you want some.

That's actually where everybody lands. It's like Yeah, I'll I'll do one if you're doing one, right? Like this how people feel with things. And so I I thought Somebody should actually just set down a little thing in front of everybody and say, All right. Here's a restaurant. At the end of the meal

There's three little buttons I can put in front of you. Button number one, no thanks, I'm fine. Button number two. Hell yeah. But number three.

I'll have one if everyone else wants one. And uh On three. We do our reveal. We make it fun.

You do the reveal. If anybody says yes, and anybody says I'll have it if everyone else is having it. Say no more. Would you guys like the brownies or the truffles? Oh, truffles. Yeah, let's go. And you could get I think you can add on like Forty dollars to every ticket.

If you just did it this way. Dude, I love I love those games like that. It's like it's like In and out secret menu. Yes. You know what I mean? Like I love these games at restaurants. That's my favorite thing. I think a lot of life is just played in your head. And if you're just sitting somewhere, the challenge I give everybody is How do you

Play a little game in your head today where you say all right. Let me add a little showmanship. Let me add a little restaurant owner energy to what I'm doing right now. Let me add a little psychology to what I'm doing right now. And if you do that every day, you become a different person. Like I ful I fully believe this. You literally become a different person. And you have more fun versus just going through the motions as you were before. So this is my little rant.

On Finding that little micro hustle. Uh being the guy who figures out how to do the dessert menu. in a way that makes everybody feel good and actually gets everyone g gets everyone eating dessert. Because there's a version of that. For your job, whatever your job is. The mini riz. The little mini riz.

You did this at the hustle. We talked about when you did the uh Everybody gets a hundred dollars. Let's go to Costco and let's see who gets the best thing. Right. Like Yeah, it was the it was the best. Yeah, that was our team building activity was we had I think we had twelve employees. We gave everyone fifty bucks. We said you can team up, you can do it on your own. But at the end we're gonna ha vote, we're gonna have three character uh three awards, which is most useful gift. Your favorite gift.

And the most tasty gift. And you have to w try to win one of those awards. Yeah, and I and I love these stories of people who just take the ordinary and uh And sort of like Add a little extra to make it extraordinary. All right. Anyways, that's my rant. Who who who were you at dinner with or who'd you go to LA with? And did you did anything amazing happen? A lot so many amazing things happened, I wanted to actually write my notes and send them to you so that then we could do an episode.

Just breaking the whole thing down because there was so much Uh so much that's were you recognized a lot? You get recognized. Not at all, actually. Really? L's got real

actual famous people. So um Maybe people don't know that you're like six one. I think'cause a lot of people are I think would be surprised how tall you are. When I go to LA, I mean I I get stopped A dozen times a day. Uh, I think I maybe I just stick out more than you do, maybe. Uh but could be uh I'm shocked by that. Or you're just super unapproachable, which I could see that as well. Yeah, I think that's actually more of it. Um I must have just like, you know, whatever, resting pitch face or something because uh yeah, nobody's really coming up to me that much.

It happens actually here in the Bay Area, but when I was in LA, I don't think it happened one time. So that was good. Uh You know it's so roots, as I say. You're not from LA. No, I mean by humble non famous fruits. Where uh who'd you go with you went with Ben, probably Sully, anyone else? Uh no, it's just me and Ben went and then Sully lives down there, so he joined us for half the trip. Well, I wanna hear all about it, so I guess we'll have to wait.

Uh I got some other quick ones. I wanna I wanna H hit you with some some quick hitters. So this is I'm gonna call this my weird AI tool of the week. I don't know if this is gonna be a retur recurring segment.

But it might be because there's a lot of weird AI tools. So click this link. There's a company right now in Y C that is called round table. Round table.ai. And I saw this post on Hacker News.

Um, it wasn't the most popular post, but I found it and I uh thought it was fascinating. So this guy goes 'Cause that's what you do. That's what you do. You gotta find you find the gas. Exactly. So I was I was I was deep in the bag and I found something. So um They've posted this lube video that says, Hey, check this out.

