How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, QVC for Mobile, and More

When you go fish in a part of the pond that nobody else is fishing because everyone else thinks the water's too deep and it's too scary over there, the rewards are like disproportionate even to the effort and the work that goes on. What's up? What up, dude? How are you doing? Um who did you have as a guest on the last episode when I I was doing my own episode and then you tweeted out you wanted to guess who came on? It's two different people. The first was our own Ben. And so Ben and I did an episode where we talked about like

uh thing people in history and if there's any commonalities between a bunch of them. And then Noah Kagan, my friend Noah from App Sumo. I asked him if he would come on and he said yes. So I just recorded two that day. Cool. Did they turn out good or you know, amazing bad? Noah Noah was good. Uh, Ben and Isa is good as well. I just hope that I don't know if that top the topic is gonna be a winner.

So we'll see. Noah is amazing. Do you know about App Sumo? Uh I know like loosely about AppSumo, so here's what I'll tell you what I know, you tell me what I don't know. So What I know is that App sumo is basically it's a website where you can go to get like kind of software deals, I would say. Um

They kind of like They go find cool software. They make a deal. They say, Hey, we'll get you in front of like whatever, fifty million people, but you got to offer a deal to our audience, like sort of group on style or Woot style. And apparently he's doing extremely well. He's been doing it for long ass time, 10 plus years. I think it does over a hundred million in revenue. So that's what I know about it. You almost all right. So App Sumo started as basically Noah. He emailed the founder of Imager. uh and basically said, Hey, you guys charge ten dollars a month. If I give you uh a bunch of new customers at six dollars a month, can I get a little cut of the pie? Right. And that's how he started. He made ten grand doing that by emailing a bunch of friends.

Eventually. Yeah. Kinda still is this way, but they're gonna they're becoming more of a marketplace and a website. But for like the last ten years, it's basically an email list. And I think there's only three hundred thousand people on that email list. And they email out a few deals a week where they find uh companies that say, uh, hey, give us a discount and give us a cut of the revenue. Right. And It was doing okay for years. It just some years it didn't do better than the year before, sometimes it did a lot better, and I think it only did okay for a few years. Now, after close to ten years, he their goal this year was a hundred million in revenue. They're gonna miss it by a little bit, but he said they're gonna get north of eighty million in revenue. Now, he didn't say it on the podcast. If I just if you just Google it, it appears as of that eighty million in revenue, they pay out thirty percent to their partners and they get around sixty or seventy percent of the of the actual revenue, and he owns most of the company, has never taken any outside money, and uh they have like a hundred and fifty employees at this point.

Wow. Uh I can't I didn't realize some of those things and Uh okay, so three hundred thousand people on the list. So do you know if they send out an email about some product, Uh have they ever done it for the hustle, by the way? Did they ever like did you promote the hustle in there somehow or no?'Cause it's already a free email. Mm.

I I no, I don't well no, I don't think we've done it in a traditional way. Trans. I think we've done trends, but we've not done it in a major way. So you can um sometimes they'll only send it to part of the list. And I think that we've done like a part list. But uh some of the partners they'll make Over a million dollars in the f in one day. How many people take them up on their offer? So h how many do they need for this to this business to kind of work? So is it like as I think it seems like maybe bigger than it is. I wouldn't be surprised if it's like Yeah, a thousand people click the thing.

And a thousand people is enough. For this business to work when a thousand people to take the offer. Is it a thousand or is it more like ten thousand? Uh I would think that it's in the single digit thousands, if I had to guess. That's how many buy. Because the products are like four hundred dollars a year or something like that. So you don't actually need that many people to buy in order to make five hundred thousand to a million of dollars. And you're sending they're sending emails constantly and now they have a website that people are doing stuff. Now here's where it gets interesting. I asked him How much could you sell this business for right now? He was like

The the huge range is three hundred million to a billion. I think that's what he said. Right. Pretty crazy, right? It's it's it it it's like Noah, good job. Good job, Noah. And like a lot of things, like the hustle included, like people are like And I say it as well. Well, it's just an email list. It's really simple. And yeah, that's true. It is just an email, but there's definitely a machine behind it. And

App Sumo is like inherently quite simple. Um, they just holler at companies, they say, Give us a discount and give us a cut of the pie. And then they just email it out to people. And it's so simple and it just creates so much value. There's a uh Ryan Hoover did this a while back. He created a list of big companies that started off as

quote unquote, just email lists. So pr he created product hump. Product started off as an email list. Uh product got acquired by Angelist, which is like a three billion ish dollar company. Or more. Angel lists started as just an email list, just a list of Angels that he was doing. Craigslist started off as an email list. And so there was a whole bunch of products that started off As just an email list. Some became more than that, some

Stay in an email list, yeah. Group on start out. Groupon is basically was an email list for a long time. Right. And so, you know, don't underestimate Do not underestimate email. I uh that's not tattooed on Sam's back. Uh do not underestimate email. Uh let's talk about a couple of things. I have a b I have another business idea. I have another business I wanna highlight that's a uh one of these like

That's so simple. Are you joking? That's the business. But first, before we do that one. We gotta talk about this Squid Games thing that happened, the Beast games by Mr. Beast. Um, did you watch it when it happened or have you watched it after the fact? I heard basically Casey Nistat who I follow on Twitter was c talking about saying, Mr Beast, uh what he's doing with the Squid Games thing is one of the most epic things I've ever seen on YouTube and Casey Nestat is one of the pioneers of YouTube and him saying that meant a lot. Yeah, exactly. That's you know, Denzel saying, Wow, the great acting in this movie. So all right, so um For those who didn't see it, all right, so Squid Games was this ultra popular. I think it is the most popular show ever on Netflix. Um

Most watch show. And it's this kind of like crazy uh Korean death game show type of idea where, you know, a bunch of people enter this game and they're trying to win the big prize and then they get killed. The losing is like you die, basically. That's like the short version of it. I actually didn't watch Squid Game, so maybe I got something wrong there. But I did watch the Mr Beast version of it. So what did Mr. Beast do? He basically decided I'm gonna recreate Squid Games, but I'm not obviously people aren't gonna die, but he did it even better. So he invited 456 people. to this arena that was built for this. And the prize was the number one, the pr the winner of the games was gonna win four hundred fifty six thousand dollars. Runner up ten K. And everybody who got who went got two thousand dollars each. And in total, the production plus the prize money, so I think he did about

A billion and a half dollars of prizes and two million to build and produce it. Three and a half million dollars is what he spent on this content on this twenty-five minute video. So let's talk about what happened. So first, um players showed up, they're wearing the same outfits as in Squid Games, it's like kind of green windbreaker jumpsuit type thing. And uh they all have a number, so player one, player two, player three, all the way up to player four hundred fifty six. And inside their shirt they have this like pack. And the pack is like um uh p exploding paint. So if you let's say one of the games is called red light, green light. The old like game we used to play as a kid where if you say green light, you start moving, red light means you gotta stop. If you keep going, after they say red light, you're out. And so

They w he's got a green light, then he's a red light, and if somebody flinched after that, their little pack inside their shirt would explode and red paint would come out as if they got shot, like you know, at like the real Squid Games. And then they would be out and then hey, you gotta go to the next you didn't make it to the next game. And so in the end. uh you know, player whatever, player twenty seven ended up winning four hundred fifty six thousand dollars. So here's I I think this is amazing and this ties into some stuff we've been talking about. So Just some numbers.

The video got about 130 million views in seven days, which is crazy. I think I I believe, Ben, you can fact check me on this. I believe 130 million views is more than what the actual Squid Games got on Netflix. Now Netflix is a paid service and whatever, but like And people watched uh like multiple episodes, yeah. Twelve hours of of footage. It's still yes, it's still amazing. The fact that it's comparable, the fact that somebody just watched the show and was like, Oh yeah, we'll do like a backyard version of that and got 130 million people to watch is insane. So uh he spent three and a half million on it. Just to kind of put this in perspective. Um That's basically half the cost of a thirty second Super Bowl commercial.

Wow. Really? Did you have a sponsor? it was fully paid, I I believe fully paid for by Brawl Stars, the the big the super popular mobile game. So if you look in the arena where it was where it was hosted, it's a giant Brawl Stars arena. They have a huge logo that was in every shot. And so for Brawl Stars, this such a smart move they basically paid half the cost of a Super Bowl ad. got more viewership than a superb because you get 130 million people. The video's like twenty minutes long, twenty seven minutes long, set versus a thirty second clip. And um this is an epic thing that's gonna get shared. And then they could take this content, repurpose it for ads or anything else they wanted to do after the fact if if they wanted to. So really smart you know For Brawl Stars, three million dollars is probably their daily one day of ad spend on Facebook or something like that. Brawl Stars is owned by Supercell and Supercell's like the the biggest game. Um so if I I I don't know if this is how it it it would have worked. If I'm Mr. Beast, I think

He could have so he would have gotten Supercell to pay for the whole thing, so three and a half million dollars. I bet he also would have gotten another like five hundred thousand dollar just like there's a Vig on top of that. Yeah, just like just for that. And then they would have probably I would have said to them Also, I'm gonna keep YouTube ads on this. And Mr Beast, I get all of it. And so if Mr. Beast is getting

uh a hundred and thirty million views in the first seven days. And if you do maybe four dollars per CPM That's around half a million dollars that he got in the first week. Plus I believe his deal is gonna be a lot better than four dollar CPM. Uh because he's the number he's like, you know, one of the faces of YouTube. These guys have custom negotiated deals that I would bet a lot of money is better than the standard kind of four or five dollar CPM. What do you think it is? I I bet he's getting closer to ten dollar CPM. So if it's ten, that's one point three million. Yeah, in just a week in a week.

In a week. Plus. According to our notes, it looks like he got ten thousand new subscribers. Million, million. Sorry. Sorry, oh my God. Ten million new subscribers in the first week, and a normal week is four hundred thousand subscribers. So he is twenty X his subscriber growth. So so what does this do? He's Continues to be the content leader. He gets 10 million new subscribers and those people are going to get notified for his next video. He makes a million dollars on ads.

He gets the whole thing paid for by a sponsor. And this is a great example of something we've talked about before. We talked about this with Elon, when Elon does epic stuff, like I'm gonna go to Mars. We talked about it with I forgot the guy's name, uh Mark Lazry or whoever it was that's building that epic train train system uh in America. Uh I I ranted about Disney uh Disneyland last week because again, When you shoot for these epic projects, things that get people inspired and excited. It's it seems like it's harder to pull off, but in many ways it's easier to pull off because you'll get talent to pour in because they want to be a part of something bold. You'll get sponsors to pour in because they want to bet on this this epic thing that's going to happen. They know that's going to get a lot of visibility. And so and you get

Your own motivation to get out of bed every day because you're working on something that's so, so grand that you know, you're more motivated. Everybody does their best work and people tune in to watch, which is like uh so Ben just looked it up. 140 million, 142 million people watch Squid Games on Netflix, 132 million watched uh beast games on YouTube about the same one to one. So you get disproportionate prizes. When you go fish in a part of the pond that nobody else is fishing because everyone else thinks the water's too deep and it's too scary over there, the rewards are like disproportionate even to the effort and the work that goes in. I had a friend, uh it could have been Noah in fact. You know, Noah who we talked about, he was the number twentieth or something employee at Facebook and he got fired nine months into his uh

employee working there and so he didn't get any of his equity. But I have a friend who spoke to Mark Zuckerberg and he said to Mark, you know, why don't you just sell the company for a billion or why are you raising all this money? Like things are growing. He's like, look It's good I only have twenty four hours in the day and I'm only gonna work the same amount of time in the day, whether it's big or small. So I might as well make it as big as I possibly can because that's what interests me and it's just as hard. It's equally hard to go big as it is Somewhat like mild success. And that's a perfect example of what Mr. Beast has done is it's actually Of equal work, you know, it's same amount of time in the day, but when you see someone building someone something so epic

It's exciting. So many people who don't give a shit about Mr. Beast, of which I am one of them. I know about this and I cared about it. Small ambition and large ambition take the same amount of e effort if you want to win. If you want them to work. And uh and and that's exactly right. And so I think this was brilliant. I think this is another example of Mr. Beast being one step ahead of the curve. You're gonna see a lot more people try to clone this. So the next thing that comes out, you're gonna see four YouTubers who are the wannabe Mr. Beast. Try to jump on it and recreate this. And by the way, this wasn't the first thing he did like this. Like obviously he's been doing stunts, but he even did like a I'm gonna recreate Fortnite. They like went to an island, it was a hundred people playing paintball, and it was like a game of fortnight. And he made a video on that. And I think it did well, but it wasn't this. It wasn't this level, but it's those reps

that you, you know, you put in that give you the A confidence and B shots on goal. Until you get something to work like this. And I also was watching a clip of Mr. Beast yesterday. Just coincidentally. And somebody said, Are you y you know, you've talked about you want to be a billionaire. You want to be the you know quote unquote, the first billionaire creator, although there have been other creators that are worth a billion dollars. So

You want to be a billionaire and they're like, Are you there are you there already? He goes, No, no, no, I'm not there yet. And he goes, I'm he goes, I'm probably the cash wise, I'm probably the mo the poorest person in this room. And they were like, No, no way He goes, Yeah,'cause it whatever I have is like paper. It's not like It's not liquid. And any cash I get, I just reinvest the next and reinvest my videos. He goes, If we make three million dollars this month. I'll put three million dollars into the next video. Oh, we have razor thin margins. Um he goes, I just reinvest the whole thing into content. I think on average he said he he said he was spending something like two or three million dollars a month on his content. I would have bet I would have guessed that he uh made around two and a half, three million dollars a month in revenue. I would have guessed around thirty million in revenue off his operation. And so that makes total sense. In fact, we talked to a couple of people, I believe he has Mr. Peace has around thirty to forty full time people working for him.