We are round table, we use AI to simulate surveys. They go Um they go. You know, research, user research and market research is really important. But it's expensive, takes time to design and analyze and run the ex run the research. So here's what we do.

We use AI to simulate a survey. I was like what? And they go, Yeah, basically Like LLMs, the new tech that's behind like chat GPT. Is great at um Simulating what something something like a human would say.

And these guys just took it to the N theory, so they go You write a survey with a bunch of questions. You define your audience. Like I want people who are um Forty five years old or older, right? And uh so you could say, um, for example. Are you interested in buying an eBike?

Um, and it would say yes is answered twenty eight percent of the time. But if you narrow it down you say, Let me Filter only people who own a Tesla. Now yes is fifty two percent of the time. And uh you know, for example, if you say, um Where do where did you learn to code? Um

Okay, you could ask that question, people will say one thing, but if you say, How old are you? If you say only forty five years older, older, then everybody will say books. If you say younger than forty five, seventy seventy six percent of people say online. Um And so, you know, it's kinda crazy that basically like And you can say what what's the most important factor for you choosing an airline to fly?

And like five percent of people would say legroom. But if you filter it, say people who are six feet or taller, it jumps to twenty percent of people saying legroom. And so I saw this and I was like What the hell like it Does this

defeat the purpose of the survey? Like you're literally just gonna make up the answer and give it to me? But then I guess humans are actually a lot more predictable than we think. This thing is trained on like the entire internet's Data set. And I just thought this was remarkable and I couldn't believe like is this actually gonna be the case that you can actually just AI could just fake answer your surveys and tell you do your user research for you? Doesn't that sound

Absolutely bizarre. So it's not there yet because one person he goes, Hey, look, I had I I ran a survey, I said Was the moon landing fake? Option A. Yes. Option B.

Moon. Ninety four percent of people voted Moon. Uh And But that said, uh I actually do think the same results would actually come if you actually asked people that exact same question. Like most people would be Oh, it's lamp. You know what I mean? Like oh I think I know what you're saying. You meant to put yes there.

Uh so the but but This is like a really Thought provoking idea. Yeah, and honestly I haven't even spent enough time like actually Figuring out like

Is this literally a joke? Or is this like the next big thing? That's kind of interesting. Anytime you get something that's like either It's satire. This was actually started by the onion. Or It's

Genius. It's like you driving around being like Uh fuck it. I'll be a taxi. Did I ever tell you about the time that I ran um The discount. Just in case you didn't know.

One man just deciding I'll be attacked. But did I tell you that I used to do that? No. So One for two two New Year's in a row. My buddy Joe and I we rented a zip Car

minivan and we wore If if you Google this, you'll see photos of me doing this. We wore fake afros and disco clothes. I'll try to find it. But we had the it was called the um Disco Frisco Taxi. And we would drive around, uh, if you look up Disco Frisco Taxi, you'll s my name, you'll see Disco Taxi. And we would drive around being like, Hey guys, where are you going? You want to go to this place? All right, cool, how about uh thirty bucks? And they would say, All right, cool. They would get in. I'd be like, all right, you entered in the Disco Frisco taxi, spin the wheel, you can win win a juice box.

Yeah. It's like All right, your destination is my home. Yeah, let's go. So you basically made your own like cash cab and you would just what, charge them like two dollars because it's New Year's? And they're like desperate. We would be like, How about fifty bucks? And they would say All right, cool. Uh, and so we would make like a thousand dollars a night on New Year's. I was it was the Disco Frisco taxi. Hilarious. I don't remember where I'm even going with this, but Uh yeah.

Round table. Cool. Into it. Um Really good. Really good. I like that. Where do you want to from here? Are we wrapping up? Uh yeah, let's wrap it up.

All right. That's the part. We don't. Feel like I can root Well

But I want to I put my all in it like my day's off On the road less travel never looking back

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