And I actually recently read about like what I was like, what it's it like to work with'em and a lot of people complained. They said, um They said working with him is horrible. He's horrible to work with. Then I was like, Well, you know, what's going on? Why? And they go, He's a perfectionist. It's like, Oh, okay, so it's actually not that bad. They they they would say, Why isn't this good enough? Why is this so bad? And he would analyze every single frame. And frankly, that made me even love him. But there's something interesting about this, which is I actually think Being him is exhausting. Because you have to go up. every single time. And so let me give you an example of two YouTubers that are incredibly interesting to me.

Graham Stefan And meet Kevin. Do you know who those guys are? I know Graham Stefan, I don't know me, Kevin. All right, Meet Kevin, I think is even more famous, and he has 2.5 or 3 million subscribers. He recently did a video and it was called Here's My Entire Fifty Million Dollar Portfolio at age twenty nine. So I and I noticed that he had done one of these. I'm clicking Okay. Of course I clicked. Double click, full screen, headphones on. And I noticed that he did another one of these like nine months ago or thirteen months ago, something like around a year ago, and his net worth then was only twenty five. And I was like, What is going on? This guy is nuts. And so he's basically this guy, Meet Kevin, I don't know his full name. He um

It makes like three to four videos a day. And he is talking about like which stocks he's buying, uh, which um what types of houses he's buying for investment properties and He shows his entire portfolio and at the end he goes, now here's proof. And he logs in to all of his accounts. And you can see all of it. Screen share. Yes. Which is Amazing for many reasons. One

He's only twenty nine and he's a YouTuber with fifty million dollars. So how was he how did he how did he get that money? So he's just off of his YouTube or he has some other business that he started with. At age nineteen, I believe he started as just a real estate agent. So just a normal guy. Okay. And he made a little bit of money, like a hundred grand a year, took that hundred grand a year and bought some properties, and then started a YouTube channel in 2010 or 2011. And he just started documenting about his real estate investing. Slowly that started making additional income. Using that income, he bought even

more properties. Eventually he had like a course and things like that where he was making like one or two million dollars a year. So a significant amount of sum. Or a significant sum. Then. he took that money and he started investing it and started talking about what he was investing and you could see this entire growth over the last five years of his portfolio and how it's grown. Of course it helps that A, he's got now a significant stream of like four million dollars a year, I would imagine, and we're in the best bull market of all time. And so It kinda works.

But that's how he's done it. And interestingly, this guy, Kevin. Uh when Gavin Newsome was being recalled, Kevin ran for office and there's this Republican named Larry Elder who got second behind Gavin Newsome. Kevin was third with something like hundreds of thousands of votes. And so it's this kid's amazing. And so that's surprising. I feel like a YouTuber who's got a big following should crush any politician. He doesn't have that big a following. He only has two point five or three million. It's not significant. And it has to be a California above eighteen voter. So it's not like it's not significant. But my point being with a lot of these YouTubers is

This video Was naughty. And Graham Stefan did the exact same thing. He goes prediction. Mr. Beast or a Mr Beast type person will run for president. And will surprise people with the type of following they get. Oh, absolutely. Whether you want to be president or not, you could you know, I think the the original Trump playbook was

I'm gonna just throw my hat in the ring, I'm gonna get tons of attention and press. I'm gonna build my brand off the the massive amount of attention that goes into elections and I'll be the the kind of curveball story that everybody wants to cover. Everybody's got an opinion on. Like Kanye Kanye did it or whatever he he threw his name in. You're gonna see the wild, wild west of people trying to put their name in the hat for running for office or running for these kind of like positions that will sound you know, how could a how could a twenty one year old YouTuber be doing this? And they're gonna get a little momentum and then that's gonna create a press cycle and that's gonna create more momentum. I don't think they'll actually win. I don't think they even want to win, but it would just be a smart move for the dog eat dog world of YouTube trying to get views.

Yeah, and and but here's back to the original point of getting views. What an exhausting life. That you have to go and and I'm thankful that Mr. Beast does what he does. I'm thankful that this Kevin guy and Graham are crazy enough to log in and show me their that is so cool. They are fucking that is nuts. I had this exact thought the other day. We um

I forgot who I was talking to, but I was talking to somebody and there was like, Oh yeah, that's a great YouTube I've had like five ideas about like oh yeah, if we did that as a YouTube video, it would get clicks, right? Like one was Um, I was gonna show how you can make ten thousand dollars being a Santa like a Santa Claus for Christmas. And I was like, Oh, this is easy. I'll buy the suit, I'll show the the economics of that, I'll go do the thing, that'll make for a funny thumbnail and it'll make for this little story that's semi viral. Another one is going and buying buying fancy shit and like actually like like Justin Conn did a video where he toured a fifty million dollar home. It was amazing.

And is it you know, just it's interesting content, right? It's like a super it's junk food that people in our niche we just like to consume that stuff. Like, Oh yeah, what what is it like, you know? Um, how do you do it? How much money do you make? How do you invest it? And there's all these videos that you can make around this. And every time I think of one, I think, Oh, that would work. I thanked myself. I do not want to get on that treadmill. I just don't want to get on that treadmill because I know it's like

uh the difference between sort of like uh knowledge and wisdom. It's like I know this would work, but I'm also wise enough to know. That that is not a path I want to double down on. I do not want to double down on the treadmill path because I don't feel that way about this podcast, for example. This podcast feels Ongoing. It's a it's a breeze, dude. We show up. I just shoot the shit with my friend for an hour. Um people seem to like it. It's so like it's two hours of my week that I like I'm on the I'm on camera. I'm on uh I'm on I'm being recorded. And I don't have to like and also because it's a podcast, I'm not like worried about how I look and the angle and the this and the that like maybe I should a little more, but I just don't. Like the way that you do when you're recording YouTube videos and you have to edit everything and clip it and like do all these cuts.

Podcasting is podcasting has that risk reward ratio or that like effort reward ratio that works for me. And this like YouTube treadmill, I think has a much bigger prize. But I don't wanna win that way. Uh there's other ways to win and that treadmill is exhausting. It's exhausting and there's a reason. A lot of it is exhausting. There's a reason why you don't see Casey Nicehead anymore. I've watched a couple of recent interviews with him and he said

Now I don't do anything. He goes, for those three years that are recording daily vlog, everything in my life, everything in my day, if someone invited me to dinner, I had to message them and saying I can't unless someone interesting is coming or you want to go somewhere intriguing because it has to be content. And I lost a lot of friends. Me and my wife almost divorced and it was exhausting. And now he's thirty seven years old. He's financially successful and he goes I'm not doing it anymore. I have to take a break. And so I think it's cool to dabble with it, but uh I am wary of the treadmill. Now you did a video So

Kind of on the other side of the coin. You've been putting out your fitness content, which I think is probably just fun for you and motivating. It's fun. And then you did a video that I loved, which was you put a video up on I think your own just your personal YouTube channel of this real estate project you're doing. So I wanted to ask you about this. Here's what for those who didn't watch it, here's w here's the the summary of the video. Uh

You bought a piece of land right next to your house, I think like adjacent to or like a literally street from your house. Your neighbor you brought the neighbor lot next to your house. And it's got this like really run down shack. on it. Like it's a b large piece of grass with a really shitty Shack that somebody was living in.

And it's twenty years. Looks brutal. Like there's like you know I wouldn't wish this on an enemy, uh, these conditions. So it would look like just a kind of this run down shack. And you're like, Cool, like here's the thing I bought. And you You broke down the economics. You're like, you know, I brought this so how much did you buy for exactly? Six hundred and fifty thousand dollars. Six hundred fifty thousand dollars, you bought the whole thing and you bought it leveraged or you bought it all cash?

Cash. Okay, you bought it all cash. Why didn't you borrow? Because I wanted to purchase before they put it on to on market. So basically the background it was a ninety year old couple that who owned it and they rented it to a guy and I the day I moved into this house I u used a little bit of research and I found who they were and I said, Hey, you know Just so you know, my name's Sam. I'm I live now next to your property. If anything ever happens, you want to sell this, please contact me. And so the man died on a Monday. The wife called me on a Wednesday and said, Would you like to buy it? And I bought it on a Thursday.

Amazing. Okay. I love that. And you're like, this is gonna be my first kind of like you don't know shit about real estate. You don't know shit about building any like a home. Um and so you're like, this is gonna be fun. It's gonna be a hands-on project. I'm gonna kinda document it as I go. And then you had this spreadsheet, which basically said, All right, look, I bought it for 650K and um And then, you know, in this in this area, there's a sort of like a price per square foot that you can get. And here's the range. And then I talked to you got bids from some contractors and you were like, you know, I can uh The you know, on the low end, it seems like you could build it for this much. And then if I'm conservative and it might be more expensive than we think, it might cost this much. So I might have to put a million dollars in to build the actual structure in the home, modern, ground up. And uh so you know, I might be in for one point six million, but But based on the the price per square foot in this area, I should be able to sell this for two. It should be worth two or two point five, like when I'm done with this thing. I'd like I the margin of safety was really strong. It seemed like just like a an absolute no brainer of a deal, as assuming This is how you want to spend your time, right? Like the time is almost more expensive or the risk here more so than

The the buy is great. You you made your money on the buy, as they say in real estate, rather than trying to make your money on the sale. Yes, and but it's not taking nearly as much time and I'll tell you why. So what I did was before I even bought the piece of property, I found things in the area that sold for my ideal price per square foot. Right. I went on Zillow and Redfin, I found the architect, and then I called them, and then I also f called the builder and I go, Hey guys, how much would it cost to build this exact same home? Right now. Right. And they told me and they go Great.

Um And I do that? Yeah, and I bought this lot lot and I call them again and I go, Hey Um, you know that house that just sold for a thousand dollars a square foot? Do that again over here for me, please. So you're you're you're not trying to innovate and add the sam par touches of like a uh you know, a three thousand square foot gym and like a thousand square foot house. Like you're doing a normal house build out. It's a normal house build out, but I said make it a two car garage because I may if I decide to live there, I'll build a gym there. And that's basically it. Yes. I just said I I took I took a house that was crushing it.

That I just sold for a lot of money and I said and I hired the same people and I said Do it again. By the way, so I'm not I don't I'm not spending any time on it. I spend no time on it. Just the fact that it's next door also is surprisingly gonna be like a fifty percent savings in the time and headache that's involved with this because Uh like my family did this. We've we

Uh we had a house in San Francisco and then we bought a house two doors down. And just the fact that it was two doors down had like all these extra benefits, which was like it was super easy to go see. It was super easy to like manage any any construction that was going on. It's we they like share a fridge in the like garage. It's like oh yeah just use the extra fridge across the street. Uh my sister runs a business out of one of them and so and she's able to manage it from like without having to get in her car and commute somewhere. And just the just it being like within eyesight and and like a two minute walk away is So important. And like if anyone's gonna do a project like this

Do not underestimate that. I've now seen it a couple times and I feel this way. Uh this is my rule with friends and family also, which is You wanna live so close to your best friends or family that you could go unplanned to their house. Like you don't need to pack a bag and think about, okay, well, then how will I get what you know, when should we go? Should we beat the traffic? And then we're gonna have to head back for the night. It's like I should be able to pop over and pop back unplanned because it's so convenient. And like the difference between 15 minutes away. And four minutes away? is gonna fundamentally change the way the like the amount of times you you see that person or do that thing.

So why'd you bring up that YouTube video, by the way? 'Cause I thought it was awesome. Oh, thanks. And I just wanted to hear more about the like the like r the actual real estate side of the side of things. I think that the the the numbers are the way they're gonna work out, and not a lot of people believe me, but I think it's gonna happen this way. I'm gonna make half a million dollars in profit or more from it. I think there's a world where I make closer to a million than half a million. There's Is your plan to sell it or rent it out?

There's a a I have a few options. I can live in it and sell my home. Yep. But the way that all this math is gonna work, it's gonna be but both this house and that house, I'll have made around a million dollars in profit in like eighteen months. Right. Um because things just worked out. And so I'll make more from this real estate project than I will My entire

Hustle salary combined ever. And it it only t in this project, for example, but you're gonna have to invest, right? That's the that's the kicker here. So like you you couldn't have done this back then'cause you didn't have a spare one point six million dollars to go like invest in buying the lot plus building the home out. Or if I did do it, it was like all of my money. Right. Exactly. Uh so you know, you would have to go like completely all in on it. Can I tell what else we got? Can I tell you about let me tell you about a company that interests me. Okay. So I was talking to someone recently and I can't say who it is, but they had a Google Chrome extension that made something like twenty five million dollars in revenue with only two guys.

There's two people. It's amazing. The extension did or no? No, I uh um roughly category. Uh helping people on Amazon sell stuff. Okay, cool. So like kinda like a what's that thing called Jungle Scout? Something in that world. Yeah. Um and so basically uh I started I I I got kind of curious. So there's two extensions that caught my caught caught my attention. The first, and they're basically the same thing with almost exactly the same name. The first is this thing called Adblock.

I think that's the one I use. The second one is called AdBlo Adblock Plus. So that's why it's a little confusing. And so Adblock was created by one guy in Georgia named Michael Gunlack. And he uh Uh Him. Just kind of built this thing in 2009, and he's been the only employee the whole time. And I went to his personal website to learn about him, and he only has fifty five. followers on uh Twitter. His website is called sorryrobot.com. That's his personal website. And he has like Python projects, a Unity game that he built called Astroids, and he even has an MP three of him singing a Christmas song at church during Christmas time. This is like

Uh his job description is just a guy. Uh he lives in Duluth, Georgia, and it's I am not available for work. Please do not contact me about job opportunities. I created Adblock, the most popular Chrome extension for Google or Chrome extension and for Safari with around twenty million users. It's neat. Before that, I did some other neat things. And he was the only employee. And then I did some research on his competitor called Adblock Plus. Now this company, they have a few bit few more employees. I think they've got twenty or thirty people. And because they're based in Europe, when you're a European company Oftentimes, at least in England, and I know it's a lot of the c uh a lot of case in different European countries, if you make over twenty million dollars in revenue.

You basically have to file a report that reveals your revenue and profit. And so I went and looked at this company called Io. It's called Io. They own Ad Blocker Plus. In 2017, they did 44 million dollars in revenue and$6 million in profit, which is astounding. And they had at least a hundred million users. However If you look in the groom the the Chrome plugin store Uh Adblock Plus has around 150,000 reviews and it says they've got over 10 million users. If you look at Adblock, which is the one founded by this one guy, they've got something like 300,000 reviews. And uh

Also t it says ten million users. And so there's potential that this one guy Had a business making all of this money. Tens of millions of dollars a year, very likely. Tens of millions of dollars a year in profit. Just off a Chrome extension. Is that amazing?

This is amazing. I'm I'm still on this guy, Michael Gunlock's uh website sorryrobot dot com slash resume um dot PDF and I I think you said this, but I was reading while you were talking. So he was an engineer at Google working on Google ads and Google Ad sets. Did you already say that part? No. And he w he worked on Google and basically he goes, No, fuck that. I hate these ads. So his job was he goes at Google, I kept the global ad g Google ads and AdSense networks alive and kicking. Um And my my spare time, I built this other thing and I bu I built this other thing, uh, you know, like because Google has that twenty percent time. He's like, I built this JavaScript framework, blah, blah, blah. So basically he goes from

Working at Google and Google AdWords and Ad sets to creating ad block and and makes twenty million dollar uh makes more than that uh off twenty million users who who love this thing. And what year did you work at Google? I believe like oh five. Two thousand five, yeah. So which is like right after the IPO basically. Yeah. So he probably made thirty million dollars at Google, like collectively. It's pro that's what it's sort worth now. If you held it. If you held it. So he made tens of millions of dollars off that. And then reportedly, now the thing about this guy is Everything's very quiet about this guy. He's hard to find. Everything's impossible. However, I think in 2015, an anonymous buyer. But Add block.

Interesting. There's a world where it could have been sold for like two or three hundred million dollars. I mean, there there's a world where that exists. Uh maybe it was lower, but It was it's a it's a huge problem. He stopped he's he he stopped working on Adblock or i it you know, it sold probably two thousand fifteen, which is kind of scary because these Chrome extensions are a giant security hole for people because Chrome extensions can like read and write all the data on your w that w as you browse the web. So that's all all every email you're writing, the text is

can be picked up by these chrome extensions. And even if they start off safe because You know, just a guy from Duluth, Georgia. built it and he's an engineer who has the right intentions. Somebody who buys it with the wrong intentions can really like uh do some dirty stuff. Yeah, uh, you know, with with the data and and even and modifying it and things like that. So you gotta be careful with Chrome extensions. I try to install the minimum amount of Chrome extensions as possible. Yeah, they are pretty scary and um yeah, they're nuts. And the but it's a Wild business. I think that what here's here. So I love these extension style businesses. There's a few platforms that I think are quite interesting. The first, Google Chrome, still makes a ton of sense. The second

Um, Shopify still makes a son of s a ton of sense. Our friend Andrew has a business where all he does is buy Buys Shopify plugins and it's market cap. It's a publicly traded company is like in the six hundred million dollar range. It's on the Canadian stock exchange. But the third thing. Which you probably have not thought of, and the fourth thing you definitely haven't thought of. Salesforce plugins. And then finally, Zoho plugins. Mm.

Incredibly interesting. So we used to hire this engineer, uh uh at the hustle and he would he was in another country and we would pay him twenty bucks an hour to just build little apps for us for our sales team. Yep. And uh I think Zoho. I would imagine is which is like a Salesforce competitor, but a little jankier, has an equal amount of users as Salesforce. I think you could build a really great business just doing Salesforce plugins.

Right. Yeah, and ro or rolling them up. Um so I I I don't know if I'm allowed to talk about this, but I'll say it in a vague way. Uh met a guy or heard about a guy that was

Rolling up. games inside of a big gaming platform. So there's like a a very popular game, and then there's games within that are little like modules people create. And they monetize and this person was rolling them up and they're like, dude These are created by like Like you know, okay, so for example, there are big gaming platforms like Fortnite and Minecraft and Roblox and like all these different games that exist. And inside the game you can create little experiences and you can monetize them. Um Kinda like people who create like different colored guns for Call of Duty.

Yeah. Yeah, although I don't know if I don't know if you could do people create those? I thought the game created those. But like yeah, there's there used to be mods and you know, mods of different games and maps and things like that that you can create. That's always been kind of like a part of it. But some of these games now are so big and they actually like formalize their little creator economy inside the game. And the person I knew was rolling them up and they're like, I these are selling for nothing because they're like it's just like a kid who made this it sells for like less than you know like one ex revenue or something like that. Like it's like crazy like compared to going and buying that same cash flowing asset on whether it's FBA or Shopify or something else. And now everything has a different profile of like maybe this game is a fad

Maybe people will stop using this. Maybe you know the game will change the rules and you're screwed all of a sudden. So yeah, there's some risk. But uh I love these game plans of go to these niche platforms. We've talked about Etsy, we've talked about Poshmark, um FBA, we've talked now you're talking about So Zoho and Salesforce and Slack and like all these different platforms. There are little apps that just make fifty thousand dollars, a hundred thousand dollars. fifty thousand dollars a month. And

You can go and you can buy these out and you can roll them up and you can have a company that does ten to twenty million dollars of revenue profitably and you could buy your way there. Uh, without even having to invent anything. All you gotta do is go get cheap ca cheap debt. Buy this thing and profit. Um and it's really like that simple. But there's one major thing, which is if Call of Duty or Fortnite or whatever it is, they go Hey, we're gonna go in a different direction. Yeah, exactly. And that's why you got like that's same thing with FBA, right? Thracio and all these roll ups.

FBA is not a I mean, it's you're dependent on a single platform, which is Amazon, that's known to compete very hostily, and there's other there's other they could change the algorithm and all of a sudden your thing that was at the top is now at the bottom. Um There is definitely risk and so you gotta look at like okay If my payback period is nine months I feel pretty good about it. If it's Three years? I don't feel so good about it anymore. And so that's where you gotta like

You know, place your bets. Can I tell can I tell you about a really random small one like that? Okay, so our buddy uh Ramon tweeted this out. He goes, Here's an example of a silly, stupid business. So R Ramon is he's Ramon Van Meer on Twitter. And so he goes, simple website moneymaker. This emoji website gets five million visitors a month. And all it does, and I use this, by the way, all the time, because if you're on your computer and you want to use an emoji, it's not easy to get the keyboard up for the emoji thing. So you just You you just Google like

Laughing emoji. And then it gives it to you and it says click to copy your to your clipboard and then you go and you like Copy it, you paste it on Twitter or paste it wherever you're writing, your email or whatever. And so um All it does is it lets you look up a look up emoji, copy paste them, and it'll also explain what the emoji means. Um So there's like emojipedia is a is a good example of this. So emojipedia.

Yeah, I don't know if you've ever seen this. It's like the top ranking um one that comes through Uh when you when you search for this stuff. Uh it's like Wikipedia but for emoji. And so Ramon was looking at, you know, like depending on and it's just plastered with ads. There's like ads everywhere on the site. And it's like depending on what the ad revenue is, like this site could be making between fifty and$150,000 a month of all profit. Like do not underestimate these small, simple sites. And we've talked about this with Croswords, uh Sudoku games, uh things like that. Just like these really simple things that people like to search for. And if you could own the domain and you could just have the really simple like online game or like Scrabble Scrabble Wordsolver, um, you know, crossword hint.

Get hint cheats, you know, whatever. Um, those little websites can be really good. So this emoji one I thought is another example of that. And even better. I was like, Oh, who owns this thing? I was looking for the Michael Gunlock, some random engineer who's like a huge company that owns so some company bought it and they own it and it's called Zedge. And I was like, Okay, what the heck is Zedge? Z E D G E And this is one of those companies that you're like, really?

This, so Zedge is a public company. Its market gap is around$130 million. So it's a very small, small cap public company on the New York Stock Exchange. And what they do is they it's a publisher or a roll up. They bought a bunch of these little apps and websites that just get a bunch of traffic because people want self-expression. So they bought wallpapers. ring tones, stickers, uh alarm clock sounds, emoji emoji pedia, like things like that. They bought all these but'm all under one roof and then they're a public company so you can go see a bunch of their numbers. So they'll do like You know it's almost like fift fifty percent. Um they'll do like fifty percent profit on their on their uh on their product or like at least operating profit. Um and then you know, like the E but it will be closer to like you know two million or whatever on their Uh each quarter. Why the hell would a company like that go public? Don't go public. Uh yeah, I think there's a bunch of reasons why they might go public. Um, but

But I just thought it was interesting. So they have about three hundred fifty million people have downloaded like their wallpaper app. They have they say they have forty million monthly active users. Um and this these companies that are just hidden in plain sight. So it's like um You know, uh let me just look at their annual revenue again. I don't know if I have annual or quarterly. I think that they do about twenty million dollars a year in revenue and ten million of ten million of operating profit. And um Yeah, so they did twenty seventeen, they did um let's see. Pull us up.

Okay, sales and revenue. I'm gonna say it's a little lower than what I saw here, but uh I'm doing this quick. So basically for the last five years it's just been flat, like ten million dollars of revenue. Two million dollars of cogs. you know, their gross income is between seven and eight million and then then they pay for a huge amount of, you know, like um other sales and you know s G and A uh expenses. Um And so you know they're not they're not showing a bunch of profit at the end, but I would bet that these things are like spit off profit if you want. Uh they're they're putting money into their own pockets basically, uh, out of this. So I thought that was just like a really crazy little company behind behind the stuff. And it just shows you how much money's in really simple things that a lot of simple things that a lot of people use. So like

Alarm clock sounds, wallpapers, that sort of thing. What um what's live reviews? Uh this is an idea. So So I just got a sauna and I know you're in the market for a sauna. Oh w what time did you get? So I got a sanctuary a clear light sanctuary, uh like the infrared sauna.

And I like a lot of it. Like I like the size, the look, the shape, all that. But it does it. Make me sweat enough. And so I'm like, Well that's the one. That's the problem with infrared. That's the problem with infrared. That's the point of the sauna. So I'm like, Well, that's a Bust.

And I'm like so I'm like first I realized okay, I didn't have one of the panels plugged in. So that's why it was like, you know, part of it was like dead. Okay, that was one issue. It got better. And then it's like, well, the best way you use it is you break a little sweat before you go in. So you just do like a quick five minute, ten minute cardi just war'cause what inference doing is it's not warming up the air, it's warming up your body. It's microwaving you, which seems like pretty awful for you, but I guess it's not so bad. I guess it's good for you, actually. Um Yeah, blah blah blah. Heat chak proteins, blah blah blah. So um So I you know, I broke a sweat before I got in and it was better. But I was like, dude, I'm not trying to do all this. I'm trying to go sit the sun on sweat in five minutes. So I think for my house, my space, like I didn't want to do extra electrical. I didn't want to like

Do I didn't want to I didn't have a huge space where I was putting it, I'd put it in my garage gym. So like Uh the dry sauna In retrospect, I would now hold that for a dry sauna, but uh it didn't really fit my current situation. So, you know, whatever. It is what it is. So I was thinking like, God, I I actually did the research. I I I talked to people, I read reviews. But you know, the thing that I feel like is missing is I wish there was just so like people have tried this QVC thing where you're like, Oh, I'm gonna go live and I'm gonna sell this item.

And people have tried to make QVC for mobile and it's never really worked. And I don't know if this would work either, but I kinda wish this existed just based on this current experience. Told me maybe there is a maybe there is a product here, which is Why can't uh why can't I go on and just say I'd like to talk to somebody. About

Son us. And why isn't there a person live on video who is a Third party impartial source. That can basically show me live on video, talk to me about what I'm looking for. Dude, this is exactly what Mark Lori said. So Mark Lori, the guy who started jet.com, he sold it for three or two or some billions of dollars to Walmart. He said one thing that they were working on at Jet that could have been a massive business, but they shut it down. For a bunch of different reasons, but he goes, I actually think it still could be big with concierge shopping. So you simply log on and you just tell us, you know, I'm looking for a toaster.

And a clerk is online saying, Okay, w uh, for your needs, I think this is best. Would you like this one? And he's he said that that would be a big business. Yeah, and so like e even with this, I actually the if you go to the website to buy this thing, you can't just buy the sauna. There's no buy button. You had to call someone. But this is their sales rep, right? So I call the sales rep. It's eight PM, she picks up. She's an American person. I was like, Whoa, what the hell like I was like, you work this hour? Like who what who are you? Like you were really good at what your job. Like, you know, you you built a lot of trust quickly and you got me out over the line to buy the six thousand dollar sauna um on the phone here. And she was like, Yeah, like we're there's a network the the way we work is we only sell to s

Yeah, so it's owned by Jacuzzi, the the the you know, the Jacuzzi company. So She's like, Yeah, it's basically we have a network of sales reps. We all pick up the phone. Uh you could if you're offline, you're offline. You you didn't get that commission. She's like, I get a commission if you buy. Um And that's how we make our money. And she's like, Yeah, like I make good money. Like I'll sell I was like, How many of these do you sell on a day? She's like on a good day, I could sell like four of these in a day. And on a bad day, I'll sell like one or zero. And listen The reason why you and I are pretty good at what we do, which In this case I'm referring to just coming up with ideas. Like people say shit to us all the time.

It's And I g I'm kinda like jerking ourselves off here, sorry. But Uh because that question that you just asked. And I do that all the time. And people are amazed that you could do that. Like when you're just going to a food truck you'd be like Hey, how many customers do you get a day? And they just tell you. And so what you just did is a perfect example. You got intel that is hard to find, but it was very easy to get.

And I asked multiple if I ask I and you can triangulate. That's the the secret. If you don't ask a very rude question how much money do you make or how much does this company make, I said What's a good day? You know, how many do you how many of these do you sell on a good day? So that already I softened the blow by saying good day. And I'm asking just for a day. That's doesn't seem like top secret information. Okay, cool. Then I say, and then I was like I was like, and you're great at this. Like I I was like, I really like this. Like this was like kind of an awesome experience for me on the phone. Uh I was like, are you one of like the better sales reps? Like do you like are you like a top performer or are you like Uh like are you kinda like middle of the pack? She's like no I'm like actually one of the top performers. And she's like, you know, I picked up the phone at eight PM. A lot of people just don't pick up the phone. Like I'm I work. Like I work hard. And I and I was like, Oh, interesting. Okay, cool. And then I was like, I was like, How many reps are there? And again, I'm not like digging I'm not like saying like and um okay, my next question is how many reps are there? I'm like, I'm just sounding amazed because I was amazed. What you say to that reply is

Wow, are you guys all in America? Yeah, yeah. We're we're all in America. Wow, what I mean Were there like ten thousand of you? Of course you know it's not even closer. Oh no, it's way smaller. Hundreds. Oh, like a hundred. Uh more like eight hundred. Right, right. Exactly, exactly. And so I was able to like suss out how this system works. I was like I was like, wow, I was like, that's great. So I was like I was like, so this is awesome. So I bought this thing and you're gonna make like what, four hundred, five hundred bucks off this? Yes. And she's like, so now I know the commission structure. And so like you know, I was able to kind of like and I'm just doing it because I'm curious. I have no agenda, I'm not starting a sauna company, I don't care. But I'm just trying to learn. And then like, you know, I took a piece of that to our own I had a meeting with our own team for e-commerce. I was like, hey, you know, I had this kind of great experience.

You know, should we be having a phone number on the site and like should we be helping people like that? Like how would that work? We're a way lower price point. Like, would this still work? And um and then I met this guy, um, Ezra. Ezra uh Firestone is his name. Yeah, he's amazing. He's w super well known in the e commerce space and he's got this famous brand called Boom by Cindy Joseph or something like that. Is that makeup, right? It's like kinda like makeup and like anti aging looking. Face cream, stuff like that for like women who are like fifty to seventy or something. That's what it looks like to me, at least. And this brand does great. I think he's pretty open about it. Like he publishes stuff like I think they do like eighty or a hundred million dollars a year of revenue. And he told me that Uh he told me on a we did I did a talk talk at e comworld, he was interviewing me.

And of course, when when was that? Uh like I don't know, a couple of weeks ago. Oh that's pretty sick. Here's that's a pretty legit thing. Yeah, so he goes, uh he was like, you know, so how do you do your sales? Like, I don't know what do you mean? Like this is Shopify, you push the buy button. He's like, Okay, so you don't do any live chat, Yeah, we have chat, but like whatever, it's customer service. He goes, Okay, interesting. He goes, for us, we do phone. He goes, You don't have a phone? I go, No, we don't have a phone. I go, Do you? Does anybody do phone? Does that shit work? Same thing. Same type of question that will get somebody to like defend the thing they do. Does that shit work? That's easy. I was like, there's no way. Does that shit work? And he was like Dude, thirty percent of our sales close over the phone.

And I was like, Bing, data point. Interesting. Should I be doing that? That's like a learning. I don't know. The next thing that you ask is, Yeah, but there's no way that's profitable. And they'll say, Yeah of course it's profitable. We only pay them eighteen like eight dollars an hour. Am I a bad entrepreneur? No, I'll tell I'll tell you how it all works down. So yeah, that's exactly the kind of questions. How do they pay people how much do they pay people an hour? Uh I don't know. I didn't ask in this case'cause we were live on the panel, but you know, had this been a normal conversation, I would have w would have been uh breaking it down. That's badass. Um all right, you wanna do one more?

Uh wait, the I d what's this fluffy stuff about luck of timing? Let's do the let's do a a non fluffy one'cause I feel like I've been doing a lot of fluffy stuff lately. I feel like we've kind of been on a kick of like Sort of fluffy stuff,'cause if you let me, I'm gonna talk about mindset all day. And the second thing is uh we did a lot of like gossip about like, you know, like billionaires and their like affairs and shit like that. So I'm like, Okay, just note it. I'm gonna like to turn turn that down a little bit. So I wanna do one more cool idea,'cause I think, you know, people love that shit. Okay. So rebase. Um Have you seen this before before I put it on this sheet?

No, I I'm looking it up now. Alright, so you know the guy who's behind us, is that guy levels, um levels dot IO. Who is Oh I love that guy. Kinda like his name's Peter Levils, I think is his name. Uh his handle is levels.io. So he's amazing. Prolific guy. He was ahead of the curve on like remote work. So I remember maybe six years ago. He was he created you know Nomad list. He created remote

Like a remote like uh remote working Slack was like, Oh, if you're a remote worker, pay ten bucks and get into Slack, and he had like six thousand members. I was like, whoa, we made a lot of money off this little like just a slack invite. I've never seen that. And he um reveals all of his revenue. So uh I don't what's his so it's levels.io. That's his that's one of his sites. He's got like four sites, I think. And if you go to levels And then scroll all Okay, so he has His his his Twitter name is Levels IO. I yeah, it's probably pronounced actually differently. And you could see a link to all of his websites and looks like he's got close to ten there. And if you click them and then scroll below that see the little meter in his location.

Oh that's amazing for one. Amazing. That's amazing. Oh my God. That's beautiful. So what it on Twitter where you put your location and most people just write like San Francisco or New York. Instead, he just cr he used the emoji. For to create like ten squares. It's like a meter.

And It g and at the end of the meter it says five million dollars a year. And then he shows the meter is like Uh like sixty percent of the way there. Um which shows that he's kind of like, you know, he's probably at two and a half uh to to to three million dollars a year is what he's making. It's just a subtle It's a subtle thing, very nicely done, very interesting, very cool. I like it.

And if you go to any of his sites, so it looks like he's got eight or something sites listed, and you click around, you're gonna see a phrase on all of his sites called open startup. And I just sent you a link. Do you see the link I sent you? And you could see All of his metrics. So you can see how much revenue they have, how much

Like he's got weird metrics. How much CO two removed from the atmosphere, GitHub cut uh commits, daily revenue, daily sign ups, meetups organized, new paid membership. Uh live streaming events. Um last month's signups, how many customers there are in total, how many page views, where the page views are coming from. You can see everything. The up the uptime of the websites This guy's amazing. And if you know just Nomad List is doing five hundred and thirty one thousand dollars a year. It's halfway to the goal of a million dollars a year from this business. And this guy

We just explained how he's kinda got this like unique little Easter egg on his Twitter. He's got like little things like that throughout all of his websites. And so this guy is in my mind He this man's an artist. He's this guy's like an exact he's an artist who just so happens to uh his art just so happens to make money. This guy's I love this guy. I don't know his name. I Peter Peter I think it's Peter Levels. That's his full name? I didn't know that. I was just thought his company was called Levels.

So if you look at like one of his um things I was gonna show you. So okay, so his latest thing, this thing called rebase. And He tries to like sniff out a trend and then quickly spin up the semi-viral slightly profitable, like a semi viral, simple profitable version of a website. So Uh, what is rebase? Rebase is people are trying to relocate with the pandemic and with tax changes and with cryptocurrency and all this good stuff. People are more like kind of uh, you know, like fluid than ever. There are people are gender fluid and they're location fluid. There's a fluidity uh going on. So he basically said

Uh Portugal came out and Portugal said We wanna they I think in twenty twenty one they have the largest population uh decrease in the last fifty years. And so they decided, all right, our population is shrinking. We need foreigners to come live here and spend here and work here. So they said the Portuguese Portuguese government said we want to attract high tech remote workers and they gave out they create a program called the NHR program. Yeah. And so the NHR program basically has a bunch of

benefits. Now I don't know if they're all as good as advertised, meaning like I didn't go read the fine print, but here's some of the things it says. Zero percent tax on foreign income. So they're not going to tax you for income that comes outside of the state. Um zero percent tax on crypto. It's considered a currency, unlike in the US, where it's considered a property. Uh, zero percent tax on dividends, zero percent tax on wealth, ten percent tax on pension, twenty percent tax on freelancing. So that's like kind of where what a lot of people would do there. There's no minimum stay. You can get fast track for EU passport. Um, they have a whole bunch of like, you know, sort of things that are uh benefits for coming here. You know, we're we have a ninety percent vaccination rate. We have friendly people, blah, blah, blah. So that's the so he created a website that just has the sales benefit the benefits of if you wanted to relocate or get a uh passport in Portugal.

And then what Levels did was he basically created uh Okay, you w here's the on ramp to Portugal. So it's like For th for 150 bucks, you'll do an onboarding call and we'll walk you through it and there'll be a tax uh expert and a lawyer that'll analyze your situation. For six hundred fifty dollars, we'll get you set up with Portuguese residency and you'll get a Portuguese tax ID. For$150 year, dollars$150 a year, we'll do your taxes. And it's like start now, here's the button. And I was like, this is such a smart, simple, um you know, a simple idea and already it's like booked out. So you know, he his max was that he could do the the lawyer could do fifty doll fifty calls per month.

And immediately it was at three hundred calls per month. And so he's like trying to hire another lawyer so he can scale it up a little bit more. If you had to ask like Someone asked me the other the other day like who I admire. And I would ask it a little bit differently, which is who am I jealous of? This guy, Peter, I'm looking at his websites.

I am jealous of I'm s jealous of so many things about him. The first is creativity. It just oozes. And second. He can do it.

Like every like all everything that I see on his website, I'm like, Oh my God, this is perfect. This is the perfect example of how a product should be made. Uh he's this guy's Incredibly prolific. And he's like a music producer to me. Like he's a producer of websites. He's just making these little hit songs. Uh and they're not like he's not trying to be Justin Bieber, like the one mega hit franchise uh that goes on tour. He's just a producer that makes dope beats. And instead of beats, he just makes dope websites. And his websites pay for a dope lifestyle.

Yeah, I mean a lot of subs subscription revenue. He's got like look at inflation chart dot com. That's one of his. This website tracks real inflation, which is happening that the governments don't tell you about in their official numbers. Okay. Super easy. I understand. That's just a really cute, neat widget. I get it's awesome. Even on um on what's it called the website I was just talking about on Rebase, the very first benefit, it goes McDonald's has the Royale Deluxe. McDonald's of Portugal has the Royal Deluxe and the Big Tasty Devil. That was the first benefit, right? Because he could have just gone into like tax benefit, tax benefit, tax benefit, but he

Let me get you a look let me break the you know, let me let me break the ice here. Set a little fun little Easter egg, a little fun little nugget that just shows you who the site's built by. It's built by somebody who's got a personality. It's built by an indie software maker, not some stiff company or bureaucracy. And I think these little touches matter. That's why he's an artist. This guy's amazing. I love this guy. Good good good find. Um, I've known about him for a little while. I I always thought he was really talented. I didn't realize that he was like The Kanye of like

I internet website builders. Uh yeah, he's great. Um okay, so I wouldn't even say he's he's like you know Rick Rubin or something like that. He's he's he's got his got his own shtick. Um Anything else you want to do otherwise we could wrap it? No, no, well we could wrap it. We could save that other I I I wanna hear about some of these things that you have on here, but we could save them. Okay. Sounds good. We're out.

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